Kennedy Woods

Experienced B2B Marketer helping SMEs to grow their business 

✪ Are you looking to grow your leads to increase your sales?
We can show  you how to increase your networks on LinkedIn, capture more leads on your website and remarket to your leads using email marketing.

✪ Are you looking to grow Brand Awareness? 
We can show you how to use LinkedIn and other social media to create, grow and maintain brand awareness.

✪ Are you looking to grow traffic to your website?
We can show you how to use SEO, Blogs and Google Ads to grow traffic to your website by enabling greater visibility on Google.

Founder // Fractional CMO // Marketing Strategy

LinkedIn - Lead Gen - Content & Copywriting 

👉 LinkedIn 

✪ LinkedIn Training
✪ LinkedIn Strategy for Content & Engagement
✪ Personal profile and Company page optimisation
✪ Enabling SME's to get up and running with their Social Media Strategy
✪ Creating engaging content to attract new customers via LinkedIn
✪ Analysing stats and providing feedback to clients

👉 Lead Gen

✪ Generating warm leads and sales enquiries via LinkedIn
✪ Creating opportunities to bring your customers to you

👉 Content & Copywriting

✪ Creating and curating content for LinkedIn
✪ Copywriting for websites and blogs
✪ Utilising SEO and PPC to maximise the effectiveness of keywords used on websites 
✪ Creating copy for brochures, newsletters and email campaigns

Consultant 

Content Creation - Copywriting - Collaboration

Enabling SME's to start up and run with their Social Media Strategy
Creating content for Social Media posts
Analysing Social Media stats and providing feedback to clients

Copywriting for websites and blogs
Utilising SEO and PPC to maximise the effectiveness of keywords used on websites to enhance rankings in search engines
Creating copy for brochures, newsletters and email campaigns

Social Media Marketing Consultant

Kenzy.io

Founder

Bush Adventures UK C.I.C.

Bush Adventures UK is a new, dynamic and exciting Social Venture that aims to bring adventures and activities to local communities as well as provide leading wilderness development opportunities.

We focus in Norfolk and Suffolk at present but engage in Essex and many national parks.

We work with many organisations; public, private and voluntary to deliver outdoor development solutions; maintaining and supporting mindfulness along the way for centred and sustained progression

FaceBook https://www.facebook.com/bushadventuresuk/
Insta https://www.instagram.com/bushadventures/
Twitter https://twitter.com/BushAdventureUK

Non Executive Director

Hibernian Society (Charity)

Charity Trustee - providing marketing support to local charity

Marketing and Events

OrangeGrove

Project Management role with Web Design Agency
Managing implementation and updates of new client websites
Organisation and allocation of tasks to team members
Weekly review of CRM ensuring that all client and project information was up to date
Managing retained clients requests
Daily client liaison

Freelance Project Manager

Tour Partner Group

Reporting to Group Marketing Director: 

Responsible for delivery of all Social Media across TPG brands
Curating a quarterly calendar of posts to be delivered cross platform on LinkedIn, FaceBook, Instagram and Twitter for Hotels&More, Irish Welcome Tours, Trans Nordic Tours and Irish Horizons
Content creation, copy writing and image selection for all posts
Posting regularly twice weekly plus ad hoc posting
Engagement five days a week
Creating weekly analysis reports to gauge effectiveness of posts

Additionally taking responsibility for ad hoc projects including:

Delivery of Internal Communications Strategy
Copywriting for all English brochures, literature and recruitment advertisements
Writing creative briefs for external suppliers eg photographers, videographers, exhibition stands, brochures

Marketing Executive

River & Rowing Museum

Reporting to the Head of Marketing & Communications with the delivery of all marketing and communications activity at the Museum with a particular focus on developing relationships with local print and broadcast media and being responsible for the day to day delivery of social media and website activity.

Key Responsibilities:

Delivery of the Museum’s marketing and communications activities.
Regular liaison with local and regional press.
Daily updates to Museum social media and website.
New Business Development.

Main Duties:

Content writing for all Social Media posts.
Copywriting for seasonal What's On guide.
Regular networking with influencers and brand aligned businesses.
Writing press releases and in-depth articles
Regular liaison with press to enhance coverage for the museum.
Working together with Head of Marketing & Communications to regularly update website and co-ordinate social media campaigns for the whole Museum and develop audiences.
Regular audience evaluation and analysis.
Photo shoots and video briefs
Co-ordinating and administering the Museum’s CRM database for marketing activities.
Co-ordinating launch events for new collections.
Development of new business both locally and nationally.

Marketing Manager

Co-ordinated crowd-funding campaign in conjunction with The Art Fund to raise £21,000 to help finance the new John Piper permanent gallery.  Campaign exceeded expectations and raised over £26,000.
Responsible for planning and implementation of Social Media across agreed platforms for 8week period.
Ensuring that regular updates were posted across agreed platforms.
Working closely with Head of Marketing and Communications and Head of Collections to ensure that social media objectives were met on a weekly basis.

Marketing and Communications Executive

In December 2016 the River and Rowing Museum installed a permanent gallery dedicated to the works of John Piper. From February to June 2016  I compiled in-depth research  on Piper's life and his works for the Head of Collections to use in order to enrich the visitor experience.

Volunteer Research Assistant

Henley Festival

Events Team

Forward thinking, experienced Strategic Marketer working in B2B sector.

Always looking to stay ahead of the curve with the latest marketing tech.

❓What do I do ❓

More a case of what do WE do these days as the team has grown at Kennedy Woods! 

We are a growth marketing agency and we work with businesses who want to grow their brand and individuals who are looking to grow their personal brand. 

I am also a specialist in LinkedIn Marketing - and I can save you time and money by showing you how to get more leads, demos and free trials using LinkedIn as an effective social selling marketing tool.

❓How do we do it ❓

We look at your brand, your products, your services and we ask you lots and lots of questions to make sure we understand who you are, what you do and what are your goals.

We then use the correct mix of marketing tools to help you to achieve those goals.

❓What services do we provide ❓

Websites, SEO, Blogs, Google Ads, Lead Generation, Email Marketing, LinkedIn, Training, Mentoring, Fractional CMO services.

Get in touch now for a FREE Discovery Call and let's have a chat to see how I can help you to achieve your goals!

clairewoods@kennedywoods.net

Claire Woods

Solution Activation

-Ran multiple complex projects that require significant stakeholder engagement and risk management resulting in customer acquisition of over 25% . 
-Comprehensive analysis of clients' financial service products and realignment of resources and strategies by working across the product lifecycle which resulted in a 20% increase in revenue within the first year.
-Ability to engage with teams and stakeholders, building relationships to set and develop the product vision over time within an Agile Project Management focus.

Product Development Consultant

SILICON MARKETS LIMITED

-Devised and delivered a Product Marketing Strategy Campaign resulting in an increase of 40% in product awareness and a 30% increase in client acquisition. 
-Managed a team of 10 product developers and engineers, resulting in a 30% increase in team productivity and a 15% reduction in development costs. 
-Implemented a product lifecycle management process that reduced product development costs by 15% and increased product quality by 20%.

Product Development Director

Formulate Digital

-Devised and delivered a range of Marketing Strategy Campaigns on new web builds for L'oreal, Grolsch 
-Delivered a high-value and complex project regarding the Financial Market Liquidity across a technology pool from inception for Sell-side, Buy Side, Family offices and brokers with a new platform and app - LiquidityChain 
-Achieved a 500% growth on platform liquidity across the credit and emerging markets - LiquidityChain

Account Director

General Assembly

Enhancing my knowledge by enrolling in an Immersive Web Development Course to increase my coding knowledge and ability.

Web Development Immersive Graduate

Churchill Capital

Introduced company to a new product market by creating successful fixed income products.
Highlighted trade ideas, products and executed trades for clients from Private Banks, Institutional Clients or Family Offices.

Fixed Income Product Manager

RM Capital Markets

Promoted Credit Products to Buy Side clients in order to establish a Fixed Income business

Intercontinental Exchange

Managed a team of Highly successful Sales Brokers who brought in and converted financial market business. Played a pivotal role in instituting, testing, and selling a new system to various banks.
Established and promoted a highly efficient credit trading screen through provision of high-level guidance to system development teams.

Senior Credit Broker, Desk Head

GFI Group

Promoted Credit Default Swaps on a successful credit desk

Credit Broker

Traded in the Credit Markets. Products traded were Corporate, Financial and High Yield Bonds. Credit derivatives and Credit Linked Notes.

Credit Trader

BNP Paribas

Ran a project on credit markets to developed strategies for credit where traders performances were being impacted and P and L affected. Products effected were Corporate and Financial Bonds, High Yield Bonds, SWAPS including Asset Swaps, Credit Defaults and Total Return Swaps.

Project Manager

I am a Financial Services and Fintech specialist. 

My accomplishments are in Product Development and Project Management. I have over 20 years of experience in the Financial Markets, having worked for banks like J.P. Morgan, BNP Paribas, Unicredito, ICE , and Churchill Capital. I have also been involved in medium-sized businesses like Formulate Digital and Silicon Markets, building financial products for them. I built the first one-touch platform for the credit markets with Creditex. I also worked on a platform with Formulate Digital to improve market liquidity with buy-side firms. I designed, implemented, demonstrated, and sold an Algorithmic Foreign Exchange product to B2C and B2B audiences. I manage products throughout their life cycle, capturing and analysing requirements while supporting effective communication and Agile delivery. I am a team player and an independent thinker with valuable problem-solving and decision-making skills and the ability to influence and negotiate with senior leaders, stakeholders, and regulatory bodies to identify and address requirements.

I am open to making connections, discussing solutions, user experiences, emerging technology, or sports such as rugby, cricket and golf. Please feel free to reach out to me.

Professional Skills
Product Management | New Product Development | Project Management | Team Development | Digital Marketing | Strategic Marketing | Demand Marketing | Product Roadmap | Portfolio Strategy | Business Development |Business Transformation |

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The Battle

Claire Woods

Paul Crosby

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