Gupshup

Product Marketing Manager

Media.net

Associate Copy Desk

FreitasWrites

Self Employed

EDISOL ONLINE

Editor

Crimson Interactive

Associate Research Editor

Story Consultant for Content Creators | Story-Driven Product Marketing | Building B2B & B2C Brand Content

Product marketing was a happy accident that I wanted! I started out in marketing because I love telling stories; advertising did help with that. However, being creative without a challenge was getting a bit boring. 

And then product marketing happened

My superpowers include:

Go-to-Market Strategy: Launching products with the precision of a rocket launch Can identify key market segments faster than you can say "market segmentation."

Product Positioning & Messaging: Explaining complex tech concepts in a way that's actually understandable. Because who needs jargon when you have witty analogies and a knack for storytelling?

Content Marketing: Creating content that's so engaging, it makes people forget they're learning about tech. My secret weapon? A healthy mix of data-driven insights, creative flair, and a sprinkle of memes.

Sales Enablement: Giving sales teams the resources they need to close deals like it's a clearance sale on Black Friday. Think killer presentations, persuasive product demos, and a never-ending supply of coffee.

Cross-functional Collaboration: Bringing together different teams with the finesse of a seasoned diplomat (but with less formal attire and more high-fives).

If you're looking for a product marketing pro who can make your tech stand out from the crowd (and maybe even get a chuckle or two), let's connect!

Christopher Freitas

Most people on LinkedIn post to stay “active.”
But active doesn’t mean effective.

I work with CEOs, founders, and coaches who don’t just want likes — they want influence, engagement, and paying clients.

Here’s how I help:

- I ghostwrite content that actually sounds like you, not ChatGPT.
- I strategize so your profile isn’t just pretty, but positioned to attract the right people.
- I optimize engagement so your posts get seen, shared, and remembered.

And because results matter more than buzzwords:

+ Clients I worked with have gone from 0 to inbound leads in 90 days.
+ Coaches have closed high-ticket clients directly from their content.
+ Founders have grown authority strong enough to land press and speaking gigs.


If you want LinkedIn to actually work for you (instead of just being a posting platform you ignore), let’s talk.

DM me MAD and let the fun begin.

Madhu Sharma

People don’t read LinkedIn posts the way writers imagine they do.

They don’t analyse structure. They don’t track consistency. They don’t remember exact points. 

What they carry forward is a feeling: Do I understand this person? Do I trust their thinking? Do they seem serious?

That judgment is formed faster than most founders expect.

A few posts. A quick scroll. A glance at the profile. 
That’s usually enough for someone to decide whether you’re worth following, remembering, or reaching out to.

This is why effort doesn’t always translate into results. 
You can be thoughtful, consistent, even insightful, and still come across as unclear if your content doesn’t point in one direction.

Strong LinkedIn presence works because it reduces friction. 
It makes it easy for someone to place you in their mind without thinking too hard.

When that happens, people don’t just engage. They remember. And memory is what turns visibility into opportunity.

If LinkedIn feels noisy or tiring, it’s often because the signal hasn’t been simplified yet.

P.S.- People don’t remember everything you say. They remember what they think you’re about.

Helping CEOs, Founders & Coaches Grow Influence, 3x Engagement + Win Clients | LinkedIn Consultant & Strategist | Ghostwriter

There’s a quiet reason some founders do well on LinkedIn without posting a lot.

They’re not trying to say everything they know.
They’re careful about what they don’t say.
They understand that every post adds to how people place them. 

So instead of sharing whatever feels interesting that day, they filter their thoughts through one question: 

Does this strengthen how I want to be understood?

That restraint is what gives their presence weight.

Most founders do the opposite. 
They treat LinkedIn like an open notebook. 

Over time, their thinking looks scattered, even when it’s smart. 
The signal weakens, not because the content is bad, but because it’s unfocused.

Strong LinkedIn presence comes from subtraction more than addition. 
Knowing what to leave out matters as much as knowing what to share.

When that discipline is in place, posting becomes easier. 
You stop guessing. You stop overthinking. And people start recognising you for something specific.

That’s when LinkedIn begins to feel less noisy and more useful.

P.S.- Clarity usually comes from what you choose not to publish.

Scroll through a founder’s LinkedIn for five minutes and you’ll usually see the same pattern.

A sharp insight one day. 
A personal lesson the next. 
Then a framework, a story, an opinion. 
Everything is individually fine, but taken together it’s hard to tell what the person actually wants to be known for.

That’s where LinkedIn quietly stops working.

When your content covers too much ground, people can’t place you. 
And if they can’t place you, they don’t remember you when something relevant comes up.

Strong LinkedIn presence isn’t built by showing range. It’s built by reinforcing a single line of thinking until it becomes familiar. Not repeating posts, but repeating perspective.

The founders who do this well decide early what they want their name to stand for, and let everything they share point back to that. Over time, their content starts doing the filtering for them.

If your posts feel scattered even though the quality is good, the issue isn’t writing or effort. It’s focus.

Once that’s clear, LinkedIn becomes much easier.

P.S.- Familiarity is what turns content into credibility.

Most founders should not be writing their own LinkedIn content.

Not because they can’t write.
But because they’re too close to their own work.

They either explain too much, assume too little, or try to sound “balanced.”

What they rarely do is sound clear.
When you’re inside the business, everything feels obvious. 
So you skip context. Or everything feels important. So you over-explain.

Both kill impact.

Good LinkedIn content isn’t about saying everything you know.
It’s about choosing what to say, what to leave out, and what to repeat until people associate you with it.

That kind of judgment is hard to make about yourself.
It requires distance.

And someone who can say, “This may be true, but it’s not helping your positioning.”

Founders who understand this stop treating LinkedIn like a writing exercise.
They start treating it like reputation management.
That’s when it begins to work.

P.S.- The strongest personal brands are rarely self-edited.

Most founders wait too long to take LinkedIn seriously.

They wait until they’re raising, hiring, selling, or trying to open doors and then expect their profile to suddenly do the work.

It doesn’t.

LinkedIn only helps when people already know who you are and how you think.
By the time you need visibility, it’s usually too late to build it.

The founders who benefit from LinkedIn long-term treat it like reputation, not promotion. They’re intentional about what they say, what they repeat, and what they want to be associated with long before they’re asking for anything.

That’s why their presence feels calm, credible, and trustworthy.

If you’re a founder who knows your work is strong but your LinkedIn doesn’t reflect that yet, fixing it later will always cost more than fixing it now.

Clarity compounds.
Confusion doesn’t.

P.S.- The best time to shape how people see you is before they’re deciding whether to trust you.

Someone told me recently, “I know people look me up on LinkedIn, but I’m not sure what they’re seeing.”

It’s an honest concern, and more common than people admit.

Before almost any meaningful conversation happens today, a partnership, a hiring discussion, or a client introduction, someone opens your LinkedIn profile. 

Not to study, but to get a quick sense of who you are.

They’re not just looking at your last post. They’re scanning for cues.

How clearly you communicate.
What problems you seem to care about.
Whether your thinking feels structured or scattered.

None of this takes long. 

Within a few minutes, people form an impression, and that impression shapes the tone of every conversation that follows.

This is why LinkedIn matters more than many founders realise. It’s not just a place where you post updates. 

It’s often the first layer of context people have before they interact with you.

When that context is clear and credible, conversations start on stronger ground. When it isn’t, you end up doing extra work to establish the same trust.

A lot of founders focus on what to say in the next post.

Few think about what their overall presence communicates.
But that’s usually what people remember.

P.S.- Your LinkedIn profile often speaks before you do.

LinkedIn doesn’t work because of posts.
It works because of memory.

Most founders think LinkedIn is about being visible.
It’s not. It’s about being recalled.

When an investor, potential client, or senior hire thinks, “Do I know someone for this?”

Your name either comes up or it doesn’t.
That decision isn’t made in the moment.
 It’s made over time, through repeated exposure to clear thinking.

This is why random good posts don’t move the needle.
They get likes, but they don’t create association.

What actually compounds is seeing the same person talk about the same problems, from the same angle, over and over again, until their name becomes linked to a specific kind of thinking.

That’s when LinkedIn starts working quietly.
No virality. No noise. Just the right people remembering you.

If your LinkedIn presence isn’t changing how often your name comes up in conversations you’re not in, it’s not doing its job.

P.S.- The best LinkedIn strategies don’t chase attention. They build recall.

Most founders are writing LinkedIn content that would work…
for someone else.

The posts are smart. The advice is correct. The engagement is fine.
Yet no one looks at the content and thinks, this person has a clear point of view.

That’s because most content is built from ideas founders agree with, not from opinions they’re willing to stand by. 

So everything sounds safe. Polished. And slightly forgettable.

When your content doesn’t take a stand, people can’t place you.
And if they can’t place you, they won’t think of you when it matters.

This is the mistake I see again and again. 
Founders start posting before deciding what they actually want to be known for.

So they keep adjusting formats, hooks, and timing, hoping something clicks.
It rarely does.

If your LinkedIn feels active but isn’t changing how people perceive you, the problem isn’t effort or consistency.
It’s that your thinking hasn’t been clearly framed yet.

Until that happens, more posts won’t create momentum.

P.S.- The moment your content reflects how you actually think, the right people start paying attention.

The most dangerous thing on LinkedIn isn’t bad content.

It’s safe content.

Content that sounds smart.
Content that nobody disagrees with.
Content that could have been written by anyone in your industry.

It gets polite engagement.
A few likes.
A few “great point” comments.

And then it disappears.

Because safe content never changes how people see you.

The founders who stand out here usually do something different. They say things that make people pause for a second not because they’re loud, but because they’re clear about what they believe.

Not everyone agrees.
That’s exactly the point.

If your content never risks disagreement, it probably isn’t strong enough to create recognition.

And recognition is what actually compounds on LinkedIn.

P.S.- The posts people remember are rarely the safest ones.

I work best with founders who already know their work is solid.

They’re not chasing growth hacks or trying to go viral. 
What frustrates them is simpler than that. 
Their LinkedIn presence doesn’t reflect the level they actually operate at.

When someone looks them up, the signal is weak. 
The content isn’t wrong, but it lacks clarity and weight. 
What comes through online doesn’t match how they sound in real conversations.

This usually happens because founders are too close to their own work. 
They explain too much. They assume too much. Or they try to stay balanced so they don’t sound opinionated.

Over time, that smooths out what actually makes them distinctive.
The work I do isn’t about posting more or sounding smarter.

It’s about shaping how someone is understood when they’re not in the room and don’t get the chance to explain themselves. 

That means deciding what to emphasise, what to leave out, and what needs to be repeated until it sticks.

When this is done well, LinkedIn stops feeling heavy. It quietly reinforces credibility, trust, and recall.

If that gap between how you operate and how you’re perceived matters to you, we’ll likely work well together.

P.S.- Most reputations aren’t damaged by bad content. They fade because the signal isn’t clear.

At some point, every founder realises this about LinkedIn.

The platform doesn’t reward effort.
It rewards coherence.

You can post regularly, think deeply, and still feel invisible if your content doesn’t add up to a clear picture. 

People aren’t asking themselves whether each post is good. They’re subconsciously asking whether you make sense to them.

That’s why two founders can share equally good insights and get very different outcomes. One feels easy to place. The other feels scattered, even if the thinking is sharp.

Coherence comes from deciding what you want people to understand about you before you start trying to impress them. 

It’s the difference between expressing thoughts and shaping perception.

Most founders don’t make that shift. They keep refining posts instead of refining direction.

Once direction is clear, LinkedIn stops feeling random. Every post starts reinforcing the same idea, and over time that repetition builds familiarity and trust.

If LinkedIn feels unpredictable despite your effort, it’s usually not the platform.
 It’s the lack of a clear through-line.

P.S.- People don’t follow consistency in posting. They follow consistency in thinking.

Most founders don’t realise when LinkedIn starts working for them.

There’s no spike. No sudden rush of leads.
What changes first is the quality of conversations.

Before, people ask what you do.
After, they ask how you think.

Before, DMs are vague.
After, messages are specific and relevant.

Before, you explain yourself on calls.
After, people already understand the context.

That shift doesn’t come from posting more or trying harder. It comes from repeating a clear line of thinking until people begin to associate it with you.

When that happens, LinkedIn stops being something you “manage.” It becomes something that quietly does the filtering for you.

This is the part most founders underestimate. They look for visible results and miss the invisible ones that actually matter.

If LinkedIn isn’t changing the quality of who reaches out to you, something upstream needs attention.

P.S.- When people already understand you before the call, everything moves faster.

If your LinkedIn disappeared tomorrow, nothing in your business would change.

That’s not a content problem.
That’s a positioning problem.

Most founders are active on LinkedIn. 
They post insights, share lessons, and sometimes get good engagement.

Yet their presence has no weight. 
It doesn’t influence trust, perception, or opportunity.

Visibility alone doesn’t build authority.
Recognition does.

When someone reads your post or lands on your profile, they should immediately understand how you think and what you stand for. 
Not after ten posts. Not after scrolling.

This is where most founders go wrong. 
They start posting before deciding the position they want to occupy.

So the content performs, but it doesn’t compound.

The founders who win on LinkedIn don’t post more.
They are simply clearer.

If your work is solid but LinkedIn isn’t doing anything meaningful for you, posting harder won’t fix it.

Positioning will.

P.S.- When positioning is clear, LinkedIn stops being a distraction and starts becoming leverage.

The strange thing about LinkedIn is this:

The people who know the most often post the least.

They’re busy building, managing teams, making decisions that actually move a business forward. By the time they sit down to write something, it feels like another task on a long list.

So they postpone it.

Meanwhile, people who are more comfortable publishing become the visible voices in the space. Not always because they know more, but because they’re more consistent about showing their thinking publicly.

Over time, visibility creates its own gravity.

The same names appear again and again in feeds, conversations, and recommendations. Eventually, they become the people others associate with the industry.

This is why presence matters more than most founders expect.

Not because LinkedIn replaces real work, but because it quietly shapes who gets remembered when opportunities, partnerships, or introductions happen.

In the long run, the people doing the best work deserve to be part of that conversation too.

P.S.- Often the difference between being respected and being recognised is simply being seen.

Holi always reminds me of this.

Most people think colour makes things visible.
It doesn’t.

Contrast does.

When everything is loud, bright, and competing for attention, what actually stands out is what’s intentional. 

It’s the same with visibility on LinkedIn.

More posts don’t automatically make you seen. 
More noise doesn’t create clarity. 

What people remember is not how much you show up, but what stays consistent when everything else is changing.

Holi fades by the evening.

What remains is how you showed up, whom you spent it with, and what you left behind.

Visibility works the same way.

Happy Holi to those building presence with intention, not excess.

P.S.- Being remembered has very little to do with being loud.

A lot of thoughtful founders hesitate before posting on LinkedIn.

Not because they have nothing to say, but because they care about saying the right thing.

They’re used to being precise. In their work, words carry weight. A statement can affect clients, employees, partners, or investors. 

So before sharing anything publicly, they pause, reconsider, rewrite, and sometimes decide it’s safer not to post at all.

That instinct makes sense in business.
But on LinkedIn, silence has its own cost.

When thoughtful people stay quiet, the platform fills with louder voices who are simply more comfortable publishing quickly. 

Over time, those voices become the ones associated with the industry, even when the deeper thinking exists elsewhere.

This is why presence matters.

Not to broadcast constantly, and not to comment on everything, but to occasionally share how you see your work and the problems around it. 

That small window into your thinking helps others understand the level you operate at.

Most founders already have the insight.
The challenge is giving it a place to be seen.

P.S.- Often the people with the most useful perspective are the most reluctant to share it.

taplio

The Battle

Christopher Freitas

Madhu Sharma

Followers

Posts

Engagements

Likes

Performance ScoreMadhu Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christopher Freitas

Madhu Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Madhu Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMadhu Sharma's LinkedIn Performance