With 15+ years of experience driving marketing success, 

I specialize in growth marketing, lead generation, and digital strategy to help businesses scale and maximize revenue. 

As a CMO and Fractional CMO, I’ve worked with startups, mid-sized companies, and enterprises to build high-performing marketing teams, optimize funnels, and implement data-driven strategies that fuel business growth.

🔹 Growth & Performance Marketing: I leverage SEO, paid acquisition, and CRO to drive traffic, leads, and conversions at scale.

🔹 Demand Generation & Revenue Impact: My focus is on high-ROI marketing, pipeline acceleration, and full-funnel optimization.

🔹 Strategic Leadership: I help companies build and refine marketing teams, ensuring alignment between marketing and business objectives.

🔹 Content & Viral Marketing: Passionate about creating engaging, shareable content using frameworks like STEPPS to amplify brand reach.

Whether leading in-house teams or consulting as a Fractional CMO, my approach is always data-driven, customer-focused, and growth-oriented.

John Ospitia

3x Founder - Helping Entrepreneurs Master Self-Awareness, Boundaries & Compassion - Amazon Scaling Expert - Sharing Marketing, Mindset & Spiritual Insights - 1x Exit • CEO • 3x Parent

I help overwhelmed CEOs and entrepreneurs find clarity in their business growth, marketing, and team dynamics—because I've been there, too.

At 17, I jumped into managing the online side of a $50,000-a-month business without any experience. I learned everything step-by-step—bookkeeping, marketing, you name it.

I've also walked away from a toxic workplace because my mental health mattered way more than the job.

Taking what I learned, I built and scaled e-commerce brands to over $30 million a year on Amazon. Along the way, I've faced big challenges, including federal lawsuits, that taught me how important it is to set boundaries, trust yourself, and communicate openly.

With 15+ years in e-commerce and digital marketing, I specialize in creating long-term strategies, understanding people, and using AI to grow brands.

My passion? 

Helping entrepreneurs like you become more self-aware, improve your mental health through improving boundaries and compassion, and build strong, healthy teams.

Ready to take your business to the next level without burning out or losing yourself?

Let's talk about marketing, mindset, and how to scale your business while staying true to who you are.

Follow, connect, or message me if you'd like to:

Grow your brand on Amazon or other e-commerce sites

Chat about real-life business strategies, mental health tips, leadership lessons, and parenting insights :)

Learn how AI can make your marketing and operations easier

I've walked in your shoes—let's take the next step together.

Binyamin Rutstein

Why is connecting with G-d so complicated?

Many people feel overwhelmed by spirituality.

 They believe, but still feel distant.

This confusion isn’t failure.

 It’s part of how connection works.

At the start of creation, G-d’s presence filled everything.

 There was no separation at all.

But real relationship needs space.

So G-d chose to step back—not to leave,
 but to make room for human choice.

This idea is called Tzimtzum.

 In simple terms, it means:

Space was created so people could exist, choose, and connect freely.

That space allows love.

 But it can also feel like loneliness.

Ego grows there.

 So does the feeling of being alone.

That feeling isn’t a flaw in the system.

 It’s part of the design.

Loneliness is a signal.

 An invitation to reconnect—

by choice, not force.

Practically, this means:

• Notice disconnection instead of judging it

 • Take one small step toward care or honesty

 • Rebuild connection through compassion and clear boundaries

When connection is chosen freely, it becomes real.

Loneliness isn’t rejection.

 It’s space waiting to be filled with love.

#NextSelf #MentalHealth #SelfAwareness

Near and Far

Many people carry a quiet belief:

 “I’m doing this alone.”

But that belief often isn’t accurate —

it’s perceptual.

In physics, scientists describe dark matter as something that makes up most of the universe.

 It can’t be seen directly, yet its effects are undeniable.

Human experience often works the same way.

Support, care, and kindness frequently exist beneath awareness —

especially during stress.

 When nervous systems are overwhelmed, what’s unseen feels absent.

In spiritual language, G-d creates from nothing and conceals His presence so fully that reality appears independent —

even while being continuously sustained.

Two practices help reveal what’s hidden:

Pause during stress.

 Slow breathing signals safety and allows awareness to widen.

Set clear boundaries.

 Boundaries don’t reduce connection —

they regulate it.

Clear boundaries reveal hidden support by allowing connection to flow without overwhelm.

You don’t need constant reassurance to be supported.

 You need clarity.

Connection is already there.

 Boundaries help you feel it.

#NextSelf #MentalHealth #SelfAwareness

Never Alone

Strong, uncontrollable events often trigger fear.

That reaction is natural —

especially during something as destabilizing as an earthquake.

Jewish wisdom reframes this response in a powerful way.

Earthquakes are described as moments meant to awaken awe —

 an emotional state that combines fear with meaning and reverence.

That’s why a blessing is said when they occur:

“Blessed are You, G-d, whose strength fills the world.”

This isn’t denial or distraction.

It’s emotional regulation through meaning.

Fear on its own overwhelms.

Fear paired with perspective becomes awe.

Awe stabilizes the nervous system by:

* placing the self inside a larger context
* reducing helplessness
* restoring connection

A simple practice during moments of fear:

👆 Pause.

✌️ Slow the breath.

👌 Name the blessing.

Fear isn’t the opposite of calm.

It’s often the doorway to it —

when guided correctly.

#NextSelf #MentalHealth #SelfAwareness

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Developed and built an aromatherapy brand through the Amazon marketplace from 0-30m+ annual revenue.

Maple Holistics

Fear, Awe, Serenity

Why does connection feel so hard
 even when people are around?

Loneliness is often misunderstood as isolation.

In reality, it’s usually about inner confusion, not outer absence.

When stress hits, many people react in familiar ways:

defensiveness

shutdown

avoidance

people-pleasing

These aren’t personality flaws.

They’re protection.

What we often call “ego” isn’t arrogance.

It’s fear.

Fear of not being enough.

Fear of losing worth.

Fear of rejection.

The story of Cain shows this clearly.

He offered something and expected approval.

But his fear kept him from seeing that everything he had was already a gift.

The same thing happens when fear drives our reactions today.

We forget our value.

Connection begins to return when awareness replaces fear.

Two simple steps help:

Pause and ask, “Do I feel unsafe or unworthy right now?”

Remind yourself, “I already have enough. I already am enough.”

Healing starts with kind awareness.

And when that happens, connection stops feeling forced
and starts feeling real again.

#NextSelf #MentalHealth #SelfAwareness

Loneliness and Awareness

Many people pray —

 but feel more drawn to comfort, entertainment, or distraction than to G-d.

This isn’t a belief problem.

 It’s an attachment problem.

I know this personally.

I believed.

 I cared.

 I felt gratitude.

But I was more attached to the experience of pleasure
than to its Source.

I was chasing temporary joy
 and overlooking where it came from.

The shift didn’t come from outside.

 No advice, miracle, or influence could do it for me.

It had to come from attention.

I began practicing one simple habit:

 whenever joy appeared, I paused and asked,

 “Who made this moment possible?”

Then I said,
 
“Thank you, G-d, for giving me this joy.”

That pause changed everything.

Over time, my attachment moved from the gift to the Giver.

This isn’t about guilt or withdrawal from pleasure.

 It’s about re-orienting love.

Real joy deepens when appreciation points back to its Source.

#NextSelf #MentalHealth #SelfAwareness

Netflix and G-D

How can a finite human have a real relationship
with an infinite Creator?

A real relationship is not only belief or effort.

It is something that must be felt.

When joy is missing, intimacy often is too —

even if commitment and intention are still present.

Many people care deeply about G-d,
yet feel disconnected or unsure why the relationship feels distant.

The issue is not effort.

It is order.

In Jewish thought, G-d is both Father and King.

Love alone does not create joy with a King.

Awe must come first.

Awe is the awareness that G-d is infinite —

beyond time, beyond threat —

and yet our choices still matter because we live inside the moment He creates.

When this awareness reaches the emotional level,
it produces three honest feelings:

sadness from distance
fear from responsibility
wonder from goodness

These emotions are not errors.

They are how hiddenness is felt by a human being.

G-d hides His greatness so relationship can be chosen freely.

When we name these feelings instead of avoiding them,
distance turns into connection.

Humility is not approval-seeking or perfection.

It is honesty.

When awe returns, closeness follows.

When closeness returns, joy returns.

And joy is the sign
that intimacy is alive again.

If there’s no joy in the relationship, intimacy isn’t really happening.

Joy returns when awe returns.

#NextSelf #MentalHealth #SelfAwareness

A Real Relationship

What if saying no wasn’t resistance —

but a spiritual practice?

Many people who feel overwhelmed aren’t lacking discipline or care.

They’re leaking energy.

Here’s a helpful frame:

Your body is the wick.

Your soul is the flame.

Your choices are the oil.

When we say yes too often — 

out of guilt, fear, or pressure —

we don’t fuel the flame.

We exhaust the wick.

Boundaries are not withdrawal.

They are regulation.

Every intentional limit you set:

preserves energy
restores clarity
and allows your inner fire to burn cleanly

Many people fear boundaries will damage relationships.

In reality, unclear boundaries are what lead to resentment and burnout.

A simple check before responding:

Is this choice adding oil to my flame —

or just consuming what’s left?

Boundaries don’t reduce impact.

They make it sustainable.

#NextSelf #MentalHealth #SelfAwareness

Saying NO

For a long time, I felt emotionally numb.

I wasn’t disconnected from life.

 I was functioning.

But emotionally, something was muted.

I used to see numbness as a problem to fix.

 Over time, I understood it differently.

Numbness is often a protective response.

 It appears when the nervous system has learned that feeling too much is unsafe.

It’s not indifference.

 It’s regulation through shutdown.

This matters in work, leadership, and relationships.

People who seem disengaged are often protecting themselves, not lacking care.

Change doesn’t come from pushing people to “feel more.”

 It comes from safety.

When safety grows, feeling returns naturally.

Numbness isn’t the opposite of engagement.

 It’s a pause that asks for understanding.

#NextSelf #MentalHealth #SelfAwareness

Numb

Your brain hates unfinished tasks. 

That’s why open questions stay loud. 

It’s called the Zeigarnik Effect. 

Jeff Bezos leaves problems open. 

Joe Rogan leaves thoughts unfinished. 

Not by accident — because unresolved questions keep the mind engaged. 

Winners don’t rush answers. 

They sit with the question.

 #ZeigarnikEffect #EntrepreneurMindset #MindsetShift #DeepThinking #HighPerformance

Before Jack Ma built Alibaba, he had no money, no proof, no certainty — only belief. 

He convinced 17 people to quit safe jobs. 

When everything collapsed, he trusted himself. 

That belief led to a $20M investment from Masayoshi Son. 

Most entrepreneurs don’t fail because of bad ideas. 

They fail when uncertainty makes them stop trusting themselves. 

#EntrepreneurMindset #SelfBelief #StartupTruth #Founders #Leadership

⭕️ Emotional immaturity means you don’t yet have words for your own feelings…

so you hand them to other people.

Sometimes it’s small and innocent:

“I like this version of the song, so obviously you do too.”

And sometimes it’s destructive:

you start projecting your fear, shame, or sadness onto someone else until they’re carrying emotions that were never theirs.

Like when shame says, “I’m not enough,”

and instead of naming that insecurity, you say to a partner:

“You don’t care about me… you probably want someone else.”

Or when sadness says, “I feel alone,”

and instead of sharing that loneliness, you accuse:

“You’re emotionally distant… you never support me.”

And sometimes projection looks silent, the freeze/flight response:

you shut down, withdraw, and disappear,

projecting your fear by making the other person feel unsafe or unwanted.

It can happen in parenting, too. ⭕️

A parent feels shame, “I’m overwhelmed… I’m failing.”

But instead of processing that pain, they say to the child:

“Why do you always embarrass me? You make everything difficult.”

The child becomes the mirror for the parent’s unspoken emotions,

carrying shame that never belonged to them.

Here’s the turning point:

You stop projecting the moment you learn to offer compassion to the feeling inside you.

And self-compassion begins with listening,

listening to your sadness, your fear, your shame,

so they stop reaching for someone else to hold them.

Self-compassion gives your emotions a place to land
so they don’t have to land on other people.

Maturity is learning to feel what’s yours instead of making others feel it for you.

#generationaltrauma #psychology

Kabbalah teaches that creation began through ten energies.

To allow independence, the light was given anonymously.

 The source was hidden.

Over time, each energy developed a sense of self —

 ego.

That ego was too heavy.

 The vessels shattered.

Our world is built from those fallen sparks.

One of those energies is leadership.

When leadership is misaligned,
 it becomes control and abuse.

Abuse is not power.

 It is unresolved, unhealed energy being passed forward.

Victims are never responsible for abuse.

Healing happens through:

awareness of the pattern

self-compassion that affirms pain

boundaries that stop harm

Over time, and only after safety, forgiveness may follow.

Even those stuck in abusive thinking
 can raise their sparks
 when they stop hiding, face reality,
 and choose compassion, truth, and limits.

Every spark lifted
 restores leadership to its original purpose:

 being a channel for goodness and care.

#NextSelf #MentalHealth #SelfAwareness

Broken Vessels

Growth doesn’t happen while you’re pushing.
 It happens after you pause.
Busy doesn’t always mean progressing.
 Rest isn’t weakness — it’s strategy.
Because the ones who never stop…
 often never grow.
#GrowthMindset #EntrepreneurLife #WorkSmart #HighPerformance #RestToGrow #BusinessReels

Personal refinement doesn’t come from pushing harder.

When your system feels threatened, thinking narrows.

Decisions get rushed.

Responses get sharp or avoidant.

But awareness changes the sequence.

First you see the pattern.

Then it loosens.

With more clarity, responsibility becomes simpler.

Not heavier.

Simpler.

#NextSelf #MentalHealth #SelfAwareness

Awareness Creates Choice

⭕️ Anger wants change,

sometimes in you,

sometimes in the world around you.

Narcissism twists that anger into hatred,

and hatred doesn’t want change,

it wants destruction. ⭕️

Because when someone can’t face their own shame,

they attack anything that threatens to expose it.

#SpiritualWisdom #JewishWisdom #narcissisticabuseawareness

⭕️ Intense guilt doesn’t mean you’re bad.

It means you want connection, relationship,

and a part of you wants to take responsibility but responsibility requires clarity, not overwhelm.

Here’s the mistake many people make:

they try to reconnect while drowning in guilt.

And guilt is too overwhelming to let you think clearly
or choose a healthy compassionate boundary.

Here’s a practice that may work:

1️⃣ Practice 45 seconds of compassion for the other person, like:

“Their experience matters.”

This relaxes your defensiveness.

2️⃣ 30 seconds of self-compassion.

“My feelings make sense too. My life matters”

This stops the guilt from turning into shame.

3️⃣ Repeat: compassion → self-compassion → compassion.

Back and forth, like breathing.

Why?

Because when both sides are allowed to exist,

your nervous system relaxes enough

to make a boundary without feeling like you’re abandoning anyone.

⭕️ Guilt is the pain of wanting connection,

and responsibility is the way you make that connection real.

But responsibility only works when it’s shaped by compassion and boundaries.

This practice helps get you there.

And sometimes guilt isn't a call “to connect.”

It means “grieve this.”

If repair isn’t possible, mourning is what lets your system let go.

#CompassionInAction #NextSelf #guiltfree

Stop thinking. 

Trust feelings over facts. 

Skip the math. 

Chase shortcuts. 

Follow advice without context. 

You’ll stay busy, but nothing will compound. 

#entrepreneurmindset #foundertruths #businesslessons #startupreality

⭕️ Survival mode makes you think.

Freedom lets you connect.

Survival mode shows up in different ways:

Fight, you use your mind to stay in control.

Flight, you overthink to stay ahead and avoid.

Freeze, you shut down emotionally and hide in your thoughts.

Fawn (people pleasing), you analyze people so you won’t be rejected.

Different patterns, same message from the body:

“Stay safe. Don’t get too close.”

And it works:

Thinking creates distance, and in danger, distance protects you.

Intellect is also needed for a relationship to begin. ⭕️

It’s the beginning of awe, the part of you that tries to understand something greater, G-d’s greatness.

Intellect opens the door.

Trust lets you walk through it.

Because deeper awe doesn’t come from thinking,

it comes from intimacy, from showing up with honesty and healthy curiosity.

This is why emotional maturity can’t grow in survival mode.

Your system is too busy surviving to grow.

Emotional maturity begins when survival stops running your life,

 when trust becomes possible, and intimacy becomes safe.

#spirituality #JewishWisdom #traumahealing

⭕️ In the World to Come, children will grow up in a world with no fear and no shame.

Everything will feel safe from the beginning.

But to understand how big unconditional love really is,

they will still need to learn what darkness used to be. ⭕️ 

And the teachers will be us,

the people who lived through it.

We’re the ones who knew what it felt like to struggle,

to hide our feelings,

to heal slowly,

to learn compassion and boundaries the hard way,

to choose goodness when it wasn’t easy. ⭕️ 

We won’t teach them pain.

We’ll teach them appreciation.

We’ll teach them trust.

We’ll teach them how love with boundaries used to heal people’s emotional worlds.

And that will make their joy and awe deeper,

and their innocence stronger,

without ever having to suffer. ⭕️ 

#SpiritualWisdom #kabbalah #gratitude

Don’t aim to feel certain.
Aim to stay curious.

Because certainty stops learning,
and curiosity keeps you growing —
in business and in life.

Save this. Come back to it when ego feels louder than questions.

#StayCurious #BusinessMindset #EntrepreneurGrowth #FounderLessons #MentalModels #LongTermThinking #BuildSmart #psychologyofsuccess1d

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The Battle

John Ospitia

Binyamin Rutstein

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The Battle

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