Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

Amplify Podcasts

All relationships start with a conversation. We partner with businesses to get the right connections & partnerships rolling (all while having a bit of fun)! 

DM to get started!

Founder & Executive Producer

Making the Connection Podcast

A podcast that strives to answer: How do you ACTUALLY develop genuine professional relationships in the AI and WFH era? Updated monthly.

Podcast Host

Sweet Fish 

-Led, trained, and coached team of up to 9 remote Producers who were responsible for 90+ B2B podcasts in various industries 
-Drove customer success efforts for over $350,000 MRR, including Quarterly Podcast Reviews and frequent check-in calls
-Led a team of Producers through a transition following company wide layoffs with role changes, and worked closely with Director to redistribute the workload
-Met with several clients to discuss agency staffing issues and personally worked on client deliverables to increase client satisfaction and retain at-risk accounts
-Led the development and ongoing refinement of producer training program for new hires
-Hired, trained, and conducted continued coaching of 8 producers 
-Collaborated with the executive team and lead producer to establish an associate producer program to outsource administrative tasks and increase margins

Podcast Production Manager

-Led production for podcast and marketing content assets for up to 10 accounts, working with multiple internal creative team members, regularly meeting with clients to deliver assets on time, and troubleshoot issues to retain $150k in annual revenue
-Identified and shared strategic feedback for podcast direction and promotion for up to 10 shows in tandem, including enterprise level
-Led quarterly reviews to advise on marketing campaigns
-Helped refine day to day processes and procedures on Asana
-Edited audio using Adobe Audition, and completed Episode Descriptions
-Volunteered for Sweet Fish's LinkedIn Evangelist Ambassador program, proactively sharing brand messaging to expand the company's social media reach

Producer

Personal Podcaster

The space where you can learn how to develop your career through podcasting! We will talk through topics like: *How to get started in podcasting *How podcasting will develop your personal brand (& your career) *How podcasting can help land you a job & a promotion *Career Development topics like emotional intelligence, empathy, confidence ...and a whole lot more!

VIPKid

English Teacher

MEA SOLUTIONS

-Edited copy for website, ads, blog, and social media posts for up to 5 accounts
-Developed curriculum and led training for new hires
-Managed and reviewed team projects including website design and social media management
-Maintained client and employee relations on a weekly basis

Senior Digital Marketing Project Manager

The Highland Group REALTORS La Rosa Realty

Content Creation, Curation and Strategy for Instagram, Facebook, Youtube, LinkedIn, Pinterest

Social Media Manager 

Booster

-Onboarded, Trained, and Managed a team of 11 remote specialists
-Collaborated, planned, and executed role changes with home office sales and marketing leadership 
-Developed and structured online role training in Salesforce
-Researched and helped implement role specific sales software, that led to the contract with SalesLoft 
-Collaborated, planned, and executed 5-10 annual events to gain 20+ new clients per year with local market's General Manager
-Responsible for prospecting $400-600k annually
-Managed 5+ email campaigns simultaneously leading to 90+ potential client phone calls & meetings per year
-Created, curated, and managed local market's Instagram profile

Senior Sales And Marketing Specialist

-Led and Managed 20+ client programs annually
-Managed rotating teams of 2-5 people daily
-Taught character, fitness, and leadership lessons to elementary-aged students

Experience Leader

Orlando Repertory Theatre

Actor

Universal Orlando

Being trained with Universal Resorts global brand in customer experience was a remarkable foundation for all subsequent customer roles. Also went through a specialized and unique training program for the opening season of The Wizarding World of Harry Potter, which led to even further customer experience...magic!

Sales

Develop relationships through podcasting 🎉 🎙 | Empathy Encouragement Empowerment

💌 Let’s connect — DM me here or email angela@amplifypodcasts.com

Your next client, partner, or hire could be one podcast conversation away.

Hi, I’m Angela 👋🏻  I believe business growth starts with genuine connection, and podcasting is one of the best ways to make that happen.

The real magic of podcasting? It sparks conversations that would never happen through traditional outreach — the kind that lead to partnerships, clients, customers, talented team members, and a loyal audience that keeps coming back.

I specialize in helping businesses:
🎙 Craft smart podcast strategies that align with growth goals
🎯 Coach teams to become confident, compelling hosts
🤝 Turn guest spots into lasting business relationships
🔊 Handle all the production details so you can focus on connection

If you’re ready to turn your podcast into your most valuable networking tool, let’s talk.


Angela at a Glance:  

Wife & Mom 💍💝🐶
Enneagram ✌🏻 
☕️ Lover
B2B Podcast Production 🎙️ 
Empathy Wins 👊 
Former Wizarding World Team Member & Kilimanjaro Safari Truck Driver ⚡️ 🦒 

#podcastproduction #podcasting #leadership #empathy #customersuccess #contentmarketing #conversations #engagement #networking

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The Battle

Christine Malfair 🏨

Angela R. Chong

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The Battle

Christine Malfair 🏨

Angela R. Chong

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

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Performance ScoreChristine Malfair 🏨's LinkedIn Performance