You don’t have to burn yourself out to build a successful business.

I learned that the hard way.

On paper, everything looked great.
✔ Built three businesses to $200M in revenue
✔ Bootstrapped a service business to $25M with 25 people in five years
✔ Scaled a VC-backed tech company to $28M ARR in under two years with just 12 people
✔ Made a double-sided consumer marketplace profitable in three months with a five-person team
✔ Raised $30M in venture capital

But behind the scenes, I was exhausted, constantly putting out fires, and convinced the business would fall apart if I stepped away.

So I pushed harder, thinking that was the only way.

Then life forced me to stop.

I ran headfirst into a glass window. A concussion took me out for eight weeks. No emails, no meetings, no problem-solving. For the first time, I couldn’t step in to fix things.

And when I came back, I was shocked. The business hadn’t just survived. It had thrived.

That moment forced me to question everything.

I always thought the key to scaling was working harder and building better systems. And systems did help. But what really made the difference wasn’t the business. It was me.

I had built a company that depended on me, not because it had to, but because I didn’t know how to let go. I believed that stepping back meant losing control. That if I wasn’t involved in everything, things would fall apart.

That belief had to change.

Learning to trust my team, step back, and stop being the bottleneck wasn’t easy. But once I did, everything changed.

The systems worked because I let them. My team thrived because I gave them space. And the business grew faster than ever, not because I was in every decision, but because I wasn’t.

Now, I help founders do the same.

Most founders come to me because they feel stuck. They’re scaling, but at the cost of their time, health, and freedom. It doesn’t have to be that way.

If you’re ready to build a business that grows without you being in the weeds, join me for daily insights on scaling, leadership, and personal growth.

Let’s get started.
—--
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Let’s connect:
Email: hello@christinecarrillo.com
Twitter: @ChristineCarril

Christine Carrillo

Omantel

Press Specialist

Acting Manager - Press & Media

Internal Communications Specialist

AL SHABIBA

Reporter

Muscat Daily

Copywriter, communication expert | I help you tell a brilliant brand story, and challenge your existing communication and marketing approaches. Contact me to level up your brand and craft your own unique story.

🚀 Not your typical candidate with a laundry list of fancy degrees and titles; I'm all about mindset and experience.

With over 10 years in corporate communication and journalism, I'm here to uplift your communication strategies and bring fresh perspectives to the table.

I strongly believe in the power of words 📝 Therefore, I adopt the storytelling method in my writings. To illustrate the power of words, consider this example: A blind man was begging on the side of a New York street with a sign 'I am blind, help me.' But only a few did, why? Because there are many others with the same sign. 

However, things changed when a passerby altered it to 'It is a beautiful day, but I cannot see it.' 

Just like those who passed by the blind man, we encounter numerous messages every day, and only those that touch our hearts and souls stand out.

Do you think people remember your brand story and messages? 🤔


🎯 Key Points:

1. Ex-reporter with over 100 bylines in Arabic and English newspapers. 

2. Love crafting compelling stories 📚 that resonate with your audience. 

3. Thrive on building communication strategies 📈 and turning them into action plans that move the needle.



💼 Excited to elevate your brand and communication? 

Let's talk! I'm here to help 😃

Mehdi Al Lawati

taplio

The Battle

Christine Carrillo

Mehdi Al Lawati

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