🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

start-up.ro

Editor 

Frizzante Ride 

Frizzante Ride is a personal project: a bar solution for events, 2 cargo bikes with prosecco on tap. As me and my husband discovered, the wedding scenery and the corporate events were missing something: good and quality drinks offered in a creative way. So we built 2 cargo bikes from scratch and now we take them where they're needed.

Wizard of words at Frizzante Ride

Chapter 4 Romania

PR for cool and nice brands, I am in charge of getting the news about these companies to the people through the holy power of media. I am also responsible for converting the ideas for these brands and their needs to a strategy and a communication plan.

Senior PR Executive

Be Blue Air

Editorial plan for the magazine 
Editing articles about travel, leisure time, lifestyle and interviews with different influencers.

Editor

Skin Media

Project manager at restograf.ro

- content strategy 
- valuable partnerships 
- social media

Project manager at restograf.ro

mixtopia.ro

As an online project manager & content editor I am in charge of:

• Editorial plan for the website
• Content editor
• Editorial and logistic plan for online campaigns and special projects on the website
• SEO officer 
• Valuable partnerships for the brand (example: Yahoo)
• Concept planner for photoshoots
• PR for the website 

Mixtopia.ro is a young and ambitious online project, a lifestyle catalogue regarding three main areas like cooking, music and gadget. Mixtopia.ro is endorsed by three local celebrities, this particularity making the webiste more valuable for its core target.

Online project manager & content editor

FourHooks

As a Web Copywriter I was in charge of:

• Delivering creative concepts, promotion and contest mechanisms for online campaigns
• Delivering adequate copy for landing pages, campaign websites
• Developing social media strategies and activations

FourHooks is a digital advertising agency, an independent company that delivers the whole package for brands: campaign webistes, copywriting, social media management, activations, reports.

Digital Copywriter

Metropotam Group

Details regarding my position as an online editor & project manager:

• Online editor 
• Project manager for the Movie component of the website (http://filme.metropotam.ro/) 
• Project manager for the Social network of the website (http://metropotam.ro/Profil-de-Metropotam-index/) 
• Project manager for the special events regarding the website: food fest planner (http://metropotam.ro/evenimente/Orasu-n-bucate-event4128860132/), music fest planner (http://metropotam.ro/evenimente/Tam-Tam-Music-Fest-event8075997917/) and project manager for the special discount card (http://metropotam.ro/card-metropotam/)

Metropotam.ro is one of the best going out&lifestyle websites in Romania, one that focuses on city life, restaurant and event reviews, music and movies.

Online editor and project manager

Ambition - Precision Media

Details regarding my position as an editor & project manager:

• Editorial plan for the magazine 
• Content editor 
• Concept planner for photoshoots 
• PR for the magazine
• Project manager for the online component of the brand 
• Project manager for the special activities regarding the magazine 

Ambition! (ex Student Max) was the first magazine for students in Romania, tailored especially for them and distributed freely through the main universities accross the country. Precision Media also had other components like special BTL activities for students, organizing the proms and special events for the academic youngsters.

Editor and project manager

Online aficionado, addicted to interesting web projects and the offline sequel.

taplio

The Battle

🍪 Claudiu Jojatu

Irina Achim

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