Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

Founder Helping You Grow | Follow for Daily Leadership & Growth Insights | Serial Entrepreneur | Ex-RBC

Most $1M-$50M B2B companies hit the same wall: what got you here won't get you there.

Your sales team follows five different versions of your "standard" process. Marketing and sales operate in silos. You're building with borrowed tools and broken playbooks. The same cold email sequences everyone uses. The same CRMs with data nobody trusts.

I help revenue leaders build systems that actually scale.

WHAT MAKES MY APPROACH DIFFERENT

My story isn't typical - at 23, as a single dad, I took an unexpected turn into corporate. In big companies like RBC and Mackenzie, I led teams from 2 to 550 people, learning about product development and large-scale expansion. But I constantly wondered: "Am I too late to start my own business?"

That internal struggle led me to leave corporate safety and build two startups in seven years - eventually exiting basix.ai, a sales automation platform backed by Forum Ventures. That experience taught me something critical: the gap between theory and execution is where most scaling companies die.

Now I bridge three worlds:
→ Corporate operations experience (scaled systems at Fortune 500 level)
→ Entrepreneurial experience (built and exited SaaS company)  
→ Technical automation expertise (hands-on with Clay, Make.com, n8n, HubSpot)

WHAT I'VE HELPED CLIENTS ACHIEVE

→ Generated 9-figure revenue growth for clients and employers
→ Scaled bootstrapped businesses to 7 and 8-figure heights
→ Built full TAM in Clay for enterprise outbound teams
→ Developed GTM playbooks that get used (not filed away)
→ Created systems that let leaders lead again

I don't just provide strategy. I walk the path with you. From Fortune 500 boardrooms to founder-led scrappy startups, I bring operational depth and clarity to every engagement.

MY PHILOSOPHY

Most consultants give you frameworks. I give you forward motion.

I don't chase buzzwords. I build revenue engines, simplify execution, and unlock leadership potential with precision and empathy.

This is not theoretical - it's battle-tested across 10 roles in two companies before venturing out, building two startups, and now advising through Techstars and Predictable Revenue.

If you're stuck in complexity or scaling feels like survival, let's talk about bringing order to chaos and traction to your strategy.

Join 190,000+ founders and operators getting my weekly playbook: https://jaymount.me/newsletter

Connect with me here - I share systems, frameworks, and tactical advice for scaling B2B operations.

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Matthew Fried

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