Chad McCaffrey

Midline

Co-Founder

Corridor Holdings

Investor, GTM Advisor, Board Member

CONDUIT

Founder & CEO

Communitech

Executive Coach and GTM Advisor to Founders and Leadership teams of Canada's fastest growing technology ventures.

REV Accelerator
Fierce Founders
Edge Incubator
OSVP(Ontario Scale Up Ventures Program)
Investment Readiness Program

Venture Accelerator Programs

Meya

Chief Revenue Officer

Advisor

Athena Software

Advisor (Acquired by Social Solutions)

Hunter & Craft

Hunt for Truth, Craft the Future.

On our Podcast, Hunter & Craft Radio - we are joined by ambitious people building their dreams to hear their stories and lessons learned.

PostBeyond Inc.

Member of Founding team; Responsible for all aspects of Go -To Market Strategy, Revenue and Customer Success

Chief Revenue Officer(Acquired by Influitive)

McCaffrey&Company- International

Private Equity Firm focused on the Outdoor Power Equipment Industry.

Cross border distribution, representation and joint ventures with American and International companies

Co-Founder & Partner

Various Leagues

Professional Hockey Player

Dad to 3 boys. 4X Founder. Investor. Revenue Leader. Creator

Areas of expertise. Reach out if I can help with any of the following: 

• NewCo Ideation, Validation, Launch
• Go To Market Team Recruitment and Foundation
• Media creation, curation, and distribution strategies
• Revenue Operations and Software implementation 
• Fundraising. M+A, Financial planning & analysis
• Partnerships, Alliances, and Affiliate Programs 
• Sales leadership, management & execution
• Community and audience development

Twitter: @cjkmccaffrey

Founder & Managing Partner

Accrue

Accrue is a marketplace and retail media agency built for the next generation of brand builders. We help brands grow smarter across channels like Amazon, Walmart, Target, Instacart, and emerging platforms by combining media buying, data intelligence, and operational strategy into one integrated service.

We partner with high-growth brands—especially those navigating omnichannel complexity—to execute campaigns that drive visibility, sales, and long-term profitability. We don’t just optimize ad spend—we solve for unit economics, inventory alignment, creative impact, and data clarity.

Amazon

Account Executive, Lifestyles & Fashion

Account Manager

Marketing Strategist

Account Strategist

Cheil Canada

Clients: Samsung Canada, Bank of Montreal, Yokohama Tires,  Pizza Nova, St Elizabeth Senior Care, GP8 Oxygen Water 

Highlights
 Successfully worked on the redesign and launch of the award-winning BMO Wealth Management
websites. Responsibilities included conducting stakeholder interviews, competitive and content
audits, mapping out buyer personas, customer journeys and working closely with UX designer
to wireframe and architect the websites
• Researched and presented category reviews for Pizza Nova on competitor trends, digital
behaviour and consumer shifts to help build and design a new e-commerce experience for Pizza
shopping. The redesign resulted in 120% increase in order completions in the first 4 months
from launch
• Gained insights using qualitative research into how caregivers perceive care giving. Applied
consumer and contextual insight to create an inspiring brief which led to a successful
campaign for St Elizabeth’s Senior Care. Campaign drove 230% increase in unique visitors to
website

Responsiblities
• Develop local consumer insights and expertise, competitive and market understanding for
Samsung Canada product launches
Responsibilities
• Apply account planning skills and methodologies to create relevant, breakthrough customer
insights and identify brand (and creative) opportunities across key channels for clients
• Define scope, recommend approach and execution of digital strategy and strategic planning
projects across all clients and media (TV, print, social, experiential, digital)
• Author provocative, strategically sound briefs that stimulate and inspire creative teams
• Deliver detailed channel and content plans across various clients
• Create and maintain needs based consumer journey maps
• Serve as an internal expert for all things digital including emerging trends and practices. Keep
abreast of developments within the clients’ industry
• Created high-quality narratives for presentations as part of client projects and RFP’sedia

Strategic Planner

Client: Samsung Canada

Successfully managed a number of flagship campaign launches which include Samsung
Galaxy S6 & S6 edge Plus, Galaxy S7, Note 4, 5 & 7 TAB S & S2, Gear VR in the Canadian
market
• Manage end to end activation of digital deliverables on campaigns, tactics included paid/social
media, web & mobile app development, CRM and digital video
• Facilitate regular collaboration sessions with internal and external stakeholders to build value
and educate on emerging trends, technologies and application of existing data to current and
future marketing efforts
• Responsible for maintaining and nurturing key client relationships on assigned business units
• Track, Analyze and report on all digital and social initiatives for Samsungble

Community Agency

Clients: CAA, Shoppers Drug Mart, Bacardi Canada, Red Bull & Great Gulf Homes

Digital Account Executive

Lucidia

Account Coordinator

Draftfcb

Worked in entertainment licensing with Tier A studios such as 20th Century Fox, DreamWorks Animation, Hasbro, Jim Henson in Canada.

BBDO

Account Executive

I’m a proud dad of two boys, an immigrant to Canada, and a lifelong creative obsessed with the art and science of building brands.

Growing up, I was captivated by the world of creative advertising—the way brands could tell stories, spark emotions, and move people to action. I thought for sure that’s where I’d build my career. But as life would have it, I stumbled into the world of eCommerce and retail media by pure chance—and pure luck.

Today, I’m the Founder of Accrue: a specialized marketplace and retail media consultancy that helps brands thrive on platforms like Amazon, Walmart, Instacart, Target, and beyond.

At Accrue, we help brands grow smarter across digital retail channels—driving real, measurable impact across visibility, conversion, and profitability.

We are not trying to be the biggest agency on the block. Instead, we are intentionally building a specialized boutique consultancy that brings together the sharpest minds in eCommerce—strategists, operators, analysts, and creatives who understand the real challenges brands face today.

taplio

The Battle

Chad McCaffrey

Ahmed Hashim

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