You don’t have to burn yourself out to build a successful business.

I learned that the hard way.

On paper, everything looked great.
✔ Built three businesses to $200M in revenue
✔ Bootstrapped a service business to $25M with 25 people in five years
✔ Scaled a VC-backed tech company to $28M ARR in under two years with just 12 people
✔ Made a double-sided consumer marketplace profitable in three months with a five-person team
✔ Raised $30M in venture capital

But behind the scenes, I was exhausted, constantly putting out fires, and convinced the business would fall apart if I stepped away.

So I pushed harder, thinking that was the only way.

Then life forced me to stop.

I ran headfirst into a glass window. A concussion took me out for eight weeks. No emails, no meetings, no problem-solving. For the first time, I couldn’t step in to fix things.

And when I came back, I was shocked. The business hadn’t just survived. It had thrived.

That moment forced me to question everything.

I always thought the key to scaling was working harder and building better systems. And systems did help. But what really made the difference wasn’t the business. It was me.

I had built a company that depended on me, not because it had to, but because I didn’t know how to let go. I believed that stepping back meant losing control. That if I wasn’t involved in everything, things would fall apart.

That belief had to change.

Learning to trust my team, step back, and stop being the bottleneck wasn’t easy. But once I did, everything changed.

The systems worked because I let them. My team thrived because I gave them space. And the business grew faster than ever, not because I was in every decision, but because I wasn’t.

Now, I help founders do the same.

Most founders come to me because they feel stuck. They’re scaling, but at the cost of their time, health, and freedom. It doesn’t have to be that way.

If you’re ready to build a business that grows without you being in the weeds, join me for daily insights on scaling, leadership, and personal growth.

Let’s get started.
—--
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⚫️ 1:1 CEO Coaching – If you want direct guidance to break free from the grind, let’s talk. 

Let’s connect:
Email: hello@christinecarrillo.com
Twitter: @ChristineCarril

Christine Carrillo

No one stays for the perks.

They stay to feel seen.

Too many leaders think loyalty comes from money.

You can offer top salaries.
Perks. Bonuses. Company shares.

But if your team feels invisible?
They'll leave.

Here's what actually builds loyalty:
→ Being seen.
→ Being heard.
→ Knowing their work matters.

Team members aren't asking for a parade.
They just want to know their work means something.

Because when they feel appreciated:
→ They care more.
→ They give more.
→ They show up more.

Without ever being asked.

You want people to go above and beyond?
Start with a simple "thank you."

How do you make your team feel valued?

♻️ If this hits home, share it with your network.
Follow Christine Carrillo for more leadership insights.
Ready to build a big business with a tiny team? This is the playbook: https://lnkd.in/gQCveimB

Ottawa Catholic School Board

Teacher

Justkeeplearning.ca

Creating content that teaches creativity, bravery and vulnerability so that more people set learning goals in line with their big dreams.

Founder

Arbor Memorial Inc.

Funeral Director Assistant

City of Ottawa

Special Needs Coordinator

Every day answering the question "How do we teach bravery, money, vulnerability, learning and following your dreams, so fewer youth slip through the cracks of education?"

Doing this with writing, podcasting, speaking and teaching. 

If you have a way you'd like to collaborate on this mission, let's chat!

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Christine Carrillo

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The Battle

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