First AI

First AI is UK’s #1 AI Adoption company.

✅ For Businesses – Gain a competitive edge with Microsoft Copilot. We run adoption programs, train your staff, and build AI workflows tailored to your needs.

✅ For Microsoft Partners – White-label our Copilot readiness and adoption services to drive better customer ROI and retention.

✅ For Recruitment Companies – Access a ready-made AI talent pool. Our AI Adoption Academy produces certified AI Adoption Managers, equipped to deliver impact.

She Shapes AI

She Shapes AI is an international award celebrating female trailblazers in developing and using AI responsibly.

Expert Reviewer

Zzazz

Kunato uses deep learning algorithms and neural networks to dynamically price internet content in real-time. Our vision is to change the way people create, consume, buy and sell information online.

I'm on the executive team, building a world-class AI-first organization.

Advisor

DN Capital

DN Capital is a global early-stage venture firm, with an experienced team passionate about technology and working with exceptional entrepreneurs.

AI Advisor

RLDatix

Allocate Software, later acquired by RLDatix, is the leading provider of complex workforce management software. It has an international footprint serving 800 businesses and 2 million end users.

Scaling engineering, sales and entering into new markets.

Strategic Operations Director

HgCapital

Hg Capital is one of the leading private equity firms with $55bn AUM.
My specialisation was investments in growth-stage technology companies.
As the technical expert on the team, I led initiatives to elevate technical understanding of all the investment professionals at the fund.

Investor

Seed, Series A and growth stage investor in internet and software businesses. 

Award: Exit of the Year by Unquote / Mergermarket

Deutsche Bank

Advised blue-chip technology companies on M&A, IPO and fund raising.

Award: Renewable IPO of the Year by Euromoney

Investment Banking - Technology, Media & Telecoms

Microsoft

Software Engineer

Christina Chen is the results-driven CEO of First AI Group, who has taken on the mission to make Artificial Intelligence accessible. As a leader in enterprise AI adoption, she advises governments, businesses and educators on strategy, AI talent development and innovation.

Her background includes over 20 years of experience in technology, uniquely combining deep technical expertise as a former Microsoft software engineer with business leadership in scaling high-growth technology companies.

She founded First AI Group for her younger self—to create a pathway for young people, especially from underrepresented backgrounds, to access cutting-edge AI opportunities.

Championing a human-centred approach to AI adoption, she teaches that AI is only as powerful as the people who use it, which helps businesses move beyond AI hype to real-world AI application to ensure tangible results.

Christina Chen

Kamran Sadri

Head Of Marketing

SEM Society

We are a Society of accomplished marketing professionals with a wealth of expertise and a proven track record. We provide strategic insights, creative planning, and solutions across diverse industries. We boast over 8 years of in-depth involvement in Marketing Management and have confident industry knowledge of marketing strategies and principles. Naturally, we have a quick grasp of new technologies and market trends, with the ability to formulate strategies, make decisions, and plan with confidence.

CEO and Founder

Booster Box

•	Administer high-end advertisers’ accounts with various media buying campaigns. Support ongoing optimization, conduct troubleshooting efforts and evaluate campaign performance.
•	Develop the profit potential by applying acquired data-driven abilities to improve results and utilizing a profound understanding of the advertisers’ needs, such as ROI, KPI, and budget.
•	Constant planning, optimization, and implementation of campaigns to deliver KPIs.

Associate media ops

SoftwarePal 

•	Directed business development activities and constructed creative and targeted marketing ad content.
•	Created new advertising methods and market trends to improve campaign performance. Devised effective marketing strategies based on demographics, topics, keywords, placement, and audience.
•	Planned promotional initiatives to maximize marketing approaches. Instigated professional relationships and business partnerships with clients.
Key Accomplishments:
•	Started with an amazing online store from the beginning and assisted on the development and service delivery.
•	Produced significant results and ROI using PPC campaigns on Google Ads, Bing Ads, and Facebook Advertising.

Crown Tours

PPC and Social Media Advertisement Manager						            		      2018 – Present
Promoted into a pivotal position to lead and develop plans to promote services, increase brand visibility, and build and sustain new and existing clients. Manage all aspects of campaigns, including content creation, copywriting, and video ads, to increase brand outreach and engagement. Maintain relationships with a diverse client base through the day to day communication. Develop and implement Google Ads and Facebook Ads campaigns. Execute and manage strategies for content development in coordination with goals.
•	Turned around a website with almost 0 sales to a high-profit website with more than 270,000 euros in revenue in 2019 using Google, Bing, Facebook, and email marketing campaigns. 
•	Implemented a strategic marketing approach to campaigns resulting in a net increase in qualified lead volume, enhance visibility, and an increase in opportunity creation.
•	Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
•	Improved social media performance with targeting, coordination, and content enhancement, increasing engagement by 200%.
•	Successfully created and managed keywords PPC campaign, delivering the targeted audience with a lower budget.

Paid Search Engine Marketing Manager

Criticaldrop Entertainment

Digital Marketing Specialist

Crown tour agancy

Promoter & Operational Team Member									           2017 – 2019 
Effectively delivered outstanding customer service, led sales, and drove the accelerated growth of the company’s core services. Leveraged expertise in selling tours and activities face to face to tourists, picked up customers with online reservations for their tour, and introduced them to their guide. 
•	Met and exceeded sales targets through the sales of so many tours and activities.
•	Established a competitive advantage that displaced entrenched competitors and stimulated sales through innovative solutions that helped increase market share and drive business growth.
•	Preserved brand integrity by monitoring the consistency and quality of marketing content.

Sales Promoter

Hashor advertisments

Owner/General Manager										           2015 – 2017 
Established and launched an advertising business from the ground up, created a concept, a business model, and developed the business for profitability. Manage a team of 5 Staff while maintaining customer relationships. Served as the face of the company attending to the most important meetings and closing contracts. Trained and recruited graphic designers in offering better design for catalog and flyers to clients.
•	Built practice credibility, value, and offerings through the creation and promotion of pioneering executive suite ideas, provocative new solutions and methodologies, and ground-breaking intellectual capital that open doors to further engagements.
•	Closed mega-deals with notable clients such as Iran Insurance Company, Mellat bank, Hamrah Aval, Irancell, and more.
•	Exceeded sales goals by generating referrals, and personally developed leads with a conversion of 95%.

Owner/General Manager

Marjan tile co

Marketing Specialist & Designer										           2013 – 2015 
Provide strategic leadership, leading the entire marketing function through a turnaround.  Directed all digital marketing efforts and developed various marketing programs, campaigns, and assets to support sales. Collaborated with the rest of the marketing team to find solutions to improve the sales of shops all over Iran. 
•	Developed and managed the company marketing strategy, enhanced brand awareness within the digital space, and drove traffic virtually and traditionally. 
•	Boosted sales by improving the interior design of the shops and designing stands leveraging the graphic design and 3d design skills.
•	Developed graphic designs that were in more than 15 shops around Iran.

Marketing Specialist

Khansari trading

Sales Manager

Etesami trading

Promoter

CEO and Founder @SEM Society | Paid Media Marketing Management

I'm Kamran, the CEO and Founder of SEM Society, a Paid Media marketing Agency that provides strategic insights, creative planning, and solutions across diverse industries. With over 10 years of experience in marketing management, I have a proven track record of delivering high Return on Ad Spend (ROAS) for my clients through effective online campaigns.

As a certified Google Ads specialist and an AI enthusiast, I leverage data and technology to create innovative and targeted marketing strategies that drive results. I also have a passion for leading and empowering a society of talented marketing professionals who share my vision of changing the digital marketing landscape. Whether you're looking for collaboration, consultation, or just a friendly chat, feel free to reach out to me. I'd love to hear from you!

taplio

The Battle

Christina Chen

Kamran Sadri

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