🍪 Claudiu Jojatu

Head of Strategy | Co-founder

B2B SaaS growth isn’t magic. It’s strategy, systems, knowing where to start from, and knowing what to fix first. That’s my game. I work with SaaS, tech, and software companies to build marketing and sales systems that actually fit their business:
- Funnels that take buyers from “never heard of you” to “ready to sign”
- Lead generation that brings in the right opportunities, not just more noise
- Demand generation that puts you in the conversation before the RFP drops

I’ve been doing this for over 20 years, blending creative campaigns with data-driven execution. I don’t push templates, shortcuts or BS. We look at your market, your competitors, your buyers, and your numbers, then build something that works for you.

If you want to talk about:

- Digital marketing strategy
- Growth strategy
- Marketing & sales funnels that convert without wasting time or budget
- Lead generation
- Demand generation
- Lead magnets
Send me a message. 

Let’s talk if you want your marketing to work harder without adding chaos.

CEO & Co-founder

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

HubSpot Solution Partner and Revenue Architect. I guide B2B tech startups on how to go to market more efficiently with the help of their technology stack.

Startup RevOps Advisor with 20+ years of professional experience. I help companies go to market more efficiently with their technology stack. Opinionated RevOps Solution Architect (30+ HubSpot certifications) & AWS Partner (Cloud Essentials Certified). Strategic & analytical thinker, problem solver, and entrepreneurial drive. https://bio.link/dsecareanu.

Daniel Secareanu

If there’s one highly frustrating thing about HubSpot, it is its pricing and the friction it creates…

We’re now in the second month of trying to make small adjustments to a client’s package. We were at the yearly renewal of a Full Pro bundle and we wanted to drop 5k marketing contacts as they’re not used. Instead of a small reduction in price or even the same price, we got a price increase… Try to justify that to your management.

We wanted to shuffle some licenses around, move a few service seats to sales seats, while keeping the overall number of seats the same… another price increase. What the actual fck? How are clients supposed to adjust their work (or even work) if they get blocked in endless discussions on pricing changes that should’t change the overall platform cost?

The argument that you reduce the number of seats in a hub (while increasing it in another hub) means a lower price discount doesn’t fly. It’s like you, as a client, get punished for trying to optimize your internal seat allocation.

To remove friction, clients should be able to just add and remove seats as needed as long as they stay in the same negotiated number of seats and overall price point…

Credits can be capped but marketing contacts still cannot be capped… Yamini Rangan, this is not solving for the client…

HubSpot Consultant and Certified Revenue Architect. I guide B2B tech startups on how to go to market more efficiently with the help of their technology stack.

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The Battle

🍪 Claudiu Jojatu

Daniel Secareanu

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taplio

The Battle

🍪 Claudiu Jojatu

Daniel Secareanu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Secareanu's LinkedIn Performance

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Performance ScoreDaniel Secareanu's LinkedIn Performance