Gupshup

Product Marketing Manager

Media.net

Associate Copy Desk

FreitasWrites

Self Employed

EDISOL ONLINE

Editor

Crimson Interactive

Associate Research Editor

Story Consultant for Content Creators | Story-Driven Product Marketing | Building B2B & B2C Brand Content

Product marketing was a happy accident that I wanted! I started out in marketing because I love telling stories; advertising did help with that. However, being creative without a challenge was getting a bit boring. 

And then product marketing happened

My superpowers include:

Go-to-Market Strategy: Launching products with the precision of a rocket launch Can identify key market segments faster than you can say "market segmentation."

Product Positioning & Messaging: Explaining complex tech concepts in a way that's actually understandable. Because who needs jargon when you have witty analogies and a knack for storytelling?

Content Marketing: Creating content that's so engaging, it makes people forget they're learning about tech. My secret weapon? A healthy mix of data-driven insights, creative flair, and a sprinkle of memes.

Sales Enablement: Giving sales teams the resources they need to close deals like it's a clearance sale on Black Friday. Think killer presentations, persuasive product demos, and a never-ending supply of coffee.

Cross-functional Collaboration: Bringing together different teams with the finesse of a seasoned diplomat (but with less formal attire and more high-fives).

If you're looking for a product marketing pro who can make your tech stand out from the crowd (and maybe even get a chuckle or two), let's connect!

Christopher Freitas

Butter Paper Marketing

Social Media Marketing, Website Development, Branding, Print, Content Production, Events - Everything to take your hospitality and luxury brands reach out to the right audience. After running The Nilaya for 3 years, this is the perfect spread to share the combination of marketing and digital experience accumulated over the last 8 years.

butterpaper.co.in

Founder

The Nilaya

Leading operations, sales, and marketing for The Nilaya, a boutique hotel in Mashobra, Shimla. Voted as Himachal's Best Boutique Hotel, and TripAdvisor Traveller's Choice for 3 years in a row.

thenilaya.com

Director

Lit Lemur

My first attempt at running my own agency focussing on taking smaller boutique projects.

Mindshift Interactive

Managed the digital campaigns for clients across luxury and lifestyle. Clients included Sula Vineyards, JW Marriott, Taj Mahal Palace, NIRAV MODI, Universal Music India, Lancôme, Indiabulls Real Estate. SulaFest, Bollywood Music Project and Max Bupa Walk for Health were some events that I was actively involved in.

Account Director

IIDE - Indian Institution of Digital Education

Taught a 9 hour course on the Art of Pitching in Digital Marketing

Guest Lecturer

NDTV Ethnic Retail

Assistant Manager - Social Media

Fashion and You India Private Limited

Online Community Specialist

Fire and Security Association of India (FSAI)

Marketing exectuive for the Safety, Security & Threats in Hospitality Summit in Delhi for FSAI (NGO).

Marketing Executive

Imagine this: 

✨Your brand thrives in the digital landscape and connects with your target audience.

✨You can focus on your core tasks, leaving marketing to the experts. 

✨Your revenue increases by 2X through strategic planning. 

This might sound like a far-fetched dream to you but what if I offered a solution to all your doubts? 


Hello! I’m Laksh, the founder of Butter Paper Marketing and The Nilaya. I am passionate about transforming your brand's digital presence from mere existence to a captivating story that resonates with your consumer.

Having worked with brands like JW Marriott, Taj, IMBesharam, Sula Vineyards, Universal Music India, NDTV,  Amazon India and many more, my experience and content speak for themselves. 

👉🏼My mission is clear: To help boutique businesses thrive in the digital realm, and I particularly have a penchant for Queer, Sexual Wellness, Hospitality, and Social Change sectors.

 I understand the struggle of every brand to stand out, specifically those that see through forced social media grids and mass marketing campaigns.

And that’s why at Butter Paper, we guide you through your journey of growth, and together, we amplify your brand's voice, reach new horizons, and watch your revenue soar. 

We believe that every brand has a unique story and we are committed to bringing it out to the world. 

Are you ready to find THE agency that works with you as one of you, and not as some nameless people who fail to understand you?

Reach out to me at laksh@butterpaper.co.in, 
Or just send me a DM and I will get back to you.

For further information, feel free to visit our website:
https://www.butterpaper.co.in/

taplio

The Battle

Christopher Freitas

Laksh Arora

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