Kennedy Woods

Experienced B2B Marketer helping SMEs to grow their business 

✪ Are you looking to grow your leads to increase your sales?
We can show  you how to increase your networks on LinkedIn, capture more leads on your website and remarket to your leads using email marketing.

✪ Are you looking to grow Brand Awareness? 
We can show you how to use LinkedIn and other social media to create, grow and maintain brand awareness.

✪ Are you looking to grow traffic to your website?
We can show you how to use SEO, Blogs and Google Ads to grow traffic to your website by enabling greater visibility on Google.

Founder // Fractional CMO // Marketing Strategy

LinkedIn - Lead Gen - Content & Copywriting 

👉 LinkedIn 

✪ LinkedIn Training
✪ LinkedIn Strategy for Content & Engagement
✪ Personal profile and Company page optimisation
✪ Enabling SME's to get up and running with their Social Media Strategy
✪ Creating engaging content to attract new customers via LinkedIn
✪ Analysing stats and providing feedback to clients

👉 Lead Gen

✪ Generating warm leads and sales enquiries via LinkedIn
✪ Creating opportunities to bring your customers to you

👉 Content & Copywriting

✪ Creating and curating content for LinkedIn
✪ Copywriting for websites and blogs
✪ Utilising SEO and PPC to maximise the effectiveness of keywords used on websites 
✪ Creating copy for brochures, newsletters and email campaigns

Consultant 

Content Creation - Copywriting - Collaboration

Enabling SME's to start up and run with their Social Media Strategy
Creating content for Social Media posts
Analysing Social Media stats and providing feedback to clients

Copywriting for websites and blogs
Utilising SEO and PPC to maximise the effectiveness of keywords used on websites to enhance rankings in search engines
Creating copy for brochures, newsletters and email campaigns

Social Media Marketing Consultant

Kenzy.io

Founder

Bush Adventures UK C.I.C.

Bush Adventures UK is a new, dynamic and exciting Social Venture that aims to bring adventures and activities to local communities as well as provide leading wilderness development opportunities.

We focus in Norfolk and Suffolk at present but engage in Essex and many national parks.

We work with many organisations; public, private and voluntary to deliver outdoor development solutions; maintaining and supporting mindfulness along the way for centred and sustained progression

FaceBook https://www.facebook.com/bushadventuresuk/
Insta https://www.instagram.com/bushadventures/
Twitter https://twitter.com/BushAdventureUK

Non Executive Director

Hibernian Society (Charity)

Charity Trustee - providing marketing support to local charity

Marketing and Events

OrangeGrove

Project Management role with Web Design Agency
Managing implementation and updates of new client websites
Organisation and allocation of tasks to team members
Weekly review of CRM ensuring that all client and project information was up to date
Managing retained clients requests
Daily client liaison

Freelance Project Manager

Tour Partner Group

Reporting to Group Marketing Director: 

Responsible for delivery of all Social Media across TPG brands
Curating a quarterly calendar of posts to be delivered cross platform on LinkedIn, FaceBook, Instagram and Twitter for Hotels&More, Irish Welcome Tours, Trans Nordic Tours and Irish Horizons
Content creation, copy writing and image selection for all posts
Posting regularly twice weekly plus ad hoc posting
Engagement five days a week
Creating weekly analysis reports to gauge effectiveness of posts

Additionally taking responsibility for ad hoc projects including:

Delivery of Internal Communications Strategy
Copywriting for all English brochures, literature and recruitment advertisements
Writing creative briefs for external suppliers eg photographers, videographers, exhibition stands, brochures

Marketing Executive

River & Rowing Museum

Reporting to the Head of Marketing & Communications with the delivery of all marketing and communications activity at the Museum with a particular focus on developing relationships with local print and broadcast media and being responsible for the day to day delivery of social media and website activity.

Key Responsibilities:

Delivery of the Museum’s marketing and communications activities.
Regular liaison with local and regional press.
Daily updates to Museum social media and website.
New Business Development.

Main Duties:

Content writing for all Social Media posts.
Copywriting for seasonal What's On guide.
Regular networking with influencers and brand aligned businesses.
Writing press releases and in-depth articles
Regular liaison with press to enhance coverage for the museum.
Working together with Head of Marketing & Communications to regularly update website and co-ordinate social media campaigns for the whole Museum and develop audiences.
Regular audience evaluation and analysis.
Photo shoots and video briefs
Co-ordinating and administering the Museum’s CRM database for marketing activities.
Co-ordinating launch events for new collections.
Development of new business both locally and nationally.

Marketing Manager

Co-ordinated crowd-funding campaign in conjunction with The Art Fund to raise £21,000 to help finance the new John Piper permanent gallery.  Campaign exceeded expectations and raised over £26,000.
Responsible for planning and implementation of Social Media across agreed platforms for 8week period.
Ensuring that regular updates were posted across agreed platforms.
Working closely with Head of Marketing and Communications and Head of Collections to ensure that social media objectives were met on a weekly basis.

Marketing and Communications Executive

In December 2016 the River and Rowing Museum installed a permanent gallery dedicated to the works of John Piper. From February to June 2016  I compiled in-depth research  on Piper's life and his works for the Head of Collections to use in order to enrich the visitor experience.

Volunteer Research Assistant

Henley Festival

Events Team

Forward thinking, experienced Strategic Marketer working in B2B sector.

Always looking to stay ahead of the curve with the latest marketing tech.

❓What do I do ❓

More a case of what do WE do these days as the team has grown at Kennedy Woods! 

We are a growth marketing agency and we work with businesses who want to grow their brand and individuals who are looking to grow their personal brand. 

I am also a specialist in LinkedIn Marketing - and I can save you time and money by showing you how to get more leads, demos and free trials using LinkedIn as an effective social selling marketing tool.

❓How do we do it ❓

We look at your brand, your products, your services and we ask you lots and lots of questions to make sure we understand who you are, what you do and what are your goals.

We then use the correct mix of marketing tools to help you to achieve those goals.

❓What services do we provide ❓

Websites, SEO, Blogs, Google Ads, Lead Generation, Email Marketing, LinkedIn, Training, Mentoring, Fractional CMO services.

Get in touch now for a FREE Discovery Call and let's have a chat to see how I can help you to achieve your goals!

clairewoods@kennedywoods.net

Claire Woods

Hadas Almog (She/Her)

Future of work Consulting

AppsFlyer

SVP people

Oracle

Head of People Oracle Israel

Hadas Almog Consulting

HERE Technologies

VP People of Mobility BU

WalkMe™

Built a global HR function and hired and on boarded C-levels for leadership team
Set all infrastructures for scale (from 600 to 900) and for IPO

Chief People Officer

Amdocs

Drive and lead Digital transformation, shifting skills and talents into cloud, NFV, Artificial intelligence, Devops, Micro services, open source.
Designing “retooling” program, M&A's in new domains, driving innovation, implementing design led thinking methodologies, building next gen leaders and transform the culture to employee experience and for future ready. 
Responsible for Strategic HR supporting 1000’s (first year 2 units, 9000 employees, later 3500 employees in 5 different domains, in engineering and business roles across 50 countries ,both legacy and new). Manage an HR team of ~60 HR leaders and professionals at all regions. (Field and center of excellence). Trained my team on Agile for HR, to better support the transformation. 
Created HR analytics to drive business decisions. Built flat and fast teams 
Driving cultural transformation, promoting employee experience, pride, fun. Building talent strategy (build, buy, betterment, shift, etc.), as well as leadership capabilities .leading strategic acquisitions and change management processes, as most of them in Amdocs are in the product and engineering group

VP HR of Amdocs Technology 

NICE Systems

Leading all HR activities, comprised of several Business Units with hundreds of employees worldwide. The Group is a multidisciplinary one and includes end-2-end units (R&D, operations, Product, pre-sale, delivery, services, senior management, sales and marketing) as well as corporate functions at NICE.

•	Part of the Group’s senior management team as well as a member of NICE senior HR management staff.
•	Assumes overall responsibility of all HR related aspects which includes personnel in Israel, Europe, USA, APAC, Africa and Latin America
•	Accountable for entire employee’s life cycle; from role definition and characterization, recruitment process, ‘first 90 days’ plans, management teams building, periodical assessment, career planning, promotion, retention, compensation & benefits, and parting ways. Managing OD, learning, progression, welfare, budgets of millions
•	Handled organization build-ups and realignments/restructuring, from the definition and planning phases through execution and successful assimilation.
•	Drive and lead a strategic planning of all business units, handling rapid growth in terms of staffing, integrated companies to the Group (through acquisitions), as well as unit wind-down and closure.
•	Responsible for crafting and executing employees’ development activities, yearly performance assessment and appraisal, HR goals setting for various unit heads and managers.

VP HR, Security Business divison

Applied Materials

Held various senior HR roles in Applied Israel in both field and corporate. Among others, acted as Head of HR to Applied Israel for nearly a year. Was part of management teams of units comprised of 500 employees

•	Established a new function for Applied HR leadership focusing on building a center of excellence (HR operations), embedding new methodologies, processes and KPIs.
•	Partnered with business unit managers to translate business strategies into HR priorities and operating plan
•	Coached and supported leaders throughout the organization around people management, organization structures, rewards and recognition alongside with personal development and growth as leaders.

Sr. Director HR Business partner, R&D division, Head of HR,  and Head of HR Operations

Cellcom

HR domain owner, responsible for Customer Service and Call Center Divisions, a unit of 1500 employees located in Israel. Was part of the Division management team reporting to the Division General Manager and VP HR (matrix). Was accountable on all HR related aspects in the Division.

•	Directly managed a team of two HR specialists.
•	Worked closely with key leaders and embedded into the unit HR processes, policies, employee satisfaction
•	Managed HR budget

Divisional HR manager

Smart Solutions (Smarteam)

Global High Tech Company of 250 employees worldwide
•	Managed a team of seven HR professionals
•	Initiated and built HR functions and leading implementation processes and procedures across the company
•	Held overall responsibility of recruitment, relocation and training
•	Led HR strategy and yearly operating plan  to facilitate business strategy
•	Conducted managerial counseling and development to executives

Head of HR

VP HR I Future of work | Thought leader & Public Speaker | I Content Writer l Gender equality activist I Radically Authentic

Experienced HR Executive leader, with a proven track record of success in managing small and large global and diverse organizations from HR perspectives in dynamic high-tech environments. 

I am fascinated by technology and its disruptions, the way it impacts our lives, and how it transforms organizations and 
future workplace. I am excited to take part in this revolution by adapting the human capital (Processes, leadership, Culture,  Talents) into the digital era, adopting HRtech solutions into the HR space. 

My unique footprint is Innovation, creativity, passion with combining Tech, HR, marketing and businesse into growth , entrepreneur character, storytelling and internal and external communication. always moving forward and proactively improve and 

Over 20 years of experience in helping organizations and executives, execute business strategies by providing end-2-end HR services in each stage of the organization’s lifecycle including creating new ventures, growth, acquisitions (pre and post-merger), realignments to growth and divesting.

Result driven and strategic thinker with excellent consultation and leadership abilities. Led large people teams, in big hubs, small remote sites and acquired companies.  Strong business and product understanding. Ability to listen carefully to what customers needs (external and internal) and drive the right solutions. I have a deep understanding on how organizations are working, how to drive decision between all functions

I believe in the power of people and I am passionate about fostering excellence to drive success. 

** Mentor to many HR business partner, and startups founders on innovation, growth and future of work 

** Content writing

** Writer and speaker on future workforce and HR innovation/HR Tech and tools

** Leader of Diversity and Inclusion in Israel (webinars, articles, and consulting)


לאדם בממוצע יש 29 חברויות לאורך תקופות חייו. 
23 מהן הוא מסיים.
מחקרים מראים שרק 6 שורדות לאורך זמן.
למה זה קורה?
המעבר בין שלבי חיים: לימודים, עבודה, מעבר דירה, הקמת משפחה, מובילים להתפוגגות קשרים, שינוי תחומי עניין, וגם התרחקות פיזית.
לחץ חברתי נשאר סביב שמירה על קשרים "ישנים", גם כאשר אין להם עוד תפקיד משמעותי בחיים, וסיום חברות נתפס ככישלון אישי או חברתי. 
מה שבטוח שאין שיח פתוח ועיבוד רגשי לכך, מה שמוסיף בושה ובדידות לתהליך.
הנושא של "catch up culture" מופיע ונחקר לעומק ע״י  מישל אלמן שכתבה את הספר החדש,
בשם "Bad Friend: Why Friendship Breakups Hurt and How to Heal" 
הספר עוסק בביקורת על האופן שבו חברויות מודרניות הפכו לסדרת ״מפגשי עדכונים״ מתישים במקום מערכות יחסים אותנטיות שמבוססות על גדילה משותפת. 
אנחנו “מתעדכנים”, אבל לא באמת נפגשים. זה לא קשר זה דיווח.
וזה בדיוק מה שנקרא היום: תרבות ההתעדכנות. The catch-up culture.

סימון סניק אומר :  ״ההגדרה שלי לחברות אפלטונית היא אותה הגדרה לזוגיות רומנטית  ואותה הגדרה לקהילה ואותה הגדרה לתרבות ארגונית : כשיש לכולנו מקום לצמוח בו ונצא מהקשר הזה הגירסא היותר טובה שלנו, גם אם הוא מסתיים. 

ה"catch up culture"  מתאר מגמה בה חברים נפגשים בעיקר לשיחה על חייהם ("להשלים פערים") במקום חוויות משותפות ויצירת זיכרונות חדשים, מה שמביא לחוויה שטחית וקשר שנשען על עדכון ולא על קרבה.

מחקרים מראים שהתהליך של התרחקות בין חברים בולט במיוחד בגילאי 25–30. בשנות ה 30, אנחנו לא רק רואים את החברים פחות, אלא גם האופן שבו אנחנו מתקשרים השתנה: עם זמן מוגבל לחיבור עמוק, יותר דינמיקה “בדיקת תחזוקה”. 
התופעה הזו חוזרת גם בחיים האישיים וגם בארגונים:
אנשים נפגשים, מדברים, “מתעדכנים”… אבל לא באמת מתחברים.
זה נראה כמו קשר, זה נשמע כמו קשר  אבל בפועל זה בעיקר ניהול לוח זמנים אנושי.
וזה משאיר אנשים בתחושה שהם “בתוך קשרים”, אבל בלי תחושת שייכות אמיתית.

איך זה קורה לנו?
לוחות זמנים עמוסים, ריבוי תפקידים ומיקוד בפרודוקטיביות.
מעבר מגורים, זוגיות, הורות ושינויים בשגרת החיים.
תחושת “אני כבר יודעת מה קורה אצלך מהסטוריז”, שמחליפה שיחה אמיתית.
חוסר זמן לחוויות משותפות, לא רק להחלפת עדכונים.
הנתון שלא מרבים לדבר עליו

מחקר מאוניברסיטת קנזס מצא שצריך:
כ־90 שעות של זמן איכות כדי להפוך ממכרים לחברים
ו־200 שעות כדי להגיע לקרבה אמיתית.

מה באמת יוצר חיבור?
אנשים נפתחים בחוויות. זה יכול לכלול צפייה בסרטים מעוררי מחשבה, השתתפות בסדנאות, משחקי קלפים או אפילו ללכת לפסטיבל מוזיקה. כשאנחנו חוות משהו ביחד, זה מגביר אמפתיה ואת ההורמונים הטובים  הורמוני חיבור : דופמין, סרוטונין, אוקסיטוצין ואנדורפינים וגם מחזק תמיכה חברתית אמון וסולידריות.

אנחנו רואות סטוריז, פוסטים, תמונות ומרגישות שאנחנו “מעודכנות”.
הבעיה?
אלה רק שברי חיים, ערוכים, מקוצרים, מסוננים.
אנחנו מרגישות כאילו היינו שם,
ולכן מפספסים את מה שבאמת יוצר אינטימיות:
נוכחות, חוויות, פגיעוּת.

תרבות ההתעדכנות לא מתקיימת בוואקום.
היא יושבת על תופעה הרבה גדולה יותר  כלכלת הקשב (Attention Economy) 

המוח מתרגל לחוויות קצרות ומתגמלות,
וכשצריך לייצר שיחה עמוקה?
זה מרגיש “כבד”, “איטי”
ולכן גם פגישות של Catch-up מרגישות כמו סקירת פיד אנושי.
זה לא מקרי זה עיצוב תרבותי.

השאלה היא: האם אנחנו רוצים ורוצות להיות “מועדפות באלגוריתם”, או נוכחות בחיים של מישהו?
כי בכלכלת הקשב, הקשר האנושי הופך לאקט של מרד.

Workplace strategist in AI era I Thought leader & international Speaker | Content Writer l Podcaster I Gender equality and Neurodiversity activist I Radically Authentic

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Claire Woods

Hadas Almog (She/Her)

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taplio

The Battle

Claire Woods

Hadas Almog (She/Her)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hadas Almog (She/Her)'s LinkedIn Performance

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