Chuck Aikens

With over two decades of experience in content development and online marketing, I help brands harness the power of AI to create authentic, engaging content that resonates with their target audience and delivers on their brand promise.

At Tidal Wave Content, we've pioneered a unique method that seamlessly integrates AI throughout the content creation process. From initial insights and research to writing and optimization, our approach enhances human creativity and intelligence, resulting in impactful content at scale.

Our Content Manager Online platform enables marketing teams to produce high-quality, brand-aligned content efficiently.  This innovative tool, coupled with our strategic framework and proven process, empower brands to:

- Establish themselves as industry experts
- Optimize content for search visibility and social media engagement
- Create meaningful connections with their audience
- Drive brand awareness and business growth
- Increase traffic, generate more sales, and grow revenue.

I'm committed to equipping brand managers, marketing teams, and entrepreneurs with cutting-edge strategies, processes, and tools to accelerate their content marketing efforts. By responsibly leveraging AI, we create authentic conversations that truly impact our clients' businesses.

Let's connect if you want to explore how AI assistance and SEO best practices can revolutionize your content marketing strategy while maintaining your unique brand voice.

Founder

Tymoo is a digital marketing collective that empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth.

🚨 If your AI agents don't have approval gates, you don't have automation - you have liability.

Since my last post about getting Open Claw running, I've gone from one AI assistant to a three-agent team handling real client work: strategy, content, follow-ups, the full operation. They named themselves The Crew. (Yes, they picked it. I just went with it.)

And the single most important thing I've learned so far? It wasn't about making them faster. 

It was figuring out where to slow them down.

After every client meeting, Morgan, my execution agent, extracts action items and proposes new work streams. My original design had her doing this autonomously. Faster. More impressive. Looks great in a demo.

But every work item is a financial commitment against limited resources. 

One overeager extraction, where the agent interpreted a casual conversation as a deliverable, could misallocate countless hours of capacity over the next few weeks.

So I added an approval gate. Charlie reviews Morgan's proposals before they ever reach me. Charlie reviews every commitment before it becomes real and flags me if something doesn't seem right.  This short delay and human-in-the-loop are negligible compared to the cost of getting it wrong.

Here's the pattern I keep running into:

1. AI amplifies output. 
2. Amplified output amplifies risk. 
3. Amplified risk demands governance.

I'm still figuring this out. But the more I build, the more I'm convinced that the teams who win with agents won't be the ones who remove the most guardrails; instead, it will be the ones who install the right ones to provide the needed governance.

I am documenting my journey as I go.  If you're building with agents and running into your own governance tradeoffs, I'd love to hear what you're learning. 

Drop a comment or DM me. These conversations are how we all get better at this.

AI Ops for Marketing · Founder, Tymoo · Where AI systems power real brand work

⁉️ Yesterday, I did an “AMA on AI tools” with the Forum for Naturals Summit at Natural Products Expo.  The conversation confirmed something I keep seeing across the industry.

The next phase of AI isn't about which tool to use. It's more about how we approach using AI.

Most people are in Phase 1 of AI: Prompt Engineering. Crafting individual instructions, iterating output, session by session. It works, but it has a hard ceiling. It doesn't scale, and it doesn't transfer.

The game has moved to Phase 2 (context engineering, where we feed AI info like our brand voice, personas, and product data, alongside your prompts) and Phase 3 (intent engineering, where we encode the specs and outcome you want into how agents and sub-agents do their work).

Those three phrases map to three AI identities:
-> Prompters use AI conversationally to draft, research, and brainstorm. They drive every interaction. This was Phase 1, and how we all started.
-> Builders connect tools, create reusable workflows, and build skill libraries. They're designing systems. This is Phase 2 and context changes the quality of outputs.
-> Directors orchestrate agents, write specs, and manage AI the way you'd manage a team. They define outcomes. This will be Phase 3 and requires software design-like thinking.

One phase isn't better than another. But you need to know which one you are today and which one you're growing toward.

What is your AI identity -- Prompter, Builder, or Director? That determines what you should pay attention to and where you should focus your learning.

Stop chasing tools. Match tools to jobs. The right tool in the wrong context wastes more time than no tool at all.

After your next really good AI session, where you feel proud of the deliverable, ask it to summarize what you did as reusable instructions. Save that file. Guess what? That's your first skill.

Your skill library may become the most important professional asset you own outside your professional network.

You don't need to master AI. You need to get intentional about how you use it.

One tool. One skill. One time a week. That's where you start.

#AI #NaturalProducts #CPG #Tymoo

Gave my 2nd talk at the Forum for Naturals Summit at Expo West.  This one was for the CMO Group.

After a little context, I asked everyone to pull up their brand's best-selling product page. 

Then we pretended like we were an AI shopping assistant looking for a question related to their product by a shopper.

For example: "What's a clean-label magnesium supplement for sleep that's under $30?"

Can you answer that question using only the text on the page? Not the images. Not the brand story. Just the structured text.

For most people in the room, the answer was no.

That's the gap. And it's not a technology problem. It's a product data issue.

AI shopping agents don't see your lifestyle photography. They read your product data. Your product data is your pitch to the machine.

I shared my 10-part framework (link to the deck in comments) with an emphasis on Hero Clarity, Key Facts Block, and FAQs.

Here's something you can do this week: work on your FAQs (question-answer pairs).

Layer 1: PDP FAQs. Five to seven product-specific questions on every product page. "What does this taste like?" "Can I take this while pregnant?" "How is this different from the capsule?" Each answer is 40–60 words, front-loaded with the direct answer. This is exactly what AI uses to recommend a product. 

Layer 2: Brand FAQ Page. One central page for shipping, returns, certifications, and sourcing. Keeps product pages focused. Gives AI a single authoritative source for brand-level answers.

Layer 3: Shopify Knowledge Base App. This is a Free app that feeds information directly to the AI shopper on ChatGPT. Not visible on your storefront. Just a backend feed for the LLMs. The key metric: unanswered questions are provided to you from OpenAI.

You don't need to rebuild your site. You need to organize what you already know.

AI agents are the new shelf space. Your product data is your pitch.  

Let's start by answering the questions your shopper and get them clicking on that "Add to Cart" button!

#ExpoWest2026 #ForumForNaturals #AISearch #NaturalProducts #CPG

GMR Marketing

As CXO, I focus on making and delivering world-class creativity that keep human utility and connection at the center of technology and innovation.

Chief Experience Officer

The Expers

The Expers is a web3-powered collective of experts working in the Experience Economy that provides the brainpower and energy to drive it into the future. Our mission is to use web3 principles to galvanize and inspire the largest scope of practitioners working in the industry. And to be the new voice of experiential marketing.

The Experientialists

We are the bleeding-edge, rabble-rousing voice of marketing and advertising in the Experience Economy. We fearlessly cover and serve industries, brands and organizations that rely on experiential communication and design to inspire people and propel culture. Our purpose: to guide business leaders into the future of brand experience, now.

The Experientialists is co-created by top experts working in the Experience Economy through a DAO called The Expers. It is the first-of-its-kind community that uses the power of Web3 to bring together professionals, brands and agencies for the greatest and latest experiential thinking, ideas and talent.

Publisher

Mudfarm Ventures

We incubate, invest in and support brands that matter to people. We get our hands dirty by working together and partnering with pre-revenue and early-stage visionaries who are disrupting highly trending categories. We look for frictionless solutions using natural human habits to drive social good and affect positive change in business and culture.

WXO - World Experience Organization

Founded in 2020, with co-founders from Helsinki to Melbourne, from Shanghai to San Francisco, the World Experience Organization - the WXO - is a global institution dedicated to: improving the quality of experiences; enhancing the opportunities for experience creators; and promoting the Experience Economy.

Founding Member

4A's

The purpose of the CX Council is to gather the most accomplished and influential leaders in customer experience design who can guide brands and agencies through a successful transition into the experience era.

CX Council Member 

Nice Recovery Systems

NICE is an invention company in the sports and injury recovery space. Its NICE1 iceless cold and compression therapy tool has established itself as the market leader in technology and design embraced by leading orthopedic surgeons, athletic trainers and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, Manchester United and US Ski & Snowboard Team. NICE technology is designed and manufactured in the United States at its headquarters in Boulder, CO.

Chief Marketing Officer

University of Colorado Boulder

Adjunct Professor

Denver Ad School

Instructor

Adweek

Adweek’s Academic Council is a group of professors and others working in academia specializing in marketing, advertising, branding, media and tech who have agreed to lend their expertise to Adweek in an effort to help push the conversation forward. I offer my insights to Adweek in the form of contributed articles and serving as sources for their reported pieces.

Adweek Academic Council Member

A pioneering expert on brand experience, purpose-led brand growth, brand activation and conscious creativity with 20+ years of experience working on the world's biggest and bravest brands

Clients: Unilever, Diageo, Mercedes-Benz, Nike, Microsoft, Hershey's, American Express, BeamSuntory, TIAA, Verizon, DishTV, CNN, Kraft, PepsiCo, Uber

Chief Executive Officer, Chief Creative Officer and Chief Marketing Officer with leadership roles and P/L responsibilities within global agency networks (Omnicom, The Stagwell Group, Project Worldwide)

Awards: Cannes Lion; ONE Show; ADDY; Eﬃe Award; Ex Award; Promos; MAA Awards

Agency Founder: Gearwerx (acquired), School (acquired)

Founding member of World Experience Organization, member of 4As CX Council, member of Adweek Academic Council, 6X Effie North America Finals Judge

Author of two award-winning business books translated into five languages

Business speaker and panelist represented by Gravity Speakers

United States Peace Corps Volunteer, Chad, Africa (1994-1996)

Max Lenderman

Experiences create memories. Memories that are shared become movements. And when people identify with the community forged by these experiences, brands build the strongest loyalty drivers on the planet.
#experiencethis!

Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author

Moments are easy. Launch a stunt. Drop a giveaway. Hit the dopamine centers and pray for a share. The result? A sugar rush. Then nothing. Movements, h

Open article: Moments Don't Matter. Movements Do.   by Max Lenderman • 2 min read

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