🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Apptigent

•	Executed automation strategies, merging workflow, BPO, and PLC-driven optimization frameworks to ensure data integrity, ISO compliance, and operational transparency.
•	Revolutionized large-scale food production, financial compliance, manufacturing, chemical plants, as well as agriculture, mining, marine, aerospace, and offshore operations, propelling logistical and productional ROI.
•	Coordinated program and project management initiatives in Aerospace, Space, and Marine programs, aligning complex projects with ISO standards and ensuring regulatory compliance in high-stakes environments.
•	Optimized industrial motor control systems with predictive automation models and workflow-secured data, boosting energy efficiency and system reliability across mining, marine, and industrial sectors.
•	Implemented MRP/ERP systems with real-time analytics, fortified by SharePoint technology, elevating enterprise IT infrastructure and operational oversight.

Sr. Director of Sales Operations

GRGR Advisory

•	Engineered program management strategies, ensuring ISO standards were met in industrial projects, financial compliance audits, and BPO implementations across Marine, Aerospace, Mining, and Space initiatives.
•	Conducted data-driven gap analysis, merging workflow insights with predictive maintenance technologies, enhancing safety protocols and regulatory compliance.

Senior Vice President

Nintex

•	Developed and executed programs in industrial automation, integrating workflow, BPO, and PLC-driven technologies across manufacturing, oil and gas, aerospace, and marine sectors.
•	Bolstered program compliance through ISO-certified practices, deploying predictive maintenance models and automation solutions that surpassed regulatory standards.

Sr. Sales Director

Microsoft

Designed scalable global sales programs, driving a 30% revenue increase in key accounts.
Enhanced partner and client engagement through customized solution portfolios.
Championed team enablement practices, setting new performance benchmarks.

Sales Program Manager 

FluxDrive, Inc

Directed growth strategies resulting in $45M ARR within six years.
Expanded into new markets by leveraging innovative product deployments.
Led operational transformations that optimized resource allocation and efficiency.Directed growth strategies resulting in $45M ARR within six years.
Expanded into new markets by leveraging innovative product deployments.
Led operational transformations that optimized resource allocation and efficiency.

National Sales Director

Lexis Nexis ADI

Professional Services Program Management - Enterprise Strategic Alliances Channel & Professional Services. Elevated enterprise solutions, enhancing user adoption across strategic accounts.
Strengthened customer relationships by delivering tailored IT strategies.

IT Account Solution Specialist

Trident Seafoods

•	Supervised construction, fabrication, manufacturing safety, project and operations management in shipbuilding and plant operations.
•	Administered plant automation, ISO 9001 compliance, safety protocols, and production efficiency.

SR. Project Manager – Shipbuilding & Plant Operations 

TRANSFORMATIONAL GROWTH LEADER

Strategic and visionary senior executive with deep expertise in manufacturing automation, AI-driven optimization, workflow and BPO integration, and industrial process management. Proven success in spearheading complex program and project management initiatives across industrial, financial, and compliance audits, ensuring ISO standards are met in Marine, Aerospace, Mining, and Space programs. Demonstrated ability to orchestrate digital transformations, leveraging predictive automation models, PLC-driven optimization frameworks, and SharePoint technology to amplify operational transparency, data integrity, and ROI. Recognized for cultivating delicate partner channels, executing scalable automation strategies, and harmonizing MRP/ERP systems for real-time analytics and strategic growth. Additionally, holds essential and in-demand AI certifications, solidifying expertise in AI-driven solutions and automation strategies.

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🍪 Claudiu Jojatu

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