Over the last 25 years, I’ve spent the majority of my working hours in 1-on-1 conversations with the best leaders out there.

Nothing intrigues me more than the tension they feel between deep impact and personal happiness.

For 18 years in the Christian non-profit sector and now 6 leading my own executive coaching firm, I have had the privilege of walking alongside leaders who are shaping their organizations and their communities.

And quietly getting more and more curious about their own lives. 

I partner with CEOs and business owners who are impacting others in powerful ways - and longing for lives that feel a bit more balanced, sustainable, and fun.

Alongside my team, I support Christian organizations with tailored coaching, leadership development, and consulting services, helping them deepen their missional impact by investing in their key leaders. 

If you’re leading world-changers and need some help - let’s talk. 

Shane Arthur

Chick-fil-A offering free ice cream to families who put their phones away for the entire meal.

Let that sink in. 

One of the largest restaurant chains in the country felt the need to incentivize presence.

And honestly? I get it.

Phones didn’t just sneak into our lives. 
They moved in and set up shop. 

I’ve sat at tables with people I love, all of us together, all of us somewhere else. 

When I see this, I don’t think it’s gimmicky at all. 

Connection has to be chosen. Protected. 

Sometimes even incentivized.

And friends, ice cream isn’t what we’re hungry for.

It’s deep relationships and real fellowship. 

Permission to be with each other again. 

#1 meal no pickles? Anyone?

*****

- Yes, you're welcome to repost this for your people! ♻️

Appreciate y’all! 

Shane Arthur

Helping faith-driven CEO’s lighten the load | Founder, Arthur Coaching | Advisor to $10M+ non-profit orgs

Eddy B.

Social Selling Strategist | 2x Sales Leader | 8x SaaS Advisor | 18+ yrs in Sales | Coached 250+ Reps | $25+ mil in career sales | Helping people & teams Social Sell | Learn more 👇

Struggling to turn LinkedIn® CONNECTIONS into actual SALES through social selling?
If your social selling strategy is just posting and hoping, why not do something about it?


It’s the MAIN reason why your inbox is crickets instead of conversations.

Start treating LinkedIn® as the social selling engine it’s meant to be.

Scrolling LinkedIn® without a social selling system to build trust and authority = LOST opportunities.

Missing quota is FRUSTRATING, and watching competitors win deals that should be yours is PAINFUL.

Imagine your perfect buyer is reading your profile right now.

But you don’t stand out.

You don’t engage them.

You’re blending in with every other salesperson pitching in the DMs, and they’re tuning you out.

With over 1 billion professionals on LinkedIn® daily, your social selling strategy must build credibility, trust, and real conversations.

Right now, if you’re just connecting and hoping....you’re:

→ REPELLING potential buyers.
→ LOSING to competitors who’ve mastered social selling.
→ MISSING out on revenue-driving conversations.

But if you take CONTROL and implement a proven social selling system, you:

→ ATTRACT inbound leads instead of chasing.
→ START conversations that turn into booked meetings.
→ BUILD relationships that shorten sales cycles and increase deal sizes.

LinkedIn® is the most powerful social selling TOOL today when used correctly.

"Salespeople who effectively use social selling on LinkedIn® generate 45% more opportunities per quarter."
LinkedIn® Sales Solutions

The right social selling system turns LinkedIn® into a pipeline-building machine.

But this isn’t about YOU; it’s about your BUYERS.

You need to be where they are, speak their language, and solve their problems through social selling.

To generate leads on LinkedIn® consistently, you need a repeatable social selling framework that includes:

→ A LinkedIn® profile optimized for social selling and trust-building.
→ Messaging that starts conversations instead of getting ignored.
→ A social selling content strategy that builds authority and warms up leads.
→ A connection strategy that grows your network with qualified buyers.
→ A DM strategy that turns engagement into booked meetings using social selling best practices.

Not convinced?

I guarantee results. If you don’t generate new sales conversations using social selling in your first 30 days, I’ll work with you until you do.

Let’s turn your LinkedIn® into a social selling pipeline-building machine.

DM me to get started.

P.S. Check out my FEATURED section for FREE RESOURCES

Advisor

Eddy Bahnam

I never gave a hoot about going Viral, neither should you.
{you'll want to save this for later}

LinkedIn gurus love to talk about templates, comments, low-value lead magnets, infographics, etc.

You don't even have enough time to digest one lead magnet or infographic before you see another pop up.

ENOUGH 🥴

Where is the actionable advice?
Where is the work itself? 
Where are the snapshots?


Their hustle:

You show them plenty of love, their reach expands, and the cycle continues.

(All while they use engagement pods and lie about it)

Guru: "Comment 20 to 30 times a day, oh, and be first to comment."

Guru Again: "Ohh, and don't forget...make sure to focus on big creators for visibility."

(All along, they are all in the same "Mastermind group")

You: Comment on their post right after they publish"

"WOW, 10k people saw my comment"

"NICE, I got 30 connection requests (Not you ICP)"

"WAIT, I'm getting pitched by people I connected with after I made that comment"

"WAIT...WTF is going on"

Don't continue this nonsense in 2026

You make NO money chasing likes.

Seriously...The bar has never been lower for social selling.

---

Do this instead.

Daily (9-6-3)

Go to Sales Nav,
Go to Leads
Filter your ICP.
(Toggle "Posted on Linked")

→ Find 9 companies in your ICP
→ Connect with 6 people in that company
→ Comment on at least 3 posts

→ When connected, send every one of them a message.

The weekly compounding effects will kick in.


Here's a template for you:

"Hey {first name}, I left you a comment on your most recent post about {specific post topic}. Your point on {detail} really hit home, but what are your thoughts on {topic}

P.S. Here's a quick resource that may help with {specific post topic}.


When you get a reply, use linkkd.in/dm to manage your inbox, and you're set.

Good luck, Champs.


P.S. Want me to make a video on how I do this step by step?

Leave a PHUQ YES in the comments.
If i get 100 of them, You're on!

---

This was written using two hands and 10 fingers.

Social Selling Strategist @ thrii 🔹️ LinkedIn® Certified Marketing Insider 🔹️Helped 500+ sellers🔹️Creator & Speaker

taplio

The Battle

Shane Arthur

Eddy Bahnam

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Performance ScoreShane Arthur's LinkedIn Performance

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taplio

The Battle

Shane Arthur

Eddy Bahnam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shane Arthur's LinkedIn Performance

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Performance ScoreShane Arthur's LinkedIn Performance