Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

Chloë Thomas

Emetko Media

Building success for our audiences of eCommerce and retail decision-makers.
Building success for our advertising and content partners.
Building success for Emetko Media and our team.

Relishing the opportunity to build this media company.

Chief Success Strategist

eCommerce Tech

We acquired eCommerce Tech in 2023, and are continuing the growth of the brilliant eCommerce Tech website.

Current focus = traffic growth, and leveraging the new advertising opportunities the new site structure enables. PLUS in 2025 we're opening the blog to guest bloggers.

Editor in Chief

Keep Optimising Marketing Podcast

The Keep Optimising Podcast is here to help brand and retail-side marketers keep on top of the latest tactics and strategies in eCommerce marketing.
We focus on a different marketing channel in each of our 5 episode mini-masterclasses.
And in each episode a different expert shares the latest advice on making it work for you.

Podcast Host

eCommerce MasterPlan Podcast

One of the OG eCommerce podcasts - publishing since 2015!
In the top 1% of all global podcasts (according to Listen Notes Feb 2025)

Current focus = audience growth, and perfecting our new "paid masterclass" episodes offering.

Digital Gearbox

Spent almost 10 years (should I have held out for the full 10?!) running Digital Gearbox.
Under my watch it went through 3 names and many different product/business model strategies.
I learnt a lot, and it was particularly enjoyable to see so many great marketers pass through our doors as a stepping stone to some great careers.
Now, excited to see where the team take it in the future.

Founder, and Managing Director

Ardington Ltd

Managed the whole eCommerce marketing activity and website for 6 mail order businesses.

Head of e-Commerce

Retail Variations

I managed the catalogue mailings, emailing, and instore loyalty card for the multichannel retailer Past Times. Over 100 stores, huge mailing list, and a very gift / Christmas focused business.

Direct Communications Manager

Barclays Bank

Learnt that big businesses are very inefficient, and created some really stunning mailing pieces. Plus email campaigns for online banking.

Marketing Manager

Building a multi-audience media company that:
⭐ Helps eCommerce brands and retailers plot their path to success
⭐ Helps SaaS and Agencies reach their target customers
💚 And trying to push more focus on sustainability in the eCommerce world

That leaves me deep in the content/learning areas of sales, eCommerce growth, sustainability, and content marketing. 
Make sure you follow me here, and sign up for my LinkedIn newsletter for more on all of that.

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At Emetko Media our current outlets include:

- eCommerce Tech
Home to a thriving blog, eCommerce tech directory, and events directory, and home to a webinar event series as well.

- eCommerce MasterPlan Podcast
One of the OG email podcasts - in its 10th year.

- Keep Optimising Podcast
An eCommerce marketing show with a spin.

We also have TWO very distinct newsletters with their own audiences and content focus.

Want to know more? DM me now.

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Speaker Bio: "Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, podcast host of both the award-winning eCommerce MasterPlan Podcast, AND the Keep Optimising marketing podcast."

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At the moment I'm focused on:

1. Audience growth 
2. Sales automation
3. Team efficiency

Feel free to contact me about the following, and I'll do my best to help:

- Advertising to our transatlantic audience of eCommerce brands
- Being a guest on your podcast / virtual summit.
- Being a speaker at your sales event, or chairing a panel at your sales event.
- Providing expert quotes
- Being a guest on one of the Emetko channels

A new exciting challenge - continuing the growth of the brilliant eCommerce Tech website.

Current focus = building great relationships with our key listings, and helping even more eCommerce founders, marketers, and CTOs find the right tech to solve their problems and explore their opportunities.

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Colby Flood

Chloë Thomas

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