Autonomy Agency

Scale your marketing agency to 7 figures in 30-hour workweeks

Founder

Agency Jet - Digital Marketing, SEO, Pay Per Click & Website Design veterans. 

Consultant

Agency Jet is one of the premier providers of all things digital marketing in the United States with a range of services to help companies improve their presence online locally, regionally or nationally. As the SEO Director I:
•Create and facilitate custom plans for each and every client in SEO, Web Development & Design, Social Media and more
•Continuously improve on internal process to provide superb service
•Offer transparency, education and results to each client no matter the scope of the project
•Put the client first, the employee second and the investor third in all business decisions
•Manage multiple projects at any time with flexibility
•Maintain structure with all team members in planning and strategy
•Regularly provide contact with clients via phone or in person meetings to achieve outlined goals
•Manage a team of some of the most talented SEO project managers on earth
•Lead our inbound marketing team and strategy testing

Partner + SEO Director

Colby Wegter Ventures

Owner

Exley Co.

Exley Co. is a boutique digital marketing agency in Milwaukee whose team boasts some of the strongest client retention numbers and results in the United States. As the owner of Exley Co. I:
•Build strategic partnerships with vendors and clients to deliver world-class digital marketing services
•Coordinate free and educational audits by Exley Co.’s talented staff for clients in the United States
•Ensure digital marketing campaigns provide all deliverables, communication expectations and results expected by our incredible clients
•Utilize and organize the talents of some of the most creative and talented professionals the digital marketing industry has to offer
•Offer fully transparent and results-oriented SEO, Digital Advertising and Web Design services
•Maintain some of the highest client retention rates in the United States

A Look Into

Writing the stories of the people behind the products we love is the core belief of A Look Into. Knowing their story takes it from simply a product into a worthwhile experience that needs to be shared. As Founder I:
•Craft relationships with business owners in the Twin Cities
•Develop featured items and posts on alookinto.com
•Expand visibility to local community initiatives and those who foster them
•Photograph, publish and edit all visible content on alookinto.com and corresponding social media

Nagios Enterprises, LLC

Nagios Enterprises is the industry standard in enterprise-grade IT infrastructure monitoring. Our products enable organizations to take their data and make successful business decisions. As a Marketing Specialist I:
•Worked with team members in strategic planning initiatives to increase visibility to the Nagios brand
•Contributed in internal process building to increase workplace efficiency and effectiveness
•Created high-quality digital content for web pages, blogs and video
•Managed the social media department exclusively and created content across all major social platforms

Marketing Specialist

InterActive Circle

InterActive Circle offers development, PPC services, and SEO services for businesses both locally and nationwide.  In the SEO Department I:
•Worked with team members and leaders to execute best practices for communicating and managing the scope of SEO Projects
•Contributed to ongoing improvement of internal processes
•Worked directly with all teams from sales to marketing to IT
•Developed, maintained and executed workable project plans
•Managed multiple projects across multiple clients with flexibility
•Proactively enhanced client relationships
•Coordinated internally and with the client to ensure effective exchange of project requirements, information and deliverables

SEO Project Manager

BrandYourself

BrandYourself provides opportunities for individuals to begin controlling their online presence using professional website design and personalized search engine optimization (SEO) tactics. As a HeadStart Specialist I:
•Educated clientele on SEO terminology and best practices for their personal online reputation
•Designed custom and professional websites to client's specifications
•Created social media properties to enhance client's online presence
•Offered outstanding customer service from introduction to final correspondance

HeadStart Specialist

BrandYourself provides online reputation management (ORM) for a number of clients by creating unique and relevant content on the web. As Concierge Search Representative I:
•Worked directly with the client to glean information and create truthful and unique content
•Built custom websites, web 2.0 profiles, and web applications
•Designed monthly strategies tailored to each client specifically
•Maintained activity across sites and web 2.0 profiles including blogging and social activity
•Worked with clients to achieve their goals

Concierge Search Representative

Bed-Stuy New Beginnings Charter School

Bedford Stuyvesant New Beginnings Charter School is an elementary and middle school proudly serving the students in our neighborhood, affectionately known worldwide as Bed Stuy. As an Instructional Associate I:
•Designed and conducted differentiated reading, writing, and social studies instruction
•Created Writer's Workshop for over 100 fifth and sixth grade students
•Collaborated with grade level learning coaches in grading, pacing, instruction, and field trip coordination
•Enacted "Whole Brain Teaching" to deliver instruction and manage behavior
•Contacted students' parents on a weekly basis for performance and behavior progress
•Designed visual aids, resources and materials used in the classroom to enhance learning

Instructional Associate

Hills Bank and Trust Company

Hills Bank and Trust Company has grown to become one of Iowa's largest independent banks. As a Bank Teller I:
•Handled between 80-100 transactions a day working directly with the customer
•Employed cash handling skills
•Offered services based on customer's needs
•Ensured drawer was properly balanced every closing time
•Ensured bank vault was properly balanced
•Offered superior customer service at all times

Bank Teller

Solopreneurs making over $10K/mo don't need to add. They need to eliminate. I help with that. • Bootstrapped $3M agency owner • Creating custom (and easy) systems is my love language. ☕

"This is how I die."

👆 Burnout #1 - April 2022

"Will I wake up tomorrow?"

👆 Burnout #2 - December 2022

Here's what the surface looked like:

→ Owner of a Global Top 1000 digital marketing agency
→ Managing over $1M in revenue
→ Inbound leads coming in
→ Hiring and managing

Here's what the inside looked like:

→ Growing workload I couldn't manage
→ Saying yes to "opportunities" that didn't align
→ Believing working more would yield more results

So, I changed everything. No one was coming to save me.

Here's what I did:

→ Eliminated 90% of meetings with one email (saved 75 hours/mo)
→ Stopped saying yes to poor-fits and raised prices
→ Doubled down on existing clients (upselling)
→ Increased client retention (predictability)

I got addicted to systems and removing myself. And got from 70 hours a week down to 8 hours a week...and we increased revenue by 150% in 12 months.

And I networked with 150+ marketing agency owners in 22 months.

→ 50%+ were actively burning out
→ 70%+ had big goals and dreams but were falling short
→ 90%+ were working over 40 hours a week and wanted less stress

I saw my past.

I asked them all, "Do you have someone who's been where you want to go helping you?"

Not one said yes.

So, despite having gotten my challenging agency into an amazing place, I left.

I was in a unique position to help people stuck in six-figures, working over 50 hours a week for their marketing agency, to help them scale revenue without scaling hours.

I created Autonomy Agency with the promise that you'll:

→ Increase revenue
→ Get to a 30-hour (or less) workweek
→ In 16 weeks with 1:1 help and unlimited async access to me with a money-back guarantee if I fail

It on January 1, 2025.

Here's what's happened so far:

→ Brady fired a poor-fit client and signed $16K in new business within a 2 week period
→ Bob added $51K from his existing clients in the first 30 days
→ Kevin added $50K/mo recurring to his agency in 16 weeks

So, if you're a six-figure marketing agency owner working over 50 hours a week

With a desire to get to 7 figures but have no idea how you're going to do that without working more

And want personalized 1:1 help from someone who's been there...

Drop me a DM

If I know I can help, we'll put a customized plan together for you, with a no-risk guarantee.

Not ready yet? Get as much free value from me that you can in these places:

→ https://www.youtube.com/@colby-wegter (I post twice a week)
→ https://colbywegter.com/ (Newsletter: Twice a week)
→ https://autonomyagency.com/ (Select spots available)

Colby Wegter

Your client just emailed they’re pausing.

Here are your next 3 moves [minute-by-minute]

I’ve received this message hundreds of times.

Tools of the trade when you’ve served over 1200 people and businesses.

It’s not sustainable to feel physically ill every time this happens.

So, here’s what you do when it does, so you don’t vomit on your keyboard:

MOVE ONE = Understand

Minute 1
→ Breathe (nose to mouth) 10 times

Minutes 2-5
→ Write a message to yourself going as deep as you can to the prompt: “Was 
this client aligned? Why or why not?”

MOVE TWO = Map

Minutes 6-15
→ Your run rate will change. Map it.
→ Discern: Do I need to adjust expenses? Team? Vendors? My time?

MOVE THREE = Tie the bow

Minutes 16-30
→ Acknowledgement email. You’ll send a full set of instructions within 24 hours.
→ If the pause is your fault, make moves to fix it.
→ If the pause isn’t your fault, acknowledge that’s business.
→ Look at your existing pipeline. Find one person. Send a ‘9-word email.’

Looks like this: “Hey [NAME], Still looking to [RESULT] this year? Looks like we have a spot opening up and I’d love to give you first dibs. Hit reply and we can grab coffee.”

LIKE DON DRAPER SAID:

“The day you start getting clients is the day you start losing them.”

It’s not a death sentence or a time for panic.

Acknowledge it. Tie it up. Create a positive in under an hour.

🍯

P.S. I’ve had dozens of clients who paused refer me to more clients. Want the story? I’m sending it to my email list this morning 👉 colbywegter[dot]com

Helping agency owners & coaches stuck between $20k-$50k/mo // 1200+ clients // $2.5M exit [autonomymodel.com]

Some of my best stuff is on YouTube.

And nobody sees it.

But it’s all good.

Because I subscribe to something the pros use:

The Rule of 100.

I’ve got 15 videos right now and I don’t complain about performance.

The day you take your training wheels off, you don’t go win the Tour de France.

I’m learning.
I’m improving.
I’m growing.

And I’ve got 85 videos to go before I’m even allowed to complain.

So, here’s why you’re reading this 👇

ONE

If you’ve done something fewer than 100 times and you’re frustrated, reframe.

Get to 100 as fast as possible.

TWO

I’ll never pretend to be larger than I am.

I’m a scrappy creator with a small YouTube channel and a lot of value to give.

I haven’t mastered “viral” but I have mastered:

→ Scaling an agency
→ Retaining clients for 5+ years
→ Building 7-figure offers
→ Designing customer journeys that delight
→ And finding flow and autonomy in daily life

I share it all, in detail, on the channel.

If you want to grow with me, follow along as I make (and learn from) every mistake in the book on my way to 100 videos.

https://lnkd.in/eNkVyYTA

- - -
And before the hustle bro thumbnail designers hit my DMs...

I’ve already got a legend helping me out: Matt Stokes

You’re still welcome to subscribe though. 😜

⨀ Lifestyle Scale for high-achieving founders. [autonomymodel.com]

POV: You have a tiny audience, algorithms hate you, and you still get clients.

Want the secret?

Let’s set the scene straightaway:

→ I’ve never gone viral
→ I have a combined audience of 10K
→ My average post gets 200 impressions or less

So, before the audience builders come knocking down my door, this post isn’t about that.

It’s to disprove that you need a massive audience to get clients.

High-paying clients. Dream clients. The “my life is easy” clients.

First, algos owe us nothing. So, complaining about it is a waste of time.

I haven’t become the algo’s best friend yet. Fine by me.

The secret?

Use social media to be social…as a human, not as a strategy.

I get clients from caring about the experience first.

Which means, I want to hear about them. What they’re working on. What they’re passionate about.

I ask questions. I don’t see them as opportunities or leads.

They’re people.

Then, as often happens, they’ll say something that I might be able to help with.

I ask permission to explain it.

They say yes, because sadly, I’m one of the few who treats them like a human versus a pipeline category.

Then I explain it in a way that’s specific to them.

Turns out, this gets clients pretty well.

Who do you want to follow?

Someone with 100,000 followers, 1000+ likes per post, and makes six-figures?

Or someone with 10,000 followers, 10+ likes per post, and makes six-figures?

Followers aren’t friends. And big audiences don’t mean big business.

Props to the audience creators.

But I’m here to get clients.

And if you keep it simple, the audience and the algorithm have no bearing on how successful you are.

Enjoy your weekend.

✌️

P.S. If you have a tiny audience and hate writing content into the void for a few likes and no clients…I’m running a 3 clients by Christmas offer and have a couple spots left.

It’s simple, I install client getting campaigns with you, so January becomes about momentum, not fixing.

Drop me an email if you want to learn more → colby@colbywegter.com

The biggest scale-move? Become someone who’s easy to root for.

Let’s keep it simple…

Would you rather walk into the room with the mentality of…

I’m the sh*t.

OR

I don’t deserve to be here.

Because whether you deserve to be there or not…SIDEBAR: there’s no such thing…

The person who walks in with confidence will perform.

The one who doesn’t won’t.

And all that negative thinking is doing is delaying progress.

The progress of hitting your potential.

So, here’s the hack:

Root 👏 For 👏 Yourself 👏 First 👏

The feeling will be addictive.

And then, you’ll make a lot more moves and fewer plans.

P.S. Use your power for good. No big ego amigo.

If scaling to $20K/mo was chaotic, I help make +$50K/mo calm. Coaching B2B Founders // 1200+ clients // $2.5M exit [autonomymodel.com]

Most founders aren’t stuck…they’re misaligned.

Here’s what the day-to-day of this person looks like:

→ Wake up, check emails, smash coffee
→ Check slack, answer an urgent email
→ Lower stress from 10 to 8 to start client work
→ Client work for 6 hours
→ Damn! I need to create content.
→ Uninspired creation, gets posted, no love (or business)
→ Do it again, day after day

…

We got the one life and we’re spending it like this.

How did we get here?

Quite simply, we put on everyone else’s mask before our own.

The people pleasers in us believe that we should take care of everyone before we take care of us.

And it’s harmful on all sides.

Giving from a cup that clearly isn’t full means what you give isn’t that helpful.

And because this is the default of 99% of founders, no one is getting what they want.

👇 The simple fix 👇

Reverse it.

Start with you. Get to them.

It’s what I teach all of my clients.

You fill your cup first.

Then, and only then, do you help others.

Because when you get this right, your cup overflows and you’ll have an abundance to give.

And, for the first time, it’ll actually help.

The person you were 2 years ago would commit a felony to be who you are right now.

We're all Chief Wanting Officers. And that's a good thing.

But let's make one thing clear.

Improving 1% everyday and getting 37X better a year from now doesn't actually look like a graph that only goes up and to the right.

It's peaks and valleys.

So, you're in a valley right now? Got it.

Let me be the first to say, "That sucks."

But can I help?

Because if you keep wishing you weren't in the valley, it's gonna last a long time.

Instead, welcome the valley, because they're always coming.

The way to make this fun, light, and worth it?

Focus on making the valley time as short as possible.

And the peak time as long as possible.

That's it.

That's the game.

Sending hugz 🤗

The crisis among high-achieving founders that no one’s talking about.

It’s the third coffee chat this week and it’s going the same way as the other two.

The founder…fidgeting, leaning forward, then back, then forward again.

Rubbing their head and touching their face.

Telling me about the stress. The fire.

And I say:

“I just want to say ‘I see you.’ You’re handling so much.”

And their shoulders relax. Their hands become calm.

Because they actually do feel seen.

I don’t want to sugarcoat it for you.

There is no secret.

No meditation, mindset, or breath work that’ll make this go away permanently.

It’ll always come back.

Because high-achievers don’t know how to slow down.

They have to be told.

And to believe it, they have to trust who’s telling it to them.

And to trust that person…they need to feel seen.

I am you. And you are me.

I see you.

You’re managing so much.

→ Breadwinner
→ Business leader
→ Potential chaser

It doesn’t go away. But it feels better when you’re not alone.

And I don’t care if I’m being repetitive.

This post isn’t for the algorithm.

It won’t get me clients.

F all that.

It’s only here to tell you…it’s not just you.

And that’s a good enough win to have today.

✊

I teach something that most mentors expect you to have.

COMMITMENT

Let’s take Margherita as an example.

Since I can’t teach talent, I find people to work with who already have it.

Marghi’s got it in spades.

And her work ethic is off the charts.

But like any founder, hell any human, commitment can feel seasonal.

It’s easy to feel committed when times are good.

When they’re rougher?

→ Shiny objects
→ A new business model
→ Escape, dopamine, hope

How do I teach it?

I use evidence and remind.

In Marghi’s case, she loves chatting with people and is a nerd about LinkedIn.

When someone challenged her commitment, all I did was remind her of the evidence she’d created.

She books coffee chats that turn into client in her sleep.

She provides value on default mode.

And now, she’s getting clients in the door on a $4K/mo offer.

Her January is looking really good.

And she made my job easy.

She provides the talent + value…I provide the reminders and the lessons.

And it’s gonna be dope when 90 days from now, her clients are raving about their results with her.

But she got all of this because when she was reminded of the evidence she created in her business…she re-committed and made it happen.

Maybe you’re one reminder away from unleashing your talent and value in a whole new way.

P.S. If you want the same sales script that Marghi’s using LMK

Plans. Goals. Targets.

What if your imagination is limiting you from what you're truly meant for?

Maybe your imagination is undershooting your true potential.

I wasn’t there for my son’s first 2 years.

Physically in the room. Mentally on another planet.

Stress + isolation destroy us.

I can’t regret what happened, because it was a crucial part of who I am now.

But I mourn the moments I missed.

It’s a black hole I have to own.

I let…

→ Performance outweigh presence
→ Being successful outweigh being affectionate
→ Founder anxiety call the shots instead of putting it in a drawer

I could have controlled it. I just felt alone.

And when you feel alone, you don’t make good choices.

But I know better now.

Crossing the street this week, holding his hand, I thought about this.

And I said:

“You know what? You’re getting so big now. And someday you won’t want to hold my hand to cross the street anymore. And I’m thrilled for you for that. But I’m going to enjoy it while I’ve got it today.”

His 5-year-old mind had no idea how deep those words run in me. What they mean.

I hope you can enjoy your kids.

I hope you don’t feel alone.

I hope you can escape the black hole.

It may feel like you can’t survive the next business fire.

But you can. I know you can.

And we both know, business will always provide a new challenge.

The challenges aren’t going anywhere.

So it’s OK to put them in the drawer now and then.

Because those moments we miss with our kids. We don’t get them back.

It’s not about feeling guilty for what we’ve lost.

It’s about deciding to do it differently from now on.

And I know you’ve got it in you.

-C

On April 2, 2025, I wrote a letter to money.

Want to know how money replied to my postcard in the sky?

It said: you don’t trust me.

🤕

And fair enough.

I grew up poor.

The soundtrack of my childhood was:

→ The government’s to blame
→ The economy’s to blame
→ Rich people are to blame

But on April 3, I made a decision.

Money would no longer sit on a pedestal.

It would become a partner…

Someone I could hold hands with to impact more lives.

A 35.5-year burden lifted with one choice.

In the seven months since that day, I’ve made more than in any other seven-month stretch of my life.

Even before the money showed up, I started saying things like:

→ Making money is easy
→ Getting clients is easy
→ My life is easy

And guess what?

They all came true.

When it all goes away, all that’s left are our choices and what we choose to believe.

Since the day I decided, everything’s felt lighter. Easier.

I’m not smarter than you.
Not more talented.
Not more advantaged.

I just chose differently and believed it.

Will you?
_ _ _

P.S. The image is from a private client lesson.

Comment “choice” and I’ll send you the video. It breaks down exactly how to rewire your relationship with money forever.

Hot damn I’m annoyed by this more than anything else.

The reason I was hesitant to become a coach or mentor…

There are a lot of people who care. But there are several who don’t.

And here’s the scene I keep hearing.

I call it the “SHOULD-splain.”

Mostly on calls and in DMs, we’ve got hustle bros making others feel like crap:

→ You SHOULD qualify people before even talking to them.
→ You SHOULD stop what you love and do it THIS way.
→ You SHOULD send 100 DMs a day.

Objectively, that advice will work.

They’re proof. It worked for them.

So I get it.

But here’s my problem with it.

They jump into this SHOULD-splain before they even know the person on the other side.

They think they’re helping. But they’re skipping the fundamentals.

Like asking…

→ Do you want a volume business or a relationship business?
→ Is it about the money or the purpose?
→ Is 20 calls a week hell or heaven?

SHOULD-splaining is advice without responsibility. And it’s harmful.

I only give advice after I truly know the problem and their goal.

If they’re a client, I’ll dive right in. If they’re not, even if I know how to help, I’ll ask: “Is it cool if I share my thoughts?”

Because here’s the truth.

The SHOULD-splainers I’m talking about only care about acquisition. Not retention.

We have fundamentally different values.

So yeah, it annoys me.

Because advice without understanding is a waste of both people’s time.

But I wish them luck.

Just stay away from my type of people haha.

Have you ever experienced a SHOULD-splainer?
Drop your story in the comments. Keep it civil please.

If I needed $10K and had to start from zero, here’s what I’d do (simple edition):

What’s money?

A thank you note for providing value.

You’ve already got value to give, right?

Sweet. That box is ✅.

But you’re starting from zero and need cash quick.

Here’s what I’d do (because I despise complexity):

→ Write a few quick posts that share value in under 30 minutes
→ Schedule them out, one per day
→ While they’re running, check my existing contacts
→ Choose a “Cash Campaign” (scroll to the end) and start sending
→ Don’t rush to the cash. Rush to connection.
→ When my content goes live, DM each person who engaged

My only goal: get a few conversations.

I do (because I ain't a pitch slappin' mofo)

I go Coffee Chat style and learn everything about them.

I just became the most interesting person in the world because I genuinely care what they have to say.

Law of reciprocity says they’ll ask what I do.

I tell them with 100% conviction in 90 seconds or less.

They say, “Tell me more.”

I do.

We both feel “hell yes” energy and move forward.

So, yeah...

That’s how I’d do it.

👇

If you want the Cash Campaign doc I give my clients, drop a ✅ in the comments and I’ll send it to you. Not gatekept.

I’m having a lot of ‘die with zero’ thoughts.

Sitting here, with my wife, trying a lavender cold brew (not bad but bougie as hell).

She’s up for a promotion. I’m here looking back on how successful of a year it’s been.

And I think…

I don’t need it.

As someone who was incredibly scarce for a long time, I’m now making more than ever.

And I have more to make.

Old me, what little money I did earn would get spent on escape:

→ The newest video game
→ Cheap thrills
→ Alcohol

Now, I don’t care about any of that.

But I’m spending plenty…

→ Upskilling
→ Mentorship
→ Hiring experts

The master plan…

→ Get paid to exist
→ Become debt free
→ Donate 60¢ of every dollar anonymously

And when FU money happens…

→ An Audi A7
→ Property in Scotland

No escape required.

Could care less about possessions.

Just want to nail this ‘living life’ thing the best I can.

But saving it all for the feeling of safety…it’s so far away from my mind.

Safety is retractive thinking for me.

Belief. Risk. Evidence. Improvement.

That’s my plan.

Happy Sunday.

P.S. If you’re on earth to treat money as a tool instead of worship its existence…

I’m kicking off a holiday offer in 24 hours to help you make a lot more and help a ton of people.

Big value. Low price. Sending it to my email list if you don’t want to miss it: colbywegter[dot]com

We’ve gone a bit batty inside Autonomy Club.

Building our own little Delulu Kingdoms.

[Check the image]

It reminds me of something somebody told me early in my entrepreneur journey:

“I care about scaling and growth. But I’m just happy to be surrounded by other crazy people eating glass just like me.”

👏 👏 👏

That statement changed my life.

Because before that, I believed I had to figure it all out on my own.

That if I asked for help, they’d somehow respect me less.

Nah, dog.

What were we even thinking?

Hindsight taught me the real cheat code:

Surround yourself with other delusional people willing to eat glass.

It’s a privilege to serve these delusional people every day.

My hope is you find your glass eating tribe soon.

- - -
P.S. I’m also shifting my thoughts on scaling a business as “eating glass.”

At worst, we’re eating foam inside AC. 😄

I don’t manage time. I curate it. Here’s how:

[my 3-year system]

Since 2023, I’ve run my calendar like a top 1% operator.

If you want to curate your time instead of react all the time…

It takes 3 minutes to implement.

STEAL AWAY

👉 The Calendar Curation System

Your current calendar is all one color, right?

How do you know where the leverage is when…

→ Lunch
→ Sales meetings
→ Internal meetings
→ Doctor’s appointments

all look the same?

You don’t.

You curate time after you know where the leverage is.

Here’s how you do that:

[1] Open an event in your calendar

[2] Click tags

[3] Add the following:

→ Blue = meetings
→ Red = tasks
→ Green = personal
→ Yellow = needle movers

[4] Go back the last two weeks and assign a new tag

[It’ll look like the image below 👇]

See what I mean?

You know where the leverage is.

Now you can start doing something about it.

100+ founders are using this every day.

If you want more time systems that give me 20+ hours of flow per week, comment “TIME” and I’ll send you my Quick Time Buys checklist.

Free. Not gatekept. Effective AF.

Doesn’t it suck to be a babysitter?

If you double check your team’s work…read this:

High-achieving founders are in my inbox a lot lately.

The transition from $20K/mo to $50K/mo plus means hiring more people.

It’s a very individual and personality-driven game.

This’ll help you if you’re about to hire or you’re a glorified babysitter with your current people.

The one line you need to actually get the best out of them…

Presume they could care less about your company.

The company’s goals aren’t their goals.

Elbow grease and “can do” attitude don’t come from a company mission statement.

They come from making it clear that the employee’s gets what they want.

The way I got the best out of my staff wasn’t shoving our ideology down their throats.

It was asking them what their personal goals were.

If you don’t know these, no wonder you’re double checking their work.

STEP 1: Know them

How? Ask.

Then, interweave them into your company’s plan.

So you can both win, and you’re not a babysitter to someone who doesn’t care.

People care about themselves, not the company.

Use that knowledge and everybody will hit their goals.

P.S. To solve this, I didn’t do anything fancy. Just a simple Canva template I called ‘The Employee Roadmap’ that kept me from being a babysitter.

👉 Comment ‘ER’ if you want it.

...
[This dude's goals? To wrestle ninja-style every night.]

They said it was delusional. Then it worked.

Flashback to January.

Three people in the same week said this:

“Be careful with coffee chats. They’re not scalable.”

Thanks for the advice, I said.

And then I politely ignored them.

You see, I do coffee chats for my business’s most important KPI:

FUN.

Scalable? Hmm.

Do I care if I’m having fun?

In fact, I had so much fun that I turned it into a funnel. 😜

And that funnel turned into six figures in seven months.

Wait. It’s easy? And fun? And it makes money?

Why do I care if it’s scalable again?

But lean in, fellow traveler, because here’s the cool part.

Now my clients are making money with it too. [IMAGE]

If you need a fancy automation or want to act like a 9-figure CEO while struggling to get anyone on the phone right now, feel free to ignore this.

But if you’d rather have fun, love coffee, and make good money, this one’s free.

Drop me a 😜 in the comments and I’ll send you the link to build your own Coffee Chat Funnel in a few minutes.

- - -
P.S. It’s not gatekept or anything. I’m just sending it to the real espresso heads.

You’ll be out of the day-to-day by Christmas if you do this.

And it’s the opposite of how you’ve been told to do it.

THE DREAM:

Only work “on” the business instead of “in” it.

Yet, how you’re supposed to do it is more complex than quantum mechanics.

Let’s keep it simple, and actually get you out of the day-to-day by next Christmas.

WHAT THEY TELL YOU: Hire
WHAT I’M SAYING: Reduce

→ Start with your offer. I guarantee there are unneeded deliverables.
→ Funnels. One high-performer outweighs five average ones. Go all in.
→ People. Several of my clients have cut their teams in half AND made more cash.

WHAT THEY TELL YOU: Create SOPs
WHAT I’M SAYING: Loom to staff

→ When you do a task, record it with Loom.
→ Send the recording to an employee.
→ They create the SOP, not you.

WHAT THEY TELL YOU: Delegate
WHAT I’M SAYING: Timers

→ Delegating isn’t a magic pill. It’s a skill. And it’s not the real problem.
→ The real problem? You take all day to do client work.
→ Humans conform to the constraints we give ourselves.
→ That all day work will take 2 hours if you set a timer. Trust me.

HOW I WENT FROM 70 HOURS/WK TO 8 HOURS/WK

These steps plus:

[1] Employee roadmaps
[2] Zone of Genius mapping

👆 These are the bonuses I’m offering anyone who grabs “3 clients by Christmas.”

If you want 3 clients by this Christmas and out of the day-to-day by next Christmas…

The offer closes in 24 hours.

Email me if you want to learn more 👉 colby@colbywegter.com

10x’ing doesn’t start with a funnel

Or an automation. Or AI.

It starts with one word:

OBSESSION

It’s an elusive thing but when you’ve got it, you move.

You 10X easily because there is no other way.

Chances are you haven’t found it yet.

Here’s what you do [one choice]:

When you don’t have it, you’re self-talk looks like this:

→ I’m behind.
→ Shouldn’t I have it figured out?
→ Why is this harder than I thought?

All that is is lamenting your current situation.

Instead, tell yourself…

“I’m right where I’m supposed to be.”

This one sentence is the mindset shift.

You’ll no longer worry about your current spot, because you’re supposed to be there.

Therefore, you don’t think about it at all.

All you’ll think about after this choice?

“Where am I headed?”

That’s positive. That’s a momentum creator.

It’s how I went from feeling behind all the time to on the path of getting everything I want in under a year.

I could think…If only I would have made this choice sooner.

But that throws us right back into the negative camp.

Nah, dog.

I’m right where I’m supposed to be and so are you.

Where are you headed?

P.S. Shoutout to AC clients who keep moving forward. Sealing $40K+ in cash this last week. [IMAGE]

Paul Upton

LeaderUP

👉 Message me on LinkedIn

I am one of the few career coaches who has Fortune 50 leadership & hiring manager experience. This gives me the perspective to know exactly what hiring managers (not just recruiters) are looking for in a Manager, Director, VP+, how to stand out, and what it really takes to be a top 1% Leader & Candidate!

I have partnered with recruiters, HR leaders, hiring managers, and leaders to understand and distill the most important qualities and traits of successful leaders and how to find these in candidates and develop them in leaders. 

Through all this and hundreds of interviews, I have learned what the Top 1% of candidates do and built a system that works to help leaders, aspiring leaders, and high performers learn these skills and get the jobs & opportunities they really deserve!

► I help YOU master YOUR resume + LinkedIn so you STAND OUT and get NOTICED

► I help YOU learn how to ROCK your interviews and build real, memorable connections with hiring managers & GET OFFERS!

► I help YOU learn the skills to negotiate like a PRO to get the best total compensation package possible

► I really care. My sole reason for LeaderUP is to help YOU find success and fulfillment in your career. Success YOU DESERVE and have earned by working harder, learning more, and putting in the effort to SUCCEED!

I have created the LevelUP Leadership Top 1% Candidate Coaching Program to help leaders get promoted and land their dream jobs using Top 1% Applicant Strategies, leveraging the top SECRETS learned from Expert Resume Writers, Recruiters, Hiring Managers, Leaders, and Top Candidates, as well as many failures, successes, and continuous improvement!

► LevelUP Leadership Top 1% Candidate Coaching Program

MESSAGE me on LinkedIn to learn more and how I can help you!
Email me at Leaderup.Program@gmail.com

Founder, CEO & Chief Career Officer - Career Expert | Career Success Coach | Leadership Coach

MTFH Solutions

Making the Future Happen Solutions was created to help move forward innovative ideas, services, minds and leaders. More info coming soon!

Feel free to reach out directly for more details, we look forward to potentially working with you!

Current Focus Areas Includes:
- Consulting Services
- Leadership/Executive Coaching
- Pre Sales, Sales Strategy & Execution
- Start-up Coaching & Mentoring

Founder & CEO - Lead Consultant & Managing Principal

CenturyLink

Was recruited and brought in to lead the transformation organization of over 150+, consisting of 3 main groups the Data Science & AI/ML team, Business Transformation & Portfolio Management team and lastly the System, Tools and Integrations team. Tasked with using data, automation, cutting-edge innovative technologies to transform the way Lumen North American operations operate.

Scope included all Copper and Fiber networks, national and international, consumer as well as enterprise products and solutions.

Our task was simple, to plan, execute and deliver large-scale transformation efforts, removing over $200M of cost savings and revenue acceleration per year. The complexity came in how to actually do this, having a laser-sharp focus on execution and delivering results, while fostering & maintaining the culture and spirit of innovation.

This included partnering, pushing the limits and innovating with the best minds, companies and consultants in the industry!

Executive Director Transformation & North America Operations

Comcast

Tapped to do what I did in the Xfinity Mobile organization but across all of Comcast's Products and Operations, including TV, Internet, Voice, Xfinity Mobile, Xfinity Home and more.

This new role expanded responsibilities and direct leadership of two additional teams, managing all digital data operations and Adobe Website Tagging and Analytics for all of Comcast Cable.

Consumer Experience Transformation - Director Strategic Enablement and Data Operations

SCOPE:  All of XM Operations | Strategy and Innovation for Data, Product, Design, UX, Customer Support, Retail and Marketing to take the business to the next level |  Delivery of Operational & Data Solutions | Customer Experience Insights and Customer Journey Deep-dives

◾️ Tasked with transforming XM to be customer focused and data driven in all our operational and strategic decisions

◾️ Built out the strategy, plan, change management and delivery of this vision:
      ◽️  Created processes, capabilities and building out a team to enable our data first goals
      ◽️  Defined Requirements, Building ETL and Aggregating OMNI Channel Customer Experience Data
      ◽️  Made data relevant, error free, available, understandable and giving access to everyone in XM
      ◽️  Identified, built and launched tools to enable self-serve analytics & insights
      ◽️  Established structured listening mechanisms to understand what’s most important to our customers 

◾️ Identified and quantified our top business-wide opportunities in our customer experiences and operations

◾️ Delivering cross functional programs and strategic solutions to the top issues across XM saving over $5M annually

Xfinity Mobile - Director Customer Experience Delivery, Operations and Analytics

SCOPE: National Responsibility | +5 major annual programs | $150M Budget | 18 matrixed reports | Leadership of Strategy & Operations of 5,000 Security Technicians | Quality & Performance of Over +600,000 Installations/year

◾️	Lead capital and opex programs to drive key operational and quality metrics including: Tech Availability, DOJ Tech & Order Support, Repeat Rates M1 Churn, Time in Home and NPS, Customer Experience & Install Quality

◾️	Develop requirements for new products and product enhancements based on field, customer insights & NPS data

◾️	Manage field launch of new products, development of install processes and quality controls for professionally installed XH products to drive improved customer experience, NPS and truck roll & call reduction 

Key Achievements:
◾️	DROVE QUALITY & REDUCED CHURN: Designed new metrics, led and nationally launched updates to the installation verification score (IVS 2.0) run on every install, utilizing a structured change management approach.
◽️	Reduced M1 Churn by 50 bps and drove 65% increase in mobile app downloads on day of job
◽️	68% improvement in sensor signal strength quality on new installs, reducing M1 Calls & Truck Rolls
◽️	Developed a dashboard in Tableau for field leads to improve management and performance of KPIs

◾️	REDESIGNED INSTALL PROCESS & CUSTOMER EXPERIENCE: Led strategy, planning and execution of the initial Perfect Install Program to review the end-to-end sales through installation experience.
◽️	Program delivered 20+ recommendations and 11 core projects to improve the Tech & Customer Experience

◾️	IMPROVED AVAILABILITY & PRODUCTIVITY: Drove the best 0-5 day tech availability and average time to install results in XH history EOY 2017 through strategic project planning & execution 

◾️	REDUCED DEFECTS: Reduced 37% of calls through root cause analysis of DOJ Tech call data, development of solutions and support of the program management of 3 functional work streams.

Xfinity Home - Sr. Manager Tech Operations and Strategy

Verizon

SCOPE: 8 Core Verizon Telecom Functions | 11 major programs | $400M Reduction Goal | 5 Matrixed Leads & 9 indirect reports | Business Transformation Project & Program Lead | Large Scale Change Management & Execution

▪	Internal business consultant working with executive leaders to drive large scale growth & opex reduction programs

▪	Led matrixed & cross-functional teams focused on strategic process, functional and organizational changes and transformational improvements contributing to deliver over $21.5M in hard savings in 2016 and projected $120M.

▪	Led, co-facilitated and participated in over 12 Kaizen and Lean Six Sigma workshops

Key Achievements:
◾️	TRANSFORMATIONAL PROCESS IMPROVEMENT: Transformation program lead to reduce $1B of WIP to over $400M and intervals from 229 days to 69 days, involving over 8 functional organizations.
◽️	Lead one program pillar and 5 key solution teams to re-engineer project creation, engineering milestones, automation, triggers and KPI’s to reduce +60 days in process time and $16.1M in hard savings.
◽️	Completed complex financial and operational analyses used to develop the strategy, scope and benefits of this large scale executive sponsored initiative.

◾️	DEVICE QUALITY MANAGEMENT: Successfully led a DMAIC program to create and implement a new vendor centric method of testing and validating products, platforms and services reducing overall testing durations and defects by over 75% and an estimated yearly savings of $4.4M.
◽️	All previous attempts had been unsuccessful due to system, reporting and organizational complexities.

◾️	DEVELOPED LEADERS: Coached 3 Green Belts on LSS methodology, tools and project management practices to successfully complete DMAIC and DMADV (Design) projects, leading to two of these green belts becoming fully certified and promoted to full-time black belt roles.

Business Transformation - Lean Six Sigma Black Belt

3rd Rotation - Verizon Leadership Program

SCOPE: Led Prepaid, Tablet Internet Channels, Chat Strategy & Execution and Advanced Analytics & Customer Insights

◾️	OPERATIONAL EXCELLENCE: Designed and led a prepaid chat project to utilize specialized sales chat reps on prepaid pages resulting in a 27% gross add lift and improved customer satisfaction ratings. 

◾️	VENDOR & PERFORMANCE MANAGEMENT: Led vendor management, project design, compensation model, training, implementation strategy and execution for the Verizon Wireless Sales Chat Program 

◾️	BIG DATA: Led BlueKai and Big Data adoption at VZW and developed strategic A/B testing for personalization and landing page optimization utilizing MECLABS, resulting in 20% lift in high-value customer segments.

Internet Sales, Marketing, Chat Strategy and Operations

2nd Rotation - Verizon Leadership Program

SCOPE: Led cell site planning & capacity for over 1200 sites, $400M in assets and $50M in mass calling event initiatives

◾️	BUDGET & FORECASTING: Led mass calling events planning for all of Houston-Gulf Coast region including network capacity planning, budgeting and equipment dimensioning of 85 events / event areas and over $50M in resources and assets.

◾️	CREATIVE INNOVATION: Saved over $9M by leveraging current assets in the maintenance of ALL HGC cell site’s CE, 1X, EvDO and backhaul capacity.
◽️	Co-led 2012-2015 LTE Interface capacity planning of over 1200 NB sites, sector-splits, and small cells.

Traffic, Capacity and Data Performance Engineering

1st Rotation - Verizon Development Program

◾️	ROLE 1 - Led new features, products, quality, reliability and customer experience of the FiOS product
◾️	ROLE 2 - Led the launch, operations, expansion, automation and performance of FiOS Self Install initiative

◾️	OPERATIONS LEAD: Created and led operational activities for the FiOS self-install project which directly led to reaching stretch goals of 11,000 self-installs acceptances by EOY 2011 and an expense savings of over $1.6M. 
◽️	Developed processes, call scripts, M&P’s, trained & led two out-bound call centers for self-install options
◽️	Led transitional & automation efforts of the self-install initiative to improve and scale this project nationally to a projected 70,000 self-installs by EOY 2012 and yearly savings of over $25M.

◾️	QUALITY, RELIABILITY & NEW PRODUCTS: Supported the launch of new FiOS products and improved quality & reliability of existing products and services reducing calls, truck rolls and customer affecting issues by over 40%; including X-box streaming, MRDVR, Flexview enhancements, widgets, Samsung Streaming, MoCA 2.0, MPEG4 and IPTV.

In Home Network Engineer & National Operations Special Assignment

McCreary Roofing Company Inc

•	OPERATIONS EXCELLENCE: Increased speed and accuracy of all new jobs and bid requests by 40% by standardizing the work flow process & increased productivity by implementing a Microsoft Access Database

•	MARKETING INNOVATION: Created a new value added marketing plan & bid presentation pamphlet resulting in 35% lift on accepted jobs.

Engineering, Marketing and Sales Lead

GE Transportation

◾️	BUSINESS PROPOSALS: Managed engineering technical proposals for new and existing markets including the Freightliner Guinea ES44ACi Locomotive worth over $40M; Co-managed all Superskids for ASIA & Russia

◾️	VENDOR & SUPPLIER OPTIMIZATION: Led a cost-benefit proposal to re-engineer GE equivalents to 14 Union Pacific cables, projected to reduce replacement cable costs and lost productivity time by 45%.

Locomotive Proposals Engineer

◾️	LEADERSHIP ROTATIONS: Completed 5 functional rotations in Material, Process, Lean, Quality and Engineering

◾️	PROCESS INNOVATION: Developed and successfully implemented a comprehensive material management and inventory tracking system utilizing Lean Kanban and JIT strategies to systematically automate inventory management resulting in a yearly savings of over $15M. 
◽️	Consolidated over 800 parts and eliminated an average of +5 hours and ~3.5 takt stopping shortages per/wk.

◾️	PROCESS AUTOMATION: Created a material-tracking and process tool that identified and prioritized backlogged high profile items in a continuously moving lean line resulting in Maincab ending 2nd Qrt 2008 on schedule for the first time in over 3 years.

◾️	SAFETY & ERGONOMICS: Led safety and ergonomic projects including installation of pneumatic vices to eliminate 90% of repetitive motion and increasing productivity by nearly 50%.

Manufacturing and Operations Lead

Want to get to your next Career Level? Or into a role you'll Love? ◆ We help you get there! | Sr. Leads ► Managers ► Directors ► Exec Directors | $150K/$250K/$500K+ Jobs

"With no exaggeration- Paul and the LeaderUP program changed my life!" – James
(See more in recommendations)

👉 Message me on LinkedIn

Why Senior Leads, Managers, Directors & VPs choose to work with me:
▶️ You want to break into your next leadership role, get promoted, or move to a promotional opportunity. Maybe you are seeking to break into your next level or senior leadership.

▶️ You're stuck in your current role, not much company growth, or growth opportunities. Or you do not like your current company/role and want to find a better one and level up your career to the one you deserve!

▶️ You're in a job search, you know you are good, but something is missing, you are not getting interviews, or are not getting offers!

▶️ You're tired of being frustrated & wasting time!

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞: I've spent the last 14+ years working at top Fortune 100 companies.
◾️ 10+ jobs over this time and 2 highly competitive leadership programs
◾️ 7 times promoted/found promotional opportunities (often they found me)
◾️ Most recently an executive director at a telecom leading an organization of 150+ people.

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐭𝐢𝐦𝐞 𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:
◾️ What it really takes to stand out in the Top 1% of leaders
◾️ How to be a great leader and more importantly how to develop this in others
◾️ How to hire the best, I've done over 500+ interviews and hired multiple high performing 10X teams

I am one of the few career coaches who has leadership/hiring manager experience and knows what they are looking for!

𝐍𝐨𝐰 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐘𝐎𝐔 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐌𝐎𝐑𝐄 𝐒𝐔𝐂𝐂𝐄𝐒𝐒!

I have put these learnings together and have created the 𝐋𝐞𝐯𝐞𝐥𝐔𝐏 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐓𝐨𝐩 1% 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 to help leaders and aspiring leaders reach the next level and land their dream jobs/promotions. 

Are you someone who wants...
✅Wants more MONEY, TIME, FLEXIBILITY, and GROWTH?
✅Gets multiple offers and CHOOSES the best one for them?

And would rather...
✅Follow a proven step-by-step process that works!
✅With the 1:1 support, you need along the way!
✅That takes 70% less time & effort and 99% less frustration!
✅And finally, get that dream job that they deserve and are excited to jump out of bed for?

► LeaderUP Job Offer System & Coaching Program -  Reach out to learn more!

👉 Learn more: message me!

Three years, 60-hour weeks, and all I got was anxiety meds and a pizza party.

That’s not a joke. That’s my review of their “employee experience.”

Here’s the dirty secret about “professional” notice periods-companies can cut your job with zero warning. But when you decide to leave, they expect you to train your replacement. Two weeks. Smiling. No complaints.

How much notice do they deserve when they’ve been burning you out for years?

I watched someone start a new role Monday. First day, her boss listened to her idea and said, “Let’s go with that.” She got a 40% raise. She got real work-life balance. She got respect on day one.

She didn’t apologize for leaving dysfunction. She didn’t feel guilty for protecting her mental health. She didn’t give courtesy to a company that never would have done the same for her.

Stop believing you owe loyalty to companies that don’t value you.

Stop thinking you have to “tough it out” for the sake of professionalism.

The truth is: companies protect their bottom line. You have to protect your well-being.

If a company can let you go with no warning, you owe them the same. No more. No less.

Has a company ever asked you to give more than they’d ever return? How did you handle it?

Share if it’s time to normalize protecting ourselves the way companies protect themselves.

#leadership #mentalhealth #workplace

The hardest part of my career was admitting I needed help.
That night, surrounded by tissues and doubt,

I decided to ask for help. That changed everything.

I didn’t see it coming.

Years ago—after months of late nights and hitting impossible goals—I walked through my front door, hugged my wife, and cried.

Not a little.

The kind of crying where your whole body shakes.

I felt like I'd failed.

Despite pouring myself into every project, there was no promotion. No recognition. No “thank you.”

Instead:
➝ I was told to “improve.”
➝ I was told I wasn’t ready.
➝ I was told I wasn’t enough.

I started asking myself the hard questions.

What am I missing?
Am I a bad leader?
Why does this keep happening?

Fast forward six months—everything flipped.

→ 4 job offers
→ 2 internal promotions
→ $34K pay raise
→ A dream role leading a team

How?

It wasn’t luck. It wasn’t working harder.
It was a single turning point.

That night, surrounded by tissues and doubt,
I decided to ask for help.

Not easier said than done. HARDER than done.

(And for me, big-time ego. What if people thought I was weak?)

But I followed through.

Here’s what admitting I needed help looked like:

1/ I dropped my ego.
What got me here won't get me there. Sometimes career success requires admitting you can't figure it all out alone.

2/ I faced the truth.
I was fixating on the next role while neglecting my current job and actual capabilities. Time to work on ME!

3/ I sought guidance.
I committed to change and got a coach. They identified growth areas I'd missed or avoided—truths I needed to hear.

4/ I took action.
Despite initial fear, I trusted the process. Took massive action and IT WORKED!!!

The results?

→ Promotions.
→ A fulfilling career.
→ Clarity like I’ve never felt before.

The truth is, success isn’t about staying strong.
It’s about knowing when to lean on someone else.

If you’re stuck… don’t wait for a breaking point like mine.

Take the step.

(You might just surprise yourself.)

Since then, I've earned multiple promotions and built an amazing career!

This journey inspired me to become a career coach myself—now I help others achieve the same transformation!

Comment "Transform" below ↓
If you'd like to learn more about how we could help you!

♻️ Repost to help someone who’s ready for their breakthrough.

Upskilling isn’t optional anymore.
If you’re not growing, you’re falling behind—fast.

And here’s the harsh reality:

Many people don’t.

They stay in their comfort zone.
They avoid challenges.
They hope their current knowledge will be enough.

But it won’t be.

Growth isn’t just “nice to have.”
It’s your survival strategy.

The professionals crushing it right now?

→ They’re learning new skills every week.
→ They’re adapting faster than ever.
→ They’re building momentum—not excuses.

The ones struggling?

→ They think their past success will carry them.
→ They hesitate to admit what they don’t know.
→ They wait too long to pivot, then the opportunity is gone.

Here’s the truth:

The leaders who thrive in this fast-changing world are the ones who say, “I don’t know this yet—but I will.”

They act BEFORE it’s urgent.

They lean into being a beginner again.

They go ALL IN on leveling up their mindset, their skills, their careers.

It’s not magic. It’s discipline.

Want to know how to start?

1/ Admit you're stuck.
↳ Example: “I don’t understand AI, and I’m behind on it.”

2/ Pick one skill that will make you more valuable.
↳ Example: “I’ll learn AI to streamline processes in my work.”

3/ Break it into bite-sized steps.
↳ Example: “I’ll spend 10 minutes daily watching tutorials before work.”

4/ Find resources that match your style.
↳ Example: Visual learner? Watch videos. Prefer hands-on? Try free tools.

5/ Track your progress.
↳ Example: “After one week, I’ll summarize the basics in my own words.”

6/ Stay consistent.
↳ Example: “Every weekday at 8 AM, no excuses.”

This isn’t about perfection.
It’s about showing up every day and refusing to settle for “good enough.”

Because the skills you sharpen today will set you apart tomorrow.
What skill will YOU commit to learning this week?

♻️ Repost to inspire someone to start growing today.

If you want to learn the skills to level up your career and income?
Comment "LevelUP" below! ⬇️

3 years stuck. 12 rejections. Zack kept asking, what am I doing wrong?

He followed every rule.

Worked harder than anyone.
Delivered 30% over target.
Took every high-profile project.
Built skills nobody else had.

His reviews? Stellar.
His bonuses? Impressive.
His promotions? Nonexistent.

Managers kept saying, “Be patient.”
Feedback was always vague.
“Not quite executive material.”
“Need more seasoning.”
“Keep doing what you’re doing.”

Zack felt trapped.
He did everything right.
Still, doors stayed closed.

The truth is:
Performance was not his problem.
Positioning was.

LeaderUP’s assessment showed what was hiding in plain sight.

He spoke as a specialist, not a leader.
His resume listed effort but not impact.
He solved problems but didn’t move strategy.
He was seen as reliable, not visionary.

The better he got at his job, the more they kept him in it.

LeaderUP helped him break the pattern.

We identified the leadership stories he never told.
We reframed his wins to spotlight business results.
We changed how he spoke to executives.
We built his authentic leadership voice.

Twelve weeks later:

He interviewed for Senior Director.
They made a new role just for him.
His pay jumped 45%.
His team size tripled.

The lesson?

Excellence alone won’t get you promoted.
You must be seen as a leader before you get the title.

The system is built to keep high performers in place.

If you don’t position yourself differently, you hit the same ceiling again and again.

What invisible ceiling is holding you back?

Comment “CEILING” if you want to learn how to position yourself for your next level.

I watched others get promoted while I waited.  
Then I changed my approach-and my career exploded.

Here’s what no one told me:

• Hard work alone does not get you noticed  
• Loyalty does not guarantee progress  
• Job boards rarely deliver real results

Most people do what they know:  
• Polish the resume  
• Send more applications  
• Wait for luck to show up

But waiting is not a strategy.

When I wanted to break out, I did what top leaders do:

1) Get clear on your VALUE  
→ Write down three true strengths (no buzzwords)  
→ Ask trusted peers how you drive impact  
→ Figure out what sets you apart

2) Stop job-hunting. Start NETWORKING  
→ Reach out to decision-makers directly  
→ Share wins, ideas, and vision-not just your CV  
→ Connect with peers at the next level up

3) Build your personal BRAND  
→ Show how you solve problems others cannot  
→ Share stories of leading teams or driving results  
→ Let the right people know your goals

I used these steps myself:
• Seven promotions  
• Multiple leadership programs  
• Doors opened that I never saw before

Hundreds of clients have done the same.

The uncomfortable truth:  
Results speak louder than hours worked.

You deserve a job where you feel valued-and where you grow.

Ready to stop waiting and start leading?  
I built a free training on what hiring managers *really* look for.

Want a copy?  
Message me with “TRAINING” and I’ll send it over.

What would shift in your career if you focused less on resumes and more on relationships?

I stopped trying to be perfect in interviews. I started listening instead. That’s when the offers came.

Picture this-70 interviews, zero offers. Each one felt like an exam. I studied, rehearsed, tried to give flawless answers. I left every room feeling defeated.

The truth is: interviews are not tests. They are conversations.

What changed everything for me?

I heard: “People don’t hire skills. They hire humans they trust.”

That hit hard. I realized my mistake. I was trying to impress, not connect.

I shifted my approach:

• I asked what THEY needed
• I listened to their biggest challenges
• I made it about THEM, not me

Instead of performing, I connected. Instead of reciting, I listened.

Next 5 interviews?

4 offers. No change to resume. No fancy script. Just a new mindset.

Here’s what matters:

→ If you’re in the interview chair, you are already qualified
→ Rapport wins over rehearsed answers
→ Solve THEIR problem-not your anxiety about being perfect

Hiring managers want someone who understands, not just someone who answers.

I built the LeaderUP Interview System around this truth. It’s helped me-and hundreds of clients-stand out and get offers, fast.

Your resume gets you in the room. The way you connect gets you the job.

How do you approach tough interviews? Has connection helped you stand out?

Stuck in a toxic job? You’re following old rules that keep you trapped.

You know you’re a talented leader in tech.
But you’re still using the same playbook that got you here.
Now-those rules hold you back.

Here’s what I see every week:

• You polish your resume for the 100th time.
• You wait for your boss to notice your value.
• You hope HR will offer you something better.
• You keep working harder, hoping for a break.

Truth is: Companies changed. Hiring changed. Leadership changed.
But the job search strategies most people use? Still stuck in 2010.

The fix is simple, but powerful.

The LeaderUP 3 Keys Proven Framework:

1. Decision Maker Marketing - Position yourself as the solution to their biggest problems. Your resume and LinkedIn must scream impact at the level you want, not just the job you have.

2. Interview Pipeline Process - Build a personalized outbound plan. Reach out directly to decision makers. Use tools and automation. Stop waiting, start driving interviews.

3. Interview Process Certification - Learn how to become the answer hiring managers need. Consistently get offers by showing you solve real pain.

But that’s not all.

We dig deep to uncover your key unlocks:
→ What makes you unique?
→ Where do you deliver value no one else can?
→ Which growth areas will move the needle?

Then, we use the MASE Approach:
• Mindset: Growth over fear.
• Attitude: Show up with energy.
• Skills: Level up-hard and soft.
• Effort: Daily, focused action.

Imagine the shift:
You land the role you want.
You triple your impact, income, and satisfaction.
You wake up excited-recognized for your true worth.

The uncomfortable truth:
Success starts when you break old patterns and choose a new strategy.

What would change in your career if you stopped following outdated rules and started using a proven framework?

I see growth where others see only trouble. That’s my secret.

Most people scan the headlines, scroll through complaints, and get stuck on what’s wrong.

They say:
• The world is a mess
• My job is draining me
• Nothing ever changes

But here’s what they miss-what you focus on becomes your reality.

When you zoom in on pain, you get more pain.
When you point your lens at growth, you see new ways forward.

I’ve been there. Years ago, I hit a wall in my career. Stuck, frustrated, looking for someone to blame.

The truth is: I was feeding the problem with my attention. I was growing more stuck, not less.

Everything shifted when I started asking:
• What can I learn here?
• How can I grow from this?
• What part of me needs to change?

That’s when the doors opened. New roles. Promotions. More energy. Better teams. Not overnight-but every day, a little more.

The uncomfortable truth: The world will always have trouble. Pain. Problems.

But you choose what grows in your life. Your focus is the fertilizer.

If you want to be in the top 1%, start with your mindset-focus on growth, not trouble.

What would shift in your career if you focused less on pain and more on possibility?

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The Battle

Colby Wegter

Paul Upton

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The Battle

Colby Wegter

Paul Upton

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colby Wegter's LinkedIn Performance

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