Autonomy Agency

Scale your marketing agency to 7 figures in 30-hour workweeks

Founder

Agency Jet - Digital Marketing, SEO, Pay Per Click & Website Design veterans. 

Consultant

Agency Jet is one of the premier providers of all things digital marketing in the United States with a range of services to help companies improve their presence online locally, regionally or nationally. As the SEO Director I:
•Create and facilitate custom plans for each and every client in SEO, Web Development & Design, Social Media and more
•Continuously improve on internal process to provide superb service
•Offer transparency, education and results to each client no matter the scope of the project
•Put the client first, the employee second and the investor third in all business decisions
•Manage multiple projects at any time with flexibility
•Maintain structure with all team members in planning and strategy
•Regularly provide contact with clients via phone or in person meetings to achieve outlined goals
•Manage a team of some of the most talented SEO project managers on earth
•Lead our inbound marketing team and strategy testing

Partner + SEO Director

Colby Wegter Ventures

Owner

Exley Co.

Exley Co. is a boutique digital marketing agency in Milwaukee whose team boasts some of the strongest client retention numbers and results in the United States. As the owner of Exley Co. I:
•Build strategic partnerships with vendors and clients to deliver world-class digital marketing services
•Coordinate free and educational audits by Exley Co.’s talented staff for clients in the United States
•Ensure digital marketing campaigns provide all deliverables, communication expectations and results expected by our incredible clients
•Utilize and organize the talents of some of the most creative and talented professionals the digital marketing industry has to offer
•Offer fully transparent and results-oriented SEO, Digital Advertising and Web Design services
•Maintain some of the highest client retention rates in the United States

A Look Into

Writing the stories of the people behind the products we love is the core belief of A Look Into. Knowing their story takes it from simply a product into a worthwhile experience that needs to be shared. As Founder I:
•Craft relationships with business owners in the Twin Cities
•Develop featured items and posts on alookinto.com
•Expand visibility to local community initiatives and those who foster them
•Photograph, publish and edit all visible content on alookinto.com and corresponding social media

Nagios Enterprises, LLC

Nagios Enterprises is the industry standard in enterprise-grade IT infrastructure monitoring. Our products enable organizations to take their data and make successful business decisions. As a Marketing Specialist I:
•Worked with team members in strategic planning initiatives to increase visibility to the Nagios brand
•Contributed in internal process building to increase workplace efficiency and effectiveness
•Created high-quality digital content for web pages, blogs and video
•Managed the social media department exclusively and created content across all major social platforms

Marketing Specialist

InterActive Circle

InterActive Circle offers development, PPC services, and SEO services for businesses both locally and nationwide.  In the SEO Department I:
•Worked with team members and leaders to execute best practices for communicating and managing the scope of SEO Projects
•Contributed to ongoing improvement of internal processes
•Worked directly with all teams from sales to marketing to IT
•Developed, maintained and executed workable project plans
•Managed multiple projects across multiple clients with flexibility
•Proactively enhanced client relationships
•Coordinated internally and with the client to ensure effective exchange of project requirements, information and deliverables

SEO Project Manager

BrandYourself

BrandYourself provides opportunities for individuals to begin controlling their online presence using professional website design and personalized search engine optimization (SEO) tactics. As a HeadStart Specialist I:
•Educated clientele on SEO terminology and best practices for their personal online reputation
•Designed custom and professional websites to client's specifications
•Created social media properties to enhance client's online presence
•Offered outstanding customer service from introduction to final correspondance

HeadStart Specialist

BrandYourself provides online reputation management (ORM) for a number of clients by creating unique and relevant content on the web. As Concierge Search Representative I:
•Worked directly with the client to glean information and create truthful and unique content
•Built custom websites, web 2.0 profiles, and web applications
•Designed monthly strategies tailored to each client specifically
•Maintained activity across sites and web 2.0 profiles including blogging and social activity
•Worked with clients to achieve their goals

Concierge Search Representative

Bed-Stuy New Beginnings Charter School

Bedford Stuyvesant New Beginnings Charter School is an elementary and middle school proudly serving the students in our neighborhood, affectionately known worldwide as Bed Stuy. As an Instructional Associate I:
•Designed and conducted differentiated reading, writing, and social studies instruction
•Created Writer's Workshop for over 100 fifth and sixth grade students
•Collaborated with grade level learning coaches in grading, pacing, instruction, and field trip coordination
•Enacted "Whole Brain Teaching" to deliver instruction and manage behavior
•Contacted students' parents on a weekly basis for performance and behavior progress
•Designed visual aids, resources and materials used in the classroom to enhance learning

Instructional Associate

Hills Bank and Trust Company

Hills Bank and Trust Company has grown to become one of Iowa's largest independent banks. As a Bank Teller I:
•Handled between 80-100 transactions a day working directly with the customer
•Employed cash handling skills
•Offered services based on customer's needs
•Ensured drawer was properly balanced every closing time
•Ensured bank vault was properly balanced
•Offered superior customer service at all times

Bank Teller

Solopreneurs making over $10K/mo don't need to add. They need to eliminate. I help with that. • Bootstrapped $3M agency owner • Creating custom (and easy) systems is my love language. ☕

"This is how I die."

👆 Burnout #1 - April 2022

"Will I wake up tomorrow?"

👆 Burnout #2 - December 2022

Here's what the surface looked like:

→ Owner of a Global Top 1000 digital marketing agency
→ Managing over $1M in revenue
→ Inbound leads coming in
→ Hiring and managing

Here's what the inside looked like:

→ Growing workload I couldn't manage
→ Saying yes to "opportunities" that didn't align
→ Believing working more would yield more results

So, I changed everything. No one was coming to save me.

Here's what I did:

→ Eliminated 90% of meetings with one email (saved 75 hours/mo)
→ Stopped saying yes to poor-fits and raised prices
→ Doubled down on existing clients (upselling)
→ Increased client retention (predictability)

I got addicted to systems and removing myself. And got from 70 hours a week down to 8 hours a week...and we increased revenue by 150% in 12 months.

And I networked with 150+ marketing agency owners in 22 months.

→ 50%+ were actively burning out
→ 70%+ had big goals and dreams but were falling short
→ 90%+ were working over 40 hours a week and wanted less stress

I saw my past.

I asked them all, "Do you have someone who's been where you want to go helping you?"

Not one said yes.

So, despite having gotten my challenging agency into an amazing place, I left.

I was in a unique position to help people stuck in six-figures, working over 50 hours a week for their marketing agency, to help them scale revenue without scaling hours.

I created Autonomy Agency with the promise that you'll:

→ Increase revenue
→ Get to a 30-hour (or less) workweek
→ In 16 weeks with 1:1 help and unlimited async access to me with a money-back guarantee if I fail

It on January 1, 2025.

Here's what's happened so far:

→ Brady fired a poor-fit client and signed $16K in new business within a 2 week period
→ Bob added $51K from his existing clients in the first 30 days
→ Kevin added $50K/mo recurring to his agency in 16 weeks

So, if you're a six-figure marketing agency owner working over 50 hours a week

With a desire to get to 7 figures but have no idea how you're going to do that without working more

And want personalized 1:1 help from someone who's been there...

Drop me a DM

If I know I can help, we'll put a customized plan together for you, with a no-risk guarantee.

Not ready yet? Get as much free value from me that you can in these places:

→ https://www.youtube.com/@colby-wegter (I post twice a week)
→ https://colbywegter.com/ (Newsletter: Twice a week)
→ https://autonomyagency.com/ (Select spots available)

Colby Wegter

Your client just emailed they’re pausing.

Here are your next 3 moves [minute-by-minute]

I’ve received this message hundreds of times.

Tools of the trade when you’ve served over 1200 people and businesses.

It’s not sustainable to feel physically ill every time this happens.

So, here’s what you do when it does, so you don’t vomit on your keyboard:

MOVE ONE = Understand

Minute 1
→ Breathe (nose to mouth) 10 times

Minutes 2-5
→ Write a message to yourself going as deep as you can to the prompt: “Was 
this client aligned? Why or why not?”

MOVE TWO = Map

Minutes 6-15
→ Your run rate will change. Map it.
→ Discern: Do I need to adjust expenses? Team? Vendors? My time?

MOVE THREE = Tie the bow

Minutes 16-30
→ Acknowledgement email. You’ll send a full set of instructions within 24 hours.
→ If the pause is your fault, make moves to fix it.
→ If the pause isn’t your fault, acknowledge that’s business.
→ Look at your existing pipeline. Find one person. Send a ‘9-word email.’

Looks like this: “Hey [NAME], Still looking to [RESULT] this year? Looks like we have a spot opening up and I’d love to give you first dibs. Hit reply and we can grab coffee.”

LIKE DON DRAPER SAID:

“The day you start getting clients is the day you start losing them.”

It’s not a death sentence or a time for panic.

Acknowledge it. Tie it up. Create a positive in under an hour.

🍯

P.S. I’ve had dozens of clients who paused refer me to more clients. Want the story? I’m sending it to my email list this morning 👉 colbywegter[dot]com

Helping agency owners & coaches stuck between $20k-$50k/mo // 1200+ clients // $2.5M exit [autonomymodel.com]

Some of my best stuff is on YouTube.

And nobody sees it.

But it’s all good.

Because I subscribe to something the pros use:

The Rule of 100.

I’ve got 15 videos right now and I don’t complain about performance.

The day you take your training wheels off, you don’t go win the Tour de France.

I’m learning.
I’m improving.
I’m growing.

And I’ve got 85 videos to go before I’m even allowed to complain.

So, here’s why you’re reading this 👇

ONE

If you’ve done something fewer than 100 times and you’re frustrated, reframe.

Get to 100 as fast as possible.

TWO

I’ll never pretend to be larger than I am.

I’m a scrappy creator with a small YouTube channel and a lot of value to give.

I haven’t mastered “viral” but I have mastered:

→ Scaling an agency
→ Retaining clients for 5+ years
→ Building 7-figure offers
→ Designing customer journeys that delight
→ And finding flow and autonomy in daily life

I share it all, in detail, on the channel.

If you want to grow with me, follow along as I make (and learn from) every mistake in the book on my way to 100 videos.

https://lnkd.in/eNkVyYTA

- - -
And before the hustle bro thumbnail designers hit my DMs...

I’ve already got a legend helping me out: Matt Stokes

You’re still welcome to subscribe though. 😜

⨀ Lifestyle Scale for high-achieving founders. [autonomymodel.com]

POV: You have a tiny audience, algorithms hate you, and you still get clients.

Want the secret?

Let’s set the scene straightaway:

→ I’ve never gone viral
→ I have a combined audience of 10K
→ My average post gets 200 impressions or less

So, before the audience builders come knocking down my door, this post isn’t about that.

It’s to disprove that you need a massive audience to get clients.

High-paying clients. Dream clients. The “my life is easy” clients.

First, algos owe us nothing. So, complaining about it is a waste of time.

I haven’t become the algo’s best friend yet. Fine by me.

The secret?

Use social media to be social…as a human, not as a strategy.

I get clients from caring about the experience first.

Which means, I want to hear about them. What they’re working on. What they’re passionate about.

I ask questions. I don’t see them as opportunities or leads.

They’re people.

Then, as often happens, they’ll say something that I might be able to help with.

I ask permission to explain it.

They say yes, because sadly, I’m one of the few who treats them like a human versus a pipeline category.

Then I explain it in a way that’s specific to them.

Turns out, this gets clients pretty well.

Who do you want to follow?

Someone with 100,000 followers, 1000+ likes per post, and makes six-figures?

Or someone with 10,000 followers, 10+ likes per post, and makes six-figures?

Followers aren’t friends. And big audiences don’t mean big business.

Props to the audience creators.

But I’m here to get clients.

And if you keep it simple, the audience and the algorithm have no bearing on how successful you are.

Enjoy your weekend.

✌️

P.S. If you have a tiny audience and hate writing content into the void for a few likes and no clients…I’m running a 3 clients by Christmas offer and have a couple spots left.

It’s simple, I install client getting campaigns with you, so January becomes about momentum, not fixing.

Drop me an email if you want to learn more → colby@colbywegter.com

The biggest scale-move? Become someone who’s easy to root for.

Let’s keep it simple…

Would you rather walk into the room with the mentality of…

I’m the sh*t.

OR

I don’t deserve to be here.

Because whether you deserve to be there or not…SIDEBAR: there’s no such thing…

The person who walks in with confidence will perform.

The one who doesn’t won’t.

And all that negative thinking is doing is delaying progress.

The progress of hitting your potential.

So, here’s the hack:

Root 👏 For 👏 Yourself 👏 First 👏

The feeling will be addictive.

And then, you’ll make a lot more moves and fewer plans.

P.S. Use your power for good. No big ego amigo.

If scaling to $20K/mo was chaotic, I help make +$50K/mo calm. Coaching B2B Founders // 1200+ clients // $2.5M exit [autonomymodel.com]

Most founders aren’t stuck…they’re misaligned.

Here’s what the day-to-day of this person looks like:

→ Wake up, check emails, smash coffee
→ Check slack, answer an urgent email
→ Lower stress from 10 to 8 to start client work
→ Client work for 6 hours
→ Damn! I need to create content.
→ Uninspired creation, gets posted, no love (or business)
→ Do it again, day after day

…

We got the one life and we’re spending it like this.

How did we get here?

Quite simply, we put on everyone else’s mask before our own.

The people pleasers in us believe that we should take care of everyone before we take care of us.

And it’s harmful on all sides.

Giving from a cup that clearly isn’t full means what you give isn’t that helpful.

And because this is the default of 99% of founders, no one is getting what they want.

👇 The simple fix 👇

Reverse it.

Start with you. Get to them.

It’s what I teach all of my clients.

You fill your cup first.

Then, and only then, do you help others.

Because when you get this right, your cup overflows and you’ll have an abundance to give.

And, for the first time, it’ll actually help.

The person you were 2 years ago would commit a felony to be who you are right now.

We're all Chief Wanting Officers. And that's a good thing.

But let's make one thing clear.

Improving 1% everyday and getting 37X better a year from now doesn't actually look like a graph that only goes up and to the right.

It's peaks and valleys.

So, you're in a valley right now? Got it.

Let me be the first to say, "That sucks."

But can I help?

Because if you keep wishing you weren't in the valley, it's gonna last a long time.

Instead, welcome the valley, because they're always coming.

The way to make this fun, light, and worth it?

Focus on making the valley time as short as possible.

And the peak time as long as possible.

That's it.

That's the game.

Sending hugz 🤗

The crisis among high-achieving founders that no one’s talking about.

It’s the third coffee chat this week and it’s going the same way as the other two.

The founder…fidgeting, leaning forward, then back, then forward again.

Rubbing their head and touching their face.

Telling me about the stress. The fire.

And I say:

“I just want to say ‘I see you.’ You’re handling so much.”

And their shoulders relax. Their hands become calm.

Because they actually do feel seen.

I don’t want to sugarcoat it for you.

There is no secret.

No meditation, mindset, or breath work that’ll make this go away permanently.

It’ll always come back.

Because high-achievers don’t know how to slow down.

They have to be told.

And to believe it, they have to trust who’s telling it to them.

And to trust that person…they need to feel seen.

I am you. And you are me.

I see you.

You’re managing so much.

→ Breadwinner
→ Business leader
→ Potential chaser

It doesn’t go away. But it feels better when you’re not alone.

And I don’t care if I’m being repetitive.

This post isn’t for the algorithm.

It won’t get me clients.

F all that.

It’s only here to tell you…it’s not just you.

And that’s a good enough win to have today.

✊

I teach something that most mentors expect you to have.

COMMITMENT

Let’s take Margherita as an example.

Since I can’t teach talent, I find people to work with who already have it.

Marghi’s got it in spades.

And her work ethic is off the charts.

But like any founder, hell any human, commitment can feel seasonal.

It’s easy to feel committed when times are good.

When they’re rougher?

→ Shiny objects
→ A new business model
→ Escape, dopamine, hope

How do I teach it?

I use evidence and remind.

In Marghi’s case, she loves chatting with people and is a nerd about LinkedIn.

When someone challenged her commitment, all I did was remind her of the evidence she’d created.

She books coffee chats that turn into client in her sleep.

She provides value on default mode.

And now, she’s getting clients in the door on a $4K/mo offer.

Her January is looking really good.

And she made my job easy.

She provides the talent + value…I provide the reminders and the lessons.

And it’s gonna be dope when 90 days from now, her clients are raving about their results with her.

But she got all of this because when she was reminded of the evidence she created in her business…she re-committed and made it happen.

Maybe you’re one reminder away from unleashing your talent and value in a whole new way.

P.S. If you want the same sales script that Marghi’s using LMK

Plans. Goals. Targets.

What if your imagination is limiting you from what you're truly meant for?

Maybe your imagination is undershooting your true potential.

I wasn’t there for my son’s first 2 years.

Physically in the room. Mentally on another planet.

Stress + isolation destroy us.

I can’t regret what happened, because it was a crucial part of who I am now.

But I mourn the moments I missed.

It’s a black hole I have to own.

I let…

→ Performance outweigh presence
→ Being successful outweigh being affectionate
→ Founder anxiety call the shots instead of putting it in a drawer

I could have controlled it. I just felt alone.

And when you feel alone, you don’t make good choices.

But I know better now.

Crossing the street this week, holding his hand, I thought about this.

And I said:

“You know what? You’re getting so big now. And someday you won’t want to hold my hand to cross the street anymore. And I’m thrilled for you for that. But I’m going to enjoy it while I’ve got it today.”

His 5-year-old mind had no idea how deep those words run in me. What they mean.

I hope you can enjoy your kids.

I hope you don’t feel alone.

I hope you can escape the black hole.

It may feel like you can’t survive the next business fire.

But you can. I know you can.

And we both know, business will always provide a new challenge.

The challenges aren’t going anywhere.

So it’s OK to put them in the drawer now and then.

Because those moments we miss with our kids. We don’t get them back.

It’s not about feeling guilty for what we’ve lost.

It’s about deciding to do it differently from now on.

And I know you’ve got it in you.

-C

On April 2, 2025, I wrote a letter to money.

Want to know how money replied to my postcard in the sky?

It said: you don’t trust me.

🤕

And fair enough.

I grew up poor.

The soundtrack of my childhood was:

→ The government’s to blame
→ The economy’s to blame
→ Rich people are to blame

But on April 3, I made a decision.

Money would no longer sit on a pedestal.

It would become a partner…

Someone I could hold hands with to impact more lives.

A 35.5-year burden lifted with one choice.

In the seven months since that day, I’ve made more than in any other seven-month stretch of my life.

Even before the money showed up, I started saying things like:

→ Making money is easy
→ Getting clients is easy
→ My life is easy

And guess what?

They all came true.

When it all goes away, all that’s left are our choices and what we choose to believe.

Since the day I decided, everything’s felt lighter. Easier.

I’m not smarter than you.
Not more talented.
Not more advantaged.

I just chose differently and believed it.

Will you?
_ _ _

P.S. The image is from a private client lesson.

Comment “choice” and I’ll send you the video. It breaks down exactly how to rewire your relationship with money forever.

Hot damn I’m annoyed by this more than anything else.

The reason I was hesitant to become a coach or mentor…

There are a lot of people who care. But there are several who don’t.

And here’s the scene I keep hearing.

I call it the “SHOULD-splain.”

Mostly on calls and in DMs, we’ve got hustle bros making others feel like crap:

→ You SHOULD qualify people before even talking to them.
→ You SHOULD stop what you love and do it THIS way.
→ You SHOULD send 100 DMs a day.

Objectively, that advice will work.

They’re proof. It worked for them.

So I get it.

But here’s my problem with it.

They jump into this SHOULD-splain before they even know the person on the other side.

They think they’re helping. But they’re skipping the fundamentals.

Like asking…

→ Do you want a volume business or a relationship business?
→ Is it about the money or the purpose?
→ Is 20 calls a week hell or heaven?

SHOULD-splaining is advice without responsibility. And it’s harmful.

I only give advice after I truly know the problem and their goal.

If they’re a client, I’ll dive right in. If they’re not, even if I know how to help, I’ll ask: “Is it cool if I share my thoughts?”

Because here’s the truth.

The SHOULD-splainers I’m talking about only care about acquisition. Not retention.

We have fundamentally different values.

So yeah, it annoys me.

Because advice without understanding is a waste of both people’s time.

But I wish them luck.

Just stay away from my type of people haha.

Have you ever experienced a SHOULD-splainer?
Drop your story in the comments. Keep it civil please.

If I needed $10K and had to start from zero, here’s what I’d do (simple edition):

What’s money?

A thank you note for providing value.

You’ve already got value to give, right?

Sweet. That box is ✅.

But you’re starting from zero and need cash quick.

Here’s what I’d do (because I despise complexity):

→ Write a few quick posts that share value in under 30 minutes
→ Schedule them out, one per day
→ While they’re running, check my existing contacts
→ Choose a “Cash Campaign” (scroll to the end) and start sending
→ Don’t rush to the cash. Rush to connection.
→ When my content goes live, DM each person who engaged

My only goal: get a few conversations.

I do (because I ain't a pitch slappin' mofo)

I go Coffee Chat style and learn everything about them.

I just became the most interesting person in the world because I genuinely care what they have to say.

Law of reciprocity says they’ll ask what I do.

I tell them with 100% conviction in 90 seconds or less.

They say, “Tell me more.”

I do.

We both feel “hell yes” energy and move forward.

So, yeah...

That’s how I’d do it.

👇

If you want the Cash Campaign doc I give my clients, drop a ✅ in the comments and I’ll send it to you. Not gatekept.

I’m having a lot of ‘die with zero’ thoughts.

Sitting here, with my wife, trying a lavender cold brew (not bad but bougie as hell).

She’s up for a promotion. I’m here looking back on how successful of a year it’s been.

And I think…

I don’t need it.

As someone who was incredibly scarce for a long time, I’m now making more than ever.

And I have more to make.

Old me, what little money I did earn would get spent on escape:

→ The newest video game
→ Cheap thrills
→ Alcohol

Now, I don’t care about any of that.

But I’m spending plenty…

→ Upskilling
→ Mentorship
→ Hiring experts

The master plan…

→ Get paid to exist
→ Become debt free
→ Donate 60¢ of every dollar anonymously

And when FU money happens…

→ An Audi A7
→ Property in Scotland

No escape required.

Could care less about possessions.

Just want to nail this ‘living life’ thing the best I can.

But saving it all for the feeling of safety…it’s so far away from my mind.

Safety is retractive thinking for me.

Belief. Risk. Evidence. Improvement.

That’s my plan.

Happy Sunday.

P.S. If you’re on earth to treat money as a tool instead of worship its existence…

I’m kicking off a holiday offer in 24 hours to help you make a lot more and help a ton of people.

Big value. Low price. Sending it to my email list if you don’t want to miss it: colbywegter[dot]com

We’ve gone a bit batty inside Autonomy Club.

Building our own little Delulu Kingdoms.

[Check the image]

It reminds me of something somebody told me early in my entrepreneur journey:

“I care about scaling and growth. But I’m just happy to be surrounded by other crazy people eating glass just like me.”

👏 👏 👏

That statement changed my life.

Because before that, I believed I had to figure it all out on my own.

That if I asked for help, they’d somehow respect me less.

Nah, dog.

What were we even thinking?

Hindsight taught me the real cheat code:

Surround yourself with other delusional people willing to eat glass.

It’s a privilege to serve these delusional people every day.

My hope is you find your glass eating tribe soon.

- - -
P.S. I’m also shifting my thoughts on scaling a business as “eating glass.”

At worst, we’re eating foam inside AC. 😄

I don’t manage time. I curate it. Here’s how:

[my 3-year system]

Since 2023, I’ve run my calendar like a top 1% operator.

If you want to curate your time instead of react all the time…

It takes 3 minutes to implement.

STEAL AWAY

👉 The Calendar Curation System

Your current calendar is all one color, right?

How do you know where the leverage is when…

→ Lunch
→ Sales meetings
→ Internal meetings
→ Doctor’s appointments

all look the same?

You don’t.

You curate time after you know where the leverage is.

Here’s how you do that:

[1] Open an event in your calendar

[2] Click tags

[3] Add the following:

→ Blue = meetings
→ Red = tasks
→ Green = personal
→ Yellow = needle movers

[4] Go back the last two weeks and assign a new tag

[It’ll look like the image below 👇]

See what I mean?

You know where the leverage is.

Now you can start doing something about it.

100+ founders are using this every day.

If you want more time systems that give me 20+ hours of flow per week, comment “TIME” and I’ll send you my Quick Time Buys checklist.

Free. Not gatekept. Effective AF.

Doesn’t it suck to be a babysitter?

If you double check your team’s work…read this:

High-achieving founders are in my inbox a lot lately.

The transition from $20K/mo to $50K/mo plus means hiring more people.

It’s a very individual and personality-driven game.

This’ll help you if you’re about to hire or you’re a glorified babysitter with your current people.

The one line you need to actually get the best out of them…

Presume they could care less about your company.

The company’s goals aren’t their goals.

Elbow grease and “can do” attitude don’t come from a company mission statement.

They come from making it clear that the employee’s gets what they want.

The way I got the best out of my staff wasn’t shoving our ideology down their throats.

It was asking them what their personal goals were.

If you don’t know these, no wonder you’re double checking their work.

STEP 1: Know them

How? Ask.

Then, interweave them into your company’s plan.

So you can both win, and you’re not a babysitter to someone who doesn’t care.

People care about themselves, not the company.

Use that knowledge and everybody will hit their goals.

P.S. To solve this, I didn’t do anything fancy. Just a simple Canva template I called ‘The Employee Roadmap’ that kept me from being a babysitter.

👉 Comment ‘ER’ if you want it.

...
[This dude's goals? To wrestle ninja-style every night.]

They said it was delusional. Then it worked.

Flashback to January.

Three people in the same week said this:

“Be careful with coffee chats. They’re not scalable.”

Thanks for the advice, I said.

And then I politely ignored them.

You see, I do coffee chats for my business’s most important KPI:

FUN.

Scalable? Hmm.

Do I care if I’m having fun?

In fact, I had so much fun that I turned it into a funnel. 😜

And that funnel turned into six figures in seven months.

Wait. It’s easy? And fun? And it makes money?

Why do I care if it’s scalable again?

But lean in, fellow traveler, because here’s the cool part.

Now my clients are making money with it too. [IMAGE]

If you need a fancy automation or want to act like a 9-figure CEO while struggling to get anyone on the phone right now, feel free to ignore this.

But if you’d rather have fun, love coffee, and make good money, this one’s free.

Drop me a 😜 in the comments and I’ll send you the link to build your own Coffee Chat Funnel in a few minutes.

- - -
P.S. It’s not gatekept or anything. I’m just sending it to the real espresso heads.

You’ll be out of the day-to-day by Christmas if you do this.

And it’s the opposite of how you’ve been told to do it.

THE DREAM:

Only work “on” the business instead of “in” it.

Yet, how you’re supposed to do it is more complex than quantum mechanics.

Let’s keep it simple, and actually get you out of the day-to-day by next Christmas.

WHAT THEY TELL YOU: Hire
WHAT I’M SAYING: Reduce

→ Start with your offer. I guarantee there are unneeded deliverables.
→ Funnels. One high-performer outweighs five average ones. Go all in.
→ People. Several of my clients have cut their teams in half AND made more cash.

WHAT THEY TELL YOU: Create SOPs
WHAT I’M SAYING: Loom to staff

→ When you do a task, record it with Loom.
→ Send the recording to an employee.
→ They create the SOP, not you.

WHAT THEY TELL YOU: Delegate
WHAT I’M SAYING: Timers

→ Delegating isn’t a magic pill. It’s a skill. And it’s not the real problem.
→ The real problem? You take all day to do client work.
→ Humans conform to the constraints we give ourselves.
→ That all day work will take 2 hours if you set a timer. Trust me.

HOW I WENT FROM 70 HOURS/WK TO 8 HOURS/WK

These steps plus:

[1] Employee roadmaps
[2] Zone of Genius mapping

👆 These are the bonuses I’m offering anyone who grabs “3 clients by Christmas.”

If you want 3 clients by this Christmas and out of the day-to-day by next Christmas…

The offer closes in 24 hours.

Email me if you want to learn more 👉 colby@colbywegter.com

10x’ing doesn’t start with a funnel

Or an automation. Or AI.

It starts with one word:

OBSESSION

It’s an elusive thing but when you’ve got it, you move.

You 10X easily because there is no other way.

Chances are you haven’t found it yet.

Here’s what you do [one choice]:

When you don’t have it, you’re self-talk looks like this:

→ I’m behind.
→ Shouldn’t I have it figured out?
→ Why is this harder than I thought?

All that is is lamenting your current situation.

Instead, tell yourself…

“I’m right where I’m supposed to be.”

This one sentence is the mindset shift.

You’ll no longer worry about your current spot, because you’re supposed to be there.

Therefore, you don’t think about it at all.

All you’ll think about after this choice?

“Where am I headed?”

That’s positive. That’s a momentum creator.

It’s how I went from feeling behind all the time to on the path of getting everything I want in under a year.

I could think…If only I would have made this choice sooner.

But that throws us right back into the negative camp.

Nah, dog.

I’m right where I’m supposed to be and so are you.

Where are you headed?

P.S. Shoutout to AC clients who keep moving forward. Sealing $40K+ in cash this last week. [IMAGE]

Direct Response Email Marketer | I help busy coaches save time and make more sales with story-based emails

As a personal brand coach...

You’re probably struggling with a couple of things regarding your email marketing

1. You don’t have time to send emails

2. You spend hours creating emails from scratch

3. Your emails aren’t driving conversions 

4. Your subscribers aren't engaging with your emails

5. You want more personality and storytelling in your emails

You’re not alone. 

I work with personal brand coaches like you and I get it.

You prefer social media.
So email marketing feels like a burden.

Your conversions aren’t going according to plan

Well, that’s where I come in.

I specialise in writing personality-driven & story-based emails that help you turn your subscribers into paying clients.

When we work together...

My first goal is to save you time 

So you can focus on serving your clients and running your business without having to worry about emails.

Then I will:

➣ Engage your audience with emails that get opened, read and clicked.

➣ Build trust with your audience 

➣ Increase your conversions with emails crafted to drive sales and increase email revenue.

Because what’s the point of building trust if you can’t leverage it, right?

So if you want someone who writes engaging emails that stay true to your brand voice and drive email revenue...

Then book a call in my featured section or send me a DM. 

Let’s chat about our partnership.

Obediah Etito

I've written 50+ emails in the personal brand niche.

And I’ve noticed many coaches with great LinkedIn content often have the worst email conversions.

Because writing on LinkedIn and writing emails are not the same sport.

One builds attention. 
The other drives revenue.

But most coaches treat them like they're interchangeable.

Think of it this way:

Writing on LinkedIn is like performing on stage.

→ It’s loud 
→ It’s public
→ It’s designed to attract strangers

Email on the other hand is the private room where decisions are made. It's where wallets open. 

Different rooms. 
Different rules. 
Different skills.

I’ve noticed what separates the coaches who are just visible from the ones who are profitable.

The visible ones write emails like they write LinkedIn posts.

That's why their posts get 200+ likes but their emails get 2 sales.

They get DMs on LinkedIn but crickets in the inbox.

Their brand is visible but their email sales are invisible.

The profitable ones understand emails require:

→ Offer timing 
→ Behavioral sequencing 
→ Persuasion architecture 
→ Story-to-conversion mapping 

That's why the smartest ones bring in someone like me – someone who lives and breathes this stuff.

Because they value their time, energy and revenue too much to gamble with them.

So if you're crushing it on LinkedIn but your email revenue doesn't match your visibility…

You're probably not doing anything wrong.

You're just using the same rules for two different sports.

🎯 Tomorrow I'm revealing the biggest mistake I see with LinkedIn storytelling and email storytelling.

Hit follow so you don't miss it.

I loathe the word “newsletter” | Email strategist turning subscribers into high-ticket clients for 6-figure coaches

No alternative text description for this image

I've written 100+ story-based emails and 100+ LinkedIn posts. The storytelling is worlds apart.

You might think storytelling is the same across different platforms

But it isn’t.

Here’s an example

Do you think HBO’s “Game of Thrones” and George R. R. Martin’s “A Song of Ice and Fire” are similar?

Of course they are.

But the storytelling isn’t.

The books give you:

→ The luxury of depth and nuance 
→ Thousands of pages to develop many characters 

The show had to:

→ Focus on spectacle 
→ Get to the point faster 
→ Replace internal thought with visual performance

Different mediums. Different approaches.

It's the same with storytelling on LinkedIn and email

On LinkedIn:

Your story needs to get from A to Z as fast as possible

Because apparently “attention spans are short” (and the algorithm demands engagement).

That’s why stories on LinkedIn feel the same even when the details are completely different.

But with emails…

You're in someone's inbox.
They've invited you to be there.

So you can:

→ Explore narratives
→ Get more specific and provide context 
→ Let your stories breathe and develop naturally

Don't get me wrong…

The principles of good storytelling apply to both but the execution has to change. 

LinkedIn coaches who use the same storytelling framework are shooting themselves in the foot

It doesn't work.

Know the medium. Respect the differences.

I’ve realised most coaches solve the wrong problem.

That's why they aren't making at least $15k from their list.

I spoke with a personal brand coach who launched a $2k program to her list and got 2 sales.

When I ask coaches in this situation what their audience says they need, it's always: 

“Better storytelling frameworks”
“Better content strategy”
“Better content ideas”

So that's what their emails talk about. 

But when you look at their DMs or discovery calls…

Their audience is actually saying things like:

"I feel like a fraud talking about myself."
"What if people think I'm being arrogant?"
"I'm terrified people will say I'm not qualified."

Their emails are selling tricks and tactics.

Their audience needs permission to be visible without shame.

I’ll let you in on a secret:

People’s minds aren't made to comprehend big problems

That’s why it's almost a relief to confront a comfortable and familiar problem.

Content tactics are the comfortable problems.

They’re easy to talk about. 
And “socially acceptable” to struggle with.

But imposter syndrome and fear of judgment are the real problems

The one they'll actually pay to solve.

So if you want to make more sales from emails…

Then your emails should stop speaking to what they SAY.

And start selling to the identity they want to achieve.

The more valuable you are, the less money you make 

Here’s why

You just sent an email to your list last week

25-50% of them opened it 

3-5 people replied: "This is so helpful, thank you"

But 0 people bought.

That must’ve stung a bit, right?

So you double down on giving more value. 
You keep trying to prove your worth.

I’m (not) sorry to burst your bubble.

You’re writing emails that teach, not emails that sell.

And that's the difference between an email list that "engages" and an email list that converts.

You’re treating your email like a content distribution channel. 

→ You send tips. 
→ You share frameworks. 
→ You teach your best stuff.

So your audience reads it and nods along

But then... nothing happens.

I mean, why would someone buy your offer when you’ve told them how to solve the problem themselves?

People buy when you help them envision a different future for themselves. 

When the gap between where they are and where they want to go becomes crystal clear. 

Think about the last time you bought something.

A course 
A program
A mastermind 

Was it because someone taught you a framework in an email? 

Or was it because someone helped you see what was possible, made you feel the cost of waiting and gave you a reason to believe it could work for you?

Coaches who aren’t making sales aren't bad at email. 

They're just stuck in “teacher mode.”

Stop teaching people how to fish. 
Start making them hungry for the catch.

Create hunger for the transformation.

PS: When you look at your inbox right now…

Are most emails teaching or persuading?

Last week, I realised humans behave like chickens

We either pretend like we don't or we’re just oblivious to it.

That was the intro of a 449-word Black Friday email I wrote for an offer created by 5 amazing business owners

Biliana Stoyanova  
Hristo Butchvarov  
Celeste Yamile 🤖 
Phil Shorland
Darren Gibb

𝗡𝗼𝘄, 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗹𝗼𝗴𝗶𝗰 𝗯𝗲𝗵𝗶𝗻𝗱 𝗺𝘆 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴:

I knew everyone's inbox would be drowning in Black Friday noise.

So if I lead with “[X]% OFF" or "HERE’S A BLACK FRIDAY DEAL"

They're ignoring and probably deleting it without thinking twice.

So I needed to interrupt the pattern

Something that’s weird, visual and unexpected. 
Something that makes them stop and think:

"Wait, what is this person talking about?"

That’s why I opened with a bold statement and a story (about chickens😉)

This hooks the reader. 

And once they’re hooked…

I connect it to a problem and present the offer as a solution.

𝗧𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲 𝗜 𝗵𝗼𝗽𝗲𝗱 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲:

The goal was getting people to buy 

But not by pushing discounts or using hard urgency

But by offering one offer and explaining how it benefits the person reading.

That’s one way to present an offer without ramming it into people’s throats.

Want to see the email for yourself?

Comment “🐓” and I’ll send it to you

You made about $100K+ last year but cried in your car

Because you don't know how much longer you can keep this pace.

You built a 6-figure business.
You generate leads consistently.
People respect what you've achieved.

But if you're being honest? 

You're exhausted.

And it's not the kind of exhaustion a weekend fixes. 

It's the kind where you look at your calendar and feel a knot in your stomach. 

Where you wonder how much longer you can keep this pace without something breaking.

You built a business that's successful on paper. 

But somewhere along the way…

It started running you instead of supporting you.

And when someone suggests you give your email marketing more attention, your first thought is: 

“I don't have time for it right now. I'm already at capacity.”

I hear you. I really do.

But what if the reason you feel maxed out is because you're pouring everything into a system that was never designed to give you your life back?

LinkedIn got you here. 

It helped you attract clients.

But it requires you to keep feeding it.

Miss a few days? 

Your engagement drops and your reach tanks. 

So you keep going. 

Even when you're tired. 
Even when you'd rather be present with your family. 
Even when you want one week where you're not "on."

You've built something beautiful.

But it's costing you your peace.

Email is different.

Not because it's a better marketing channel (though it is). 

But because it gives you back control over time and energy.

You're not hoping the algorithm picks you.

You're talking directly to people who already want to hear from you.

And it works whether you post on LinkedIn or not.

Now, you can:

→ Take a week off without your business going silent. 

→ Nurture your audience and deepen relationships.

This isn't about doing more. 

It's about finally having a system that supports the life you want to live.

————————————————————————————

PS: This is exactly what I help 6-figure coaches avoid:

Choosing between showing up for their business and showing up for their loved ones. 

I’ll handle the email strategy and turn your email list into a business asset that gives you control of your time and revenue.

Your emails go out, nurture your subscribers and make sales.

While you focus on serving your clients and creating memories with the people you love.

If this sounds like a relief you want…

Send me a DM, let's see if we're a fit.

taplio

The Battle

Colby Wegter

Obediah Etito

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Performance ScoreColby Wegter's LinkedIn Performance

Performance ScoreObediah Etito's LinkedIn Performance

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taplio

The Battle

Colby Wegter

Obediah Etito

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colby Wegter's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreColby Wegter's LinkedIn Performance