🍪 Claudiu Jojatu

Head of Strategy | Co-founder

B2B SaaS growth isn’t magic. It’s strategy, systems, knowing where to start from, and knowing what to fix first. That’s my game. I work with SaaS, tech, and software companies to build marketing and sales systems that actually fit their business:
- Funnels that take buyers from “never heard of you” to “ready to sign”
- Lead generation that brings in the right opportunities, not just more noise
- Demand generation that puts you in the conversation before the RFP drops

I’ve been doing this for over 20 years, blending creative campaigns with data-driven execution. I don’t push templates, shortcuts or BS. We look at your market, your competitors, your buyers, and your numbers, then build something that works for you.

If you want to talk about:

- Digital marketing strategy
- Growth strategy
- Marketing & sales funnels that convert without wasting time or budget
- Lead generation
- Demand generation
- Lead magnets
Send me a message. 

Let’s talk if you want your marketing to work harder without adding chaos.

CEO & Co-founder

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

A second opinion can save your business. 

It's like going to a doctor. Would you trust the first one? 

What if she says you have a big problem and only they can fix it?

Same with B2B marketing. 

You're not dying, but your business might. 

One call with another marketing expert can save you another year of frustration. Nobody holds the golden goose, but they might share a pertinent perspective that can make all the difference. 

We have a growing base of marketing experts at STOICA.CO and through BBN - The World's B2B Agency, with 10, 20, 40+ years of experience across a wide range of industries, all eager to help.

How confident are you that your current marketing strategy and plan will take your business to the next level this year? 

Would it help to get a second opinion?

CEO, STOICA.CO — B2B marketing for growth

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Most B2B teams have plans.

But it's not the same ONE PLAN for everyone. 

If you get the marketing manager, sales manager, and the CEO to the same table, you might get three different answers for a few basic questions: 

Who's your ideal customer? 
How do you bring in new customers? 
Why should they buy from you? 

The CEO needs revenue, the marketing manager generates leads, and the sales manager builds "relationships". So you end up with bad leads, relationships with the wrong people, and a frustrated CEO. 

No one's "wrong". 

They're just not rowing in the same direction. 

That's something a good workshop can fix in a few hours. It might take a few days sometimes with interviews and research, but it's way better than one more year of frustration. WE CAN HELP. 

Do you feel like your team rows in the same direction?

Most B2B websites are expensive business cards.

Nice to have. Rarely doing anything.

It takes a few hours and a few hundred dollars to build a website with a solution like Lovable or Framer. Genuinely impressive. But the main problem remains the same. 

Does it really support your business growth? 

A website that drives growth isn't a design and development project.

It's a strategy project first.

Your website talks to every buyer before you do; it positions your company so it's hard to ignore; it guides buyers through the journey, so your sales team can focus on properly interested leads. 

What's your website doing between sales calls?

Companies aren't buying tasks anymore.

They've tried that. It didn't work.

What they actually want from a marketing agency is harder to define — and much harder to deliver.

It's not SEO. 
It's not content. 
It's not campaigns.

It's better business results.

The problem is that most agencies are built around deliverables. You pay for a task. They execute it. Everyone pretends it worked.

But B2B buyers have been through enough cycles to know the difference between motion and progress.

What they're looking for now is a partner who understands their business well enough to tell them what actually matters — and then go do it.

That's a different model entirely.

It means saying no to tasks that don't connect to outcomes. Understanding P&Ls, not just performance reports. Being honest when the brief is wrong.
Most agencies aren't built for that.

The ones that are? They get to show proper ROI for their clients.

You can always find someone cheaper. 

But that's not the point.

Can you trust them to get the job done? 

That's the real question.

Cheaper and gets the job done?

Please share the link. We're hiring. 😀

Team alignment brings better results. 

And a lot less stress. 

We started running team alignment workshops last year, and the feedback has been great. We start with many ideas and a world of possibilities, and finish with a clear plan and a team ready for the win. 

Real progress starts when everyone moves in the same direction. 🎯

If you need a plan everyone believes in, let's talk.

Clarity creates momentum.

Natalia and Andrei facilitated a team alignment workshop with the MarCom and BD team at Forvis Mazars in Romania to bring structure to priorities and define a clear marketing action plan for the year.

We debated, challenged ideas, and built together.

The outcome: 4 OKRs with measurable results and clear ownership. 💪🏻

Thank you, Emilia Popa, ACIM, for trusting us with this challenge. 

Well done to the entire team for the openness and contribution that made it happen. 👏🏻

At STOICA.CO, we believe real progress starts when everyone moves in the same direction.

If your team needs clarity, focus, and a plan everyone believes in, let’s talk.

#B2BGrowth #StrategyWorkshop

Stop adding.

When something isn't working in a B2B business, the instinct is always to add. More channels. More content. More tools. More people.

But most of the time, the answer is the opposite.

Cut the service line nobody buys. 
Drop the channel that's never converted. 
Stop attending the events that feel productive but aren't.

Subtraction is hard because it looks like giving up. 
It's not.

The clearest businesses I know — the ones that grow quietly and consistently — all made a version of the same decision: fewer things, done well, for the right people.

More doesn't compound. Clarity does.

People buy from other people. 

In this new frontline insights article, Andreea discusses human connection and how it still wins in the age of AI. And that's B2B marketing at its core: relationship building, at scale.

Human connection still wins. That's the key insight from Andreea Magraon in our latest Frontline Insights article.

Andreea is Founder and CEO of Marcom Hackers, with experience spanning journalism, agency work, and leadership roles.

Here are some of our favorite insights: 

- In a market where AI is everywhere, customers still want human connections, stories, and solutions tied to real problems.
- Clients invest less in "always-on" activities and more in targeted, outcome-driven work with senior-level thinking.
- Authenticity becomes the differentiator. As trust gets harder to earn, audiences look to founders and experts rather than anonymous brand voices.
- Stay curious, adaptable, and grounded. Don't let technology replace strategic thinking or human judgment.

Read the full conversation: https://lnkd.in/dzNZ-F_Z

#B2BMarketing #FrontlineInsights

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🍪 Claudiu Jojatu

Andrei Stoica

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The Battle

🍪 Claudiu Jojatu

Andrei Stoica

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrei Stoica's LinkedIn Performance

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