Codie A. Sanchez

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC fund, Founder

On a mission to create financially free and free-thinking humans.I founded a advisory and investment company called Contrarian Thinking that helps owners buy and scale businesses.Our newsletter has over 1M+ weekly readers, here → contrarianthinking.biz/liOur community has taught 9,000+ members biz buying, biz growing, and doing deals. We value experience over degrees.Betting on yourself over building someone else's dream.Main Street over Wall Street.My mission is less suits, more boots. Meaning: we the people holding the power… and the purse strings.🔗Join 1M+ others who get our free newsletter: contrarianthinking.biz/li🔗YouTube: @CodieSanchezCT🔗Instagram: @codiesanchez🔗Twitter: @Codie_Sanchez🔗Weekly business-buying newsletter Main Street Minute: contrarianthinking.biz/minute-li

Founder

We help free minds and build bank accounts.

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author

My husband said five words to me that made my worldview flip on never missing a chance to see a loved one: “Measure in times, not years.”

We were debating whether to go home and see our family for Thanksgiving and my husband said...

If your parents are 65, it’s not 20 or 30 years you might have with them, it’s maybe 20 or 30 visits you get with them.

One in four Americans don’t live in the same hometown as their family. How would you change your decisions if you’d only get to see your loved ones for 20 or 30 more days?

You’d change everything to be with them, wouldn’t you? Same if it was six months. And yet when those days are separated by years we let them slide through our fingers.

Next time don’t count the years, remember the days… and treasure them.

3 harsh truths I've been thinking about a lot lately...

1. Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it.

2. The world is run by C students & failed employees. You can't underestimate yourself.

3. Managing what you choose to sell, do and focus on is more important than how hard you work or how smart you are.

Example:

You can, for the next 40 years:

- Climb up the corporate ladder
- Grind for a mission you don't believe in
- Spend 50hrs/wk+ away from your family

All for a 401k and a white picket fence at the end to show for it.

OR

You can learn how to buy a business and:

- Own a cashflowing biz in your community
- Touch your work with your own two hands
- Disconnect your money from your time
- Spend more time on the things that matter
- Become one of the few... an Owner.

Ownership is not for everyone.

But it could be for you.

I don’t blame you if you're nervous to take the first step on your own.

If that’s you, I’m hosting an event that's just what you need to start acting on business-buying…

Get details & sign-up here → https://lnkd.in/g3V6NrTZ

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Arfan Iftikhar

A hard truth I've learned in business.

It's always who not how.

1. There's only so much time in the day.
2. There's always going to be someone smarter and better than you.

These aren't problems. They're levers.

Every time you struggle with an issue, don't try to figure out how to solve it. Instead, ask yourself what type of person could solve it for you.

You don’t have a HOW problem, you have a WHO problem.

Solve that and you solve everything.

↓ ↓ ↓

This is a strategy I think of as “stealing someone’s 10,000 hours.”

And I’m letting you take my 10,000 hours for free at my Main Street Millionaire Live Event…

I’ve bought & sold 20+ small businesses. I’ve failed a couple, scaled several, and I’m sharing a condensed version of how to buy a biz over 3 days. 

It’ll be beginner-friendly and perfect if you're still in your 9-5.

Save your spot here today → https://lnkd.in/g7mjjqYQ

My coworker got the promotion over me.

Numerically worse at the work. Great at politics.

I brought in deals. Fixed messes. Hit all goals

He was 10x better than me at managing up.

He got the title. I got “keep doing what you’re doing.”

It took 10+ years for me to click that most companies reward politics, not performance.

So I left. Started buying boring businesses and building my own thing.

Now I make many times what my old bosses did. No corporate games.

The best operators don’t usually climb the ladder. They are the ladder everyone else climbs.

Corporate optimizes for compliance. Owners optimize for competence.

If you’re elite at the work but trash at politics, don't give up, I was just like you.

Take the risk in 2026.

↓↓↓

If you want to learn how to buy a business in 2026 and become an owner, I’m doing this 3-day virtual workshop for you: https://lnkd.in/dYP5dr-T

21 tips to be the first gen wealth builder in your family:

1. The Law of Two Hours: 2 hours of dedicated work is worth more than most people’s 8 hours.

2. How to never fail with a business: Start as a side project. Keep your job. Use your salary to fund. Quit when you have enough cashflow.

3. It's not about time. It's about the F word. Focus. You don’t need 24 hours a day to build a business.

4. Think about your salary like a Silicon Valley investor. Treat every single dollar you give to your side business like an investor would.

5. Hope is not a strategy. “Pray like it’s up to God, but work like it’s up to me.”

6. You don't need more time, you need a deadline.

7. Decrease the time between having an idea and getting it done. Money loves speed. Poverty loves waiting.

8. Small & consistent beats big & sporadic. Long hours at a desk is counterproductive.

9. If you want to make more money, be more useful to people who have more money.

10. It is very hard to change the world when you are broke. So don't apologize for chasing money.

11. Nobody cares about your life...They think about you for one second and then think about themselves again. So you might as well do what you want.

12. You must be just dumb enough to believe in yourself, just smart enough to execute.

13. If you say you will do a thing, then actually do the thing. 90% do not do this.

14. No one is coming to save you. You want a better life, go build it.

15. You must learn to be disliked or you’ll find yourself stuck in a prison of other people's desires.

16. Tasting freedom can make you unemployable. Get that initial momentum, and watch your life start to change.

17. You are paid exactly as much as the problems you solve are worth. Bigger problems = bigger $$$

18. Parkinson’s Law: Work expands to fill the available time. Just because you quit your job doesn't mean you'll magically have all of these hours.

19. If you're not currently doing whatever that thing is inside of you, you're not going to do it after you quit your job.

20. Startups are for masochists. If you want that life, I commend you. If you want a slightly less rocky path to ownership, buy a business instead of starting one.

And lastly, there are 2 types of people:

Those who build wealth through ownership. and those who work to make others wealthy.

The dividing line isn’t talent or luck. It’s action.

↓↓↓↓

P.S. If you have yet to take action in 2026 but are interested in becoming an owner...

Come to my business buying masterclass tomorrow. 

It's free. 90 minutes long. And walks you through how to find the right business for you.

Find all the details here: https://lnkd.in/g3V6NrTZ

I sometimes pinch myself. I don't deserve this life.

Knew nothing about finance.
Public schools.
Parents who worked nonstop.
Party school for undergrad.

But my family taught me about hard work, God, responsibility, and never quitting.

It makes no sense, except for the grace of God. Grateful.

I’m 39.

27 lessons I wish I learned in my 20s: 

1. As soon as you hit your 30s, you’ll understand... Your 20s actually suck. If you feel like it sucks right now, guess what? It’s supposed to. It gets better.

2. Your first job is like the DMV. Awful. Everyone’s mad. Nothing works. But the key is.. You are not supposed to stay there.

3. It is very hard to change the world when you are broke. So don't apologize for chasing money.

4. Meet everyone. Say yes to everything. You narrow the field later.

5. Do it all. Because you’ll die eventually and life will make you slow down. But up until then, eat the world.

6. You are not everyone’s cup of tea, that’s a good thing.

7. The most lucrative things you can do in your 20s: 1) learn how to invest, 2) apprentice in PE, real estate, or venture.

8. If they’re not interesting when you’re sober, don’t drink until they become it.

9. Never buy to impress. Being wealthy > looking wealthy… even when that first big-kid check hits your bank account.

10. The most important question you can ask yourself often: Does this bring joy?

11. Do favors, don’t take them. There’s often a hidden price.

12. If I was in my 20s, I’d try to work for one type of company… One where they reward outcomes not hours. Winning > running really hard for a really long time.

13. Seed is only as good as its soil. Where you live during your 20s matters. Take some time away from your hometown.

14. If you feel cynical about the world… I don’t blame you. But always remember the number one superpower for your generation is HOPE.

15. If you’re prone to loneliness and isolation.. do NOT work a remote job. A small team with sleepless nights and shared goals is a powerful thing.

16. Touch grass. A walk outside will be better for your brain than anything you find on your phone.

17. Burnout doesn’t come from working too hard. Burnout comes from working too hard, on things that don’t light you up.

18. Learn how to save now, but understand that saving isn’t what makes you rich.

19. If you want to make more money, be more useful to people who have more money.

20. You must learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

21. Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it.

22. If old you doesn’t make you cringe, you haven’t grown enough.

23. Do something hard every day. Then watch that “something” evolve as you become stronger and stronger.

24. If you haven’t done it, you just have an opinion.

25. Marrying well is the biggest life hack of all. Marrying poorly is a costly path to misery. Choose wisely.

26. Working smarter not harder is a beautiful lie. You will not know how to work smart until you've worked very hard for an irrationally long time.

27. Take notes from old people… Waking up early, being married, reading books, going to bed at 10pm, and drinking less is actually amazing.

Ramota Oladejo

There’s no such thing as the right or wrong business.

There’s only the business that’s right or wrong for you.

One of the most common DMs I get is:

"Should I buy a laundromat, car wash, or storage units?"

But that's totally the wrong question to begin with...because everyone has different goals.

That’s why I created the Contrarian Deal Clarity Framework to help first time owners buy a biz.

You need to define 5 components:

1. Your Ideal Owner Experience

Saying “I want to leave my 9-5” is too wishy-washy.

To trade in your W2 form, your vision board needs to be specific on three things:

- Personal goals (do you want more family time or grind for yourself)
- Income goals (replace your $75k salary or build an empire)
- Business goals (be a hands-on operator or absentee owner)

2. Your Zone of Genius

Think of this as the intersection between:

- Passion (what you love)
- Skills & Experience (what you’re good at)
- Network (who you know)

Most people ignore this and buy businesses they eventually hate running.

Don’t be most people.

3. Business Size

It’s easy to fantasize about buying a Fortune 500 company.

But we’re not playing the billionaire game here.

As a first-time time buyer, look for micro acquisitions:

- <$1M cost
- $50K-$200K profits
- 1-3X multiples

Less competition, more opportunity, fewer headaches.

4. Profit

Remember...you’re not just buying a business for the sake of it.

Your acquisition MUST be an income stream that can cover:

1. Debt service
2. Operator salary (if relevant)
3. Growth/working capital
4. Your earnings

Use these two tests to evaluate if a deal is worth looking at:

The SOWS Test

Before I buy anything, I ask if the business is:

- Stale - Does the owner still use fax machines
- Old - Is it 5+ years old with repeat customers
- Weak - Does competition suck at marketing
- Simple - Can an 8-year-old could understand it

The more boxes it checks, the better.

The BRIT Test

Then I check to see if it’s BRIT:

- Buy - Must be a cashflow, not cash-suck businesses
- Resist - Recession-proof
- Increase - Can I raise prices (most owners undercharge by 30%)
- Tech - Can I add simple technology to improve it?

5. Industry

There are certain industries you should avoid for your first biz.

Think restaurants or hotels...

On the flip side, these are my favorite businesses for first-time buyers:

- Digital Businesses (build once, sell forever)
- Home Services (roof repair / lawn care)
- Professional Services (e.g CPAs)
- Real Estate Enhanced (laundromats/car washes)

Once you get clear on your Deal Box, you stop wasting time on deals that don’t fit your criteria and get closer to buying the biz that FEELs right.

↓↓↓

Want to go even deeper than this post did?...

Next week, I'm running a Masterclass breaking down exactly how to buy the perfect business for YOU. 

Check it out: https://lnkd.in/g3V6NrTZ

6 other traits of rich people no one tells you:

1. Rich people want you to sell them something.

2. Something 99% of rich people have in common: they own. Most often, they own businesses & real estate.

3. Most people complain about taxes, then pay them. Rich people study taxes then outsmart them.

4. In my experience, almost all successful people are competitive. More competitive you are, more likely you are to succeed.

5. Most rich people I know don't care about their title at all. Business owner > visionary, industry disrupter, startup CEO

6. You'll learn the most from asking rich people this question: "When did you almost lose it all? What did you learn?"

💥 For more like this, feel free to follow me → Codie A. Sanchez

Story from my dad today.

If you’re a business owner, it may hit you as deeply as it hit me...

He said, you know you’ve met another builder or doer when they’ve felt that flinch at the second Friday of the month.

My father has never bounced a check.

But he remembers this…

It was payday, his business was owed money, and they couldn’t bridge the gap between the two in time.

He could just picture the guys’ faces.

Those last two workers, who had done more than anyone else, stayed later than anyone else…

And they were about to be punished for that by not getting paid.

So he called up his banker, told him he needed a line of credit, and pulled out $100,000 give or take to make sure that every single one of their checks cleared.

At the time, my dad had a business partner who was a different type of guy.

He was the sort to make excuses, pay himself first, and not particularly care if everyone else’s checks cleared as long as he got his.

That partner has since had many businesses fail - and many more employees go without a paycheck.

And my dad has never in all these years had a business fail, or lost anyone a dime.

He often attributes his business success to the fact that he would never let his hardest working guys go hungry...

People will always be your biggest struggle and your greatest gift in business. Treat ‘em right.

↓↓↓↓

P.S. I’m hosting a free masterclass next week covering 4 practical growth levers that help maintain healthy cash flow and predictable payroll.

Sign up here (for free): https://lnkd.in/gSfvX_AF

Nish Thakker

If you have had:

• a terrible boss
• workplace ptsd
• a bankruptcy
• a huge failure

GOOD.

Chips on shoulders > easy roads.

The more you do hard things, the more you'll get what you want.

Because doing hard things, makes hard things easier.

If you're doing it right, the failure that leveled you last year, won't even register this year.

↓ ↓ ↓

If you're ready to seek out your next hard thing, let's buy a business this year ;)

Here's a list of 130 boring biz's I'd start with → https://lnkd.in/eGpHZtx3

You aren’t here to be liked.

You’re here to be respected.

Don’t be easy. Be hard.

Be righteous in what you do and believe.

Don’t be less for other people.
Don’t let them bend you or break you.
Don’t be a doormat walked upon.

Be a f*cking pointed nail… they’ll remember you.

If you’re bringing this energy into 2026, feel free to repost this.

And if the way you want to do it is by trading in your 9-5 for financial freedom without starting from scratch? Come to my Main Street Millionaire Live next month. 

All you need is determination & desire…. and 72 hours of your time.

You’re invited, just reserve your spot here → https://lnkd.in/gf6hPHdF

This is the hiring framework most small business owners never figure out:

Unicorns vs Donkeys

Unicorns = A players, high performers, self starters... aka, the person you WANT to hire for every role at your company.

Donkeys = B and C players, lacking initiative, unmotivated, task-oriented.

The truth every business owner knows but hates to face:

Donkeys are common.

Unicorns are rare.

Unfortunately, MOST people are donkeys. And as a smaller-level business, it's very hard to build the profit needed to attract unicorns.

So you're left with 2 options. You can either:

1. Build a business that can actively search for unicorns.

2. Build processes so good that donkeys can win the race.

Many problems in your business are a WHO problem. But you'd be surprised that solving the HOW often enables the people you have now to succeed.

Processes are your secret weapon.

Decrease the time between having an idea and getting it done.

Money loves speed. Poverty loves waiting.

How I like to start my week.

The 1 in 60 Rule:

↓ ↓ ↓

Feel free to follow me Codie A. Sanchez if you found this useful.

This Routine Will Change Your Life

How to never fail with a business:

- Start as a side project
- Keep your job
- Use your salary to fund
- Don't use debt
- Quit & go all in ONLY when enough cashflow

15 years of biz & life lessons in <500 words:

↓ ↓ ↓

1. Marrying well is the biggest life hack of all.

2. Be the type of person who reaches out to others... when you don't need something.

3. The greatest muscle you can build is urgency.

4. Most successful people move with this mindset: Entitled to nothing, willing to earn everything.

5. Pray like it's up to God. Work like it's up to you.

6. You don't need more time, you need a deadline.

7. The success you are looking for is waiting for you in the work you are currently avoiding.

8. Biographies of billionaires teach you more than self-help books.

9. Your lack of focus will kill you before your competitors ever get a chance.

10. Winning isn't an accident, it's earned.

11. Underrated superpower: Just dumb enough to believe in yourself, just smart enough to execute.

12. Complexity makes you seem smart. Simplicity makes you money.

13. Surround yourself with owners, the conversation is just different.

14. The more you learn about money, the more you realize most of us play with Legos while the really rich play chess.

15. Beginners do too much. Pros do only what's needed.

16. Underperformers want ease. Midperformers want credit. Winners want pressure.

17. Your most expensive mistake will be a "who," not a "what."

18. If you've survived this far, the odds are actually are in your favor.

19. The formula is: keep going after it gets hard.

If you liked this post and you're NOT signed up for my newsletter... you're seriously missing out. Get it here → https://lnkd.in/ggN9g-BX

The greatest muscle you can build is urgency.

Shrink your timelines...

When you say next quarter, push for next 60 days.

When you say next month, push for 2 weeks.

When you say next week, push for 24 hours.

Not everything will get done on the new timeline, but you'll build a habit that will make you more successful than other people.

Decrease the time between having an idea and getting it done. Everything changes.

↓ ↓ ↓

If you want to push forward serious financial goals in 2026, you should look into this…

It’s live event on what I think is the single greatest skill you could learn this year to change your financial future forever.

It’s called a 3 day live event called Main Street Millionaire where we’re going deep on exactly how to find, buy, run, and scale a profitable small business.

If this sounds remotely interesting, save your spot here → https://lnkd.in/gf6hPHdF

The #1 killer of businesses is bad cashflow.

15 other harsh business truths for you:

1. The greatest muscle you can build is urgency. Bureaucracy is business poison.

2. Decrease the time between having an idea and getting it done. Everything changes.

3. Never sacrifice reputation in the name of business. You can always start another company. You can never create a new reputation.

4. Long-term games and long-term people compound. Resist shiny objects.

5. Hire smart people, pay them well, set them up for success... Then leave them the hell alone.

6. “There’s nothing worse than being sick, fat, tired and trying to run your business.” - Dana White

7. The highest ROI investment founders & owners can make is in themselves. Health shapes mindset. Mindset shapes action.

8. You're better off learning negotiation than financial modeling. Business is less spreadsheets than words.

9. The best business of all time has only you, a computer, and the send button.

10. Every additional employee increases complexity. Hiring is a last resort.

11. The best advice comes from those just a couple steps ahead of you. These people still vividly remember the problems you're facing today.

12. Sell painkillers, not vitamins. There's more money in needs than wants.

13. No discounts. Compete on value, not price. Any biz with $$$ can enter your market and bleed you out. Differentiate beyond commodity.

14. A happy customer is the most powerful marketing. Prioritize reviews. Humans are social animals.

15. If no one thinks you’re crazy, you’re too late. If everyone thinks your idea is good? Even worse. Outsized returns lie in non-conformism.

↓↓↓↓

P.S. I'm running a free masterclass for business owners (next week).

What we'll cover? 4 growth levers to increase cash flow in your biz. 

Grab your spot here (for free): https://lnkd.in/gSfvX_AF

Steven Yeh, EIT

Professional Speaker, Wealth Management Founder, Generosity Consultant, Impactmaker

Generosity is a mindset, not an event.

- Bob DePasquale

Thriving organizations implement cultures of generosity that attract the best talent and the most loyal customers.  It's good business!

High-generosity people are 23% more likely to be satisfied with their lives overall!

*The Accent, 2019

Being generous makes everyone’s life better.  It doesn’t matter if you are the giver, the receiver, or just an on-looker.   

Bob learned this lesson at a very young age.  In fact, if it wasn’t for some generous acts, Bob likely wouldn’t be here today.  He has dedicated his life to empowering mission-driven organizations to build cultures of generosity that are made up of fulfilled employees and satisfied customers.

The Generosity Guy has worked professionally and in volunteer roles for 23 years, in three different countries, and in 17 states.

When Bob was given a cancer diagnosis and experienced the tragic events of 9/11 in New York City,  he thought not only his life over, but everyone else’s too.  He went from feeling like an invincible 18-year-old to an unworthy victim of life.  

What happened in the months and years following was truly miraculous - or was it generous?  The acts of generosity he experienced saved his life.  

Bob’s story is unique but his perspective resonates with anyone who wants to enjoy the work they do, give to others, and make a positive impact in the world.

Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

Don't motivate people with perks!
Unless you're hoping for this👇🏼

𝘢𝘯𝘥 𝘐 𝘢𝘪𝘯'𝘵 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘵𝘦𝘢𝘮𝘸𝘰𝘳𝘬


𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗶𝘀𝗺

Everyone has a different set of gifts and skills.

Anytime time you give incentive to one thing,
you're going to favor those who do it well.

👉🏼Seems obvious.

👉🏼Plays out in a not-so-obvious way.


𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

The big problem with favoritism is not that you:

♦️miss opportunities.
♦️like someone more.
♦️want a specific thing done.

𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘮𝘢𝘭𝘭.

The 𝘣𝘪𝘨 problem is you demote others in the process.


𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲

I'm all for celebrating performance.

But it should be performance (effort) in a given role - not results...

...based on a single metric.

...and motivated by a perk (like a bonus).


𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗳 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲...

Have to hand it to the guys in the video...
...they're doing their best 🕺

🤣Let's hope they're better salesmen than dancers.





𝗗𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗽𝗲𝗿𝗸𝘀 𝘁𝗼 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲?




==============

♻️ Repost to inspire.
🔔 Follow Bob DePasquale, CFP®CAP® for more.

*𝘷𝘪𝘥𝘦𝘰 𝘧𝘳𝘰𝘮 @𝘱𝘦𝘢𝘤𝘩𝘵𝘳𝘦𝘦_𝘳𝘰𝘰𝘧 𝘰𝘯 𝘐𝘎

Bob DePasquale, CFP®CAP®

Keynote Speaker | Helping growth-oriented organizations attract top talent and the most loyal customers

Some people think culture changes when leadership “announces” it.

But it can start where it’s least expected: one person who actually feels joyful and effective in their work.

𝘛𝘩𝘢𝘵 𝘧𝘦𝘦𝘭𝘪𝘯𝘨 𝘪𝘴 𝘤𝘰𝘯𝘵𝘢𝘨𝘪𝘰𝘶𝘴.

When one person on a team feels good about what they’re doing and their ability to contribute, everyone around them feels it.

➡ They show up differently.
➡ They encourage differently.
➡ They carry meetings differently.


𝗡𝗼𝘄 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝗶𝗳 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗼𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻.

💡 Two people on that team living and working generously.

🔄 Then three.

🔊 Now the others have multiple sources of encouragement and confidence.

Studies on workplace behavior show that emotions and habits spread socially:

People tend to mirror the mood, energy, and behaviors of those around them, especially visible peers & leaders.

𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘰𝘯𝘦 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴, 𝘫𝘰𝘺𝘧𝘶𝘭 𝘵𝘦𝘢𝘮𝘮𝘢𝘵𝘦 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘴𝘵𝘢𝘺 “𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘱𝘦𝘳𝘴𝘰𝘯” 𝘧𝘰𝘳 𝘭𝘰𝘯𝘨.

This is why generosity is good business.


𝗚𝗲𝗻𝗲𝗿𝗼𝘀𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗻𝗼𝘁 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁.

The question is:

How do you make that mindset shift and build the generous culture you actually desire?

👉🏼One that helps your organization grow and helps your people enjoy the work.

That’s exactly what my free “Feeling Generous” email course is designed to do.

Seven short lessons.

Seven ways generosity helps you be more joyful in your work, more joyful with your family, and more fulfilled in your everyday life.

Because when you feel generous, you exude that generous feeling.
And it grows on the people around you.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗿 𝗯𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗺𝗮𝗸𝗲𝘀 𝗴𝗲𝗻𝗲𝗿𝗼𝘀𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗮𝗴𝗶𝗼𝘂𝘀?





===============

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Everyone wants to win.
But losers only have wins to celebrate.

If you don’t know how you won, you can’t build a culture that wins on purpose.


𝗠𝗼𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗼𝗯𝘀𝗲𝘀𝘀 𝗼𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

➡ Deals closed
➡Numbers hit
➡Scoreboard


𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?

Sometimes people get great results because uncontrollable things break their way.

🚩It’s like winning the lottery.

Everyone has a chance.
Eventually someone wins.

But do they really “deserve” the credit for a system they can’t repeat?

On the flip side, there are also times when you do everything right…

call the perfect play…
execute it perfectly…

…and still lose.


𝗛𝗮𝗯𝗶𝘁𝘀

That’s why great cultures focus on day-to-day habits, not just highlight-reel results.

The simple, repeatable actions are what should be:

🔍 Evaluated.

🗣️ Talked about.

🙌 Recognized and celebrated.


𝗚𝗼 𝗮𝗵𝗲𝗮𝗱 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴 𝘀𝗮𝗹𝗲.

If your top salesperson doubles their income with the biggest deal of the year, that’s awesome.

𝘉𝘶𝘵 𝘴𝘵𝘶𝘥𝘺 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘨𝘰𝘵 𝘵𝘩𝘦𝘳𝘦:

Was it a 10-year customer relationship?

How many check-ins, follow-ups, and value-add touches did it take?

What disciplines were at work behind the scenes?

What we should be most proud of are the small, generous, behaviors people practice every day.

𝘛𝘩𝘰𝘴𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵.


𝗪𝗮𝗻𝘁 𝗵𝗲𝗹𝗽 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗼𝘄𝗮𝗿𝗱 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗵𝗮𝗯𝗶𝘁𝘀?

My free “Feeling Generous” email course walks through seven lessons to help you:

↗️Be more joyful in your work.

↗️Be more joyful with your family.

↗️Live a healthier, more enjoyable, more fulfilling life.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗿𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴 𝗹𝗼𝘁𝘁𝗲𝗿𝘆 𝘄𝗶𝗻𝘀 𝗼𝗿 𝘀𝘁𝗮𝗿𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗮𝗯𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲?





===============

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Your not going to believe me but...


𝗠𝗼𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

They miss something key:

They don't just learn from you.

You have to learn from 𝘵𝘩𝘦𝘮 too.

This will make the most of the relationship.


𝘞𝘩𝘦𝘯 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀?

➡ In meetings 𝘸𝘪𝘵𝘩 them
➡ In meetings 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 them
➡ When they tell you what they want

𝘉𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘧𝘰𝘳𝘨𝘦𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘦𝘥.


𝗔𝗜 𝗶𝘀 𝗺𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀.

You don't need to be an expert.

➡ Feed it customer feedback, survey data, support tickets
➡ Find what customers appreciate, enjoy, and need most
➡ Find what they dislike the most

𝘛𝘳𝘢𝘪𝘯 𝘪𝘵 (𝘰𝘳 𝘺𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦) 𝘵𝘰 𝘴𝘱𝘰𝘵 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴.


𝗡𝗘𝗘𝗗 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘄𝗼𝗿𝗱.

When you know what customers truly need, you can be generous with:

➡ Better products
➡ Smarter solutions
➡ Anticipated support

𝘛𝘩𝘢𝘵'𝘴 𝘨𝘦𝘯𝘦𝘳𝘰𝘴𝘪𝘵𝘺 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦.

It's where you anticipate needs based on learning more about people.


𝗗𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗲𝗶𝘃𝗲 𝗺𝗲 𝗻𝗼𝘄?





===============
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If you think your job is to outshine your coworkers, you’ve already capped your career.”

𝘛𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘸𝘪𝘯 𝘢𝘵 𝘸𝘰𝘳𝘬 𝘱𝘭𝘢𝘺 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘨𝘢𝘮𝘦.

𝗬𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝘀𝘁𝗮𝗹𝗹𝘀 the moment you feel like you have to “take down” the person in the cubicle next to you.

Now you’re not focused on actually 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 better.

👎🏼You’re focused on trying to 𝘭𝘰𝘰𝘬 better.


𝗕𝗲𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝘃𝘀. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹

One of my favorite ideas (inspired by 𝚃̲𝚑̲𝚎̲ ̲𝙿̲𝚜̲𝚢̲𝚌̲𝚑̲𝚘̲𝚕̲𝚘̲𝚐̲𝚢̲ ̲𝚘̲𝚏̲ ̲𝙼̲𝚘̲𝚗̲𝚎̲𝚢̲ by Morgan Housel) is this:

There’s a huge gap between actually being something and doing things to look like it.

Want a Bentley, a massive house, and to spend money like your rich?

𝘛𝘩𝘰𝘴𝘦 𝘢𝘳𝘦𝘯’𝘵 𝘵𝘩𝘦 𝘩𝘢𝘣𝘪𝘵𝘴 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘨𝘦𝘵 𝘺𝘰𝘶 𝘵𝘩𝘦𝘳𝘦.

These will:

📈 Investing in the right places.

💾 Saving more than you spend.

💸 Being frugal instead of flashy.

🧠 Being intelligent with your money.


𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝘁𝗿𝘂𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸.

Trying to “look” more capable than your teammates leads to:

🤦🏼Undermining others.
🤦🏼Hoarding information.
🤦🏼Playing for credit instead of outcomes.


𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗹𝗲 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:

🙋🏼Sharing what you know.

🙋🏼Helping teammates succeed.

🙋🏼Playing for a team win, not just your highlight reel.

That’s generous culture. It’s what people remember and reward over time.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗮𝗯𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹?




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📩 Want to build a generous career and culture? Join my free “Feeling Generous” email course. Just comment 𝘍𝘦𝘦𝘭𝘪𝘯𝘨 𝘎𝘦𝘯𝘦𝘳𝘰𝘶𝘴.

If you think humility in leadership means backing away from responsibility, you’re getting humility backwards.

Most people miss this fact:

𝘙𝘦𝘢𝘭 𝘩𝘶𝘮𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘬𝘯𝘰𝘸𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘰 𝘸𝘦𝘭𝘭 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘴𝘵𝘦𝘱 𝘪𝘯 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵𝘭𝘺 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘦𝘭𝘱𝘴 𝘵𝘩𝘦𝘮.

𝗛𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗻𝗼𝘁:

➡ Passing everything off to other people.
➡ Thinking “I hired you for a reason, you do it”.
➡ Pretending you don’t know what you’re doing.
➡ Over-delegating just to avoid owning decisions.

𝘛𝘩𝘢𝘵’𝘴 𝘯𝘰𝘵 𝘩𝘶𝘮𝘪𝘭𝘪𝘵𝘺.

⛔That’s avoidance dressed up as trust.


𝗥𝗲𝗮𝗹 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗹𝗼𝗼𝗸𝘀 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

➡ You’re tuned in to the people you work with.
➡ You don’t need to micromanage every move.
➡ You don’t jump on their tasks or ideas all the time.
➡ You confidently share your perspective and support.

𝘈𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩 “𝘭𝘦𝘢𝘥𝘦𝘳” 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘵𝘭𝘦.


𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀𝗹𝘆.

➡ Share a story that helps the team.
➡ Add an insight or lesson from experience.
➡ Give a resource, a connection, or encouragement.

👉🏼Just make the team better.


𝗜𝘁'𝘀 𝗮 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗻𝗼𝘁 𝗮 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲.

If you want to build that mindset, my free “Feeling Generous” email course can help you:

➡ Be more joyful in your work.
➡ Be more joyful with your family.
➡ Live a healthier, more enjoyable, more fulfilling life.


𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗵𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗴𝗶𝗳𝘁𝘀 𝗼𝗿 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀𝗹𝘆?



===============

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If your team “values generosity” but fights over every leaderboard, you don’t have a culture, you have a PR campaign.

𝗬𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗻𝗼 𝗼𝗻𝗲’𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗽𝗼𝘀𝘁𝗲𝗿.

𝘞𝘦 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵 𝘨𝘦𝘯𝘦𝘳𝘰𝘴𝘪𝘵𝘺, 𝘵𝘦𝘢𝘮𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 “𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳 𝘸𝘪𝘯.”

🗣️But slogans only go so far.

🫰🏼Talk is cheap.  

🪙Action is an investment.


𝗜𝗳 𝘆𝗼𝘂 𝗽𝗮𝘂𝘀𝗲𝗱 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗮𝘀𝗸𝗲𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:

👉🏼“What are the actual systems we have?”

👉🏼"Do we talk about generosity and giving all the time?"

👉🏼"Or is there a real ratio of talking… to actually doing?"

👉🏼"Do we say we want to help each other while fighting over the leaderboard and the latest sales contest?"

👏🏼"Or do we talk about helping each other
while we’re actually doing it?"

𝘛𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘢 𝘴𝘭𝘰𝘨𝘢𝘯 𝘢𝘯𝘥 𝘢 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦.


𝗗𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵.

You want to compete 𝘧𝘰𝘳 each other.

👏🏼That’s what a generous culture looks like.


𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗼𝘂𝘀

If you want help closing the gap between what you say and what you actually do, my free “Feeling Generous” email course will walk you through it.

7 lessons on how generosity helps you:

♦️Be more joyful in your work.

♦️Be more joyful with your family.

♦️Live a healthier, more enjoyable, more fulfilling life.


𝗜𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘀𝗮𝗶𝗱...𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗲𝗹𝘁?





===============

♻️ Share this with someone responsible for culture on your team.
🔔 Follow Bob DePasquale, CFP®CAP® for more.
📩 Want to turn generosity from slogan to system? Join my free “Feeling Generous” email course (link below).

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Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

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The Battle

Codie A. Sanchez

Bob DePasquale, CFP®CAP® "The Generosity Guy" 😃

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