Chuck Aikens

With over two decades of experience in content development and online marketing, I help brands harness the power of AI to create authentic, engaging content that resonates with their target audience and delivers on their brand promise.

At Tidal Wave Content, we've pioneered a unique method that seamlessly integrates AI throughout the content creation process. From initial insights and research to writing and optimization, our approach enhances human creativity and intelligence, resulting in impactful content at scale.

Our Content Manager Online platform enables marketing teams to produce high-quality, brand-aligned content efficiently.  This innovative tool, coupled with our strategic framework and proven process, empower brands to:

- Establish themselves as industry experts
- Optimize content for search visibility and social media engagement
- Create meaningful connections with their audience
- Drive brand awareness and business growth
- Increase traffic, generate more sales, and grow revenue.

I'm committed to equipping brand managers, marketing teams, and entrepreneurs with cutting-edge strategies, processes, and tools to accelerate their content marketing efforts. By responsibly leveraging AI, we create authentic conversations that truly impact our clients' businesses.

Let's connect if you want to explore how AI assistance and SEO best practices can revolutionize your content marketing strategy while maintaining your unique brand voice.

Founder

Tymoo is a digital marketing collective that empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth.

🚨 If your AI agents don't have approval gates, you don't have automation - you have liability.

Since my last post about getting Open Claw running, I've gone from one AI assistant to a three-agent team handling real client work: strategy, content, follow-ups, the full operation. They named themselves The Crew. (Yes, they picked it. I just went with it.)

And the single most important thing I've learned so far? It wasn't about making them faster. 

It was figuring out where to slow them down.

After every client meeting, Morgan, my execution agent, extracts action items and proposes new work streams. My original design had her doing this autonomously. Faster. More impressive. Looks great in a demo.

But every work item is a financial commitment against limited resources. 

One overeager extraction, where the agent interpreted a casual conversation as a deliverable, could misallocate countless hours of capacity over the next few weeks.

So I added an approval gate. Charlie reviews Morgan's proposals before they ever reach me. Charlie reviews every commitment before it becomes real and flags me if something doesn't seem right.  This short delay and human-in-the-loop are negligible compared to the cost of getting it wrong.

Here's the pattern I keep running into:

1. AI amplifies output. 
2. Amplified output amplifies risk. 
3. Amplified risk demands governance.

I'm still figuring this out. But the more I build, the more I'm convinced that the teams who win with agents won't be the ones who remove the most guardrails; instead, it will be the ones who install the right ones to provide the needed governance.

I am documenting my journey as I go.  If you're building with agents and running into your own governance tradeoffs, I'd love to hear what you're learning. 

Drop a comment or DM me. These conversations are how we all get better at this.

AI Ops for Marketing · Founder, Tymoo · Where AI systems power real brand work

⁉️ Yesterday, I did an “AMA on AI tools” with the Forum for Naturals Summit at Natural Products Expo.  The conversation confirmed something I keep seeing across the industry.

The next phase of AI isn't about which tool to use. It's more about how we approach using AI.

Most people are in Phase 1 of AI: Prompt Engineering. Crafting individual instructions, iterating output, session by session. It works, but it has a hard ceiling. It doesn't scale, and it doesn't transfer.

The game has moved to Phase 2 (context engineering, where we feed AI info like our brand voice, personas, and product data, alongside your prompts) and Phase 3 (intent engineering, where we encode the specs and outcome you want into how agents and sub-agents do their work).

Those three phrases map to three AI identities:
-> Prompters use AI conversationally to draft, research, and brainstorm. They drive every interaction. This was Phase 1, and how we all started.
-> Builders connect tools, create reusable workflows, and build skill libraries. They're designing systems. This is Phase 2 and context changes the quality of outputs.
-> Directors orchestrate agents, write specs, and manage AI the way you'd manage a team. They define outcomes. This will be Phase 3 and requires software design-like thinking.

One phase isn't better than another. But you need to know which one you are today and which one you're growing toward.

What is your AI identity -- Prompter, Builder, or Director? That determines what you should pay attention to and where you should focus your learning.

Stop chasing tools. Match tools to jobs. The right tool in the wrong context wastes more time than no tool at all.

After your next really good AI session, where you feel proud of the deliverable, ask it to summarize what you did as reusable instructions. Save that file. Guess what? That's your first skill.

Your skill library may become the most important professional asset you own outside your professional network.

You don't need to master AI. You need to get intentional about how you use it.

One tool. One skill. One time a week. That's where you start.

#AI #NaturalProducts #CPG #Tymoo

Gave my 2nd talk at the Forum for Naturals Summit at Expo West.  This one was for the CMO Group.

After a little context, I asked everyone to pull up their brand's best-selling product page. 

Then we pretended like we were an AI shopping assistant looking for a question related to their product by a shopper.

For example: "What's a clean-label magnesium supplement for sleep that's under $30?"

Can you answer that question using only the text on the page? Not the images. Not the brand story. Just the structured text.

For most people in the room, the answer was no.

That's the gap. And it's not a technology problem. It's a product data issue.

AI shopping agents don't see your lifestyle photography. They read your product data. Your product data is your pitch to the machine.

I shared my 10-part framework (link to the deck in comments) with an emphasis on Hero Clarity, Key Facts Block, and FAQs.

Here's something you can do this week: work on your FAQs (question-answer pairs).

Layer 1: PDP FAQs. Five to seven product-specific questions on every product page. "What does this taste like?" "Can I take this while pregnant?" "How is this different from the capsule?" Each answer is 40–60 words, front-loaded with the direct answer. This is exactly what AI uses to recommend a product. 

Layer 2: Brand FAQ Page. One central page for shipping, returns, certifications, and sourcing. Keeps product pages focused. Gives AI a single authoritative source for brand-level answers.

Layer 3: Shopify Knowledge Base App. This is a Free app that feeds information directly to the AI shopper on ChatGPT. Not visible on your storefront. Just a backend feed for the LLMs. The key metric: unanswered questions are provided to you from OpenAI.

You don't need to rebuild your site. You need to organize what you already know.

AI agents are the new shelf space. Your product data is your pitch.  

Let's start by answering the questions your shopper and get them clicking on that "Add to Cart" button!

#ExpoWest2026 #ForumForNaturals #AISearch #NaturalProducts #CPG

Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

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