🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Badabum.ro

Marketing Manager

Domino's

Planning the marketing strategy and coordinating all of the online & offline marketing actions:

▶ Creating the marketing plan and actions calendar on a short, medium and long term, ensuring the accomplishment of the established objectives.
▶ Efficiently coordinating the external agencies in order to implement the marketing campaigns.
▶ Prioritizing and coordinating the marketing actions on the main online channels: Webite, App, Social media, Google Ads, YouTube, influencers etc.
▶ Proposing, creating and coordinating the main offline marketing actions: print (menus, flyers, box toppers etc), outdoor billboards, radio, CSR campaigns, special events, In-Store Marketing, Local Store Marketing, window graphics & store decoration etc.
▶ Developing and mantaining strategic partnerships.
▶ Strong and successful collaboration with other departments: technical, design, IT.
▶ Constantly measuring and monitoring performance, while prioritizing the right actions in order to accomplish the business’ goals.
▶ Proposing, creating and monitoring the main offers / combos, while promoting them and ensuring the right communication for the main channels.
▶ Managing product photo shootings.
▶ Constantly monitoring competitors.

Marketing Coordinator

Antena TV Group

Managing all social media channels for the following brands - Lajumate.ro, HomeZZ.ro, CarZZ.ro and JobZZ.ro:

▶ Creating content, mantaining an engaged community and improving KPIs on the main social media platforms: Facebook, Instagram, YouTube, TikTok.
▶ Implementing, constantly monitoring and optimizing Facebook Ads campaigns.
▶ Developing effective newsletters while optimizing and analyzing the results.
▶ Continuously monitoring the main KPIs and developing new strategies in order to improve them.
▶ Creating and managing social media contests.
▶ Creating visual content - photo & video - using PhotoShop CC along with other video editing tools.
▶ Writing blog posts and optimizing them for SEO.
▶ Close and constant collaboration with the Marketing department in order to run the brand’s campaigns.
▶ Implementation and optimization of Facebook Messenger Chatbots.
▶ Periodically monitoring the main competitors.
▶ Representing HomeZZ.ro at the main real estate trade fairs.

Social Media Specialist

Admedia Consulta

Managing the e-commerce store brand modaboutique.ro:
▶ Management accounting.
▶ Operations management for the retail physical store.
▶ Management and content creation through woocommerce and social media. 
▶ Manage the brand´s social media accounts, engage customers and target prospects.
▶ Create and optimize Facebook Ads Campaigns, while analyzing metrics and identifying trends.
▶ Create visual content for Social Media advertising. 
▶ Implement new strategies & ideas.

Project Manager

Awareness Campaign - EU funding project: 
- Technical and administrative organization of the project 
 - Creating and managing agreements with coordinatiors of each area of Romania and collaborating with them during the entire project. 
- Coordination of the teams on each area. 
- Constantly monitoring the workflow.

▶ Create and manage contracts with clients and suppliers.
▶ Elaboration of all the papers needed in order to mantain a good consecution of all the activities: contracts, invoices, addendums, reports.
▶ Filing, archiving and transimssion of all the administrative documents to the Account Department.
▶ Management accounting: Goods Received Note (NIR), invoice generation, inventory.
▶ Manage and update the clients database.
▶ Contribute to the organization of the national Real Estate trade fair (tIMOn).

taplio

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🍪 Claudiu Jojatu

Roxana Stoian

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