Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

Digital Brand Kit 

You wanna build a brand that makes you look expensive? One that makes you proud? That makes you smile and helps you get sh*t done? 

Come on in! 

We help experts package their knowledge and uniqueness into irresistible brands. 

Stop procrasti-learning, stop procrasti-scrolling, stop procrasti-branding, and step inside our ecosystem of stunning and strategic brand assets designed to launch and grow your business.

It's time to take beautifully branded action that *actually* moves the needle for your business.

Marketing Director

We Are Visual

Not your typical creative studio. 😜 

Best known for:
-Irreverently colorful designs
-Conversion-centric copy
-Data-obsessed biz dev

Always human-centered.

COO & Lead Copywriter 

Brand Builders Group

Copywriter

Successment

Successment exists to provoke economic visibility for underrepresented talent. We do this by partnering with diverse B2B startups to grow them to their first $10MM in revenue. How? Through this hot thing called Revenue Operations. It's mostly science, a little art, and 100% passion.

 Director of Special Projects

Self Employed 

Writer, Editor, and Content Director 

Pipeline Equity

Pipeline improves the financial performance of companies by closing the intersectional gender equity gap (gender plus race, ethnicity, and age). Pipeline's SaaS platform uses artificial intelligence to assess, address and take action against the gender inequities present throughout the employee lifecycle. 

This issue is not only about good sense, this is about dollars, too. Big dollars that turn heads to create social change. Pipeline’s original research across 4,161 companies in 29 countries found that for every 10% increase in intersectional gender equity, there is a 1-2% increase in revenue.

Brand Manager

Flow

Flow is a modern agency for thought leaders. The founding mission is to create digital marketing apprenticeships that prepare highly-motivated, under-skilled youth for digital marketing careers. Upskilling the labor force all while making good business sense.

Content Editor

Maple Leaf English School

I taught English to native Portuguese speakers ages 10 to 55. As a teacher at Maple Leaf English School, I had a lot of autonomy in planning and implementing my English curriculum. I found that dancing, Play-Doh, and endless colored verb charts made classes a success.

English Language Teacher

University of Denver

I helped my college peers adapt to and thrive on campus. Resident Assistants play a large role behind the scenes: planning campus events, promoting the wellbeing of on-campus residents, and ensuring resident halls are safe and secure.

Resident Assistant

Meet the Middle East

I completed 100 hours of service work with this amazing organization. I'm most proud of the fundraising campaign I spearheaded to support the participation of 18 accomplished high school students in a diplomatic tour of Israel and the Palestinian Territories.

This opportunity allowed me to demonstrate my knowledge and interest in Middle Eastern affairs, all while making a positive impact on the organization.

Administrative Intern

Branding that CONVERTS ✨ Get a 1-click visual identity for your personal brand

You need professional graphics for your business. Your two options are:

1️⃣ Piecemealing your brand and wasting time with DIY templates that look cringe. 

2️⃣ Hiring an expensive designer and becoming reliant on them to make every edit ever.

— Or — 

3️⃣ Getting your hands on a fully customizable, expertly-designed suite of brand assets that make you look 7 figures (without spending 5).

That’s Digital Brand Kit. It’s all the cachet of a custom brand without the custom price tag.

✔️ Expertly-curated fonts, color palettes, and images

✔️ Every design asset your business needs (for emails, blogs, lead magnets, custom courses, webinars, social platforms, the press, speaking, podcasts, and videos)

✔️ One cohesive design style tailored to your personality 

〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰

Digital Brand Kit might be for you if:

✔️  Your visual identity doesn’t reflect your level of expertise, but you don’t have the skills to package yourself up in a way that looks professional.

✔️  You are on a never-ending hamster wheel of content creation and feel like there aren’t enough hours in the day to execute on all your marvellous ideas. 

✔️  You get comparisonitis seeing other people who are killing it with polished and professional branding so you hide, delay, and procrastinate.

✔️  Your brain is buzzing with new content ideas but as soon as you start working on something, it takes forever and never looks as good as you imagined it in your head.

✔️  You spend way too many hours pixel-pushing on Canva and not enough time doing the work you love.

✔️  You’re constantly learning new strategies to grow your business, but when it comes to actually implementing the stuff you’re learning, it feels like you only have half of the puzzle pieces.

Does any of that sound like you? If so, we created Digital Brand Kit for you. Because you deserve a brand you’re proud of. One that makes you smile and show up more in this wonderful thing we call life. 🫶

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The Battle

Christine Malfair 🏨

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

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