Chris Cicconi

Chris Cicconi Inc

Fraction sales, leadership and business development.

Helping founders and early stage sales orgs build repeatable and scalable processes.

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Founder & Head of Sales

ARC Roasters

We make speciality coffee fun and accessible.

Co-Founder & Chief Caffeination Officer 

Unicrn

Founding Team Member & Jr Partner
Unicrn is a hand-selected collective of the best freelance sales, marketing, revenue operations, and enablement professionals from the world’s fastest growing companies.

Our mission is to quickly and seamlessly connect growing businesses with the right fractional talent to help everyone get farther, faster. Our GTM Pod system matches business needs with proven industry experts who strategize, document, and execute the GTM motion.

Head of Business Development

983 Media Productions, LLC

Working with 983 Media's founder to build partnerships with both potential clients, as well as other vendors, venues etc in an effort to deliver an exceptional eSports experience to all game developers and players.
Taking a leading role in helping 983 launch it's publishing arm - 983 Interactive. 
On air experience:
Host of "The Frontline" The Official Kards Podcast as well as all Official eSports events (a game by 1939 Games)
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)
Production assistant for the Parallel World Championships

VP of Partnerships

Replicant

Led a team of 7 business development representatives selling an AI powered contact center automation tool to 5 core industries.
Generated over $48M in pipeline so far this fiscal year.
Promoted 2 BDRs to AE roles

Director of Business Development

Visier Inc.

Implemented a "Pipeline Acceleration Plan" to dig out of a pipeline deficit to meet the $59m OKR for the year, 3 months early.
This included growing the team from 6 to 12 BDRs and 2 BDR leads while implementing improved onboarding & framework to help them see success quickly.
The team set a record for the most pipeline generated in the 10+ year history of the company in July.

Senior Manager, Business Development

HRWize

Within this role, I not only handled the full sales cycle, but also hired, trained, developed and lead the full cycle sales team. HRWize is an HRIS system focus on small and medium size businesses of any industry, mainly within Canada, but with no limit to partner globally.

Sales Manager

Aerotek

While continuing to partner with my clients to deliver the highest quality of talent and service, I also manage our Professional Services division in Montreal. This entails both building out strategy and managing, coaching and developing our team of 10 account managers and recruiters to assure that we provide access to the quality candidates you need to support your business.

Continued to grow the divison to over $13M in revenue

Practice Lead - Professional Services

I became the first Account Executive for Aerotek's Professional Services Division in Canada. 
My role entailed business development and management of the fulfillment team for the Professional Services division. 
Lead a team of up to 6 individuals (recruiters & account managers) and grew the division from scratch to over $8M in revenue.
Archived 5 "President's Clubs" and multiple "Million Dollar Clubs".
Won the Director's Award in 2017

Account Executive - Professional Services

I specialized in technical staffing through Aerotek CE® (contract engineering), a division of Aerotek.

Technical Recruiter

Aerotek® Inc. is a leading provider of technical, professional and industrial recruiting and staffing services. We are part of Allegis Group® Inc., the second largest staffing company in the United States.

Sourcing Specialist

Sports Experts

I was responsible for training employees on the technical aspects of products, supervise them, open and close the store and register.

Keyholder

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
--------------------
I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

I don't like picking at bad cold outreach.

It's very rarely the reps fault and usually a leadership/coaching problem.

However, every once and a while I get outreach that really makes me scratch my head. 

Can anybody make sense of this? 

The first message I get it aimed at William.
Ok sure, it's a template, he forgot to change the name, it's sloppy, but it happens.

I respond, playfully saying, I'll check with William.

He replies and says "That would be so great"

I am left with a few questions like WHO IS WILLIAM!?
And why does he think I am a gatekeeper to this William person?

Is he just not paying attention?
Is it AI?
Am I going crazy?
(ok, I am but I don't think I am in THIS situation specifically) 

Help me understand this, please 😆

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

I'm really excited to be included in Flowla's Sales Almanac for 2025 

It's an amalgamation of posts and trends that have moved the needle this year....

And oh boy have there ever been changes in 2025.

I personally think we're at a point where we need to come back to fundamentals, but that's a tough battle to fit when AI exists.

In any case, highly recommend checking it out, you can get a free copy of the almanac with the link in the comments!

This has got to be some of the dumbest 💩 I've heard...

And I know it's not a typically sales video I'm reacting to, but I couldn't let this one slide.

For those who can't watch the video, the general premise is:
"Why get in shape in your 30s? There's no football tryouts or trophies"
AND (even worse)
"if you have kids and you're getting in shape, you're running away from your responsibility" 

☠️ 

I might be biased being 39, having just gotten into the best shape of my life and have a kid, but it's a lovely reminder not to take advice from two boneheads sitting in their mother's basement trying to host a podcast.

It is NEVER too late to:
-Get in shape
-Learn something new
-Go back to school
-Change careers 
-OR ANYTHING ELSE.

and getting in shape when you have kids is not about running away from responsibility, it's about being able to run after your kid. 

It's about being healthy and living a long enough life to see them grow up, get married, have their own kids (if they so choose).

It's never too late, you are never told old and NEVER listen to people on the internet.

While this photo might not be overly flattering.

Joe Fontana 🐘 = Ted Lasso of sales. 

I mean, I'm not sure if he brings biscuits to sales meetings, but I'm fairly certain he does carry a "BELIEVE" sign everywhere he goes

It just so happens that Joe is looking for his next gig.

Joe's playbook includes:
-Building and leading high performance sales orgs from the ground up
-Mastering about every sales methodology known to humanity
-Act as a coach, mentor and bad joke teller, on any team.

Feel free to hit him up directly, or happy to introduce you if you'd like.

I hate New Year's Resolutions.

Saying "I want to get fit" is easy, it costs nothing. 
Committing is different, it requires skin in the game. 

So far I've signed up for:
2 Hyrox Series Quebec events (one singles, one doubles) 
1 HYROX doubles event in Ottawa 
1 Spartan race 

and I'd like to add a Half Marathon to that and maybe another HSQ Event to that.

The difference to me? 
"I want to get faster" is a hope. 
A race registration is a promise.

You don't need a New Year's Resolution to make a change.
You need to put your money where your mouth is. 

Stop Resolving. Start Committing.

Most founders I work with have it backwards.

They think figuring out what to say is the hard part.

So they write a “value prop”, automate the 💩 out of it and call it GTM. 

But GTM has a hierarchy of needs, just like Maslow’s.
And at the very bottom isn’t automation or AI.

It’s identity. 

Too many teams skip the most important question:
Who am I actually talking to?

If you can’t confidently answer:
“Who is this person?”
“Where do they work right now?”
“Is this actually the right person to talk to?”

Then everything above it breaks. 

That’s something that really clicked for me after adding Common Room’s Person360 to my tech stack.

One profile per person. 
Signals, enrichment, job changes → all resolved to an actual human. 

I know who my prospects are, where they actually work and what their reality is.
I get to immediately address the problems we solve for them in my outreach. 

Instead of staring at my CRM trying to figure out whether I should be talking to:
Jonathan Smith
Jon Smith
John Smith
Or Jon Smyth 

If you want to see how Person360 works, I’ll put a link in the comments

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Jon Foreman ⚡️

Dash Social

Working with Revenue Leadership to build an Enablement function that will accelerate scaling Dash Social’s growth and bring the best in Social Analytics to businesses around the world.

Manager, Sales Enablement

Workleap

•Spearheaded the development of a scalable revenue enablement program setting the foundation for long-term growth; achieved $100M+ annually from SaaS subscriptions.
•Reduced the time for new hires to develop success by 15% through the implementation of structured onboarding and training programs.
•Implemented the MEDDPICC methodology in the development of sales processes, improving deal qualification accuracy and increasing close rates by 10%.
•Partnered with Product and Marketing teams to drive go-to-market strategies for new products, generating $10M+ in annual sales through optimized sales enablement.

Revenue Enablement Manager

Bell

•Optimized sales processes for 40+ retail locations, boosting revenue by 5% through leadership coaching and customer engagement strategies.
•Generated $1M+ in annual recurring revenue by coaching 40+ sales teams (approx. 300 sales reps) on story-driven sales techniques, increasing customer engagement and conversion.
•Exceeded sales targets of 110%+ through data-driven customer segmentation and personalized sales strategies.
•Elevated cross-sales to Residential Services from 5% to 15% in three months by implementing trust-based selling techniques for sales teams.
•Trained Sales Managers on internal coaching frameworks, seller certification processes, and data-driven decision-making, streamlining sales approaches and improving performance.

Regional Team Lead - Small Business and Residential Services Sales (Sales Enablement Manager)

•Provided oversight for an annual $3M staffing/inventory budget.
•Yielded over 250 monthly client acquisitions covering three core lines of business and 100+ total KPIs, by training and coaching a new sales team.
•Grew sales beyond 115% of target, by developing sales and customer experience strategies that focused on customer outreach, pipeline generation, and referral business.
•Consistently bested 10% target threshold for up-sell to additional lines of business to existing customers, by training the sales team on a value-focused and customer-centric sales process.
•Promoted to Store Manager, overseeing top volume stores for Bell Mobility and Virgin Mobile brands.

Retail Store Manager - Bell Mobility Corporate Stores

•Built $20K in recurring sales for the SMB pipeline.
•Exceeded sales target by 110 - 115%.
•Surpassed standards for cross product sales (25%+) and multi-line sales (10%+) consistently.
•Represented team at SMB sales training events, subsequently training the team in newly learned best practices.
•Promoted to 2nd in charge, adding the responsibility of managing and coaching the sales team, while still meeting or exceeding sales quotas.

Sales Consultant - Consumer, Small Business and Residential Services Sales

Fort William Historical Park

•Managed a program which welcomed 200 - 300 visitors per day.
•Hired, onboarded, trained and performance managed a staff of 30.
•Managed an annual staffing budget in excess of $100K.
•Developed guidelines and wrote training materials for all program staff.
•Planned and executed large-scale special events that brought in up to 3000 visitors.

Program Specialist - Historical Program

Supported the tourism and education programs at a provincial tourism and education leader.  Provided bespoke tour and banquet experiences to international tourists, domestic and foreign dignitaries, and VIPs.

Historical Interpreter/Tour Guide - Historical Program

Generator Advertising

Designed, developed, and maintained high-quality, visually attractive presentations as well as administered multiple, ongoing advertising and marketing projects as per clients’ requirements by partnering with a team of highly skilled design leads.

Graphic Designer and Web Developer 

Disrupting L&D bite by bite.

As Revenue Enablement Manager at Workleap, I am founding the enablement function for 7 product lines, supporting Business Development, Account Executive, Account Management, Channel Sales, and Sales Leadership teams. I develop modern sales skills, enhance all GTM launches, and create adaptive sales training and onboarding plans to ensure sales teams ramp and grow effectively.

With over 10 years of experience in sales and leadership roles, I have a passion for coaching, enabling, and empowering others to do their best work. I have led multiple sales teams, run university seminars, and supported more than 40 teams as a Senior Leader and Enablement Leader. I have also earned Agile and Google Project Management certificates to enhance my skills and knowledge in managing complex and dynamic projects. I believe in focusing on the locus of control and helping people unblock themselves and reach their potential.

Sales Enablement Manager

Building out the enablement function at GSoft.  Supporting Business Development, Account Executive, Account Management, Channel Sales, and Sales Leadership teams across 4 product lines.

I develop modern sales skills, enhance all GTM launches within the sales organization, and develop adaptive sales training and on-boarding plans to ensure sales teams ramp and grow effectively.

Developing an enablement framework that will drive 200% growth in revenue in 5 years. Focused on growing common sales frameworks, up-skilling the whole sales organization, and improving coaching.

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