Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

Hi , I’m Tharun, a product-minded operator who builds 0→1 systems, simplifies complex workflows, and helps founders move from idea to execution faster.

I work at the intersection of product management, founder’s office execution, business strategy, and ecosystem building. Whether it’s designing onboarding journeys, shaping GTM strategy, driving activation, or building scalable marketplace workflows, my approach is consistent: build with clarity, operate with speed, and deliver high-leverage outcomes.

Currently, I lead product, growth and GTM at Vertx (govertx.com) — an AI-powered fundraising infrastructure platform that bridges startups and investors. We help early-stage founders validate ideas, craft investor-grade decks, find matched investors, manage deal pipelines, and automate post-fundraising workflows like compliance and investor reporting. Our goal: reduce months of post-fundraising friction to days.

Core areas I focus on:
• Product thinking — onboarding flows, activation funnels, behavioral analytics, and rapid iteration.
• Founder’s office & strategy — experiments, partnerships, capital pathways, and 0→1 execution.
• GTM & growth — acquisition systems, messaging, content, and marketplace enablement.
• Ecosystem enablement — university programs, syndicates, and fundraising literacy to expand access to capital.

Highlights: I’ve supported thousands of founders globally, led product and growth initiatives for two-sided marketplaces, improved activation by 35% through UX & analytics, boosted ARPU through pricing experiments, and increased retention with engagement loops. I share learnings with a 90K+ LinkedIn community on product, growth, and startup building.

Background & strengths: I blend engineering discipline with business development and growth management, enabling me to spot market opportunities, run data-driven experiments, and align product with commercial outcomes. I’m a Gold Medalist and Best Outgoing Student from my engineering batch.

If you’re building something in product, growth, or early-stage ecosystems or want to discuss fundraising, GTM, or partnership opportunities  -let’s connect.

📧 pstharun3@gmail.com
 / tharun@govertx.com

📞 +91 63793 90059

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Matthew Fried

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