You don’t have to burn yourself out to build a successful business.

I learned that the hard way.

On paper, everything looked great.
✔ Built three businesses to $200M in revenue
✔ Bootstrapped a service business to $25M with 25 people in five years
✔ Scaled a VC-backed tech company to $28M ARR in under two years with just 12 people
✔ Made a double-sided consumer marketplace profitable in three months with a five-person team
✔ Raised $30M in venture capital

But behind the scenes, I was exhausted, constantly putting out fires, and convinced the business would fall apart if I stepped away.

So I pushed harder, thinking that was the only way.

Then life forced me to stop.

I ran headfirst into a glass window. A concussion took me out for eight weeks. No emails, no meetings, no problem-solving. For the first time, I couldn’t step in to fix things.

And when I came back, I was shocked. The business hadn’t just survived. It had thrived.

That moment forced me to question everything.

I always thought the key to scaling was working harder and building better systems. And systems did help. But what really made the difference wasn’t the business. It was me.

I had built a company that depended on me, not because it had to, but because I didn’t know how to let go. I believed that stepping back meant losing control. That if I wasn’t involved in everything, things would fall apart.

That belief had to change.

Learning to trust my team, step back, and stop being the bottleneck wasn’t easy. But once I did, everything changed.

The systems worked because I let them. My team thrived because I gave them space. And the business grew faster than ever, not because I was in every decision, but because I wasn’t.

Now, I help founders do the same.

Most founders come to me because they feel stuck. They’re scaling, but at the cost of their time, health, and freedom. It doesn’t have to be that way.

If you’re ready to build a business that grows without you being in the weeds, join me for daily insights on scaling, leadership, and personal growth.

Let’s get started.
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⚫️ 1:1 CEO Coaching – If you want direct guidance to break free from the grind, let’s talk. 

Let’s connect:
Email: hello@christinecarrillo.com
Twitter: @ChristineCarril

Christine Carrillo

Multi-Unit Leader | Sales Strategy | Revenue Growth | Market Analysis | Process Optimization | Empowering companies in competitive markets through strategic sales and customer-centric approaches

As a growth-focused and insightful executive, I have 15+ years of significant experience in creating and implementing sales strategies aligned with the organization's goals and market trends.

Being a forward-thinking and impactful leader, I have managed and led the sales team, set targets, and provided guidance and support. I am a strategic expert with a keen focus on driving revenue growth by meeting/exceeding sales targets and quotas.

I have utilized my analytical mindset for analyzing market trends, competitors, and customer preferences to identify growth opportunities. I strive to provide value as a company resource and have achieved recognition and promotional opportunities. 

A few of my career highlights include:

• Boosted customer satisfaction scores to unprecedented heights with a monumental 50% increase, driven by an unwavering commitment to innovation and strategic initiatives that streamlined operational effectiveness.
• Revolutionized customer service through dynamic training, team empowerment, and relentless pursuit of excellence, consistently exceeding expectations with elevated cleanliness, innovative club design, and bespoke member experiences.
• Spearheaded visionary business transformation, propelling performance optimization, profit amplification, and the cultivation of lucrative growth avenues. 
• Fostered an inclusive and collaborative work culture, yielding an astonishing surge in morale and a substantial reduction in turnover rates by 30%.

“Chase the vision, not the money; the money will end up following you.” – Tony Hsieh

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