Nason Group

As CMO for Nason Group, my role is to ensure that our communication channels are not just open, but optimized to serve and satisfy our clients at every stage. In all our projects, I lead the strategy to create a seamless client experience, from initial outreach to project completion.

I’m focused on building a brand that is synonymous with trust and effectiveness, ensuring that every message we send and every conversation we have strengthens our client relationships and supports our commitment to excellence. I believe that powerful marketing isn't just about making noise; it's about building lasting connections that drive success for both Nason Group and our partners.

Chief Marketing Officer

WSI  Digital Marketing and PR - Miami

Head of Marketing

WSI Miami, a company renowned for its expertise in providing cutting-edge digital marketing
solutions to small businesses. With a proven track record of driving ROI and establishing a
robust online presence for businesses such as catering companies, hotels, and restaurants, I
am enthusiastic about the opportunity to contribute to WSI Miami’s continued success.
• Spearheaded digital transformation initiatives with multiple projects, increasing online
engagement by 20% - 50% and annual revenue by minimum 30%
• Led a team of 10 marketing professionals to develop and execute a comprehensive
digital marketing strategy, including SEO, SEM, content marketing, social media, and
email marketing campaigns.
• Established data analytics frameworks that improved campaign measurement,
resulting in average 15% reduction in customer acquisition costs.
• Directed branding initiatives that positioned the company as an industry leader,
increasing brand awareness by 20% year.
• Collaborated with cross-functional teams to optimize product launches and expand
into new markets, increasing market share by 25%

Digital Marketing Specialist

H3: Health. Hope. Healing. 

I’m proud to be part of H3, a nonprofit organization dedicated to empowering women and creating meaningful impact through breast cancer awareness, education, and support. At H3, we believe that awareness saves lives, and every initiative we lead is focused on providing women with the knowledge, resources, and community they need to take charge of their health. Being part of this mission allows me to contribute to a cause that not only raises awareness but also fosters hope, strength, and solidarity among women and their families.

Member Board of Directors

North Beach CRA 

I’m honored to serve as a Board Member of the North Beach CRA (Community Redevelopment Agency), a special district within the City of Miami Beach dedicated to community revitalization and sustainable growth.

Through the CRA, a portion of incremental property tax revenues is reinvested directly into our community, supporting initiatives that make North Beach more vibrant and resilient. Our focus includes transportation and mobility improvements, infrastructure upgrades, affordable and workforce housing, resiliency projects, and economic development programs that enhance quality of life for residents and strengthen our local economy.

Being part of this board allows me to contribute to shaping the future of North Beach, ensuring that growth is inclusive, forward-thinking, and impactful for generations to come.

Board Committee member

Eyelit

Eyelit is family textile company of Argentine origin established in 1963 specializing in men’s underwear apparel. There are more than 70 stores located throughout Argentina.

Co-Owner

Miami Beach Sister Cities Program

Serving as a board member of the Miami Beach Sister Cities Program, I assist with fostering international partnerships and cultural exchange. Our mission is clear: to strengthen diplomatic ties, promote cultural understanding, and drive economic growth through meaningful collaborations with sister cities around the world.

Board Committee Member

TD Ameritrade

My role encompasses leveraging market insights, conducting in-depth analysis, and executing strategic trades to optimize financial portfolios. With a focus on maximizing returns and managing risk, I apply a disciplined approach, utilizing cutting-edge tools and market trends to drive informed decision-making and achieve investment objectives for clients.

Private Professional Trader Analyst 

WSI Digital Marketing Services

As the former Head of Data Analytics at WSI Madrid, specializing in providing digital
marketing solutions to financial institutions like Santander Bank and the European Central
Bank (ECB), I was dedicated to leveraging data-driven insights to optimize customer
experiences and drive strategic decisions. Leading a team of data analysts, my primary focus
was on gathering, analyzing, and interpreting data to offer critical insights into customer
behaviors and needs.
• Developed and optimized digital marketing campaigns across platforms, achieving 30%
increase in conversions and 40% growth in user engagement.
• Analyzed data to adjust strategies in real-time, improving ROI by 10% and reducing cost-
per-click (CPC) on key advertising channels.
• Managed SEO strategies that improved site ranking on search engines, boosting organic
traffic by 5,54% over a year..
• Created and managed content calendars, delivering targeted messaging aligned with
audience preferences and brand voice.
• Worked with sales and product teams to align marketing efforts with business goals,
increasing lead generation by 9%.

Digital Marketing Consultant

With 15+ years of experience driving marketing success, 

I specialize in growth marketing, lead generation, and digital strategy to help businesses scale and maximize revenue. 

As a CMO and Fractional CMO, I’ve worked with startups, mid-sized companies, and enterprises to build high-performing marketing teams, optimize funnels, and implement data-driven strategies that fuel business growth.

🔹 Growth & Performance Marketing: I leverage SEO, paid acquisition, and CRO to drive traffic, leads, and conversions at scale.

🔹 Demand Generation & Revenue Impact: My focus is on high-ROI marketing, pipeline acceleration, and full-funnel optimization.

🔹 Strategic Leadership: I help companies build and refine marketing teams, ensuring alignment between marketing and business objectives.

🔹 Content & Viral Marketing: Passionate about creating engaging, shareable content using frameworks like STEPPS to amplify brand reach.

Whether leading in-house teams or consulting as a Fractional CMO, my approach is always data-driven, customer-focused, and growth-oriented.

John Ospitia

4K→53K Followers & $1M+ Media Value (50M+ Impressions) in 8 Months | Apply for My Elite Growth Society

I don’t just teach LinkedIn growth.  
I built a $1.6M+ media brand as a creator in under a year, and now I help others do the same.  

Not by posting more. By building systems that work.  

As a LinkedIn Growth Coach and Leadership Creator, I work with founders, executives, and fellow creators who want measurable results without guesswork or gimmicks.  

Some post every day but stay invisible. Others start strong, then stall.  
I find what’s missing, fix what’s broken, and help you grow with precision.  

WHAT I OFFER  
• The Signal LinkedIn Growth Audit: 60-minute strategy session with a personalized 90-day roadmap. Limited introductory spots available.  
• Private Coaching Blueprint: Seven structured 1:1 sessions for sustainable growth and accountability.  

No quick chats or free calls. If you’re serious about building authority, we’ll focus on strategy, not theory.  

WHO I WORK WITH  
• Founders scaling their business  
• Executives building visibility  
• Creators chasing real traction, not vanity metrics  

RECOGNITION  
🏆 Top 20 U.S. Management & Leadership Creator (Favikon, Oct 2025)  
Featured by The CEO Accelerator (Eric Partaker)  
Favikon Who’s Who – Top 1% Creator Worldwide (May 2025)  
Recognized among LinkedIn’s fastest-growing creators  

BUILDING PROOF  
Early clients are helping document measurable success stories through these programs.  

START HERE  
Subscribe to The Signal, my free weekly newsletter for founders, executives, and creators mastering LinkedIn growth and authority.  
👉 leonardofreixas.com/newsletter

Leonardo Freixas

Staying loyal to a toxic workplace isn't dedication.

It's self-sabotage.

When that voice whispers 'There must be something better',
it's not doubt speaking.
It's your potential screaming to break free.

✅ An environment that doesn't drain you
✅ A role where you can grow your career
✅ A workplace where support isn't just a buzzword

Taking that first step feels scary.
But it doesn't have to be.

Transform fear into action:

1. Face the truth
↳ Whether it's money, fear or confidence. Write what's holding you back.

2. Build your exit
↳ What skills, connections or savings do you need to move on?

3. Have the conversations
↳ First with yourself. Then mentors, friends and future employers.

You don't have to stay where you're not valued.
You deserve more.

Drop a ❤️ if you're ready to choose yourself.
Share your "I chose me" story below ⬇️

—

♻️ Repost if this shifted your perspective on self-worth
🧭 Follow Leonardo Freixas for more leadership insights that work
📌 Subscribe to The Signal → leonardofreixas.com

Top 20 LinkedIn Creator (Favikon) | Growth Coach helping founders & execs scale their presence and attract premium clients | Built 70k followers in 10 months

A toddler is going viral for getting off a bed.
And he's exposing how overthinking quietly kills our instinct.

He wants to get down.
Looks over the edge.
It's too high.
Grabs a pillow.
Drops it.
Grabs another.
Drops it.
Slides off.
Done.

Simple. Direct. No drama.

Here's what he didn't do:

× Research best practices
× Ask permission
× Doubt his ability
× Wait for someone else
× Worry what it would look like if he failed
× Form a committee

He saw the problem. Solved it.

We used to be like this.
Before we learned that failure is embarrassing.
Before we needed three opinions before acting.
Before every move required a business case.
Before instinct got replaced by overthinking.

Now we plan instead of trying.
We wait for perfect conditions.
We analyze until the moment disappears.

That toddler doesn't know he's "not supposed to" improvise.
He just sees the gap between where he is and where he wants to be.

And closes it.

The way we all did once.
Before we got too smart for our own good.

What are you planning instead of solving?

♻️ Repost to help someone take action faster
🧭 Follow Leonardo Freixas for more on what we unlearn as we grow
📌 Subscribe to The Signal → leonardofreixas.com

Top 20 LinkedIn Creator (Favikon) | Growth Coach helping founders & execs scale their presence and attract premium clients | Built 75K followers in 9 months

The leader who shaped you isn't the one you thank on LinkedIn.
They're the one you cursed under your breath.

The one who pushed you past comfortable.
Who refused to let you coast.
Who made you sweat.

Every week I see posts celebrating the "cheerleader boss."
The one who believed in you.
The one who made you feel valued.

Feels good. Builds nothing.

Real leadership is different.

It's the manager who saw through your excuses and called them out.
Who set expectations that felt impossible until you met them.
Who gave feedback that cut deep because it was true.

These leaders carry a weight most never notice.
They watch you struggle and don't rescue you.
They choose your growth over their popularity.
Your potential over your comfort.

It's lonely leadership.

I watched one of my best reps struggle for six weeks.
Missing targets. Losing confidence. Everyone saw it.
My team expected me to save him.
Redistribute accounts. Lighten the load. Give him a pep talk.

I didn't.

I told him exactly what was holding him back:
"You're avoiding the hard conversations. You're pitching around objections instead of through them. You're playing not to lose instead of playing to win."

He looked at me like I'd betrayed him.

Two of my reps pulled me aside:
"Why are you being so hard on him?"

I was hard on him because he was settling.
Not because he lacked talent.
Because he was choosing comfort over growth.

Week seven, something clicked.

He stopped waiting for permission to be great.
Stopped hunting the easy wins.
Started chasing the deals that scared him.

He finished the quarter as top performer.

Never thanked me for those six weeks.
Didn't owe me anything.
Just nodded and said, "Now I know what I'm capable of."

Five years later, when he became a director, I watched him do the same with his own struggling rep.
Didn't rescue.
Delivered hard truth.
Waited for the breakthrough.

That's when I knew it worked.

Most builders never get tagged in your success story.
They won't show up in your promotion post.
They don't get the warm comments or the applause.

But their fingerprints are everywhere.

In how you handle conflict without flinching.
In the standards you refuse to bend.
In how you push others past their comfort and into their potential.

The cheerleader gets the credit.
The builder gets the legacy.

And years later, when you're the one making the hard calls, you realize this:

The person who challenged you shaped you more
than the person who celebrated you.

So here's the question:

Are you building cheerleaders or builders?
Are you choosing their comfort or their growth?
Are you the leader they thank today—or the one they become?

Most leaders don't have the stomach for that second option.
That's why most teams stay comfortable and never get great.

♻️ Repost if you've been that uncomfortable leader
🧭 Follow Leonardo Freixas for leadership that builds, not flatters
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Top 100 Most Influential Men 2025 | Creator of The Signal | Guiding leaders and brands to grow influence and attract premium opportunities

A 30-second video stopped me cold.

A child walking behind an adult.
Copying every move.
Every gesture.
Every step.

This wasn't cute.
It was a warning.

We're all walking lesson plans.
Living examples.
Teaching whether we mean to or not.

Your actions are their textbook:

→ The parent who snaps at a waiter teaches contempt
→ The leader who cuts corners teaches shortcuts over integrity
→ The adult glued to a screen teaches that presence doesn't matter

At home. At work. Everywhere.
Someone is watching.
Someone is learning.
Someone is becoming what we model.

You can't outsource character.
You can't delegate values.
You can't preach one thing and practice another without consequences.

The question isn't if we're teaching.
It's what we're teaching.

Every choice is a lesson.
Every reaction is curriculum.
Every moment you think no one's watching, they are.

If a child or your team copied you for a week,
would you be proud of who they became?

Watch. Reflect. Adjust.
Because they're learning whether you mean to teach or not.

♻️ Repost if you believe actions speak louder than words
🧭 Follow Leonardo Freixas for leadership that models what matters

Your brain is lying to you right now.

And it thinks it's saving your life.

When new information challenges what you believe, your brain does the easiest thing.

It slams the brakes.

It already burns 20% of your daily energy just keeping you alive.
Challenging your own thinking costs fuel.

So it whispers the deadliest sentence in business: "You already know this."

You see the fallout everywhere:
→ Executives stuck in 2018
→ Teams killing ideas with "that's not how we do it here"
→ Pros convinced their last promotion was their peak

Cornell researchers call this the Dunning-Kruger effect.
The twist is brutal.
People with the least knowledge show the most confidence.

Your most wrong colleagues are usually your loudest.

But there's a way out.
Neuroplasticity.

Your brain can rewrite itself.
Every time you admit you were wrong, you weaken the resistance to learning something new.
That's how growth starts.

Once your brain accepts it misread something as simple as compound interest, it starts asking what else it got wrong about leadership, strategy, innovation.

The best companies don't train skills.
They train curiosity.

They turn "I already know" into "What am I missing?"
Certainty into questions.
Assumptions into experiments.

What's the one thing you're too certain about in your work?

♻️ Repost if your team needs this
⏱Follow Leonardo Freixas for insights that challenge what you think you know
📨 Subscribe to The Signal at LeonardoFreixas.com

Top 20 LinkedIn Creator (Favikon) | Growth Coach helping founders & execs scale their presence and attract premium clients | Built 75K followers in 10 months

You can spot a bad manager in seconds.

The real damage takes months.

The top performer stops volunteering ideas.
The steady one starts second-guessing themselves.
The cheerful teammate goes silent in meetings.

It's not sudden.
It's erosion.
Confidence cracking one quiet interaction at a time.

They stop raising their hands.
They stop staying late.
They stop believing their work matters.

Not because they're giving up.
Because fighting for recognition gets exhausting.

The best people don't storm out.
They fade out.
Quietly.
Completely.

The cost isn't in the exit interviews.
It's in the ideas never spoken.
The promotions that go to someone louder.
The talent that learns to stay small.

The signs are below.

♻️ Repost if you've seen this happen
🧭 Follow Leonardo Freixas for leadership that amplifies potential

Most people stand at the edge and think they can't cross.
That's the lie they tell themselves.
The truth? They won't cross.

I stood at that edge once.
Every reason to leap was staring at me.
Then I heard my own voice: "Maybe next year when things are more stable."

I wasn't scared I couldn't do it.
I was scared of who I'd become if I did.

The real barrier isn't your capability.
It's your identity.

Watch how people rationalize staying small:

→ "I'm not that type of person"
→ "I need more time to prepare"
→ "People will think I've changed"
→ "I'm just being realistic"

Every excuse protects the same thing —
the story you've been telling about yourself.

Here's what crossing really costs:

You have to kill who you were.
Admit you've been playing beneath your potential.
Let go of the comfortable lies that kept you safe.
Disappoint the people who needed you small.
Become someone you don't recognize yet.

The gap isn't about ability.
It's about identity.
Who you're willing to become on the other side.

Most people would rather stay right about their limitations than risk being wrong about their potential.

The question was never whether you can cross.
It's whether you're willing to leave behind the person who wouldn't.

♻️ Repost if this hit deeper than expected
🧭 Follow Leonardo Freixas for truths that cut through the noise
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I made a choice three kids ago.
They don't exist online.

I share everything about my work.
Wins. Losses. The ugly parts.
But my children?
They never signed up to be a storyline.

The Irish Data Protection agency just dropped an ad that will make you pause mid-scroll.
Every parent should watch it.

I build my entire livelihood online.
I know what data becomes.
How it's stored.
Sold.
Scraped.
Twisted into something else.

That birthday post? It's training AI right now.
That first day of school photo? Already scraped and stored.
That bath time video you thought was private? Someone else owns it.

But here's the part we don't say out loud:
We've turned our kids into brand assets without asking them a single question.

Your 3-year-old didn't consent to being public.
Your baby didn't ask to be searchable.
Your toddler didn't agree to feed tomorrow's deepfake machine.

I'm not here to judge anyone's choices.
I'm here to ask one thing.
Have we really thought this through?

Watch the ad.
Let it bother you.

When your child Googles their name at 13, what will they find?

♻️ Repost if other parents need the reminder

🧭 Follow Leonardo Freixas for more work on leadership and building a life worth protecting.

You don't train perspective.
You earn it.

Through broken dreams.
Failed ventures.
Empty accounts.
The 3 AM panic when you realize you have to start over.

This year taught me something no book ever could:

Your mind doesn't change from reading about resilience.
It changes when resilience is the only card left in your hand.

There's a difference between people who study struggle and people who've bled through it.

Here's what real perspective looks like:

→ Before the fall
You think struggle is a mindset glitch
Success tricks you into feeling untouchable  
Every setback feels small because you've never watched everything burn

→ During the rebuild
Reality becomes your harshest teacher
Your ego becomes a luxury you can't afford
Every breath forward feels earned because you know what rock bottom costs

→ After surviving
Perspective isn't practiced
It's carved into your bones
You spot the difference between people who quote adversity and people who've lived it

I didn't build mental strength through meditation.
I built it because breaking wasn't an option.

When you're burnt out, broke, and questioning everything, wisdom books turn into paperweights.
What matters is the next move when you have nothing left to lose.

The strongest leaders aren't the ones who trained their minds in comfort.
They're the ones who rebuilt their lives from scraps.

What did losing everything teach you that success never could?

♻️ Repost if you've earned your perspective the hard way
🧭 Follow Leonardo Freixas for leadership truth from the trenches

Be the person everyone wants to work with.

7 traits that make you the one they count on:
 
Spoiler: It’s not just talent.
Seen it time and again.
Being good at your job is useless if no one wants to work with you.

The people who rise?
They don’t just get noticed because they’re smart.
But because of how they work with others.

Here's how to be that person everyone fights to have on their team:

1. Be consistent 🤝
↳ Show up with the same positive energy daily
↳ Deliver on your promises without drama
↳ Treat everyone with equal respect, always

Consistency builds trust faster than occasional brilliance.

2. Master active listening 👂
↳ Focus on understanding, not just responding
↳ Take notes during meetings 
↳ Ask questions that drive solutions

People value feeling heard more than hearing your ideas.

3. Show genuine interest 🎯
↳ Celebrate team wins first
↳ Learn about projects beyond your scope
↳ Understand your manager's vision

Interest isn't transactional - it builds real connection.

4. Take ownership instantly 💪
↳ Own both successes and failures equally
↳ Focus on solutions, not blame
↳ Step up when challenges hit

Nothing builds respect faster than accountability.

5. Own your mistakes 🔍
↳ Acknowledge errors quickly
↳ Keep it brief, honest, solution-focused
↳ Follow through with action

Humility makes you stronger, not weaker.

6. Be appreciative 🙌
↳ Thank people more often
↳ Share positive feedback instantly
↳ Recognize effort, not just results

Recognition is the currency of great teamwork.

7. Read the room intelligently 🎯
↳ Adapt your communication style
↳ Choose collaboration over competition
↳ Know when to speak up vs. listen

Here's the truth:
Your most valuable career trait isn't what you know.
It's how easy you make it for others to succeed.

Which trait changed your career most?
Share your story below ⬇️

—

♻️ Repost to spark real change at work
🔔 Follow Leonardo Freixas to keep me on your radar

No alternative text description for this image

They built a power plant.

Then put a ski slope on top. 🏔️

Copenhagen just changed everything.

Meet CopenHill:
Where your trash becomes your playground.

The numbers that matter:
• 600,000 tons of waste processed yearly
• Powers 160,000 homes with clean energy
• Captures 4 tons of CO₂ daily = like removing 900 cars from the road
• Zero visible emissions with advanced filtration

The fun that follows:
• Year-round skiing with eco-friendly Neveplast
• World's tallest artificial climbing wall (85 meters)
• Rooftop trails overlooking the city

This isn't just infrastructure.
It's imagination made real.

Copenhagen proved something we forgot:
Cities don't have to choose between function and joy.
Sustainability doesn't have to sacrifice experience.
Progress can look like play.

They took society's biggest problem and turned it into a destination.

Would you ski down a power plant? 👀

Your city could be next.

♻️ Repost if you'd like to see this in your city
📌 Subscribe to The Signal → leonardofreixas.com
🔔 Follow Leonardo Freixas for more world-changing innovations

Your organization isn't a machine.
It's a living garden.
(And that changes everything)

I watched a star performer wilt in toxic soil last year.
It wasn't their talent.
It was the environment.

Here's what farmers know that MBAs don't:

1️⃣ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗮𝗻'𝘁 𝗕𝗲 𝗙𝗼𝗿𝗰𝗲𝗱

Shouting at seeds won't make them sprout.

Pressure ruins potential.

Nature follows its own timeline (always).

2️⃣ 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗟𝗶𝘃𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗼𝗶𝗹

A toxic environment kills your best talent first.

No amount of "motivation" fixes poisoned ground.

Your culture speaks louder than your words.

3️⃣ 𝗠𝗼𝗻𝗼𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀 𝗗𝗶𝗲 𝗙𝗶𝗿𝘀𝘁

The strongest gardens embrace diversity.

Every harvest needs different seeds.

Innovation blooms where differences meet.

4️⃣ 𝗦𝘁𝗼𝗿𝗺𝘀 𝗧𝗲𝗹𝗹 𝘁𝗵𝗲 𝗧𝗿𝘂𝘁𝗵

Market winds always blow.

Weak leaders hide.
Strong leaders shield.

Real growth happens in hard seasons.

5️⃣ 𝗧𝗿𝘂𝗲 𝗙𝗮𝗿𝗺𝗲𝗿𝘀 𝗧𝗵𝗶𝗻𝗸 𝗶𝗻 𝗦𝗲𝗮𝘀𝗼𝗻𝘀

They plant with purpose.

They protect with patience.

They know today's care is tomorrow's harvest.

The hard truth about leadership?
Control kills growth.
Conditions create it.

You're not the hero.
You're not the boss.
You're the gardener.

And that's the whole game.

Even good gardeners need order. I use Air to keep my creative assets clean so the work grows without friction.

What did you change to help your garden grow?
Share one move that transformed your team's soil.🌱

♻️ Repost if you're done with factory-style leadership
🔔 Follow Leonardo Freixas for more leadership from the trenches
📌 Subscribe to The Signal → leonardofreixas.com

Top 100 Most Influential Men 2025 | Creator of The Signal | Helping leaders and brands grow influence and attract premium opportunities

The most important parts of you will never show up on your resume. 

Your profile shows the trophies.
It never shows the cost.

It won't show the nights you held your life together with tape.
The moments you owned your mistakes.
The times you stayed kind when you had every reason not to.

There's no section for patience. No badge for restraint.
No metric for staying whole when everything around you fell apart.

Here's what separates people who rise from people who endure:
Skills get you in the room. Character keeps you there.

The leaders who last don't rely on titles.
They rely on traits no one can strip away.

Adaptability.
Self-respect.
Courage when nobody's watching.

The quiet qualities that don't trend but make you unbreakable.

Research on resilience and identity shows a clear pattern.
People who root their sense of self in who they are, not what they've achieved, are the ones who outlast everyone else.

The real question isn't what you list on LinkedIn.
It's what you're building in yourself when no one's looking.

🔍 What's one quality you've built in private that changed everything in public?

♻ Repost to remind someone their value goes deeper than their profile
🧭 Follow Leonardo Freixas for leadership rooted in clarity and character

Most corporate reports bore people to death.

Apple made theirs must-watch TV. 🍎

No jargon.
No 100-page PDF.
Just pure impact that went viral:

→ 100% clean electricity in every store
→ 100% recycled aluminum in every device
→ Zero plastic packaging by 2025
→ Forests & mangroves restored worldwide
→ 63 billion gallons of water saved

The hidden power move?
Apple turned corporate responsibility from a checkbox into a movement.

Three leadership lessons hiding in plain sight:

𝟭. 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗞𝗶𝗹𝗹𝘀 𝗧𝗿𝘂𝘀𝘁
Most leaders hide behind data
Real impact needs real words
If your mom doesn't get it, rewrite it

𝟮. 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗦𝗰𝗮𝗹𝗲, 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 𝗗𝗼𝗻'𝘁
Numbers inform
Stories transform
Choose your weapon wisely

𝟯. 𝗠𝗮𝗸𝗲 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝗩𝗶𝘀𝗶𝗯𝗹𝗲
2030: Every Apple device goes net zero
Clear target, clear timeline
No room for corporate poetry

Sorry to break it this way:
Your glossy 100-page sustainability report? Nobody's reading it.
But a story that sparks action?
That's how legends are built.

Would your boardroom pass the Mother Nature test? 🌎 

♻️ Repost if you’re over pointless PDFs
📌 Subscribe to The Signal → leonardofreixas.com
🧭 Follow Leonardo Freixas for leadership that cuts through the noise

Your work policy has nothing to do with work.

It's a trust test. And most companies are failing it.

Only 19% of professionals want full office work in 2025.
Yet too many companies still treat flexibility like a perk, not a principle.

Stanford tracked 16,000 workers over 9 months.
The results:

→ 40% productivity boost in remote workers
→ 21% higher profits for flexible companies
→ 46% would quit over forced office mandates

That's not opinion. That's data screaming one word: trust.

The real debate isn't remote vs. office.
It's whether you believe your people do their best work when no one's watching.

Because when you trust people to own their time,
they give you loyalty, innovation, and work that punches above their job description.

So here's the real question:

What work model actually unlocks your best performance?

React with your preference below 👇

♻️ Repost to remind your network: trust beats control every time
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The Battle

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Leonardo Freixas

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Leonardo Freixas's LinkedIn Performance

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