🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

🇺🇦 Roman Garbar

Tenjin

Marketing Director

Product Marketing Manager

EGD Angel Syndicate

Angel Investor

Plarium

Plarium is an international game development company specializing in mobile and browser games. With studios in the USA, the UK, Israel, Ukraine, and Russia, and over 1,000 employees, they create games that are played by more than 250 million users across 150 countries.

Main Responsibilities include:
➟ Managed project lifecycles from conception to implementation, and through multiple stages of deployments, defining deliverables, timelines and helping drive projects to successful completion.

➟ Strategically establish project dashboard, roadmap and schedule to monitor defined project objectives and project management processes, ensuring timely completion of project milestones and final delivery.

➟ Ensure that adequate resources are applied to projects and that deliverables and Key Performance Indicators (KPIs) are met. 

➟ Effectively facilitate relationships and engage stakeholders at all levels internal and external to deliver status reports and meet scheduled deadlines.

➟ Gathered and analyzed data to successfully eliminate data discrepancies, misattribution and system flows. 

➟ Consistently tracked and confirmed progress against milestone and companies goals to ensure alignment with business objectives.

Project Manager

Promodo

Promodo is an award-winning digital marketing agency that drives business’ growth by creating and implementing an online marketing strategy. Through search engine marketing and online reputation management tools, they connect businesses with their target audience, increase business loyalty, and expand brand awareness.

➟ Provided expert internet marketing consulting including search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), and user experience (UX). 

➟ Gathered data and analyzed market research to identify trends in digital marketing. 

➟ Delivered project status reports to customer and leadership team including risk assessments and mitigation plans.

➟ Developed and supported relationships with existing client base.

➟ Prepared and delivered technical presentations explaining services to customers and prospective clients.

➟ Coordinated with sales team and account managers around upselling opportunities. 

➟ Negotiated and drafted favourable contracts with clients.

Private Web Development

I pursued my business idea of creating content websites in various niches.

Main responsibilities included:

➟ Elicited requirements for website to align with business strategies and objectives.
➟ Recruited copywriters, designers, and web developers.
➟ Oversaw website development in responsive environment while adhering to web and SEO standards and proper systematic testing. 
➟ Built monetization plans and optimized revenue generation.
➟ Created website content and developed content plans for hired authors. 
➟ Contacted with potential advertiser to establish future partnership.

Self Employed

W3 Ukraine

W3 was the first company to provide complete front-end solutions. With a team of 500+ professionals in 5 offices established in 3 parts of the world, they are always on the lookout for the latest world trends. 

Main Responsibilities included:

➟ Actively managed front-end project requirements, developer resource allocation, and timelines with stakeholders and project team. 

➟ Planned, managed and kept control over key project milestones and success factors. 

➟ Vocal point and trusted advisor for clients; first escalation point for stakeholder teams.

➟ Performed web design feasibility investigation and analysis before start of each project.

➟ Created clear markup and CMS specifications for development team.

Marketing Director at Tenjin

Top performing, multilingual and skilled project management professional with over 7 years of remarkable experience at improving product delivery processes. Creative and committed individual with experience in building strategic partnerships and providing effective direction to companies at leading the implementation and monitoring of projects.  

My value proposition includes:

✯ Strategic and creative thinker with excellent organizational abilities, who brings entrepreneurial energy, and project management skills to growing teams to quickly scale and iterate on solutions by leading business intelligence, reporting and analytics projects. Successfully completed over 500 projects helping companies improve efficiency and profitability. 

✯ Outstanding communication and interpersonal skills that lead to excellent customer service, the formation of a solid network, and being a team player in cross functional groups. This allows me to effectively facilitate relationships and engage stakeholders at all levels of the organisation to deliver status reports and meet scheduled deadlines.

✯ One of the few experts in mobile attribution.

✯ Strong analytical skills, outstanding problem solving abilities, excellent multi-tasking capabilities with experience in utilising people and resources to make productive decisions 

Specialities include: Business Intelligence | Entrepreneurship | Project Management |  Mobile Advertising | Business Analysis

I am on LinkedIn to strengthen my relationships. If you are interested in talking about some of my expertise areas, let us connect.

taplio

The Battle

🍪 Claudiu Jojatu

🇺🇦 Roman Garbar

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