Christopher Rack

Mockingbyrd 

CEO and Co-Founder 

pharosIQ

Advisor

Chief Executive Officer

Convertr

Connect B2B marketing, demand generation and data operations leaders with the B2B data clean room solution they have been looking for in the market.  Protect your single source of truth dataset, from the onslaught of sales and marketing data.  
- Fully compliant, secure and clean data 
- API connectors to anything and everything, allowing for unlimited data append options 
- Kill the cost of managing and working with dirty data.

Strategic GTM 

Revenue Collective

Member, Revenue Collective 

Demand Science

Chief Revenue Officer

PureB2B

President 

Canopy

Spiceworks

Lead/manage a team of remote based sales professionals selling Spiceworks media/research products to IT Marketing professionals in markets across the globe

Executive Director of Sales

work directly with IT marketers in helping them to engage the Spiceworks audience of over 1.8 million IT buyers. Currently manage a $2 million book of business. 

I specialize in designing integrated ROI focused programs encompassing, lead generation, social media, awareness, and market research.

Account Director

Account Executive

emedia

- Currently responsible for 15 sales reps, 2 Team leaders and 7 Million in yearly revenue
- Have grown division 30% since taking over in 2008
- 20% ahead of planned target since taking over division in 2008
- Responsible for lead generation, lead inventory, sales leadership, new product devleopment and promotion

Group Sales Manager - IT Division

Manage Team of Sales Reps targeted IT industry with lead generation solutions. 
       - Design and implement CPL campaigns for clients  
       - Maximize ROI for marketing clients in Technology Industry

IT Sales Team Lead

Careerbuilder.com

Sales Manager

♟️CEO @ pharosIQ | Challenging the Status Quo, Lego Collector, Speed chess fan♟️

I specialize in taking small companies and helping them to scale into big ones without burning and churning millions. 
 
A strategic GTM executive, I've participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m)  My selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability - while still remembering to #behuman. 

I love complex puzzles that most GTM leaders run away from, I'm the first one in the office and the last one to leave - and I'm perfectly ok with that. I have high expectations for myself and those I work with, and thrive in environments where the status quo is consistently challenged. 

I am a competitive chess player, Lego collector and father of four.  Fascinated by the idea of flawed heroes and collect memorabilia associated with these portrayals in TV and movies.  (Iron man, Dr. Gregory House, Andy Sipowicz, Dr. Sheldon Cooper, Elliot Stabler, Darth Vader, Walter White, Dexter) 

Work hard....Be kind, and the rest will take care of itself. 

"If you are good at something, you'll tell everyone, if you are great - people tell you" - Walter Payton

Stealth Startup

Currently leading a dual mandate:
— Driving enterprise-wide marketing strategy across brand, growth, and GTM
— Building a stealth startup inside the walls of the company—designed to rethink how humans access the benefits they’ve earned

One foot in scale. One foot in the future.

On the enterprise side, I lead a marketing org focused on creating clarity in the market, consistency in the funnel, and credibility across every touchpoint. We’re aligning story, systems, and strategy to drive real growth—and real trust.

On the stealth side, I’m effectively a startup CEO:
— Designing new subscription marketplace experiences from scratch
— Architecting the full-stack GTM engine (product, performance, brand, lifecycle)
— Testing, iterating, and building at speed—while staying grounded in service

This work lives at the intersection of brand + behavior, subscription thinking + systems design, modern marketing + human outcomes.

It’s not just about moving fast.
It’s about moving meaningfully.

Chief Marketing Officer, Head of New Ventures

#opentohelp

Asking for help is hard. Let’s make it easier to offer it. More people helping more people—with no strings attached—makes work and life better.

Each week, I keep six free 1:1 spots open for people who are building, leading, navigating, or reimagining.

Not because I have all the answers.
But because it helps to talk things out with someone who’s in it too.

Who’s it for?
✅ You’re building something and want outside perspective
✅ You’re a peer looking to swap ideas, clarity, or feedback
✅ You’re designing a team, a brand, or a next chapter
✅ You’re doing fine—but want to talk to someone who gets it
✅ You’re in a career shift or leadership stretch

What can we talk about?
— Clarifying a story, plan, or moment
— Getting unstuck on a decision or direction
— Thinking through brand, team, or strategic chaos
— Leading through change
— Life + work + ambition—and holding it all together
— Anything, really!

What it’s not:
❌ A pitch
❌ A funnel
❌ Unlimited free consulting
❌ A therapy session
❌ A promise of brilliance

Why do this?
Because I believe deeply in:
— The nobility of service
— Peers showing up for each other
— Generosity at scale
— Making help the default, not the exception
— Raindrops make oceans

Who am I?

I’m Pete.

Started in live entertainment (Snoop, Dylan, Ringo).
Then Fortune 50s.
Now leading marketing in high-growth tech.
And in the middle of all that? Trying to build something more human.

What now?
— If this resonates, like or share it
— Know someone who needs this? Tag them
— Want to talk? Book time here: https://calendly.com/petejam/opentohelp 
— Already helping others? Raise your hand: #opentohelp

No pressure. No pitch. Just real time, for real people.

I’m #opentohelp. Who's with me?

Chief Evangelist

Swear.com

Advising on category creation, brand narrative, and go-to-market strategy for a company redefining digital trust.

The future of content credibility isn’t about watermarking or chasing deepfakes—it’s about giving real content the ability to prove itself.

That’s the world SWEAR is building.

As a strategic advisor to SWEAR’s executive team, I help shape how that vision comes to life—through clear messaging, differentiated positioning, and trust-first go-to-market strategy.

We’re building more than a company. We’re creating a new standard for authenticity in digital content.

My focus areas:

✅ Category Design
Positioning SWEAR as the standard for content verification—not detection—by naming the stakes and reframing the problem.

✅ Narrative & Messaging Architecture
Distilling a highly technical product into a clear, urgent, and accessible story that resonates across legal, government, media, and security sectors.

✅ Brand Strategy
Helping the team balance urgency with credibility—earning trust in a space where the cost of getting it wrong is extraordinarily high.

✅ Go-to-Market & Strategic Positioning
Advising on early market traction, ideal customer profiles, and launch sequencing across regulated and reputation-sensitive industries.

SWEAR protects the most important content in the world—from body cam footage to breaking news—by proving, at the moment of capture, that what’s real stays real.

Pixel by pixel. Frame by frame.
No alteration. No chain of custody questions. No “allegedly.”

When content can prove itself, everything changes.

Capture. Anchor. Verify.
That’s the future. And SWEAR is building it.

Strategic Advisor

PeteJam, LLC

Helping good brands grow with clarity, creativity, and hospitality.

If you’re building something meaningful—and want to grow with more traction, less friction, and zero unnecessary complexity—you’re in the right place.

I partner with teams and leaders who care deeply about what they’re building—and how it makes people feel.

Whether you need a quick clarity pass or a full-stack growth lab, I bring strategy, systems, storytelling, and yellow-glove service to help you move forward.

Because sometimes the best growth strategy… is giving a damn.

What I offer:

🟡 The Strategy Sprint
A 4-week engagement to define what matters, sharpen your message, and create a focused, flexible roadmap for growth.

🟡 Growth Snapshot Audit
A low-risk, high-impact review of what’s working, what’s not, and where to focus next.

🟡 ‘Brandmines’ Audit
Uncover friction points across the brand experience before they erode trust or stall growth.

🟡 Total Brand Experience Training
Craft seamless, human journeys that make people feel seen, valued, and loyal.

🟡 The Growth Lab
Where creativity meets performance. We build engines, measure what matters, and scale what works.

🟡 AI & GTM Tech Integration
Make the tools work for you. I help simplify stacks, operationalize AI, and increase speed to value.

🟡 1:1 Leadership Coaching
Real conversations for leaders navigating scale, clarity, or the messy middle.

🟡 Team Trainings & Workshops
Roll-up-your-sleeves sessions that align people, unlock clarity, and drive real outcomes.

🟡 Operational Fix-It Workshop
Sometimes you don’t need a rebrand. You need a repair. Let’s find it and fix it—fast.

🟡 Speaking & Keynotes
Story-rich, strategy-sharp talks on growth, brand, leadership, and building unforgettable experiences.

If you believe in growth that feels good—and want to work with someone who’s always #opentohelp—let’s talk.

Chief Evangelist, Chief Marketing Officer 

Idaho Shakespeare Festival

Vice President, Board Operations

Serving where storytelling meets community.

I’ve been proud to serve on the board of the Idaho Shakespeare Festival—a place where world-class theater meets the open sky, and where generations have gathered to experience the power of story, together.

Since 1977, this festival has been more than a stage. It’s been a cultural anchor. A classroom. A shared memory.

Board Member

The Outlier Project

The Outlier Project is a community for everyone who wants to see who they can become and believes that anyone can live an ordinary life, but we all have the power to choose to live an extraordinary one. We deliver unparalleled access to the most unique live and interactive events with some of the most incredible “Outliers” on the planet. In everything we do, our goal is to show up differently and provide immense impact and value. The TOP community is dedicated to personal and professional development, and equally, to giving back through TOP Cares. 
Learn more at: theoutlierproject.live

Outlier

Pavilion

Pavilion exists to help go-to-market leaders navigate their careers more effectively, through a supportive community, proven resources, and safe spaces with peers founded on mutually-held values.

CMO Executive Member

Exit Five

Because no one goes to school for B2B marketing. The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

CMO Club Member

Pyramid Analytics

Investors included: Sequoia, HIG Growth, JVP, Viola, General Oriental


Promoted to lead global marketing, I built and scaled a best-in-class marketing organization—delivering measurable growth, sharper positioning, and stronger market impact.

Key wins:

✅ Scaled revenue marketing across six global regions, driving a 30–40% QoQ increase in marketing-sourced pipeline—accounting for 72% of total pipeline and 96% of net-new bookings in the twelve months ending Q2FY23.

✅ Led a high-performing team of 35 marketers across the US and EMEA—fostering a culture of collaboration and innovation while achieving a 100% retention rate.

✅ Elevated brand positioning from Niche to Visionary in the 2023 Gartner Magic Quadrant through strategic analyst relations.

✅ Redefined ICPs and segmentation, boosting declared intent leads by 200%+ and improving full-funnel conversion rates by 35%.

SVP, Global Marketing

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Promoted to lead brand, digital, and marketing operations, I scaled Pyramid Analytics’ market presence, digital performance, and operational excellence across six global territories—positioning the company for growth and securing $120M in Series E funding.

Key wins:

✅ Category Creation & Rebrand: Launched the Decision Intelligence Platform category and delivered a full rebrand, driving pipeline growth and enhanced brand visibility in competitive markets.

✅ Messaging & Creative Differentiation: Crafted compelling messaging and creative that broke through noise and established a unique market position.

✅ Integrated Brand Launch Plan: Developed a multi-channel launch strategy—including DOOH campaigns and conference disruptions—to amplify momentum around the Series E raise led by HIG Growth and JVP.

✅ Digital Optimization: Increased efficiency and engagement with digital strategies that cut cost-per-result by 44% and boosted CTR by 57%.

✅ Sales & Marketing Alignment: Shortened MQL-to-Pipeline time from 65 to 32 days by aligning marketing and sales, streamlining enterprise growth.

✅ Content Revamp for ABM: Rebuilt content systems around account-based strategies, tripling hand-raisers and improving conversion rates.

✅ Pipeline Growth: Drove a 200% increase in marketing-sourced pipeline through ABM and new digital channels.

Global VP of Brand and Digital

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Recruited as Vice President of Global Revenue Marketing to take Pyramid Analytics’ marketing function and brand to the next level, I developed and oversaw execution of an unignorable marketing strategy—transforming the team, driving pipeline growth, and securing $40M in additionL Series D funding.

Key wins:

✅ Revenue Marketing Framework: Built and scaled a high-impact revenue marketing engine, exceeding pipeline targets and fueling growth equity rounds.

✅ Demand Generation Growth: Achieved 128% of pipeline targets and increased total contract value by 68%, directly contributing to a $40M Series D raise led by Jerusalem Venture Partners (JVP).

✅ Team Cultivation: Grew and mentored a high-performance team, boosting productivity by 50% while fostering innovation and professional growth.

✅ Digital Pivot During COVID-19: Shifted to a fully digital marketing model, launching four virtual events weekly to maintain momentum and engagement through uncertainty.

✅ Go-to-Market Strategy: Designed and executed a comprehensive GTM strategy, enhancing brand visibility and positioning Pyramid Analytics as a leader in analytics and business intelligence.

VP Global Revenue Marketing

MetaGeek

Recruited as CMO at MetaGeek, I transformed the brand, scaled demand generation, and optimized e-commerce—paving the way for acquisition by Auvik Networks.

Key wins:

✅ Comprehensive Marketing Strategy: Built and executed a dual-channel marketing strategy for B2B enterprise and B2C e-commerce, driving growth and contributing to MetaGeek’s acquisition by Auvik Networks.

✅ Demand Generation Growth: Launched ICP-targeted demand programs that delivered a 30% QoQ pipeline increase for six consecutive quarters.

✅ Freemium SaaS Offering: Introduced a freemium SaaS model, boosting account creation by 90% and driving a 42% YoY increase in paid subscriptions.

✅ E-commerce Optimization: Simplified the e-commerce experience and launched bundled kits, driving 155% growth in direct conversions and a 59% increase in average order size.

Chief Marketing Officer

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I’m a marketing leader, community builder, connector, and #opentohelper. I’m on a mission to help more people help more people. 

I lead marketing across a portfolio of companies focused on connecting more people with more benefits. That includes both B2B and B2C efforts—building brands, scaling growth, and making complex systems feel a little more human.

And every week, I host six free 30-minute #opentohelp 1:1s for anyone who needs help getting unstuck—because some of the most powerful conversations don’t happen on a stage or in a boardroom.

My career has unfolded in three acts:

Act I: Live Entertainment - 
I started by crafting unforgettable experiences with artists like Snoop Dogg, Bob Dylan, James Taylor, and more. I learned how to hold an audience. How to create moments people remember. And how to make complexity look effortless under pressure.

Act II: Global Marketing Consulting - 
Next came the Fortune 50s—GE, HP, 3M—helping household names measure and manage profitable growth. I learned how to navigate matrixed orgs, bring strategy to life, and move big ideas.

Act III: High-Growth Tech -
When I was recruited into tech, I went all in on scale—orchestrating marketing for VC- and PE-backed tech companies from early-stage to $350M+ ARR. 

Each act sharpened a different lens—
Creative. Strategic. Operational.
Together, they shaped how I think, create, and lead today.

The CMOs of the future aren’t just marketers. We’re builders of systems and stories. Translators between data and meaning. Able to hold the brand, the pipeline, the P&L—and the room.

Your pal 💛,
Pete

Chief Marketing Officer, CMO, SVP, VP Revenue Marketing, Brand Marketing, Demand Generation, Global Marketing 

Strategy & Story
Brand architecture, category design, narrative development, human-centered messaging, M&A integration, and board-level marketing strategy.

Growth & Revenue
Demand gen, ABM, lifecycle marketing, forecasting, attribution, channel strategy, and conversion optimization.

Technology & AI
AI-native marketer with hands-on expertise in workflow design, prompt engineering, and team enablement. Skilled in generative AI tools (ChatGPT, Claude, DALL·E, Midjourney), ML-driven segmentation, and real-time content testing.

Creative & Experience
Creative direction, brand systems, UX alignment, executive comms, analyst/media relations, and end-to-end experience design.

Leadership & Culture
Global team leadership, executive enablement, empathy-led culture building, talent development, and scaling systems

📸 Pete Vomocil

2026 is going to be another BIG A## YEAR.
So BIG I need a Big A## Calendar.

This box landed at my door this week and it feels like the perfect final note to this year. (And h/t to Jesse Itzler and his team for an exceptional product and experience!)

2025 showed up with more joy, more service, more connection, and more bright spots than I ever could’ve planned:
  ↳ new rooms
  ↳ new friends
  ↳ deeper conversations
  ↳ people helping each other in ways that actually matter
  ↳ moments that stayed with me long after they happened

Somewhere in the middle of ALL that, #opentohelp stopped being something I scheduled… and started being something people FELT.

That’s the part I want to grow.

So the Big A## calendar?
It’s not about filling every square.

It’s about making room for: 
  ↳ good humans
  ↳ meaningful conversations
  ↳ momentum that makes life feel bigger and brighter
  ↳ helping more people help more people

Here’s what clicked for me as I hung it up: I want to spend more of 2026 in more rooms that care about service, connection, leadership, generosity, and joy.
  ↳ real rooms
  ↳ rooms with heart
  ↳ rooms where people still believe in helping each other

And yes, I still have a full-time marketing leadership role with a mission I love... work that is growing and evolving in all the best ways.

And alongside it, I’m building the #opentohelp movement into something that can reach far more people than I can one-on-one.

To do that, I need to get in front of the communities that are already leaning into this kind of work.

Here's where I'm #opentobehelped (😄): if you’re connected to events, podcasts, retreats, conferences, summits, meetups, leadership gatherings, or company offsites where this message belongs… I’d LOVE to know.

 ↳ if you think I should be in the room, point me in the right direction
 ↳ if you know someone who can open a door, introduce us
 ↳ if there’s a stage that needs a voice on joy, service, and human connection, I’m ready to show up

2025 was INCREDIBLE.

2026 has the space to be even better:  not just for me, but for anyone who believes the world gets brighter when we do.

If a place, a room, or a person comes to mind…
I’ll gladly make space for it on this Big A## Calendar....

Your pal, 
Pete 💛


And PS - you already know--if you ever need a hand, I'm still (and always) #opentohelp if I can!

Pete Vomocil 💛

CMO | #opentohelp | Chief Evangelist for Human Brands | Brightmaker | On a Mission to Help More People Help More People

The Big A## Calendar arrived at my door this week...! 

Here’s a deal for those of you who can’t shop for deals right now… 

I took Thanksgiving week off from work and from #opentohelp so I could be with my family. To recharge and reset. 

And somewhere in there I found myself thinking about all of you who don’t get to enjoy a break at all…

► those of you barely holding things together with coffee and crossed fingers
► those of you refreshing job boards and sending resumes
► those of you juggling bills in your notes app
► those of you who are trying to be present around the table while a whole stack of worries sit on your shoulders
► those of you who want to rest and never quite get there

I’ve been thinking about how heavy this stretch of the year can feel if your life is in a place you didn’t expect or plan...

While everyone else seems to be talking about leftovers or finding the best deals on the Ninja Slushi 5-in-1…

Meanwhile you are whispering real fears into the moments between everything else.

► you’re doing your best
► you’re caring for people who need you
► you’re trying to make ends meet while everything feels so overwhelming

If that’s where you are, I want you to know I see you… 
► not in a “thoughts and prayers” way
► in a real way
► in a way that says your struggle isn’t invisible
► you matter
► your effort matters
► your future matters

I’ll be back next week and here’s my offer:

My #opentohelp calendar is open and I have a few slots left. 

For any of you who need a place to talk through the hard stuff.
The practical stuff.
The “I don’t even know where to begin” stuff.

► always free
► always human
► always meant for those of you who are trying to find your next foothold

If you need help getting unstuck or finding your way to the next role or even just remembering that you still have options
send me a note or book a slot…

I saved room for you at the table, friends. 

Your pal,
Pete 💛


Always #opentohelp.

No alternative text description for this image

Being a parent is simultaniously the most difficult and the most rewarding role I’ve ever had (or ever will)….



AND…when I come into my office to find little treasures like this on my to-do list? It makes it all worth it 💯!

I mean, seriously kid. 🥹🫠

Happy Friday, LinkedIn friends! 

Your pal,
Pete 💛


PS - you already know, I’m always #opentohelp if you need it! 😃

LinkedIn gurus want you to believe your reach is down because of thirteen secret rules, a lunar eclipse, or something you posted in early 2018.

Or that your content just isn’t good anymore and your should buy their course. 

Most of us know the truth is a lot simpler.
Sometimes our content hits.
Sometimes it doesn’t.
And sometimes the algorithm rolls out of bed and chooses chaos.

Case in point: this ad that showed up in my feed this morning….

I’ve read it.
I’ve re-read it.
And read it again. 
And again. 

I’ve squinted at it for the last ten minutes like it’s one if those Magic Eye posters.
And genuinely, still no idea what it is or who it’s for….

(Or why I’m anywhere close to their ICP!) 

Only vibes.
Very mysterious Monday med-blob vibes.

🤷🏻‍♂️😂

If you’re confused by your feed today, just know you’re not alone….

May your Thanksgiving week be full of family, friends, clarity, bright spots and decent targeting! 

Your pal,
Pete 💛


PS — your know I’m still (and always) #opentohelp if you need it!

taplio

The Battle

Christopher Rack

📸 Pete Vomocil

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The Battle

Christopher Rack

📸 Pete Vomocil

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Pete Vomocil's LinkedIn Performance

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