CJ Follini

NYU Schack Institute of Real Estate

I teach in the NYU Masters Program specifically about Real Estate Investment Trusts, Financing and Investment

Adjunct Professor of Real Estate

NOYACK Wealth Club

Noyack Wealth Club (weareNOYACK.com) is a nonprofit whose mission is to provide financial education to younger generations so Millennials & Gen Z don't hae to resort to TikTok. NWC is a safe space for learn about personal wealth management, interact with peers with the same questions and invest in private markets as they experience the Great Wealth Transfer.

NOYACK provides the first ever generative LLM, an AI  trained on all topis needed to control your financial destiny. From trust & estate to #retirementment planning to family financial planning to insurance of all kinds to investing in #alternativeinvestments.

NWC also provides: online masterclasses, live events, mentorship, research.

The Great Wealth Transfer - $42 trillion by 2040 - the largest wealth transfer in the history of our planet. NOYACK launched only 4 months ago and already built an audience of over 300K strong!   Education, community and access is our product | integrity, innovation, transparency, and inclusivity are our beliefs... that's what we believe in, that's who we are. We are NOYACK...and so are you. #AccessGranted

Founder & CEO

Noyack Investing Club

NOYACK is revolutionizing self-directed wealth management  by making world-class private investments accessible to all investors, not just the institutions. At our core is a commitment to financial education and technological innovation, empowering individuals with the knowledge to invest like billionaires. It’s not about quick returns or cashing out. It’s about making smart financial decisions for your future. Our goal is to teach members to fish for themselves so they can build generational wealth. Whether they’re looking to make a small investment or have just inherited a family nest egg they need to protect - we’re here to transform their lives, their kid’s lives and if all goes as planned, their kid’s kid’s lives.
NOYACK is all about creating a new kind of wealth management culture; one that doesn't lead with transaction but brings people together in a community space for young investors to learn, connect and generate wealth through private investing. Financial literacy AND access as social impact. We want to open up that door and give access to the powerful world of Private Investments.

Come with us, to the room where it all happens. 

We are Noyack.
And so are you.  
AccessGranted.™

Managing Partner & Chief Investment Officer

SpaceX

Seed Investor

Nalu Bio 

Pre-Seed Investor

Golden Seeds

50% of the U.S. population are women. 42% of entrepreneurial ventures are women-owned. Since our founding in 2005, we have been propelled to identify promising women entrepreneurs, to support their growth, and to better align these ratios to create value through the breakthrough ideas and tenaciousness of women entrepreneurs. Women are starting businesses at record levels, with the ideas, skills and talents to build great companies.  Golden Seeds, one of the nation’s largest and most active early-stage investment groups, focuses squarely on female founders. Our investment thesis rests on extensive research with a compelling conclusion: gender diverse teams produce better return on equity. By seeking companies where women hold leadership positions and own substantial equity, we fund companies likely to have diverse perspectives that will contribute to ultimate success.
Golden Seeds members have invested over $140 million in over 200 exciting women-led companies … and counting. Headquartered in New York City, Golden Seeds has chapters in Arizona, Atlanta, Boston, Dallas, Houston, New Jersey, New York and Silicon Valley

Early Stage Investor

Noyack

Noyack was the asset manager for a nine family alternative multi family office with $1.15 billion of alternative investment AUM. NOYACK allocated to  commercial real estate, seed VC, consumer packaged goods, and special situations.

Chief Investment Officer

IMMINENT

SUCCESSFUL 7X EXIT FOR OUR INVESTORS! 

We have a big idea - an operating system with everything you need in one place to get your employees more engaged. We believe workforce productivity begins with purpose.

So it is our mission to create technology and content that harnesses employees' passion for doing good while also providing them with resources they need to stay healthy. Finally, we want to support employees by providing them the information that they need as well as a social environment where they can be heard.

Introducing OAHU- IMMINENT's holistic approach to workforce wellbeing. Giving  + Habitat + Wellbeing + Social = Inspired.  We assist Fortune 1000 companies & brands to achieve amazing workforce goals by treating their employees as their first customers.
Employee360™ is a simple, yet powerful employee engagement portal that streamlines the onboarding process to engage employees and galvanize their passion to get involved. We provide state-of-the-art software tools to improve bi-directional workplace communication. We identify social impact movements, successful non-profits or non-governmental organizations around which to create holistic CSR campaigns. And we produce or curate employee-created video stories, immersive or full VR, that enable progressive brands to build truly authentic relationships with their employees and customers alike. 

Finally, our integrated social toolkit enables the marketing department to distribute the original content or their curated employee stories to a highly targeted audience informed by proprietary data insights. 

Happiness, productivity, volunteering, sharing... that’s why we feel IMMINENT offers a better way for companies to achieve 360-degree wellbeing. That’s what we believe in. That’s what drives us. That’s our cause.
 
In the world of doing good, the future is IMMINENT.

Economic Innovation Group

Founded by Sean Parker, John Lettieri, and Steve Glickman, EIG is a bipartisan public policy organization that combines innovative research and data-driven advocacy to address America’s most pressing economic challenges. From our headquarters in the nation’s capital, EIG convenes leading experts from the public and private sectors, develops original research, and advances creative policy proposals that bring new jobs, investment, and economic dynamism to U.S. communities.

Member Of The Board Of Advisors

Ten Paces Media

Oscar-winning producer (Slingblade) and head of studios. Builder and investor in physical  studio infrastructure as well as SVOD, immersive video (VR/AR/360°). Created subsidiary to build content IP library & publishing.

Executive Producer

Hi, I’m CJ Follini, Professor of Real Estate at NYU’s Schack Institute and the Founder of NOYACK, a holistic personal wealth management platform built for Millennials, and specifically, High Earners Not Rich Yet (HENRY's) . NOYACK exists to help you take control of your financial journey with the tools, community, and education you need to build the future you deserve. We’re here to guide you through the Great Wealth Transfer by making private market investments accessible to everyone, not just the ultra-wealthy.

You can find out more about me and NOYACK here -  https://bit.ly/3Ujnj9S

You can join 145,000 young adults in our leading newsletter - https://bit.ly/3MhCeNv

Being the son of Italian immigrants and watching my father, a decorated NYFD fireman, build a successful construction business was my introduction to hustle. But at 16, when he suffered a stroke, my life took an unexpected turn. I had to step away from my dreams of the NHL to run the family business with zero knowledge. That experience lit a fire in me to figure out not only how to survive but thrive—learning on the fly and turning challenges into opportunities.

Over the past 30 years as Chief Investment Officer of a multi-family office, I delivered 23% annual returns by investing in real estate, venture capital, and other alternative assets. But when the pandemic hit, it shifted my focus beyond just returns. It became about creating a legacy of financial empowerment for younger generations, especially those set to inherit trillions in the next few decades.

That’s why I founded NOYACK—to build a space where you can learn, grow, and invest alongside others in private markets. I created this for the younger version of me, the 19-year-old who didn’t have access to resources or anyone to turn to for help. Whether you’re making your first small investment or safeguarding your family’s future, NOYACK is here to help you build generational wealth on your terms.

At NOYACK, we believe in ‘Investing for Love’—for your family, your dreams, and the life you want to create. It’s not just about numbers; it’s about building something meaningful that lasts. We’re on a mission to open the doors to private investments for you, making sure you’re equipped with everything you need to shape your financial future.

Join us. Let’s disrupt the status quo and take control of our wealth journeys—together. AccessGranted™

Professor of Real Estate

The future of wealth management is Agentic AI —  get in early this time.



It feels like the right moment to share this milestone with you.

Over the past few years, many of you have watched me build NOYACK from a simple idea into a real company. Now, it’s time to invite you into the next chapter.

What is NOYACK?

We build AI agents for Millennials and GenZ DIY investors—tools that do the money work so they can actually build wealth, not just collect finfluencers.

This week, we quietly opened our community round on Wefunder.

In just 48 hours, early supporters have already invested over $12,000.

Now I’m making it official:

🚀  NOYACK is raising through a community round on Wefunder..and the best part is YOU CAN INVEST AS LITTLE AS $100   🚀

   🔗 https://lnkd.in/ez-X34KM
⸻

For the first time, my own community—newsletter readers, students, founders, family office peers, and this LinkedIn network—can invest alongside us, not just cheer from the sidelines.

💡 What you’re investing in

We’re building agentic AI that acts on users’ behalf, not just gives them tips:

🧠 Noyack.ai – a 24/7 money mentor that speaks human, not jargon
📈 Prophit.ai – an investing copilot that helps users build and optimize portfolios based on real data
👥 A team with deep fintech and family office experience, having managed over $100M in assets

We sit at the intersection of two historic shifts:
	•	The largest wealth transfer in history
	•	AI becoming the default interface between people and their money

Our belief is simple:

The future of wealth-building will be driven by agentic AI.
We intend for NOYACK to be a core part of that future.

🎁 Early-bird terms for my network here:   🔗  https://lnkd.in/ez-X34KM

To thank you for being early supporters, we’ve reserved SPECIAL EARLY-BIRD DISCOUNTED SHARE PRICES on our Wefunder round for this community.

If you’ve ever thought, “I wish I could've invested in OpenAI or Anthropic or Perplexity, not just read about them,” well, this is your moment to take a serious look at investing in NOYACK for as little as $100 . Board our  🚀

🔗   https://lnkd.in/ez-X34KM
⸻

I’m incredibly grateful to everyone who has supported NOYACK up to now—and to those who will join us in what’s next.

Let’s build the future of wealth together.


Startup investing is risky and illiquid. You can lose your entire investment. Nothing here is investment advice. Please review all terms and risks on Wefunder before investing and only invest what you can afford to lose
#AgenticAI #Fintech #WealthTech #StartupInvesting #CommunityRound #crowdfunding #MillennialInvesting #FutureOfFinance

Charles Follini

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WealthMindset #37: Start now, because someday you'll wish you had.

Every high earner I mentor hits the same wall: "I should’ve started earlier."

Remember, today is the youngest you’ll ever be.
The most strategic move isn’t looking back with regret—it's deciding that today becomes your Day One.

Wealth doesn’t just grow from income. It multiplies through knowledge, timing, and mindset.
You don’t need perfect conditions, you need intention and momentum.

Many people already track macros, steps, and screen time. Time to track and train your money the same way.

If you want to build serious wealth, it starts with thinking differently—then acting accordingly.

"No matter your age, you’ll always wish you started younger. But today is the youngest you’ll ever be."

If you wish you invested in Apple decades ago, Agentic AI is your second shot.

Agentic AI is the next paradigm — tools that think, plan, and execute autonomously.

The wealth transfer is already happening. The early adopters won’t just profit — they’ll reshape industries.
Some will become millionaires. A few? Billionaires.

The only question is: will you be one of them? Learn how to invest in Agentic AI now 👉 https://hubs.ly/Q03X6MTP0 

AccessGranted™

The most expensive financial mistake you’ll make? A forgotten beneficiary form.

Most people treat beneficiary designations like a one-and-done checkbox. But here’s the truth: your retirement account doesn’t care what your will says. It follows the form.

That means your ex could inherit your 401(k). Your stepkids could be left out. Or worse — your estate could trigger a tax bill your heirs didn’t see coming.

This isn’t just about legacy — it’s about control. And clarity.

✅ Did you remarry?
✅ Did you roll over a retirement account?
✅ Did you list contingent heirs?

If you haven’t reviewed these forms recently, you’re gambling with one of your biggest financial assets.

Here’s the good news: You don’t have to untangle this alone.

⭐ Head to NOYACK. ai — it can guide you through the conversation points you should be having with your beneficiaries, and help decode complex topics in plain English 👉 https://hubs.ly/Q03Sf02K0

Don’t just pass on assets. Pass on intention.

AccessGranted™

I’m not that short - 5’ 11” on a good day - it’s just that my wife is really tall.  👢

Thanks to Joshua Greenberg and Bank of America Private Bank

Most people stress over saving a few thousand on taxes every December.

I get it. You max your 401(k), maybe donate to a charity, and sell off a loser or two from your portfolio — all solid moves. But let me reframe it for you:

Are you building a life around tax avoidance… or financial freedom?

Reducing your tax bill this year can save you a few bucks.
But owning the next decade? That takes a different mindset.

Instead of trying to outmaneuver the IRS every December, you could invest in something with compounding, generational potential — like Agentic AI.

While the rest of the world is stuck playing defense, I’m inviting you to play offense.

Stop focusing on tax tricks. Start building long-term autonomy. Invest in the tools that could rewrite your financial future.

Learn how you can invest in agentic AI fundraiser today — and build freedom for decades, not just this tax season 👉 https://hubs.ly/Q03WHq3p0

Or comment below any questions you have about Agentic AI ... let's talk 💭

AccessGranted™

Trump proposes a 50-year mortgage... Let’s talk about it.

Yes, stretching your loan over half a century lowers your monthly payment. But here’s the cost:

📉 Slower equity — $38K+ less after just 10 years
💸 An extra $335,000 in interest over time
🔁 More risk exposure — 5 decades of job changes, divorce, or downturns
🧬 And worst of all: passing debt, not wealth, to the next generation

That’s not a solution — it’s a trap dressed like affordability.

When buying a home starts to feel like renting from your future self, it’s time to pause and reassess.

Affordability isn't about longer timelines. It's about smarter strategy. That includes knowing when to buy, how to structure your loan, and how to use real estate to build, not bleed, wealth.

Have housing or mortgage questions? Ask NOYACK. ai — your 24/7 wealth mentor.

It runs scenarios, explains trade-offs, and helps you make informed decisions built for your future — not just your payment today.

Try NOYACK. ai today 👉 https://hubs.ly/Q03Tg93g0

AccessGranted™

Wealth doesn’t come from guessing right once. It comes from building a repeatable system—then sharpening it like a blade.

My personal playbook? Identify. Build. Test. Revise. Scale.

That’s the framework I’ve used across ventures, asset classes, and markets. And it’s how I teach others to stop winging it—and start owning their financial future with intention.

If you’re not auditing your wealth-building process, then you’re not optimizing—you’re reacting. And that’s how people with six-figure incomes still feel stuck in the middle class.

You don’t need more hustle.
You need a better operating system.

That’s why I created NOYACK. ai — your 24/7 wealth mentor co-pilot to design, test, and scale your personal ownership strategy BEFORE you act. 

👉 Run your process through NOYACK. ai to identify what’s working — and what’s quietly draining your freedom: https://hubs.ly/Q03VsDWM0 

AccessGranted™

Invest in Agentic AI so your kids won't need a Trump Account. 

If your idea of generational wealth is hoping your kids get a “Trump Account” someday… you're already behind.

A $1,000 government starter fund for newborns sounds good—but it’s not a plan, it’s a band-aid. Tax complications, contribution limits, and rigid rules? That’s not financial freedom. That’s dependency—just dressed up with a patriotic bow.

Here’s my take: the wealthy aren’t waiting for handouts. They’re investing ... specifically in Agentic AI. Why? Because owning the platforms that use AI—not just using the tools—is how you buy your time back, multiply your dollars, and build freedom across generations.

Millennials and Gen Z: You’ve got income, you’ve got hustle. Now you need assets that work for you.

You want to help your future kids? Build wealth now so they never need a “Trump Account.”

This is about taking the lead. Let’s make financial freedom your legacy—starting today. 👇

Want to start investing in agentic AI? You don’t need permission. You need access. Learn how to invest in Agentic AI here 🔗 https://hubs.ly/Q03WSKcz0 

AccessGranted™

The future of wealth isn’t just digital. It’s intentional.

I’ve been watching a shift that reminds me of the early days of the internet—except this time, the transformation is agentic.

Agentic AI doesn’t just respond to commands—it understands your intent and acts on your behalf. That means systems that personalize in real time, make decisions autonomously, and adapt as your goals evolve.

Now imagine applying that to your money. 💰

That’s what we built with NOYACK. ai — your personal AI wealth partner. It doesn’t just spit out generic advice. It teaches you. It adapts to your goals. And it helps you make smarter moves with speed and confidence.

AI is already reinventing how billionaires manage their empires. Why can’t it do the same for you?
Try NOYACK. ai today 👉 https://hubs.ly/Q03T6FRl0

AccessGranted™

Everyone wants to know if AI is a bubble. I think that’s the wrong question.

Even Mary Callahan Erdoes, CEO of JPMorgan Asset & Wealth Management, agrees — AI is an opportunity. It’s a revolution. Especially when it comes to how we build and protect wealth.

Here’s my take: AI isn’t just for tech bros and traders. It’s for anyone who wants smarter, faster, more personalized financial decisions.

Most people wait for Wall Street to validate a shift before acting. But if you’re reading this, you’re not “most people.”

💡 AI is already reshaping everything — from how companies scale, to how individuals manage cash flow, taxes, portfolios, and risk.

That’s why we built NOYACK. ai — a 24/7 agentic AI designed to help you run financial scenarios, explore investment strategies, and make informed, confident moves toward financial freedom.

If the CEO of JPMorgan sees AI’s impact on wealth management... Imagine what it could do for yours.

⭐ Try NOYACK. ai now — your personal wealth mentor 👉 https://hubs.ly/Q03TgDkf0

AccessGranted™

You worked hard for your gains. Don’t let taxes take more than they should.


Or worse — watch your gains disappear while waiting to sell.

Before the year ends, here are two tax-smart moves every self-directed investor should know — especially if you’re a millennial HENRY managing your own portfolio.

📬 130,000+ people already get our weekly newsletter…shouldn’t you?  👉 https://bit.ly/493fTA6

⸻

1️⃣ Use your losses — don’t just hold them

If you’re down on a stock but still believe in its future:
	•	Buy more shares now at the lower price
	•	Wait 31 days (to follow IRS rules)
	•	Sell your original, higher-cost shares to realize a tax loss

That loss can offset gains — or reduce your taxable income by up to $3,000. You stay invested, but get a real benefit now.

⸻

2️⃣ Protect gains you can’t sell yet

If you’re planning to sell in January (to time income, bonuses, or taxes), but you’re worried the market could dip in the next 45 days:
	•	Consider a put option
	•	It works like insurance: if your stock drops, the option gains value
	•	You protect your upside — and don’t risk watching your gains disappear

⸻

💡 Simple, legal, effective.
These are the kinds of moves that can change your after-tax results.

At Wealth Club, our nonprofit helps professionals build real financial literacy — without the jargon.

📬 130,000+ people already get our weekly newsletter, Wealth Blueprint (formerly NOYACK Wealth Weekly).
Clear, actionable insights delivered every week.

👉 https://bit.ly/493fTA6

#FinancialLiteracy #TaxStrategy #MillennialFinance #CapitalGains #TaxPlanning

My family was twice decorated FDNY, NYPD and never once did they hide their faces. 

If someone is breaking the law then justice should ALWAYS be served 

But if you’re too cowardly to show your face while doing it the maybe it isn’t JUST. 

Otherwise, as  Sebastian Maniscalco says, “It ain’t right.”

 U.S. Immigration and Customs Enforcement (ICE)  and US Border Patrol  - be proud of your job if you’re doing the right thing and don’t be COWARDS

Open article: The Washington Post on Instagram: "A crowd of bystanders confronted federal agents in Charlotte, North Carolina on Nov. 18 after they were seen arresting a man identified as Joshua Long in the parking lot of a shopping center. Long had been documenting Border Patrol's activities in the city, according to the Charlotte Observer, who also reported that he had been freed from an FBI office after six by instagram.com

The Washington Post on Instagram: "A crowd of bystanders confronted federal agents in Charlotte, North Carolina on Nov. 18 after they were seen arresting a man identified as Joshua Long in the parking lot of a shopping center. Long had been documenting Border Patrol's activities in the city, according to the Charlotte Observer, who also reported that he had been freed from an FBI office after six

AI isn't just changing tech... it’s also holding up the U.S. economy!

Nearly HALF of America’s GDP growth this year came from AI-related investment. Not just software and chips—but data centers, infrastructure, and stock market momentum powered by AI hype.

This isn’t just a tech trend. It’s the foundation of a new economic era. And that means opportunity—for those paying attention.

But here’s where I get concerned:
🧠 We’re in a moment where a few mega-players (you know the names) are pouring hundreds of billions into AI.
💸 Consumer wealth is riding high off AI stock surges.
🧱 Even construction jobs are being buoyed by data center builds.

If this growth engine slows (or stops) the ripple effect could hit everything from your portfolio to your paycheck.

This is exactly why I keep saying: don’t just be a consumer of tech—become an owner in it. Build wealth by investing in the infrastructure behind innovation.

The AI wave is here and NOYACK is opening the doors for everyday investors to own a piece of the infrastructure driving it all. Learn how to get early access to the AI infrastructure powering the future:

Invest in the next OpenAI here 👉 https://lnkd.in/ez-X34KM

AccessGranted™

Money and mental health are not separate topics. Never have been.

I’ve mentored enough founders, investors, and first-timers to know:
📉 When your finances are off, your mindset suffers.
📈 When your mindset is off, your money decisions aren't great.

The truth is, most financial “advice” doesn’t reflect the real world Gen Z and Millennials are navigating—rising costs, delayed milestones, and nonstop pressure to “hustle harder.”

But what if the smarter move wasn’t more grind, but more clarity?
✅ Emotional awareness before market moves
✅ Systems over hustle
✅ Boring basics (like fee-free investing) over viral TikTok tactics

My advice? Build wealth with intention. Protect your peace like it’s an asset. And stop comparing your timeline to your parents’. That’s a different economy. A different world.

If you're feeling stuck or unsure where to start—ask NOYACK. ai 👉 https://hubs.ly/Q03TgRwZ0

Your 24/7 AI wealth mentor is built to run the numbers, map out the strategy, and give you personalized, actionable guidance—whether it’s about investing, budgeting, taxes, housing, or building long-term wealth.

No guesswork. Just clear answers and next steps — anytime you need them.

AccessGranted™

AI isn’t just disrupting industries — it’s testing your leadership.

You don’t need to be a coder to understand AI.
But if you're building wealth or managing capital, you do need to understand what powers it — and what breaks it.

Because here’s the truth:
AI isn’t neutral. It reflects the bias of the data it learns from and the people who train it.

If you’re not paying attention to how your AI tools handle privacy, transparency, or fairness, you’re not just taking a technical risk — you’re taking a reputational one.

As AI continues to scale across finance, real estate, healthcare, and hiring, ethical literacy isn’t optional — it’s a competitive edge.

The leaders who win in this next cycle won’t just use AI. They’ll use it wisely.

At NOYACK, we don’t just build with AI. We build with accountability.

That’s why we created NOYACK. ai — your 24/7 copilot built to deliver transparent, ethical, and explainable answers in real time.

Try NOYACK. ai now 👉 https://hubs.ly/Q03SfK1S0

AccessGranted™

Definitely what an innocent person would do 😂😂

Everyone’s panicking that AI will take their job. 🤖
The real risk? Letting AI pass you by while you keep trading time for money.

As an investor and operator, I don’t use AI to “do my work for me.” I use it to multiply my judgment. It’s my tool belt.

It can calibrate my risk, define my downside and analyze data.

The top performers aren’t automating creativity. They’re using AI to amplify it. If you’re serious about building wealth and navigating your career in the age of AI, here’s what I’ve learned (and live by):

✅ Invest time in learning how AI actually works.
✅ Treat AI as a means to scale wisdom, not just output.
✅ Audit your inputs.
✅ Make AI part of your wealth strategy.

If you’re a high earner, AI shouldn’t just make you faster at email. It should help you see patterns earlier, test ideas cheaper, and move capital with more confidence.

That’s exactly why I’m building NOYACK. ai—to put institutional-grade AI in the service of your financial education/freedom, not the other way around. 

The future belongs to the ones who know how to remix technology into meaning.

🔍 Curious how we're doing this at NOYACK to help you grow smarter, not just faster? Visit NOYACK. ai 👉 https://hubs.ly/Q03LxygN0 

AccessGranted™

By the time people feel the AI wave, it will already have reshaped how wealth is built.

Agentic AI—systems that don’t just “chat” but actually take action—is already running inside major platforms. When names like Forbes and Intuit are spotlighting Agentic AI, that’s your cue the wave isn’t theory, it’s deployment. 

Software giants are using agents to reconcile books, run payroll, speed up payments and guide decisions. Now boardrooms are waking up to a new reality: if an AI agent can surface forgotten data or act on bad signals, your upside and your risk both get amplified.

Here’s how I look at it as an investor and operator:
🔹This isn’t a feature trend; it’s a new financial infrastructure layer.
🔹 Early ownership in that layer has historically created outsized, generational wealth.
🔹 The win goes to people who combine curiosity with caution: embrace the tech, demand security and transparency. 

That’s why we’ve built our own Agentic AI focused on fixing personal wealth management with next-gen AI. 

Ever wished you invested in Apple when it first came out? Here's your opportunity to not live with regret: learn more about how you can reserve your spot to invest in NOYACK's Agentic AI 👉 https://hubs.ly/Q03VRN680

Comment “AI WEALTH” or DM me to learn more and invest now in our campaign.

AccessGranted™

Who's next? :)    👉    https://lnkd.in/ez-X34KM

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

My client just sold out a $280K launch in 24 hours. (Yes - really.)

She did it using my Buyer Intelligence System.

No fancy ads.

No massive audience.

Just billion-dollar buyer psychology applied with precision.

Before we worked together, she already had:

• An innovative product
• Pioneer-level credibility
• A purpose-driven mission

What she didn’t have yet:

• Clarity on which offer buyers truly want
• A way to turn her credentials into influence
• A system that converts at scale

We fixed all three in 90 days.

How?

By using the same formula I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say “yes” at scale…

because I was the buyer saying yes at scale.

If you're brilliant, mission-driven, and struggling to understand what buyers actually want this is for you.

I’m breaking down the exact system in my upcoming masterclass:

5 Virtual Unknown Buyer Secrets

Monday, December 8th | 12pm CT

Link: https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence distilled into 90 minutes.

Because the world needs what you're building.

Love,
Sara

JSESSIONID

linkedin.com

li_at

Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Most founders think they need a louder brand, a prettier website, and a “unique offer.”

That’s why they stay invisible while weaker competitors jump to the front of the line.

I spent years inside billion-dollar buyer rooms watching how decisions actually get made. 

And the truth is wild. 
Buyers don’t choose the “best” offer. 

They choose the offer that hits 5 very specific psychological triggers (nobody talks about).

On December 8 at 12 PM CST, 
I’m running a private masterclass.

We are revealing all 5 secrets.

Not the surface-level stuff. 

The real levers that make someone choose you instantly and confidently hit purchase.

Here’s a taste:

1. The real reason “being different” backfires and what top buyers use to decide who wins the deal.

2. How certain founders sell out 200K launches in 24 hours with zero ads or fancy funnels.

3. The 2 hidden mechanisms that turn growth from random spikes into momentum.

This is the playbook I used to greenlight more than 100 million in deals.

Founders have used these frameworks to scale from 1M to 50M.

Without hiring a giant agency.
Without burning money on guesswork.

Seats are limited.

This masterclass will not be public.

Register now to unlock the pre-video series before the live session.

Save your seat: https://lnkd.in/dqNVxTFy

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

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The Battle

CJ Follini

Sara Simmonds

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Performance ScoreSara Simmonds's LinkedIn Performance

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taplio

The Battle

CJ Follini

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}CJ Follini's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCJ Follini's LinkedIn Performance