Gupshup

Product Marketing Manager

Media.net

Associate Copy Desk

FreitasWrites

Self Employed

EDISOL ONLINE

Editor

Crimson Interactive

Associate Research Editor

Story Consultant for Content Creators | Story-Driven Product Marketing | Building B2B & B2C Brand Content

Product marketing was a happy accident that I wanted! I started out in marketing because I love telling stories; advertising did help with that. However, being creative without a challenge was getting a bit boring. 

And then product marketing happened

My superpowers include:

Go-to-Market Strategy: Launching products with the precision of a rocket launch Can identify key market segments faster than you can say "market segmentation."

Product Positioning & Messaging: Explaining complex tech concepts in a way that's actually understandable. Because who needs jargon when you have witty analogies and a knack for storytelling?

Content Marketing: Creating content that's so engaging, it makes people forget they're learning about tech. My secret weapon? A healthy mix of data-driven insights, creative flair, and a sprinkle of memes.

Sales Enablement: Giving sales teams the resources they need to close deals like it's a clearance sale on Black Friday. Think killer presentations, persuasive product demos, and a never-ending supply of coffee.

Cross-functional Collaboration: Bringing together different teams with the finesse of a seasoned diplomat (but with less formal attire and more high-fives).

If you're looking for a product marketing pro who can make your tech stand out from the crowd (and maybe even get a chuckle or two), let's connect!

Christopher Freitas

AIESEC in India

Chief Financial Officer

Social Media Manager

Content Writer

ISRO - Indian Space Research Organization

Summer Intern

RVPN (Rajasthan Rajya Vidyut Prasaran Nigam Limited)

Practical Training

Hello, I see you are a detective here, and I am thrilled to connect with you.

So here is my life at a glance.

I am Madhu Sharma.
I thrive on helping founders, coaches, professionals, and entrepreneurs bring their visions to life.
With a dash of creativity and a keen understanding of your unique voice. I give your ideas, life.

What Do I offer?

From Engaging Blog Posts,
Social Media Mangaement
Storytelling to a persuasive copy,

My words will amplify your voice and make it stand out.

But that's not it-
   I have worked with college dunia, Hirect, marketing agencies, and brands.

I wear many hats as I believe in being " A jack of all trades and a master of none, but often better than a master of one.

(Hey, you didn't read the complete line.)

One of those hats is an engineer.

I get inspired by the vibrant strokes of my brush. And yes, I'm guilty of being a cold coffee fanatic, something magical about it that soothes my soul.

It's about being brought up in a Brahmin family or what has made me a spiritual seeker. I constantly explore the realms of mindfulness, self-discovery, and self-growth.

When I am not indulged in crafting captivating content, you can find me on stage as a public speaker, and poet, managing events and volunteering for some social cause.

You are looking for a versatile professional who can weave stories from words. DM me already.

Reach out to me for collaboration, public speaking, and connecting. 

I am always there to help, whether we work together or not.

Madhu Sharma

67% of founders confuse consistency with posting frequency 
When the real driver is fidelity.

Most think “showing up daily” is the goal.

It’s not.

I’ve seen founders post five times a week with zero clarity.

And I’ve seen founders post twice a week and build more trust than anyone else in their niche.

Because they’re loyal to their message.

Not the calendar.
Not the pressure.
Not the algorithm.

That’s fidelity.

And that’s what people actually remember.

P.S. - Fidelity is what turns an audience into believers.

Helping CEOs, Founders & Coaches Grow Influence, 3x Engagement + Win Clients | LinkedIn Consultant & Strategist | Ghostwriter

3,412 impressions.

From ONE comment he almost didn’t write.

Last week, a client told me something I hear way too often:

“I don’t think I have anything valuable to say under people’s posts.”

And I get why he felt that way.
When you’re deep in your own world, your expertise feels normal.
Obvious.
Not worth mentioning.

But I pushed him gently.
You’ve spent years building this.
You have opinions.
You have stories.
You’re not ‘out of ideas.’
You’re just too close to your own genius.

So he tried.
Just one thoughtful comment.
No keyword stuffing.
No trying to sound smart.
Just what he truly thought.

And in 24 hours?

3,412 impressions.
From one comment.
On day one.

Here’s the part people forget:
Most of what feels ordinary to you is extraordinary to someone else.

That’s why I do this work.
Not to help people “post more.”
But to help them hear their own thoughts again 
and trust them enough to put them out into the world.

Your expertise doesn’t need rewriting.
It needs recognising.

And if you want someone who can help you find the words you’ve been sitting on for years you know where to reach me.

P.S. - Most of your growth on LinkedIn won’t come from posting more. It’ll come from finally saying the things you’ve been holding back.

77,560 views taught me nothing. 
4 conversations taught me everything.

Everyone chases attention on LinkedIn.
The reach.
The comments.
The dopamine.

But nobody talks about what actually builds authority:

Who talks to you privately, not who claps for you publicly.

I’ve seen creators hit insane numbers
and still panic when a real client asks,
“So what do you actually do?”

Because here’s the part most people never realise:

Attention is loud.
Authority is quiet.

Attention comes from:

- A hook that pops
- A post that travels
- A trend that hits at the right time

Authority comes from:

+ The way you think when nobody’s watching.
+ The clarity behind your work.
+ The people who trust you enough to ask for help.
+ The conversations that actually move someone to act.

But the biggest difference?
Attention expires. Authority compounds.

A viral post dies in a week.
A powerful relationship pays you for years.

And this is where most creators get stuck
They confuse visibility with credibility.

They think numbers = proof.
But numbers don’t build brands.
Positioning does. Conversations do. Consistency does.

If you want authority, don’t chase a spotlight.
Build a signal.

And if you don’t know how to turn your ideas, your voice, and your story into that kind of signal, that’s literally the work I help people do.

DM me “SIGNAL” and I’ll show you how to build authority that lasts longer than your feed.

PS: The real game isn’t about being seen.
        It’s about being remembered.

63% of founders lose attention in the first 4 seconds because their message isn’t clear.

And it happens for one simple reason:

They think they need better content.
But what they actually need is better communication.

Content is how much you say.
Communication is how fast people understand it.

Here’s where most founders slip:

- 74% of their posts have too many ideas
- 62% use language their audience would never use
- 81% try to sound smart instead of sounding clear

So the message gets lost.
And when the message is lost, the reader is gone.

Strong communication is simple:

+ one idea
+ one takeaway
+ one person you’re writing for

Nothing more.

When founders shift from “let me post more.”
to “let me make this clearer,”

Trust builds faster,
and content works harder.

P.S. - People don’t remember the post. They remember the point.

42% of the founders I work with tell me,

“I don’t want to write the usual LinkedIn stuff.”

A client said this last week.

She wasn’t scared of posting. 
She was scared of sounding like everyone else.

But the more we talked, the clearer it became:
Her problem wasn’t clichés.

It was the belief that her voice wasn’t enough.
Most founders over-edit for this exact reason.
Not because their ideas are bad
but because their beliefs make them second-guess everything.

Shift the belief → the ideas flow.
Shift the belief → the voice sounds real.
Shift the belief → the message finally lands.

P.S. - Most “writing problems” start as belief problems.

I once took a CFO role in a volunteer organisation
and everyone thought I was being stupid.

It wasn’t paid.
It wasn’t related to writing.
And it definitely wasn’t “useful.”

People asked me why I was wasting time.
But I’ve always been curious 
if something interests me, I want to learn it.

Fast forward to last week.

A client was stuck with her company finances.
Overwhelmed.
Didn’t know where to start.

And out of nowhere,
that old version of me kicked in
the one who used to sit with numbers,
break things down,
find clarity in the mess.

In one call, she finally understood what she needed to do.

That’s when it clicked:

Nothing you learn is random.
It shows up exactly when your clients need it.

P.S. - If you want someone who brings more than writing to the table, my inbox is open.

3 times this year, confusion saved me from making the wrong decision.

We don’t like admitting it, 
but confusion shows up before every important shift.

Everyone wants to look certain, put-together, “clear.”
But the moments that changed my work the most
were the moments where nothing made sense yet.

My best ideas didn’t come from confidence.
They came from that uncomfortable pause 
where I had to ask myself
“Why does this feel off?”

Earlier, I used to force clarity.
Push the draft.
Push the thought.
Push myself.

Now?
I slow down.
Because confusion isn’t a block 
it’s a clue.

A tiny nudge that I’m about to land on something deeper, something truer, something I would’ve missed if I rushed through the discomfort.

When I sit with it
ask better questions,
peel back one more layer,
challenge my own first reaction
my voice gets sharper.
My ideas get cleaner.
My work feels honest again.

Confidence feels comfortable.
But confusion makes me pay attention.

And that’s where the real clarity comes from.

P.S. - If you want someone who can help you turn that “I don’t know what feels off” into content that actually sounds like you I can help with that.

4 words I avoid now: “This should be fine.”

I used to say this all the time.

Mostly on the days I was tired, overbooked, or running on fumes.
Days when I didn’t have the space to think deeply, so I convinced myself the “almost right” version was enough.

But every time I chose “fine,” it came back to bite me.

A post that didn’t feel like me.
A message that didn’t land.
A client call I walked into without preparing enough.
A draft I rushed because I thought the first version was “close enough.”

And every time, I felt that tiny sting:

“Madhu… you know better than this.”

Somewhere this year, I stopped accepting “fine” from myself, not because I want to be perfect, but because I want to be intentional.

Here’s what changed for me:

1. I started asking: “Does this sound like me?”

Not “is this good enough?”
Not “will people like it?”
But is this something I’d stand by a year from now?

2. I rewrote more than I wrote.

The second version usually carried more honesty.
The third carried more clarity.
By the fourth, it finally sounded like my voice, not the noise around me.

3. I built small rituals that keep my work sharp.

Reading client notes twice.
Listening to a 2-minute voice note before drafting.
Taking 30 seconds to ask myself, “What am I really trying to say?”

None of this is dramatic.
But it quietly changed everything.

“Fine” wasn’t sabotaging my work
It was diluting my identity.

And the more I paid attention, the more I realised:

Your content isn’t built in the big moments.
It’s built in the small ones you usually rush through.

If you feel your work has started to sound a little flat
or a little too similar to everything else you’re seeing

Try removing these four words from your process.

You might be surprised by what comes out of you next.

P.S. - If you want content that feels intentional, grounded, and unmistakably you, not “fine,” I can help you get there.

Everyone is obsessed with hooks. 

Very few are obsessed with saying something worth reading.

Founders DM me asking:

“What’s a good hook?”
“How do I make people stop scrolling?”
“Can you give me hook templates?”

But here’s what they don’t realise:
A strong hook can get attention, but only a clear direction keeps it.
Most “non-converting” content doesn’t fail at the first line.
It fails because the rest of the post has no point.

Here’s the pattern I see:

- Great hook
- Weak message
- No clear audience
- No specific problem
- No real takeaway

That’s why people read it
But don’t respond to it.

A hook is just a door.
Direction is what makes someone walk through it.

Direction looks like:

“This is the person I’m talking to.”
“This is the problem I’m solving.”
“This is why it matters right now.”
“This is what changes after.”

When your content has direction, the hook doesn’t need to work hard.
Your message does the heavy lifting.

Founders don’t need fancier hooks.
They need sharper intention.

P.S. - If your post doesn’t know where it’s going, the reader won’t either.

Advance payments aren’t about trust. 
They’re about alignment.

I’ve stopped working without one
not because I don’t trust people,
but because I’ve seen what happens when I do.

When someone pays an advance, something shifts.
They stop browsing and start building.
They show up differently with energy, focus, and intent.

That’s when collaboration actually feels like collaboration.
Not chasing, not convincing just creating.

And that’s the kind of work I want to do.
The kind where both sides show up equally 
not out of obligation, but ownership.

Because an advance doesn’t just protect my time.
It protects their outcome.

So when someone hesitates, I don’t push.
I’ve learned that hesitation at the start
only grows heavier later.

But when someone says 
“Let’s begin, I’ll send the advance.”
I already know the project will flow.

That’s the energy I build with.
And the kind of clients I choose to work with.

PS: Money isn’t about trust it’s about intent.
       When we both invest, we both win.

9 out of 10 freelancers fear client disagreements.
I actually look forward to them.

Not because I enjoy conflict.
But because it tells me the client is present, not passive.

Most people think smooth projects mean constant “yes.”
I’ve learned that “yes” is often just politeness.
“Wait, this doesn’t feel right” is where the truth comes out.

And when that moment arrives, I don’t tense up.
I don’t defend.
I don’t rush.

I get curious.

What part feels off?
What were they hoping it would express?
What emotion is hiding behind the feedback?

Because clients rarely disagree with the words.
They disagree with the version of themselves
They don’t see in those words.

When you pay attention to that
You stop writing “content,”
and start writing them.

I don’t see disagreements as red flags.
I see them as invitations 
to understand them better,
to refine the direction,
to build something that actually lands.

The clients who speak up?
They’re the ones who stay
Because they care enough to be honest,
nd trust me enough to say it.

Smooth is easy.
Honest is productive.

P.S.- Disagreement doesn’t slow the process.
          Assumptions do.

I work best with people who aren’t afraid to use their voice,
That’s how we build something that sounds like them.

The hardest part of LinkedIn isn’t posting. It’s pretending.

Pretending you’re always growing.
Pretending you’re always clear.
Pretending you have something meaningful to say every single day.

There’s a quiet pressure here that people rarely admit.

Some days, you show up because you want to.
Other days, you show up because you’re scared you’ll disappear if you don’t.

No one prepares you for that part.

The urge to “look consistent.”
To stay visible even when your mind feels empty.
To prove you’re doing well when you’re really just trying to breathe.

I’ve been there too.

There were days I posted not because the idea was ready
but because I felt like I needed to look ready.

And every time I forced it, my voice felt borrowed.
Over-edited.
Diluted.
Nothing like me.

So I stopped.

I’d rather post less and sound like myself
than post more and sound like everyone else.

Your presence isn’t built by pretending.
Your voice isn’t built by pressure.
People listen when you write from a place that feels real not rehearsed.

And the moment you drop the performance?
Your ideas breathe again.
Your writing settles.
Your content stops competing and starts connecting.

Because expression always wins over impression.

P.S. - If you want clarity and a voice that finally feels like you, not the pressure around you I can help you build that ease.

People keep saying,
Understand your reader before you write.

Nice line.
Zero clarity.

Here’s what it actually looks like in practice,

Before I write anything, I try to answer a few simple questions:

- What problem is the founder dealing with right now?
Not the generic problem, the one that’s actively costing them money, time, or momentum.

- What outcome are they hoping this solves?
Growth? Clarity? Less chaos? Better communication?

- Do they respond better to straight facts or honest emotion?
Founders aren’t one type; some want logic, some want relief.

- How do they talk about their own work?
Their tone tells you more than any persona doc.

- What changes for them after the solution works?
Less stress? More leads? More direction?

- What’s stopping them from fixing it already?
Overthinking? Confusion? No system? No time?

Once I know this, the writing becomes obvious.
It stops being content
and becomes a real conversation with a real person.

P.S. - The fastest way to write better is simple: stop guessing what people want and start understanding what they’re actually dealing with.

12 months ago, even the slightest disagreement felt like an attack.

If a client said, “I think there’s some misunderstanding,”

 My brain heard:
“You messed up.”
“You’re not good enough.”
“You’re failing.”

It wasn’t the words that hurt
It was the meaning I assigned to them.

Back then, criticism felt personal.
Even gentle feedback felt like someone poking a bruise I never admitted I had.

But something shifted this year.

I worked with clients who trusted me enough to correct me.
To ask questions.
To push back with clarity, not aggression.
And instead of shrinking, I learned to pause.

Some days, the pause felt like progress.
Other days, it felt like ripping an old version of myself apart.

But over time, I realised something simple:

Criticism isn’t a threat.
It’s information.
A signal.
A mirror.
Sometimes, even a gift.

And when I stopped treating it like an attack,
I started seeing what it was actually saying.

Not “you’re wrong.”
But “here’s where we can get this right.”

Not “you failed.”
But “here’s a gap you can close.”

Not “you’re not good enough.”
But “you’re learning.”

The work didn’t get easier.
I just got quieter inside.

P.S.- If criticism still feels like a punch instead of a pointer, you’re not broken. You’re just early in the journey I took, too.

Being good at what you do isn’t enough.

If people can’t remember you, they can’t choose you.

Here’s the problem I see with most founders:

They assume visibility matters only when they’re launching, hiring, fundraising, or selling.

But visibility works the opposite way.
It pays you before you need it.

When your personal brand is unclear, here’s what actually happens:

- People forget your name even after meeting you
- Your opportunities go to the person they remember
- Your work needs constant explanation
- Your credibility resets every time you talk to someone new
- You become forgettable in rooms you’ve never even entered.

On the other hand, when your brand is recognisable:

+ People know what you do
+ How do you think
+ What you stand for
+ the kind of problems you solve

Before you even say a word.

That’s not vanity.
That’s leverage.
And it compounds every single day you show up with clarity.

P.S. - The more recognisable you are, the less you have to explain yourself.

90% of the time, the issue isn’t skill. 

It’s how the freelancer explains their skill.

Most freelancers think clients want complexity.

Big words.
Heavy language.
Long paragraphs that “prove expertise.”

But here’s what clients actually want:
Someone they can understand quickly.

Every time a freelancer tries to:

- add jargon
- over-explain their process
- sounds overly professional.
- write like they’re pitching to a boardroom

The client disconnects.

Because the moment a client can’t follow your message,
They assume working with you will feel the same way, confusing.

Clarity wins trust.
And trust wins projects.

Freelancers think complexity shows skill.
But clarity shows confidence, and that’s what people buy.

Clients don’t choose the most skilled person.
They choose the person who makes their decision easier.

P.S. - Your work should feel simple to explain, not heavy to justify.

Clients don’t compare skills. 

They compare clarity.

Most freelancers assume clients sit and analyse:

- experience,
- expertise,
- portfolio depth,
- technical ability.

They don’t.

They look for the simplest answer to one question:
“Can this person solve my problem without making my life harder?”

And the freelancer who communicates that clearly
gets chosen even over someone more skilled.

Here’s where freelancers go wrong:

- They explain too much.
- They talk like they’re pitching to a panel.
- They overuse jargon.
- They make the client work to understand them.

Clients skip friction.
Every time.

If you want better clients, focus on:

+ clearer descriptions
+ simpler language
+ quicker explanations
+ showing the outcome, not the process dump

People remember clarity.
They trust clarity.
They reply to clarity.

Your skill matters.
But your clarity decides who gets the reply.

P.S. - The easiest freelancer to understand becomes the easiest freelancer to hire.

Some days, my mind is loud, but nothing useful comes out.

I don’t hear people talk about this enough.

We’re all chasing ideas, writing drafts, trying to “show up consistently”
But no one admits that some days feel like mental static.

Not burnout.
Not a lack of discipline.
Just creative fatigue.

The kind that shows up quietly.

When you’ve been thinking too much.
Observing too much.
Working too much.
Pouring too much.

And suddenly, nothing inside you feels original anymore.

I used to panic on days like this.
“Why is nothing coming?”
“Is this a block?”
"Am I slipping?”

Now I see it differently.

Creative fatigue isn’t a lack of ideas; it’s a lack of space.

Because the best ideas never arrive when you’re staring at the screen.
They arrive when you step away from it.

When I go for a walk.
When I lie down and stare at the ceiling.
When music fills the room more than my thoughts do.
When I stop trying to force creativity and let it come find me.

And it always does

Not in a dramatic way.
But in a small, soft, “oh wait… that’s something” kind of way.

Here’s what I’ve learned:

You don’t run out of ideas.
You just run out of quiet.

So if today feels slow, empty, or confusing, don’t judge it.

Creative people aren’t machines.
We need space.
We need silence.
We need moments where we’re just humans, not content engines.

Give yourself that.

Your mind will return the favor.

P.S. -  If you want content that feels intentional and grounded (even on the slow days), I can help you design a process that works with your energy, not against it.

Most people aren’t bad writers.

They’re just not honest enough with themselves.

I’ve seen this happen with almost every client I work with 
and honestly, with myself too.

We sit down to write
and suddenly we’re trying to sound smart,
or polished,
or like someone who “knows what they’re talking about.”

And somewhere in that performance
the real message disappears.

This week I asked a client:
“Okay, forget the audience.
What do you actually want to say?”

He paused.
Then he said one line just one 
And it was better than everything he had written in two weeks.

And that’s when it hit me again:
People don’t struggle with writing.
They struggle with telling the truth.
Not the curated version.
Not the “safe” version.
The real one.

When you get clear on what you actually believe,
your writing becomes effortless.
Not perfect effortless.
Because you’re not manufacturing words anymore.
You’re releasing them.

P.S. - Every time my content feels forced, it’s because I’m dodging the real point. The moment I say the uncomfortable thing? The post writes itself.

I work with founders who need a lot of content.

Which means I also write a lot of content.
Some weeks, it crosses 25+ posts.

And the only way that’s possible is if one idea doesn’t stay as one idea.

Here’s a simple example.

Base idea:
A founder is preparing for a product launch.

Now, instead of treating that as one post, you pull it apart like this:

Zoom in on one part:
The moment the founder realises the problem isn’t the product, it’s the positioning.

Show it in real life:
A founder came to me 10 days before launch. 
Here’s the message we fixed that changed everything.

Show the evolution:
How founders planned launches earlier vs how they’re planning now with clearer communication.

Highlight the gaps:
3 things founders forget before launching and why those blind spots cost them leads.

Flip it:
5 ways to completely ruin a launch (without noticing).

Shorten it:
The 3 fundamentals every founder should check before going live.

Keep the full version:
The full checklist or sequence behind a clean, confident launch.

Nothing complex.
Just one idea that opens multiple clean angles.

Most founders think they’re repeating themselves.
But they’re usually not repeating enough.

People don’t remember your idea the first time.
They remember it when they see it from different doors.

It’s not:
“What new topic do I talk about?”

It’s:
“What’s another clean angle on the same founder moment?”

If you’re a founder preparing for a launch, start by identifying the angles inside your own idea. 

You’ll be surprised how much clarity comes from expanding one moment instead of chasing new ones.

taplio

The Battle

Christopher Freitas

Madhu Sharma

Followers

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taplio

The Battle

Christopher Freitas

Madhu Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Madhu Sharma's LinkedIn Performance

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