🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Advanchainge Pvt. Ltd.

At Advachainge, we enable companies to develop supply chain capabilities through people competency development, business transformation, process reengineering, & technology interventions. We have served clients that include companies like Nivea, Piramal, Mother Dairy, Cromptopm, Exide, Nestle, Philips etc. to name a few. We not only conduct bespoke programs but also support the assessment of people's competency and process maturity to help organizations draw a blueprint for future readiness

Founder

Support clients to achieve Operational Excellence & Risks Management capabilities, automate audit workflow, prepare businesses for ISO audits, provide auditors on demand, implement Analytics driven performance management and develop People Competencies in Operations & Supply Chain Management.

CEO and Co-founder of a startup dedicated to Capability & Competency Development 

SIMSA

SIMSA is a smart platform for Operational Audits to ensure compliance to safety, security, quality, regulatory, customer service & processes adherence. Simple to use & quick to implement, it provides complete visibility to the gaps in risk controls as well as preventive/corrective actions. We have plans to integrate AI and Remote Audits for predictive risks analytics.

Chamber of Visionary Supply Chain Leaders

Founding member and part of the Governing Body of the visionary and futuristic body for Supply Chain, Logistics and Operations Leaders in India. As General Secretary, my role is to help the Chamber lay down its strategy, making annual plan, grow its membership base, track progress & execution of the plans. Coordination of monthly round table meetings and collaborating with governing body members on various initiatives.

Gen. Secretary at one of the leading association of Supply Chain Leaders 

ThinkLink Supply Chain Services Private Limited

Active member of the leadership team from 2011 to 2016. Played the role of setting up of Supply Chain Learning services offering that included supply chain & logistics competency assessment, developing the learning interventions, coaching and mentoring. Launched & implemented Logistics Operations Trainee program to provide opportunities to youth in the logistics and eCommerce sectors. Set-up state of the art blue collar training centre for training warehouse associates. Did multiple engagements with various companies on providing learning services.

Director on the Board of a niche Supply Chain Solutions Company

EIH Limited

Was responsible for company wide CAPEX and OPEX procurement, including setting up the procurement strategies for various categories, driving new initiatives for quality improvement and TCO reduction, supporting the business with new requirements, coaching and mentoring team members, identifying global sources for critical materials & services.

Vice President Materials & Purchasing

Kohler Co.

Responsible for APAC level supply chain strategy, identifying synergies between the markets to optimise supply footprint of various products & procurement of common components, setting up sales & operations planning at country & regional levels, implementation of common best practices and standardisation of KPIs

Director Supply Chain - Asia Pacific

Philips Electronics India Ltd

Developing Supply Chain Strategy & Roadmap.
Aligning Supply Chain Strategy / Design with Business Goals
Ensuring Best in Class Customer Service Levels in Industry
Supply Network Optimization
Balance Scorecard for optimized performance
Deployment of IT & other Supply Chain tools for continuous improvement
Inproving internal cost and asset efficiency
Organiation Capability Development
Supply Chain Audits
Channel Audits

Supply Chain Director (India & Pakistan)

BILT

Sourcing & Procurement Strategy
Procurement Practice Excellence
Working Capital Management
Buying Efficiency
Supplier Development & Partnering
Sourcing Tools e.g. Reverse Auctions
Buying Intelligence
Supplier Audits

Chief General Manager

Nestle India Ltd

Demand planning, Supply Network Optimization, Manufacturing Resource planning, Inventory Management, Logistics planning, Supplier Performance Management; Operations Excellence; Supply Chain Audits; Channel Audits

Manager Demand & Supply planning

Supply Chain, Logistics & Operations Excellence professional with more than 30 years of experience across industries, including leadership roles for South Asia and  Asia Pacific region.  Have strengths & keen interests in business strategy, processes, risks assessment, audits, implementing automation tools, analytics & training. Had been involved in many supply chain transformation initiatives. 

Co-founded Advanchainge with an objective to help organisations build capabilities in process & people capabilities, implement tools for operational excellence, assess and take controls of operational risks through automation of audit workflow. Building capabilities for using technology for conducting remote audits as well as real time monitoring of the operations & events, predictive risks analytics.

Have delivered various consulting and training assignments for  Nivea, Nestle, Castrol, Becton Dickinson, Piramal, Mahindra Summit, Mother Dairy, Carlsberg, Philips, Beroe, Perfetti etc.

Developed e Learning to train outsourced warehouse associates for a company that has about 500 learners on the platform. 

Strategic partnerships with Inchainge for Value Chain Simulation - The Fresh Connection and Council of Supply Chain Management Professionals (CSCMP) for the Certification. Trained and placed more than 150 young graduates under the Logistics Operations Training Program - a unique collaborative initiative with the Logistics and eCommerce companies.

Instituted annual Supply Chain Challenge - an inter company supply chain competition to recognise best talent. 

taplio

The Battle

🍪 Claudiu Jojatu

Ashish Mendiratta

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