🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Milk & Cookies Studio is your partner in crafting data-driven digital marketing solutions. We’re big fans of smart & friendly work that solves real business problems for tech startups and SaaS companies.

Key responsibilities:
- Develop & implement data-driven marketing and communication strategies and campaigns. 
- Coordinate with internal and external stakeholders to ensure that budgets and timelines are met and results delivered as planned. 
- Analyze KPIs to determine the ROI of implemented actions and forward-looking opportunities.

Growth marketing consultant & Co-founder

Viata de freelancer

Viatadefreelancer.ro is a platform where freelancers learn a business mindset to achieve a profitable independent professional life. 

Key responsibilities:
- Develop content strategy and editorial calendars to ensure the content team is on board.
- Create, edit, proofread, publish, and distribute engaging content.
- Analyze and improve content performance.

Co-Founder & Project Manager

Digital Marketing

Over the years, I've been helping entrepreneurs and businesses supercharge their marketing, social media, and personal branding.

Digital Strategist, Marketing & Communications Consultant

JCI București

Key responsibilities:
- Provide know-how, mentorship, and guidance to the President.
- Assist with budget and financial sustainability.
- Be available to the board for consultation.

Immediate Past President

Key responsibilities:
- Plan, develop, and implement the JCI European Conference in Bucharest, a 4-day event with 1000 participants in multiple locations.
- Manage and lead a global team of 40 people.
- Develop procedures and processes to support the successful implementation of the event.

European Conference Director

Key responsibilities:
- Ensure the organization’s mission is executed, and its programs are carried out in support of that mission.
- Supervise the organization's human capital.
- Lead and direct the executive board, and provide guidance and support.

President

JCI România

Key responsibilities:
- Provide support, knowledge, and training to 7 member organizations to help them communicate better.
- Develop and implement a national marketing and communication campaign.
- Plan and execute the #ProudJaycee national campaign.

Vice President Marketing & Communications

Key responsibilities:
- Plan and supervise project calendar.
- Support Project Managers with resources and know-how.
- Monitor and evaluate projects’ performance and impact & provide recommendations for improvement.

Projects Vice President

Key responsibilities:
Plan and supervise project calendar.
- Direct the day-to-day administration and ensure the necessary logistics.
- Assist the Executive Committee in carrying out its overall responsibility.
- Ensure clear and transparent working processes.

Secretary General

International Debate Education Association

Key responsibilities:
- Provide support, knowledge, and know-how to 20 member organizations to help them communicate better. 
- Develop and implement a communication campaign celebrating 20 years of debate in Central and Eastern Europe.
- Increase IDEA Network visibility by 20%.

Communications Coordinator

Succes pentru Romania

Success for Romania is a NGO which focuses its activities on increasing accessibility for young people and developing opportunities for personal growth by fostering civic and cultural engagement and supporting the entrepreneurship.

Key responsibilities:
- creating, coordinating and implementing projects and events for young professionals' personal and professional development and grow.

Project Manager & Co-founder

Bucur's Shelter Hostel

Bucur's Shelter is the 1st traditional Romanian hostel in Bucharest. The spirit of our hostel is cool and vibrant, a place to feel at home, meet fellow travelers, relax, make friends and absorb the vibe.

Key responsibilities:
- Business development and strategic planning.
- Branding, communication, marketing, public and industry relations.
- Human resources, staff training & management, customer service, crisis management.

Managing Partner & Co-Founder 

Bucharest Greeters

Greeters are volunteers who love their city or region and are keen to share with you their enthusiasm and knowledge about the city or region. They welcome visitors to their city and take them on a personal, two- to three-hour walk showing them the city beyond the guide books and off the beaten track.

Key responsibilities:
- Creating, managing and analyzing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Planning and budgetary control of all digital marketing.
- Maintaining social media presence across all digital channels.

Co-founder & Marketing Manager

Growth Marketing Consultant || Digital Strategist driven by curiosity and tangible results

With over a decade of experience in digital marketing and communication, I bring curiosity, creativity, and a results-driven mindset to every project. I thrive on exploring new ideas, keeping up with trends, and embracing the dynamic nature of marketing. All while focusing on practical strategies and grounded, data-informed decisions.

My expertise spans digital branding, communication, PR, strategy, social media, content marketing, media planning, personal branding, project management, and event coordination. This diverse experience has enhanced my skills and strengthened my ability to craft impactful campaigns that deliver measurable outcomes.

I value simplicity and flexibility, staying organized, and always being eager to learn. Passion and purpose drive me as a problem solver and creative thinker, balancing a results-oriented approach with a free-spirited perspective.

No matter the project, big or small, I press the pedal to the metal with the same energy and drive to ensure success and deliver exceptional results.

Let’s chat growth & strategy!

taplio

The Battle

🍪 Claudiu Jojatu

Irina Botnari

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