Big Business Tiny Team

Each week I share deep-dive breakdowns and playbooks on building a big business with a tiny team.

Founder & Writer

The 20 Hour CEO

Named "Top 100 Course" by Maven. Entrepreneurs master the frameworks to turn their business into a machine that runs without them.

Founder

Christine Carrillo

Exclusive partner to top percentile CEOs helping them build resilience while leading successful big businesses.

CEO Coach

Alice

We help CEOs hire vetted executive assistants specifically trained to help CEOs scale.

Butlr Health

We match people with highly vetted therapists using a dating app framework.

JOANY

Alum Techstars NYC 2015. JOANY helps consumers buy and use health insurance.

Humanize Health

Kaiser Permanente

Director, Medicare Business Excellence

DestinationRx

Director of Professional Services

Capital Group Companies

Senior Business Consultant

You don’t have to burn yourself out to build a successful business.

I learned that the hard way.

On paper, everything looked great.
✔ Built three businesses to $200M in revenue
✔ Bootstrapped a service business to $25M with 25 people in five years
✔ Scaled a VC-backed tech company to $28M ARR in under two years with just 12 people
✔ Made a double-sided consumer marketplace profitable in three months with a five-person team
✔ Raised $30M in venture capital

But behind the scenes, I was exhausted, constantly putting out fires, and convinced the business would fall apart if I stepped away.

So I pushed harder, thinking that was the only way.

Then life forced me to stop.

I ran headfirst into a glass window. A concussion took me out for eight weeks. No emails, no meetings, no problem-solving. For the first time, I couldn’t step in to fix things.

And when I came back, I was shocked. The business hadn’t just survived. It had thrived.

That moment forced me to question everything.

I always thought the key to scaling was working harder and building better systems. And systems did help. But what really made the difference wasn’t the business. It was me.

I had built a company that depended on me, not because it had to, but because I didn’t know how to let go. I believed that stepping back meant losing control. That if I wasn’t involved in everything, things would fall apart.

That belief had to change.

Learning to trust my team, step back, and stop being the bottleneck wasn’t easy. But once I did, everything changed.

The systems worked because I let them. My team thrived because I gave them space. And the business grew faster than ever, not because I was in every decision, but because I wasn’t.

Now, I help founders do the same.

Most founders come to me because they feel stuck. They’re scaling, but at the cost of their time, health, and freedom. It doesn’t have to be that way.

If you’re ready to build a business that grows without you being in the weeds, join me for daily insights on scaling, leadership, and personal growth.

Let’s get started.
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⚫️ 1:1 CEO Coaching – If you want direct guidance to break free from the grind, let’s talk. 

Let’s connect:
Email: hello@christinecarrillo.com
Twitter: @ChristineCarril

Growth isn’t about being ready.

It’s about doing what scares you.

Listen, I've been there.

It's hard to believe in yourself at first.

I chased external validation and it was driven by fear.
→ "What if I lose control?"
→ "What if I let down the people counting on me?"
→ "What if I let myself down?"

I was so focused on doing things the right way I was holding myself back.

Then I realised: No one is ready.

The ones who grow fast:
→ Say yes before they have all the answers.
→ Trust that action beats overthinking.
→ Figure it out along the way.

The biggest risks don't come from failing.
They come from never starting.

What's one move you're making today that scares you? Share it below.

♻️ If this hits home, share it with your network.
🔔 Follow Christine Carrillo for more growth insights.
💡 Get my best insights weekly: https://lnkd.in/gQCveimB

The 20 Hour CEO. Built 3 businesses to $200M in revenue. Now helping entrepreneurs scale themselves, and their business, with less effort.

Don Davis PhD, MBA

Digital Marketer & Process Improvement NERD - I help companies improve their systems and processes, amplify their voice, increase awareness and drive leads.

Most B2B marketing generates noise. Ours generates pipeline.

I help High Tech and Life Sciences CEOs cut through the chaos and build marketing systems that predictably convert visibility into qualified leads—without the guesswork.

After decades leading digital strategy and P&L in life sciences and operations, I've seen the same pattern: smart teams drowning in tactics that look busy but don't move numbers. They chase trends. We build engines.

Here's what I know: Your buyers aren't hiding. They're ignoring you because your marketing doesn't earn their time.

That's why I founded D3 Digital Media Marketing and created WAVES—a retained, end-to-end growth system designed for B2B companies scaling to $250M. We don't do campaigns. We build compounding systems that create sales conversations.

The WAVES framework (simplified):

• Website as a sales tool – Clear messaging, zero friction, built to convert
• Advanced SEO – Own buyer intent. 2-3x traffic that actually qualifies
• Video + live events – Turn your experts into demand generators
• Social that sells – Content that starts conversations with decision-makers, not engagement farmers
• Strategic PR – Credibility where it counts

Every 90 days, we measure what moves pipeline and eliminate what doesn't. No vanity metrics. No "let's try this." Just disciplined execution and clear ROI.

Why clients choose us: They arrive overwhelmed by options and underwhelmed by results. They leave with a system that compounds—attention that turns into appointments, content that builds trust, and marketing that finally justifies its budget.

If you're a CEO or CMO tired of marketing theater and ready for marketing that funds itself, let's map your next 90 days. I'll show you exactly where the gaps are and how we'll fill them.

📩 Message me. Let's turn your visibility into revenue.

We help our clients amplify their voice so that they can: create well qualified leads, increase awareness and attract investors.

Why do brilliant robotics founders with game-changing technology still struggle to scale? Join me on the Growth Revealed Podcast where I discuss with Jesica Chavez 🤖🎙️, founder of Robo Success, about why founders can't do everything themselves and shouldn't try to. We explore the reality of startup burnout, the importance of focusing on what you do best, and practical strategies for robotics companies going to market for the first time. It's a conversation packed with actionable insights for anyone building a hardware and software company in today's competitive landscape.

Listen here: https://lnkd.in/giiKXZRE

AI & Automation | B2B Content Marketing | SMB High Tech & Healthcare | Visibility, Consistency, Demand Gen

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