Clover ERA

Chief Engagement Officer (CEO) | Driving Neuroscience-Backed Employee Engagement | CLOVER ERA
Championing the Future of Work Through Science & Strategy
As the Chief Engagement Officer (CEO) of Clover ERA, I’m on a mission to revolutionize workplace engagement—one brain at a time. Grounded in neuroscience and behavioral science, CLOVER ERA provides organizations with the tools to optimize performance, enhance connection, and create workplaces where people don’t just work—they thrive.

With a deep understanding of how brain chemistry drives motivation, resilience, and collaboration, I help leaders shift from guesswork to science-backed strategies. Engagement isn’t just an HR metric—it’s a trillion-dollar opportunity for businesses to unlock untapped potential.

Chief Engagement Officer

Front Porch Agility

Enterprise Lean-Agile Tranformation Consultant & Product Coach - Front Porch Agility

ICON Agility Services

Agile Transformation Consultant and Trainer

Enterprise Agile Transformation Consultant

Nymble Consulting

Senior Transformation Consultant

Publicis Sapient

As a Scaled Agile Program Consultant (SPC 5.0) Clive provides consulting, coaching and training in the ways of Lean Agile to clients in retail, energy, tourism & hospitality, agriculture.
Clive is an experienced Scaled Agile Trainer, both in the classroom and online environments - comfortable running courses for Leading SAFe, LPM, APM, POPM, Scrum Master, Teams.
In addition to this Clive has developed digital transformation systems for businesses, value acceleration programs and training programs for Agile.
Additional skills and experience include product management, delivery lead and program management.

SPC - Senior Manager Program Management

Sendcustomer

Championed the rollout of the Scaled Agile Framework and the launch of three Agile Release Trains as a key member of the Lean-Agile Centre of Excellence (LACE) with ownership for leading Value Stream Mapping Workshops and providing  coaching to scrum teams as Scrum Master and Product Owner

Agile & Product Consultant

Onsite Business Generator

Successful development, adaption and implementation of Agile and Lean business methodologies in stagnated business looking to take the next step in their growth cycle.  Through effective use of PI Planning, Daily Stand Ups, Retropsepctives and Continuous deployment, with Local and Indian teams the business transformed into an effective delivery machine

Director of Product Management

Hygiene Solutions

Director of Product Management - delivering on aggressive growth targets for the business.  Growing the business from zero to $multi-million company within 3 years and on to sustained year on year growth rates of more than 20%.

eCompany Ltd

Director and Delivery lead for development of Computerised Accommodation System (CAS) – automated property management system (PMS) allowing establishments from 1 to 30 rooms to make their real time inventory available to the world.  The year 1999! The era of dialup internet.  Through partnerships this ultimately formed part of the concept of Booking.com.

Director Travel Technologies

HA Hospitality Staffing

Banqueting Management. Training and Supply of waiting a bar staff.  Employing over 250 people.

MD and Owner 

Employee Engagement Specialist | Organizational Change Coach | Empowering Organizations to build a competency for ongoing change | Lean-Agile implementation expert with 30+ Years of Innovation | SPCT | Candidate ILM

Why do 85% of employees feel disconnected from work?

Not because they lack perks. But because they don't feel safe. They don't feel seen. They don't feel like they matter.

I believe in a world where people wake up inspired, feel safe at work, and return home fulfilled. This isn't idealism. It's biology.

The Human Truth:
When people feel psychologically safe, their brains release oxytocin - the trust chemical. When they see growth paths, dopamine drives them forward. When valued, serotonin stabilizes wellbeing.
I co-authored "The Neuroscience of Employee Engagement" and "The Trillion Dollar Problem" to start a movement where leaders understand engagement isn't about managing people - it's about caring for them.

The CLOVER Framework:
Communication - People need to feel heard
Learning - Growth is a human need
Opportunities - Everyone deserves to reach their potential
Vulnerability - Trust begins when leaders go first
Enablement - Tools create empowerment
Reflection - Wisdom comes from looking back

What We Built at Clover ERA:
Not another survey tool. A daily practice of caring. Managers ask: "How can I serve my team?" Employees share their reality in 30 seconds. We close the gap between leaders and those they serve.
When you lead with purpose, income follows:

67% less burnout
People feel genuinely cared for
Companies save millions while saving their people

A Story That Matters:
Last month a manager told me: "My team member thanked me for seeing them. Not for a raise. For seeing them."
That's why we do this work.
The Invitation:
If you believe:

Every person has value beyond output
Leadership means serving
Trust is everything
Work should add to life

Join us.
Connect With Me:
🤝 Message me about what work should be
📖 Read our research on leading differently
🌱 Try Clover ERA - daily caring in action
🎯 Share the mission

The Circle of Safety Starts With You.
Engagement isn't a business problem. It's a human problem to care about.
When leaders eat last and vulnerability becomes strength, work transforms from obligation to opportunity.

We're building workplaces worthy of the human spirit.
Follow if you believe work can be different.
Message to start a movement in your organization.
Together, we'll build workplaces where everyone belongs.
That's not just good for business. It's good for humanity.

Clive Hays

An engineering director told me last week her top architect quit with zero warning. "Probably cost us $150K to replace him," she said. I ran the math. $380K.

"Did his behavior change in the weeks before?"

"Actually yes. He stopped pushing back on my decisions. Stopped questioning timelines. Just said 'sounds good' to everything."

"And you thought..."

"I thought he was finally maturing. Getting easier to work with. Becoming more of a team player."

That's the signal most managers miss.

When your biggest critic stops criticizing. 
When your detail person stops asking for details. 
When your "why are we doing it this way?" person starts saying "whatever you think."

It doesn't mean they trust you more.
It means they've already decided to leave.

They stopped fighting because they stopped caring.

Who on your team got "easier" in the last 60 days?

JSESSIONID

li_at

Talks about #agile, #leanagile, #productdevelopment, #agiletransformation, and #leanportfoliomanagement

Your best people won’t threaten to leave. They’ll just leave. I help you see it coming | Co-Founder, Clover ERA

Akshay Jalali

She won Employee of the Year in January.
Resigned three weeks later.
$430K to replace her. The award cost $200.

Her CEO asked me how that was possible.

"What was she like in the months before?"

"Easier, honestly. She'd stopped pushing for that product lead role. Stopped raising concerns in our 1:1s. I figured she'd finally bought into the direction."

I asked how many times she'd requested the product lead role.
"Three times. March, April, May."

After May?

"Never brought it up again."

I asked what they told her each time.

"That the timing wasn't right. That we'd revisit it."

I asked if anyone followed up when she stopped asking.

He pulled up her 1:1 notes. Scrolled through five months. Looked up.

"We thought she'd moved on."

She had. To a company that said yes on the first conversation.

Three asks. Three "not yets." Then silence. Her manager read that silence as acceptance.

It was the opposite.

The award showed up four months after she'd already decided to leave. They gave her a plaque because it was easier than giving her an answer.

Who on your team used to push for something... and then just stopped?

I asked a senior engineer why he never told his manager he was thinking about leaving. He said: "I did

Four months before I resigned."

His manager didn't hear it that way. He heard a question about promotion paths. Replied with "we'll figure it out."

The engineer heard something different. He heard: "You're not a priority."

He stopped pushing. Started taking recruiter calls instead.

His manager found out the day he resigned. Asked if there was anything that could change his mind.

There wasn't. That conversation happened four months too late.

I asked: "Why didn't you push harder? Make it clear you were serious?"

He said: "What was I supposed to say? 'Take me seriously or I'll leave?' That's a threat. That changes the relationship. If they only care because you threaten to leave, what does that tell you?"

He's right.

The best people don't threaten to leave. They just leave.

By the time someone asks "what can we do to keep you?" the answer is nothing.

How many people on your team are waiting for a conversation that isn't coming?

A VP asked me last month why 3 senior engineers quit within 6 weeks.
"Zero warning," he said.
I talked to their managers separately.

Engineering manager: "He started taking calls during standups. Didn't think much of it."

Product manager: "She stopped volunteering for the architecture discussions. Figured she was just busy."

DevOps manager: "He was silent in retrospectives. Thought he was finally listening instead of always talking."

Each manager saw ONE behavior change. None of them connected the dots.

When I showed the VP the pattern across all three departures:

Calendar blocks appeared → 42 days before resignation 
Stopped volunteering → 38 days before resignation
Went silent in meetings → 29 days before resignation

Same sequence. 3 people. $960K in replacement costs.

The VP stared at the timeline. "Each manager only sees their own team. They had no way to know this was a pattern."

Here's what's actually happening: The 67-day early warning system exists. But it's fragmented across managers, skip-levels, and peers. Each person sees 20% of the picture. Nobody connects it.

How many patterns are invisible in your company because no single person sees the full picture?

A CEO told me last week: "It's cheaper to replace people than to invest in retention programs."  So I asked him: "What did your last replacement actually cost?"

"Recruiting fees, maybe $25K. Training. Some productivity loss."

I walked him through the rest.
The work that didn't get done while the role was empty. 
The projects that slipped. 
The client account they lost during the transition. 
The overtime the team absorbed. 
The institutional knowledge that walked out the door.

By the time we finished:
Recruiting & hiring: $25K 
Training & onboarding: $40K 
Lost productivity: $65K 
Project delays: $30K 
Client impact: $80K 
Team overtime & morale: $20K

Total: $260K to replace one person.

Then I asked him: "How much would you have spent to keep that person from leaving?"

He went quiet.

Because the answer is probably $15K-$30K. A promotion. A raise. A project they actually cared about. A manager who listened.

Here's the problem: he was asking the wrong question.

"Should we invest in retention programs?" is too abstract. It sounds expensive and vague.

The real question is: "Would you spend $20K to avoid losing $260K?"

When you frame it that way, the answer is obvious. But most companies never frame it that way. They compare replacement cost to "retention programs" instead of comparing it to the specific investment that would have kept one person from leaving.

That's not a math problem. That's a framing problem.

What would change if you stopped asking 'should we invest in retention?' and started asking 'what would it cost to keep this specific person?

Doug Noll

CEO at a 320-person company asked me last week how much turnover was costing them. I said probably $4 million. She laughed. Said maybe $800K tops.

We spent 20 minutes doing the math together.

Replacement costs. Lost productivity. Training time. Project delays. Client impact -- $5.7 million.

She stopped laughing.
The problem isn't that companies don't care about turnover. The problem is they're measuring the wrong number.
Turnover RATE doesn't show up on your P&L.
Turnover COST does.

When's the last time you calculated the actual dollar cost of turnover at your company? Because if the answer is 'never,' you're managing a multi-million dollar problem without knowing the number.

Tech CEOs Think Turnover Costs $800K. It’s Actually $5.4M. I Show Them the Math—Then Help Them Prevent It | Co-Founder, Clover ERA

An engineering director lost her best engineer last year. Senior guy. Built half their core product. She had no idea he was looking.

He'd asked about a promotion path four months earlier. His skip-level said "we'll figure it out." Then nothing.

He didn't push back. He just started taking recruiter calls.

His work didn't change. He updated his LinkedIn. Nobody noticed.

But something had shifted. "Good" became "okay" in his head. Then "okay" became "why am I still here?"

She found out the day he resigned.

No warning. Just a resignation letter.

$280K to replace him. Nine months to backfill. The person they hired still hasn't shipped what he built in his first quarter.

She told me: "I keep thinking about what I missed. There must have been signs."

There were. She just couldn't see them.

How many of your managers are finding out the same way she did?

I asked 40 managers when they last flagged a flight risk to leadership. 34 have stopped entirely.
But 6 never stopped. Why?

Same companies. Same pressure. Same risk of getting blamed.

I asked them what was different.

Engineering manager: "Most VPs only ask about flight risks after someone resigns. Mine asks every week. Not as a gotcha. As a standing question. That's why I still speak up."

Product director: "At my last company, I flagged someone and got asked why I let it happen. Here, my boss helped me fix it. That one difference changed everything."

HR business partner: "Most leadership teams only want the wins. Mine asks for the worries too. So I tell them."

The 34 who stopped didn't stop because they don't care.

They stopped because speaking up backfired.

The 6 who kept going didn't have more courage.

They had leaders who didn't punish them for honesty.

Same people. Different environment. Opposite outcome.

The cost of a culture of silence: invisible and compounding.

The cost of changing it: one question, asked consistently.

"Who are you worried about this week?"

When's the last time your managers heard that from you?

A CEO at a 320-person company asked me last week how much turnover was costing her. I said probably $4 million. She laughed. Said maybe $800K tops.
We did the math. $5.7 million.

She stopped laughing.

14,706 other C-suite executives read that story because they're making the same mistake.

They're tracking turnover rate. That doesn't show up on the P&L.
Turnover cost does. And most CEOs have no idea what that number actually is.

This week in The Intersection, I break down the three visibility layers that keep you blind to your actual turnover cost.

When's the last time you calculated the actual dollar cost of turnover at your company?

Tech CEOs (200-500 employees): Turnover costs $5.4M, not $800K. I show you the math, then help you prevent it | Co-Founder, Clover ERA

The Question Last Monday I asked a simple question on LinkedIn: "When's the last time you calculated the actual dollar cost of turnover at your compan

Open article: Why 14,706 CXOs stopped scrolling at the same question by Clive Hays • 3 min read

Why 14,706 CXOs stopped scrolling at the same question

"They left for money."
I've heard this 21 times in the last 60 days.
CEO tells me they lost someone. Good person. Hated to see them go. "But what can you do? They got a 20% raise. We couldn't match it."

Then I ask to see the exit interview.
"Left for compensation and career growth."

Okay. Now let me show you what that same person said in anonymous check-ins 67 days before they resigned:

Day -67: "My manager doesn't listen to my ideas anymore." 
Day -52: "I asked about the promotion timeline again. Got a vague answer again." 
Day -38: "Third project in a row that got killed. What's the point?" 
Day -23: "I've stopped bringing up problems. Nothing changes anyway." 
Day -9: "Got a LinkedIn message. Taking the call."

The exit interview says money.

The 67 days before the exit interview say something completely different.

Here's what actually happens:
Someone gets frustrated. Feels unheard. Stops caring. Updates LinkedIn. Takes recruiter calls. Gets an offer.

Then they write "compensation" on the exit interview because it's easier than writing "I tried to tell you I was unhappy for 67 days and nobody listened."

Money is the socially acceptable reason to leave.

It's rarely the real reason.

How many people on your team wrote "compensation" on their exit interview but were actually telling you something else for months before that?

CEO - "You could have told me, 
everyone knows my door is always open."
VP - "That's why I couldn't."

His VP had been interviewing for four months. The CEO found out from HR the morning she resigned.

He called me that afternoon.

"I've always had an open door policy. Always!", the CEO told me.

I asked him when she last walked through it.

"Maybe her first few months? I don't remember. But I took that as a good sign. No news, no problems."

I talked to her the following week.

"I walked through that door once. My first month. Then I watched three people do the same thing my first year."

I asked her what happened.

"One got labeled 'not a culture fit.' One got dinged for 'struggles with positivity.' One got thanked publicly and passed over quietly."

She paused.

"Same door. Same result. I never went back."

I asked her what she told HR in her exit interview.

"That there was nothing leadership could have done."

Was that true?

"By the time someone asks that question, the answer is always no."

The door was always open. The outcomes never were.

Open door. Closed mouths.

How many people are walking past yours right now?

The manager who lost 4 people last year?
She was the 5th. Nobody counted her.

Her VP called me after she resigned.

"I don't understand. We talked about her team's turnover in every monthly review. She knew it was a problem."

I asked what those conversations looked like.

"I was direct. Told her the numbers weren't acceptable. Asked what she was doing to fix it."

I asked when someone last checked in on her.

"She's a manager. That's not how it works."

I asked about her career goals.

"She never brought them up."

I asked if anyone noticed she'd stopped pushing back in leadership meetings.

"I thought she'd finally bought into the direction."

She hadn't bought in. She'd checked out.

Same signals her team showed before they left. Nobody recognized it because nobody was looking.

Six weeks after she resigned, two of her people followed. Then two more. Then two more.

6 of 8. Gone within 90 days.

They didn't leave because she failed them. They left because she was the only reason they'd stayed.

$1.4M in replacements. Her exit interview said "new opportunity."

The truth: she'd been raising the same flag about her own team for two years. Nobody was listening. Including to her.

Managers don't burn out from managing. 
They burn out from not being managed.

Who's checking in on yours?

Over 2,000 people let me know they saw themselves in my posts this week.
That wasn't the plan.

Three posts. Three resignations. Three different companies.

An engineer told his manager he was thinking about leaving. Four months before he resigned. His manager heard a question about promotions. Replied "we'll figure it out." The engineer heard: "You're not a priority."

A top performer won Employee of the Year. Asked for a project lead role. Got told "not yet." Quit three weeks later. $430K.

A manager lost 4 people in one year. Leadership blamed her. Nobody asked how she was doing. She became the 5th.

Different companies. Different industries. Same pattern.

People didn't engage because the stories were surprising.

They engaged because they weren't.

"The best people don't threaten to leave. They just leave."

Next week: the solutions that don't work. Open door policies. Exit interviews. The theater companies perform instead of fixing anything.

Full breakdown in the newsletter here.

How many people on your team have already decided?

Over 2,000 people let me know they saw themselves in my posts this week. That wasn't the plan. Three posts. Three resignations. Three different compan

Open article: Over 2,000 people said "this has been me" this week by Clive Hays • 3 min read

Over 2,000 people said "this has been me" this week

82% engaged. Top quartile. Culture award on the wall.
6 of 8 directors actively looking to leave.
Same company. Same month.

I talked to four people inside. Different departments. Different levels.

Same message.

"The director leadership team wants out. The only ones staying are the two who just got here."

"Everyone knows what to put on the survey. You learn fast what answers keep you off the radar."

"The scores look great because nobody's honest anymore."

Surveys measure what people are willing to say in writing.

They don't measure what people are actually thinking.

The gap between those two is where your best people disappear.

How confident are you in your engagement scores?

What 251 comments and 108 reposts revealed about the silence before resignation.

This week I posted about a VP who missed the warning signs before 3 senior engineers quit.

370,000 people saw it.
251 left comments.
108 shared it with their network.

I read every single comment.

Here's what I didn't expect:

Managers from completely different industries telling the same story. Engineering leads. Product managers. CTOs. Consultants. All describing the same pattern.

Someone pushed back. Got ignored. Stopped pushing. Leadership saw silence and assumed alignment.

Then they resigned.

One Managing Director called it "False Harmony."
A Senior PM said he'd been on both sides of it.
A CEO added the cost nobody tracks: lost opportunity.

I wrote about all of it in this week's edition of The Intersection.

This week I posted about a VP who missed the warning signs before 3 senior engineers quit. 370,000 people saw it. 251 left comments. 108 shared it wit

Open article: What 251 Comments and 108 Reposts Revealed About the Silence Before Resignation by Clive Hays • 3 min read

What 251 Comments and 108 Reposts Revealed About the Silence Before Resignation

A VP of Engineering told me last month he knew his top performer was leaving. Eight months before she resigned. He never told his CEO. I asked why not.

"I did tell him. Twice. First time, he said he'd look into it. Nothing happened. 
Second time, he asked me why I couldn't keep my own team happy."

So when she finally quit, the VP acted surprised in the all-hands.

He'd known for eight months. He stopped saying anything after month two.

Here's what's actually happening in your company right now:
Your managers see who's about to leave. They're not telling you. Not because they don't care. Because the last time they told you, you made it their problem.

You trained them to stay quiet.
What would your managers tell you about flight risks if they knew it wouldn't come back on them?

A Fortune 500 just celebrated 82% engagement.
6 of their 8 directors are actively looking to leave.

Same company. Same month.

What is your survey not telling you?

82% engaged. Top quartile. Culture award on the wall. 6 of 8 directors actively looking to leave. Same company. Same month. I talked to three people i

Open article: 82% engaged. 6 of 8 directors heading for the door. by Clive Hays • 2 min read

82% engaged. 6 of 8 directors heading for the door.

Managers control 70% of employee engagement.
Get 0% of the tools.
Then take 100% of the blame when people quit.
That ends this week.

Marcus spent 8 years as a top performer.
Got promoted to manager.

His training: "You'll figure it out."

Six months later: Three resignations. Called into conference room. Shown engagement scores.
"What's your plan to fix this?"

Marcus had no plan. Nobody taught him one.
Marcus didn't fail management.

The system failed Marcus.
And it's failing you too.

You've tried the one-on-ones. The stay interviews. Being "more available."
None of it worked.

Because nobody taught you the actual systems:
The 6 behavioral signals that predict resignation 37 days before it happens
The 3-factor dopamine reset that fixes burnout without time off

The email clarity formula that prevents $47K miscommunication disasters
The anti-scapegoat playbook that protects you when leadership sets impossible goals

This coming week, I'm running 2 intensive sessions:
1️⃣Tuesday, 18 Nov, 11am ET (4PM GMT): How to spot resignations 30+ days early (and reverse them)
2️⃣Thursday, 20 Nov, 11am ET (4PM GMT): How to fix burnout by restoring dopamine (not reducing workload)

45 minutes. 6 managers each. No theory. Just the frameworks.

I'm not launching a program.
I'm opening access to the systems good managers need but never get.

Comment which session:
"TUESDAY" for resignation prediction
"THURSDAY" for burnout reset

First 6 comments per session get the session link.
After that, you wait for the following week.

You weren't trained to fail.
You were just never trained to succeed.
Let's fix that.

No alternative text description for this image

Managers see who's about to leave.
Most of them stopped saying anything about it.
Not because they don't know. Because they learned what happens when they do.
More on that tomorrow.

LinkedIn should make you money, not drain your time. I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | Top 1% LinkedIn Storyteller | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Yesterday, I had 7 calls booked.
Only 1 person showed up.



6 people just ghosted, despite several confirmation emails.

My afternoon was blocked out,
and the time waiting felt wasted.

But what annoyed me most, was
that every no-show took up a slot
that someone else truly needed.


I do these free 20-minute calls to HELP people.


- Not as a funnel.
- Not for lead gen.
- Not a sales tactic.

I do them because I remember
what it felt like to be a CEO who
didn’t know where to turn for help.


→ who felt invisible online…

→ who was embarrassed to ask for help…

→ who thinks everyone else has it figured out.

→ who didn’t know what they were doing wrong…


By booking a call and not appearing,
these people didn’t just waste my time.

They actually stole an opportunity
from someone who’s struggling,
and now can’t book in.

Someone who needs clarity.
Someone who needs direction.
Someone who’s been stuck for
months posting into the void.

Someone who could’ve had the slot.
🤬🤬🤬 (and I never use this emoji)


It’s SO EASY, barely a few seconds,
to message and say “I can’t make it.”
So I can open the slot to others.

I get it, life happens. Traffic happens.
Kids happen. Emergencies happen.

But respect is still free.

I ended up wrapping Christmas
presents during the empty slots
so it saved time this weekend…

but I kept thinking about the
people who actually needed
me, that I had to turn away.



So here’s my ask, as we head
into the season of goodwill:

→ If you book a call… show up.
→ If you can’t show up… say so.
→ If you need to reschedule… do.
→ If you no longer need the help…

Cancel, and free the slot
for someone who does.

Rant over.


If you’re giving and giving to LinkedIn
but not getting anything back, drop
me a message or book in a free call
(as long as you show up)!

Chat to me. No agenda, just a friend.
And I’ll help you get your story told.

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

My team and I are so busy delivering, that we don’t often stop to smell the roses.



Or in this case, to recognise
that our partners enjoy the
work as much as we do!

I’m grateful for all the work we
do with Tania, because it’s real.

It’s meaningful.

And we’ve grown her in the hearts
and minds of her community, both
on LinkedIn and in the real world.

Thank you Tania - it’s a genuine
pleasure to work with you and
I love seeing you grow with us!

We love getting your story told.
Want to grow like Tania has?

My BLACKFRIDAY promo code
(a huge 53% discount)
ends at MIDNIGHT. 

Even if we start work in January, 
don’t lose out on the discount:


Make me attractive:
👉  https://lnkd.in/e5p3jDq6

Do my LinkedIn for me:
👉  https://lnkd.in/e633ifJr

Give me clarity in 2 weeks:
👉  https://lnkd.in/eYP2t_7D


Which one will you choose?

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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The Battle

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