Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

AI & Tech Content Creator 👨‍💻|| AI Enthusiast 🤖 || Sharing Latest AI Tools ⚡|| Helping Client's to Grow their Business 📈 || DM for Promotion 📩|| SDLC || STLC || Software Test Engineer specializing ||

At RP Business Solutions LLP, my role as a Software Test Engineer has been instrumental in enhancing product quality through comprehensive regression testing and efficient team management. Over 3.5 years, our team has developed robust testing frameworks and methodologies that ensure software reliability and optimal performance, upholding the company's commitment to excellence.

My extensive experience in manual and functional testing has not only facilitated successful communication between clients and developers but also reinforced my expertise in customer service. I've contributed significantly to various testing stages, from planning to execution, ensuring smooth operation and client satisfaction. My dedication to delivering exceptional results reflects my core values of diligence and continuous improvement.

Nikhil Borole

🔰 𝐓𝐢𝐦𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐲 𝐰𝐞 𝐜𝐚𝐧 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐫𝐧 𝐛𝐚𝐜𝐤 - 𝐚𝐧𝐝 𝐈 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐭𝐡𝐢𝐬 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐰𝐚𝐲.

After years of chasing deadlines and climbing the corporate ladder, I realized I was missing precious moments that matter most. Family dinners, bedtime stories, weekend adventures - these aren't just breaks from work, they're the foundation of a fulfilling life.

⭕ 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐦𝐲 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 :-

➔ Work will always be there, but your child's first steps happen once
➔ Success means nothing without people to share it with
➔ Setting boundaries isn't selfish - it's essential for long-term performance
➔ Quality time with family actually makes you more focused at work

The most successful people I know have mastered this balance. They understand that investing in relationships is investing in happiness and mental well-being.

⭕ Remember :- You're building a life, not just a career.

What's one way you prioritize family time while managing your professional goals? Share your strategies below - I'd love to learn from your experience!

✅ Please Follow Nikhil Borole For More Such Valuable Content.

#WorkLifeBalance #FamilyFirst #MentalHealth #Success #Leadership #Priorities #Life #Wellness

Marketing Strategist 👨‍💻|| Market Enthusiast 🤖 || Sharing Latest Marketing Updates ⚡|| Helping Client’s to Grow their Business 📈 || DM for Promotion 📩|| SDLC || STLC || Software Test Engineer specializing ||

📧 𝐇𝐨𝐰 𝐭𝐨 𝐄𝐦𝐚𝐢𝐥 𝐘𝐨𝐮𝐫 𝐂𝐕/𝐑𝐞𝐬𝐮𝐦𝐞 𝐭𝐨 𝐚 𝐇𝐢𝐫𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

Emailing your CV looks easy, but small mistakes can cost big opportunities. Let’s understand each step in detail :- 

𝐒𝐭𝐞𝐩 1: Prepare Your Resume
Before you even open your email, make sure your resume is:
▪️Updated with your latest skills & achievements.
▪️Tailored to the specific job description (keywords matter!).
▪️Free from grammatical or formatting errors.
💡 A generic resume = missed opportunities.

𝐒𝐭𝐞𝐩 2: Create a Professional Email Address
▪️Avoid nicknames, random numbers, or unprofessional words.
▪️A good format :- firstname.lastname@gmail.com
 or yourname@outlook.com
💡 It shows maturity & professionalism at first glance.

𝐒𝐭𝐞𝐩 3: Craft a Clear & Compelling Subject Line
▪️Your subject line should mention the job title & your name.
▪️Ex: Application for Marketing Specialist – Jane Doe
▪️If there’s a job code in the posting, add it too.
💡 A clear subject line helps recruiters instantly identify your email.

𝐒𝐭𝐞𝐩 4: Address the Hiring Manager Properly
▪️Use Mr., Ms., or Dr. with their last name, ex, Dear Mr. Sharma.
▪️If you don’t know the name, try to find it on the company website or LinkedIn.
💡 It makes the email feel personal, not like a mass send.

𝐒𝐭𝐞𝐩 5: Polite & Professional Salutation
▪️Start with Dear [Name] or Hello [Name].
▪️Avoid casual greetings like “Hey” or “Hi there.”
💡 The first line sets the tone for your email.

𝐒𝐭𝐞𝐩 6: Introduce Yourself & State Your Intent
▪️Who you are (your current role/experience)
▪️Why you’re writing the email (applying for the specific role)
💡 Keep it short, not your life story

𝐒𝐭𝐞𝐩 7: Attach Resume & Cover Letter
▪️Use standard formats like PDF or Word
▪️Name files professionally: Jane_Doe_Resume.pdf
💡 Poorly named files look careless

𝐒𝐭𝐞𝐩 8: Highlight Your Key Qualifications
▪️Summarize top skills, experiences, or achievements
▪️Keep it to 3–4 key points.
💡 This acts as a mini cover letter inside the email.

𝐒𝐭𝐞𝐩 9: Express Enthusiasm for the Position
▪️Mention why you’re excited about this role or company.
▪️Recruiters love candidates who show genuine interest.
💡 Passion+skills = strong impression.

𝐒𝐭𝐞𝐩 10: Include a Professional Sign-Off
▪️Sincerely,
▪️Best regards,
▪️Thank you,
 Followed by your full name & contact info.
💡 It shows respect & professionalism.

𝐒𝐭𝐞𝐩 11: Proofread Your Email
▪️Check grammar, spelling & tone.
▪️Ensure attachments are included before sending.
💡 One typo can ruin your first impression.

𝐒𝐭𝐞𝐩 12: Send the Email
▪️Best time: Weekdays, during business hours (10 AM – 3 PM).
▪️Avoid weekends or late nights when emails get buried.
💡 Timing can affect response rates.

𝐒𝐭𝐞𝐩 13: Follow Up
▪️If no response after 1–2 weeks, send a polite follow-up.
▪️Reaffirm interest in the role & ask about application status.
💡 Shows initiative without being pushy.

🔰 Follow Nikhil Borole 

#ResumeTips #EmailEtiquette #ResumeWriting

How To Email Your Resume By Nikhil Borole. 

🚨 𝐖𝐀𝐊𝐄-𝐔𝐏 𝐂𝐀𝐋𝐋: 𝐌𝐨𝐬𝐭 𝐨𝐟 𝐮𝐬 𝐚𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐥𝐢𝐟𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐥𝐞𝐬𝐬𝐨𝐧𝐬! 🚨

💡 8 Powerful Truths That Could Transform Your Journey :-

✨ Discomfort ≠ Wrong Direction 
🏃‍♂️ Quality over quantity in relationships
📈 YOU are your best investment 
🪞 Your biggest battle? It's internal 
🙏 Gratitude = Inner peace formula 
🌈 Everyone sees the world differently 
🛠️ Some prefer DIY problem-solving 
💰 Wealth means different things to different people

We spend so much time avoiding discomfort that we miss out on growth! 🌱

The most successful people I know didn't avoid the uncomfortable conversations, decisions, or challenges. They leaned INTO them. 💪

🔰 Quick reality check :- 
❓ When did you last choose growth over comfort? 
❓ Are you investing in yourself as much as you invest in others? 
❓ What would change if you trusted your internal compass more?

The game-changer? Stop waiting for permission to be yourself. Stop seeking validation from people who don't understand your vision. 🎯

Your journey is YOURS. Own it. 🔥

What resonates with you most from these 8 lessons? Drop it in the comments! 👇

✅ Please Follow Nikhil Borole For More Such Valuable Content.

#PersonalGrowth #SelfDevelopment #Mindset #Leadership #Success #GrowthMindset #LifeLessons #Motivation #SelfInvestment #Authenticity #CareerDevelopment #ProfessionalGrowth #Inspiration #LinkedInLearning #WisdomWednesday

🚨 𝐒𝐓𝐔𝐃𝐄𝐍𝐓𝐒 : 𝐘𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐦𝐞 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬!

Here's the truth nobody tells you: 75% of resumes never reach human eyes because they fail ATS (Applicant Tracking System) screening. 😱

But here's the game-changer ⚡ – these 10 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐫𝐞𝐬𝐮𝐦𝐞 𝐛𝐮𝐢𝐥𝐝𝐞𝐫𝐬 can transform your job search.

🎯 𝐓𝐨𝐩 𝐏𝐢𝐜𝐤𝐬 𝐟𝐨𝐫 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 :- 

➔ Rezi.ai - Real-time ATS scoring (know your chances!) 
➔ Uppl.ai - AI that tailors resumes to specific jobs 
➔ TealHQ.com - Complete job search platform with interview prep 
➔ Kickresume.com - AI assistance + stunning templates 
➔ Zety.com - Recruiter-approved formats

💡𝐏𝐫𝐨 𝐭𝐢𝐩 :- Use AI to match your resume content to job descriptions. The difference is night and day!

🔰 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 :- Companies receive 100+ applications per job. Your resume has 6 seconds to make an impression. Make them count! ⏰

⭕ 𝐀𝐜𝐭𝐢𝐨𝐧 𝐬𝐭𝐞𝐩 :- Pick ONE tool from this list and rebuild your resume this week. Your future self will thank you! 🙌

What's been your biggest resume challenge? Drop it in the comments! 👇

✅ Please Follow Nikhil Borole For More Such Valuable Content.

#JobSearch #StudentLife #Resume #CareerTips #ATS #LinkedInTips #JobHunting #CareerAdvice #AITools #StudentJobs #Networking #ProfessionalDevelopment #GraduateJobs #InternshipTips #CareerSuccess

Career Tips By Nikhil Borole

Let's talk about competitive moats for a second.

Manyavar now permanently owns the mental association between "Vijay + Rashmika + wedding." Every time someone thinks about Virosh, they'll remember this music video. They'll picture that Mohey lehenga. That Manyavar indo western. Amit Trivedi's track playing in their head.

No competitor can buy that association now.
 Manyavar got there first, and with content so good that it embedded itself into the cultural memory of this moment.

In branding this kind of association is worth more than any amount of ad spend because it lives rent free in people's minds forever. 

Every other wedding brand can try to use celebrity couples, but they'll always be compared to what Manyavar did here.

Ye association paise se nahi khareedi jaati. You have to earn it by being in the right place with the right content at the right time. Manyavar nailed all three.

First mover advantage on cultural moments is the most underrated moat in brand building.

Vedant Fashions Limited - Manyavar-Mohey

#Manyavar #WeddingMusicVideo #BrandStrategy

🎯𝐏𝐮𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬

I've updated the post to concentrate exclusively on core marketing segments content, digital strategy, customer engagement, analytics, and brand building. No tangents into unrelated areas; it's streamlined for marketers who want actionable insights on what drives results today.

⭕ 𝐊𝐞𝐲 𝐑𝐞𝐟𝐢𝐧𝐞𝐦𝐞𝐧𝐭𝐬 :-

➔ Exclusive Segments: Covers content marketing, digital channels, customer journey mapping, performance analytics, and brand storytelling.

➔ Marketing-Centric: Every point ties back to marketing tactics, trends, and best practices.

➔ Engaging Format: Bullet-style insights with calls to action, optimized for LinkedIn's algorithm (under 1,300 characters for better reach).

➔ Hashtags & CTA: Targeted for visibility and interaction among marketing pros.

This version keeps the energy high and invites comments from your network. 

If you'd like tweaks, like adding specific examples or shortening it further, just let me know! 🚀

✅ Please Follow Nikhil Borole For More Such Valuable Content.

#JobSearch #JobHunting #CareerTips #CareerAdvice #NowHiring #JobOpportunity #JobSeeker

🧠 𝐘𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬' 𝐛𝐫𝐚𝐢𝐧𝐬 𝐚𝐫𝐞 𝐒𝐏𝐄𝐀𝐊𝐈𝐍𝐆 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠?

While most brands are still figuring out basic metaverse presence, the real winners are doing something radical: measuring subconscious desires in virtual worlds.

Welcome to Neuromarketing in the Metaverse 🌐

⭕ Here's what's happening RIGHT NOW:
Nike, Gucci, and forward-thinking brands are using AI-powered biometric tracking (eye movement, facial expressions, behavioral patterns) to understand what drives purchase intent in immersive environments BEFORE customers even realize it themselves.

⭕ The Game-Changer:
Traditional A/B testing? Outdated. ❌ Real-time neural response mapping in VR? That's the future. ✅

⭕ When a customer enters your virtual store in Decentraland, imagine knowing: 🎯 Exactly which avatar design triggers emotional engagement 
🎯 Which NFT collection creates genuine excitement (not just clicks) 
🎯 The precise moment they shift from browsing to buying

⭕ How This Works (The 3-Step Breakdown):
1️⃣ Data Collection – Anonymized biometric tracking (eye-gaze, emotion AI, behavior mapping) 
2️⃣ Analysis – AI identifies "emotional hotspots" in your virtual experience 
3️⃣ Optimization – Redesign based on subconscious insights (not guesswork)

⭕ Practical Example:
A luxury brand launches a virtual fashion show in the metaverse. Using neuromarketing tools:
They discover avatars wearing certain colors trigger 40% more engagement
Specific spatial layouts increase time-in-experience by 3X
Limited-edition virtual items create urgency through subconscious FOMO triggers
Result? Higher conversions. Better ROI. Deeper customer connection.

⭕ The Reality Check:
This IS cutting-edge. This DOES raise privacy questions (GDPR compliance in virtual worlds is tricky). But early movers? They're building competitive advantages that will dominate the next 5 years.

Let's discuss. I'm reading every response. 💬

✅ Please Follow Nikhil Borole For More Such Valuable Content.

#Neuromarketing #Metaverse #MetaverseMarketing #Web3 #VirtualReality #MarketingInnovation #CustomerPsychology #BrandStrategy #AI #MarketingTech #FutureOfMarketing #DigitalTransformation #CustomerExperience #NFTs #VirtualCommerce #MarketingTrends #BehavioralMarketing #DataDriven #MarketingLeadership #EmergingTech #Innovation

A founder doubled revenue by cutting his pipeline in half.

Sounds wrong. Let me explain.

He came to me with 40+ accounts in his pipeline.
Spreadsheet full of logos. Looked impressive.

Close rate? Under 4%.

Every week he’d send follow-ups to all 40.
Generic check-ins. “Just circling back.”
No personalization. No time for it.

So I asked a simple question:
“Which of these 40 accounts look like your best 3 customers?”

He pointed to 18.

The other 22? Wrong company size. Wrong use case. Wrong buyer.

We killed those 22 accounts.
Not “parked.” Killed.

Then we put all his energy into the 18 that actually fit.
Personalized outreach. Deeper research. Real conversations.

Revenue doubled in one quarter.

Same founder. Same product. Same market.
Just fewer accounts that actually matched.

Here’s the uncomfortable truth:
A big pipeline feels productive. But if most of it doesn’t match your buyer, you’re just staying busy while revenue stays flat.

Pipeline quality beats pipeline volume. Every time.

If your close rate is under 10%, it’s probably not a hustle problem. It’s a targeting problem.

That’s the kind of thing I help founders fix. DM me (Nikhil Borole)

#b2b #startups #gtm

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