As a referral-focused sales trainer and commercial leader, I help founders and sales teams build pipeline through trust – not pressure.

With 15+ years in B2C and B2B sales, I bring hands-on experience across the full sales cycle: from outbound strategy and qualification, to value-driven discovery, closing, and structured deal management. I’m process-oriented, pragmatic, and focused on what actually works in the field.

Today, I train ambitious teams to win more business, and support founders and scale-ups as a fractional sales leader – with clear priorities, better systems, and measurable impact.

As the host of the Go To Network podcast, I share weekly sales insights from real-world challenges – honest, tactical, and always close to the real work.

Curious by nature and driven by outcomes, I believe that better sales comes from clarity, accountability, and continuous learning.

Christoph Karger

1st Sales Lead for early-stage AI startups. Main focus right now is on Procurement.

Originally from Bremen, Germany, I have also lived in the US (Twin City area), Portugal (Lisbon), and spent a longer period in my beloved Brazil (Rio).My background is in communications, which I’ve transferred in an eclectic way into 0 to 1 GTM for early and growth stage enterprise startups.Personally fond of Brazilian music, Oasis, and Werder Bremen football club. Recently picked up MMA again. Reading and watching all things related to investigative journalism and intelligence work.

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The Battle

Christoph Karger

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