🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

🚨 Google Just Nuked Cold Email Deliverability and Inbox Placement for Gsuite and Gmail inboxes.

If your outbound suddenly tanked the past couple of weeks… it’s not you. Google pushed a major update targeting cold-email traffic — and Gmail and Gsuite is now blocking or throttling a huge % of outreach.

Here’s what changed 👇

• Gmail / Gsuite tightened filters on ANY bulk-style outreach
• Warm domains aren’t enough anymore
• Sending Tools like Instantly.ai, Smartlead, Apollo, lemlist,  are all impacted
• Even personalized emails are getting flagged if the sending behavior looks “cold” (This is the biggest shift since Apple Mail Privacy.)

Everyone is seeing this even the big names of people sending millions of emails a month across the most diverse and safe infrastructures... 

Google seemed to do this right around Thanksgiving time right before #BlackFriday when email from everyone worldwide upticks..

🔥 The Symptoms You’re Seeing

- All your emails to people with Gsuite boxes and Gmail are going right to Spam confirmed by inbox testing for no apparent reason
- Your domains are NOT on any blacklists, yet google is still sending to spam
- Your messaging is good and passing all Spam Filter tests, yet google is still sending everything to spam

No, your messaging didn’t “stop working.”    It is Totally Google using a very heavy hand in this last update.

✅ What To Do Now

1. Cut current volume 40–60% on current domains to protect domain reputation and spread it out across more warmed up safe for sending domains with a lower emails sent per email box.
2. Rotate more with more multiple domains + stagger sends
3. Goes with out saying, but use intent data + micro-lists instead of mass lists
4. Strip tracking pixels + reduce links
5. Prioritize warm triggers (funding, tech installs, job changes)
6. Audit SPF/DKIM/DMARC ASAP

Cold email outbound isn't dead — lazy outbound is.

👋 If your cold email broke the past couple of weeks, I can help fix it fast.

I help B2B SaaS teams build outbound-led inbound engines that survive updates like this.

Comment “Gsuite Email” or DM me — I’ll review what’s happening with your domains and give you a fix-plan.

Here is a great video explaining in detail what has happened since Thanksgiving with cold email to Gsuite and Gmail inboxes.

https://lnkd.in/gJ5qbazZ

P.S. I would love some of the big names to chime in with what they are seeing on their end and what they are doing to mitigate.   Taylor Haren, Dr. Jay Feldman, Jesse Ouellette, 🦾Eric Nowoslawski, Dhruv Patel, Yassin Baum

#ColdEmail #Spam #Inboxdelivery #inboxplacement #Gsuite #Gmail

Open video: Your Emails Aren't Reaching Gmail Anymore - Here's Why (11/26 Update) on youtu.be

Your Emails Aren't Reaching Gmail Anymore - Here's Why (11/26 Update)

Good stuff 👍.  Bravo Adam Robinson.  👏

My take: this is one of the most honest, founder-first breakdowns of the real cost of VC I’ve seen. Every point hits.

What I appreciate here is the clarity: this isn’t anti-growth 
 it’s pro-autonomy, pro-execution, and pro-building a real business without unnecessary overhead or misaligned incentives.

Here’s what stood out to me 👇

1. “Dividends are good.”
 Completely agree. Real cash flow is the ultimate validation. You shouldn’t need to wait for a hypothetical exit when a healthy, profitable engine can pay you today. Founders forget that recurring dividends are the most certain “liquidity event” you can create.

2. “Investor value prop is weak (if you don’t need capital).”
 As someone who runs GTM for early-stage SaaS companies every day: 99% of investor GTM “advice” is generic. Execution > advisory. If you already know how to build pipeline, their “strategic value” becomes more of a narrative than a needle-mover.

3. “A new seat at the table is net-negative.”
 Truth. Every new seat dilutes speed. And when things get bumpy, investors have levers founders don’t. A single misaligned board voice can tank momentum you spent years building.

4. “They’re in the portfolio game — you’re not.”
 This is the quiet part founders don’t say out loud. You’re optimizing for your life and your business. They’re optimizing for portfolio math. Those incentives diverge fast.

5. “I want to do things investors won’t tolerate.”
 This one hits home. The best growth comes from bold moves: PLG experiments, AI-driven workflows, uncomfortably lean ops, viral loops. Most funds want predictability, not experimentation. Bootstrappers win by staying nimble.

6. “I don’t believe in spreadsheets.”
 I get it. Over-measurement kills creativity and pushes teams to optimize for the wrong horizon. ARR is the truth. Everything else is context, not gospel.

7. “Large carrots make us make bad decisions.”
 The psychological game is real. A big number can cloud judgment faster than anything. Investors are trained to weaponize that. Founders need their head clear — not chasing someone else’s incentive structure.

The real takeaway:
 Freedom, speed, and autonomy are worth more than a term sheet. When your business is actually working, adding new power centers almost always slows the machine. Bootstrapping forces clarity, creativity, and operational discipline  the exact traits that make great companies great.

Massive respect for calling this out so clearly. More founders need to hear this.

CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Identify 70-80% of Your Website Traffic | Helping startup founders bootstrap to $10M ARR

7 reasons why you should never take VC (explained in 60 seconds):

1. Dividends are good
2. Investor value prop is weak
3. A new seat at the table is net-negative
4. They’re in the portfolio game, you’re not
5. I want to do things investors won’t tollerate
6. I don’t believe in measuring things or sreadsheets
7. Large carrots in front of us make us make bad decisions

———

1. Dividends are good

If you create a successful early-stage startup, you should be rewarded by getting paid millions of dollars every year… Not just some *potentially* astronomical number at some point MAYBE in the future.

2. The investor value prop is weak (if you don’t need capital)

I listened to pitch after pitch of investors saying their “go-to-market advisory would be game-changing” for us. This pitch was weak and designed to get founders like me dreaming big dreams that if they panned out would largely be my team’s doing.

3. A new seat at the table is a net negative. Period

At best, investors will slow you down. At worst, they will ruin your life AND destroy your common equity if your business slows down for macro reasons outside of your control.

4. Investors are in the portfolio game. You’re not

Situations can emerge - FREQUENTLY - where what is best for your life and company can be usurped by a group of investors wanting a quick 2x. Even if they have a minority position, there are SO many ways they can exert influence and drive the outcome that is best for the fund.

5. I want to do things investors would not tolerate

My strategy for 2025 was to give away a super-valuable product using viral distribution strategies and do a lightning-fast PLG. I did it with a team that is unreasonably lean. I even let AI run RB2B for 7 days when the team went on vacation. THE SECOND any of this plan went sour, I would be told to stop, and if I didn’t, I’d be fired.

6. I don’t believe in measuring things or spreadsheets

I think almost all measurement (aside from top-line ARR) is garbage and leads to bad long-term decision making in favor of optimizing in the short term for whatever metric you’re going for.

7. Large carrots dangled in front of us make us make bad decisions

An investor’s job is to try to figure out what number will motivate the founder to transact, and once identified, get them to attach their identity to that number. We love validation that our beautiful business IS worth $100m, even if it actually lowers the probability-weighted financial outcome for the founder.

TAKEAWAY:

Last year I was seduced by the idea that I could take millions off the table.

After speaking to an investor a week, I realized that those millions would likely change the things about my life that I value most.

I’d sacrifice independence, freedom and it would slow us down.

That’s why I’m a bootstrapper at heart.

And I always will be.

taplio

The Battle

🍪 Claudiu Jojatu

Keith Gill

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taplio

The Battle

🍪 Claudiu Jojatu

Keith Gill

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keith Gill's LinkedIn Performance

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