Chris Cicconi

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
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I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

I don't like picking at bad cold outreach.

It's very rarely the reps fault and usually a leadership/coaching problem.

However, every once and a while I get outreach that really makes me scratch my head. 

Can anybody make sense of this? 

The first message I get it aimed at William.
Ok sure, it's a template, he forgot to change the name, it's sloppy, but it happens.

I respond, playfully saying, I'll check with William.

He replies and says "That would be so great"

I am left with a few questions like WHO IS WILLIAM!?
And why does he think I am a gatekeeper to this William person?

Is he just not paying attention?
Is it AI?
Am I going crazy?
(ok, I am but I don't think I am in THIS situation specifically) 

Help me understand this, please 😆

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

While this photo might not be overly flattering.

Joe Fontana 🐘 = Ted Lasso of sales. 

I mean, I'm not sure if he brings biscuits to sales meetings, but I'm fairly certain he does carry a "BELIEVE" sign everywhere he goes

It just so happens that Joe is looking for his next gig.

Joe's playbook includes:
-Building and leading high performance sales orgs from the ground up
-Mastering about every sales methodology known to humanity
-Act as a coach, mentor and bad joke teller, on any team.

Feel free to hit him up directly, or happy to introduce you if you'd like.

I hate New Year's Resolutions.

Saying "I want to get fit" is easy, it costs nothing. 
Committing is different, it requires skin in the game. 

So far I've signed up for:
2 Hyrox Series Quebec events (one singles, one doubles) 
1 HYROX doubles event in Ottawa 
1 Spartan race 

and I'd like to add a Half Marathon to that and maybe another HSQ Event to that.

The difference to me? 
"I want to get faster" is a hope. 
A race registration is a promise.

You don't need a New Year's Resolution to make a change.
You need to put your money where your mouth is. 

Stop Resolving. Start Committing.

Most founders I work with have it backwards.

They think figuring out what to say is the hard part.

So they write a “value prop”, automate the 💩 out of it and call it GTM. 

But GTM has a hierarchy of needs, just like Maslow’s.
And at the very bottom isn’t automation or AI.

It’s identity. 

Too many teams skip the most important question:
Who am I actually talking to?

If you can’t confidently answer:
“Who is this person?”
“Where do they work right now?”
“Is this actually the right person to talk to?”

Then everything above it breaks. 

That’s something that really clicked for me after adding Common Room’s Person360 to my tech stack.

One profile per person. 
Signals, enrichment, job changes → all resolved to an actual human. 

I know who my prospects are, where they actually work and what their reality is.
I get to immediately address the problems we solve for them in my outreach. 

Instead of staring at my CRM trying to figure out whether I should be talking to:
Jonathan Smith
Jon Smith
John Smith
Or Jon Smyth 

If you want to see how Person360 works, I’ll put a link in the comments

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Sprout Social, Inc.

SDR Manager

Marco Santa Maria | Sales & Consulting

I have been a Mentor for several TALENTED and HUNGRY sales professionals, helping them to develop the right mindset to achieve both their personal and professional goals.  My Mentorship is unpaid but intensive, and focus on the areas of skill development, career advice, problem-solving, and mental health management.

Sales Mentor

I coach SDRs who are brand new to the game, and help them understand the expectations getting into the role.  Whether you are a fresh grad, or transitioning careers, let's chat about how to land your first SDR role, then level you up to become a top performer at your company!

SDR Career Advisor & Interview Coach

I work with organizations looking to build and improve their outbound sales development function.  If you are struggling to see the growth you need from your sales development team, or looking to start building out the function domestically or internationally, contact me to schedule a discussion.

Sales Development Leadership Consultant & SDR Coach

TerraCycle

Sales Representative

Varonis

Having been promoted from an Inside Sales Development Team Leader position, I now oversee the Sales & Business Development activities for the entire UK and Ireland.

Inside Sales Development Manager

Having worked my way up from a Sales Development position, I now currently oversee the numerous activities and metrics of a team of 14 Inside Sales Development Reps supporting the West Coast of North America.  My goal is to ensure the quality of their delivery as well as taking on all of the necessary behaviors for them to meet and exceed their business quotas and personal goals.  I pride myself on leading by example and providing new members with the correct tools and support structure to succeed in the position.

Inside Sales Development Team Leader

Varonis is the foremost innovator and solution provider of comprehensive, actionable data governance solutions for unstructured and semi-structured data with over 4500 installations spanning leading firms in financial services, government, healthcare, energy, media, education, manufacturing and technology worldwide. Based on patented technology, Varonis' solutions give organizations total visibility and control over their data, ensuring that only the right users have access to the right data at all times.

Here at Varonis, I help organizations manage and protect their unstructured and semi structured data—the documents, spreadsheets, presentations, media files and other business data in file servers, NAS devices, SharePoint and Exchange.

Territory Sales Development Representative

SThree

Coming from Real Staffing, the Pharmaceutical recruiting division of SThree, I helped to start the new aggressive initiative of supporting recruitment for Bloomberg within the Banking & Finance division.  As a recruiter, I was responsible for identifying top talent in Software & Application Development for employment at Bloomberg.  The various professionals I worked with were specialists in the areas of C++, C# .Net, Java, RoR, Python, etc.

Recruitment Consultant (Huxley) - Financial Software & Application Development

I am a specialist recruiter in our Pharmaceutical Division, specializing in the placement of Bioinformatics professionals.

Real Staffing is an international recruitment company, operating across the UK, mainland Europe and North America.

Recognizing talent, and identifying opportunity, we offer our clients and candidates:
-The best local and international talent for senior positions 
-Exceptional job opportunities for talented professionals 
-A quality service in each and every placement 
-Specialist sector knowledge and market expertise from our global teams of consultants 
-Access to our exclusive networks
-Online recruitment services available at your convenience.

Recruitment Consultant (Real Staffing) - Bioinformatics & Genomics

JPMorgan Chase

Personal Banker holding Series 6, 63, and Life Insurance licenses.

Open, manage, and service personal banking accounts.
Financial advising on retirement and investment goals.
Help clients find opportunities for mortgage and refinance options

Licensed Personal Banker

PARS International

Worked as third-party reprint management firm for top publications including:
The New York Times
The Boston Globe
Washington Post
Newsweek
Etc

Help clients with marketing and investor relations services focused on positive press from various media sources

NewsGroup Sales

At 16 years old, I was the guy calling your house while you were having dinner, asking if you needed a quote on a new roof or new windows.

Today, I lead a team of rockstar SDRs helping to develop and adapt processes that work for them and make them successful.

Hit that 'FOLLOW' button for regular content around sales, humor, and general daily life.

Want to do a coffee chat?  Hit me up!

taplio

The Battle

Chris 🦄 Cicconi

Marco Santa Maria

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taplio

The Battle

Chris 🦄 Cicconi

Marco Santa Maria

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris 🦄 Cicconi's LinkedIn Performance

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