🍪 Claudiu Jojatu

Head of Strategy | Co-founder

B2B SaaS growth isn’t magic. It’s strategy, systems, knowing where to start from, and knowing what to fix first. That’s my game. I work with SaaS, tech, and software companies to build marketing and sales systems that actually fit their business:
- Funnels that take buyers from “never heard of you” to “ready to sign”
- Lead generation that brings in the right opportunities, not just more noise
- Demand generation that puts you in the conversation before the RFP drops

I’ve been doing this for over 20 years, blending creative campaigns with data-driven execution. I don’t push templates, shortcuts or BS. We look at your market, your competitors, your buyers, and your numbers, then build something that works for you.

If you want to talk about:

- Digital marketing strategy
- Growth strategy
- Marketing & sales funnels that convert without wasting time or budget
- Lead generation
- Demand generation
- Lead magnets
Send me a message. 

Let’s talk if you want your marketing to work harder without adding chaos.

CEO & Co-founder

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Apptigent

•	Executed automation strategies, merging workflow, BPO, and PLC-driven optimization frameworks to ensure data integrity, ISO compliance, and operational transparency.
•	Revolutionized large-scale food production, financial compliance, manufacturing, chemical plants, as well as agriculture, mining, marine, aerospace, and offshore operations, propelling logistical and productional ROI.
•	Coordinated program and project management initiatives in Aerospace, Space, and Marine programs, aligning complex projects with ISO standards and ensuring regulatory compliance in high-stakes environments.
•	Optimized industrial motor control systems with predictive automation models and workflow-secured data, boosting energy efficiency and system reliability across mining, marine, and industrial sectors.
•	Implemented MRP/ERP systems with real-time analytics, fortified by SharePoint technology, elevating enterprise IT infrastructure and operational oversight.

Sr. Director of Sales Operations

GRGR Advisory

•	Engineered program management strategies, ensuring ISO standards were met in industrial projects, financial compliance audits, and BPO implementations across Marine, Aerospace, Mining, and Space initiatives.
•	Conducted data-driven gap analysis, merging workflow insights with predictive maintenance technologies, enhancing safety protocols and regulatory compliance.

Senior Vice President

Nintex

•	Developed and executed programs in industrial automation, integrating workflow, BPO, and PLC-driven technologies across manufacturing, oil and gas, aerospace, and marine sectors.
•	Bolstered program compliance through ISO-certified practices, deploying predictive maintenance models and automation solutions that surpassed regulatory standards.

Sr. Sales Director

Microsoft

Designed scalable global sales programs, driving a 30% revenue increase in key accounts.
Enhanced partner and client engagement through customized solution portfolios.
Championed team enablement practices, setting new performance benchmarks.

Sales Program Manager 

FluxDrive, Inc

Directed growth strategies resulting in $45M ARR within six years.
Expanded into new markets by leveraging innovative product deployments.
Led operational transformations that optimized resource allocation and efficiency.Directed growth strategies resulting in $45M ARR within six years.
Expanded into new markets by leveraging innovative product deployments.
Led operational transformations that optimized resource allocation and efficiency.

National Sales Director

Lexis Nexis ADI

Professional Services Program Management - Enterprise Strategic Alliances Channel & Professional Services. Elevated enterprise solutions, enhancing user adoption across strategic accounts.
Strengthened customer relationships by delivering tailored IT strategies.

IT Account Solution Specialist

Trident Seafoods

•	Supervised construction, fabrication, manufacturing safety, project and operations management in shipbuilding and plant operations.
•	Administered plant automation, ISO 9001 compliance, safety protocols, and production efficiency.

SR. Project Manager – Shipbuilding & Plant Operations 

TRANSFORMATIONAL GROWTH LEADER

Strategic and visionary senior executive with deep expertise in manufacturing automation, AI-driven optimization, workflow and BPO integration, and industrial process management. Proven success in spearheading complex program and project management initiatives across industrial, financial, and compliance audits, ensuring ISO standards are met in Marine, Aerospace, Mining, and Space programs. Demonstrated ability to orchestrate digital transformations, leveraging predictive automation models, PLC-driven optimization frameworks, and SharePoint technology to amplify operational transparency, data integrity, and ROI. Recognized for cultivating delicate partner channels, executing scalable automation strategies, and harmonizing MRP/ERP systems for real-time analytics and strategic growth. Additionally, holds essential and in-demand AI certifications, solidifying expertise in AI-driven solutions and automation strategies.

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The Battle

🍪 Claudiu Jojatu

Christopher Grove

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