Solopreneurs making over $10K/mo don't need to add. They need to eliminate. I help with that. • Bootstrapped $3M agency owner • Creating custom (and easy) systems is my love language. ☕

What if the reason you’re earning less is because you’re hustling too much?

I help agency owners, solopreneurs, and freelancers scale with flow…and here’s why I do, because the way you and I were taught to scale is a trash fire of complexity, meaningless work, and servitude to clients we should have never signed to begin with.

THE ORIGIN:

In year 7 of our agency, we hit $1M ARR, hit Global Top 1000 in digital marketing, and I burned out…twice.

In 2022…

— I got on 21.8 hours in meetings per week
— Had some panic attacks and slept 2 hours per night
— Thought I was going to die on an airplane

In 2023, I was desperate for change so I…

— Sent one email that eliminated 75 hours/month in meetings
— Kept it simple (no outreach, ads, or hiring)
— Upsold existing clients and improved retention

THE RESULT:

In short, I accidentally discovered a better way.

→ 70 hour weeks turned into 8 hour weeks
→ 21 hours/week in meetings turned into 2 hours/week
→ $1M ARR turned into $2.5M ARR 12 months later

THE MINDSET SHIFT:

Hmmmm…..

Maybe doing more to earn more is bogus.

Maybe saying yes to everything (and every client) PREVENTS us from creating the life we want.

Maybe our business is calling the shots instead of us.

THE NEW PATH:

I fell into coaching in 2024 kicking and screaming.

Y’know why?

Anybody can learn something, market it well, and teach it…having only done it for themselves.

THE DELUSIONAL GAME CHANGERS:

But the truth is…scaling with flow, not hustle, has helped dozens in the last two years.

Like:

Jacob P.
STARTED: $20K/mo + 8 hrs/day in meetings
NOW: 3-day work week, a few meetings a week, $40K+ months consistently

Luis T.
STARTED: 20% close rates on monthly payment plans
NOW: Closing a few pay in fulls every month, building a cabin in the mountains

Kevin R.
STARTED: Tied to Slack, overwhelmed, alone, $50K/mo
NOW: Looks at messages twice a day, more family time, hit $100K/mo

And dozens more.

I’m on earth to help people scale with flow, on their terms, and make it fun again.

If you want to learn more, just head to [autonomymodel.com] and decide if you vibe.

Otherwise, follow along with me here.

WHY STICK AROUND?

Because I share it all. Good, bad, ugly.

No gatekeeping. No influencing.

Thanks for being here.

And if you want to see something specific from me, drop me a message and tell me what you need.

I read every message.

Colby Wegter

Halfway through this new coffee recipe and it's tops...

Turmeric Golden Latte

1/2 tsp turmeric
1/2 tsp ginger
1/2 tsp cinnamon
1 tbsp honey
1 tbsp espresso concentrate (I've been using Jot for 4 years now)
8 oz hot milk (dairy or non)

Here's my new approach to LinkedIn.

It's a corner table in a coffee shop.

When I hop on here, it won't be doctored up or perfected posts.

It'll be me sitting, with my coffee, while my kids aren't asking me to watch a somersault.

Today's value: try something new.

I usually rock an iced latte everyday but the snow outside said, "Switch it up."

And I'm glad I did.

Just because it's winter, you're locked in your home office, and you're at the stage of life where you're not taking an expensive trip every 3 months doesn't mean you can't have a meaningful experience.

Read a book that's outside the norm (I'm reading about Hygge)

Try a new coffee you haven't had (the recipe's up there)

Send a random note to someone in your phone you haven't contacted in over a year (I just spoke to Paul Pirie after 2+ years and it was F'ing delightful).

This is the kind of stuff I love to read. So I'm going to write it.

And if you want deeper stories where I teach something, you'll find those here: colbywegter.com

I help founders running chaotic, founder-led businesses turn them into calm, profitable, self-running ones in 6 months or less. 👉 colbywegter.com

Hey, I’m Steven, CEO of TrioSEO. I help CMOs turn SEO and GEO traffic into qualified leads with search-driven lead magnet systems. What does that mean? Click ...see more 👉👉

If you’re in B2B or SaaS, this will probably sound familiar.

Your SEO traffic is growing, but leads aren’t moving the way they should. Reports look fine, and rankings exist, yet SEO still feels hard to trust as a growth channel.

That gap is almost never a content problem. It’s a system problem. At TrioSEO, we build SEO lead generation systems designed to capture demand, not just attract it. 

The core idea is simple: pair high-intent search keywords with SEO-backed lead magnets, then use content to compound traffic into those assets over time.

That usually means tools, calculators, estimators, or interactive assets built around searches people are already making. 

Before TrioSEO, I co-owned a portfolio of 40+ websites, published hundreds of articles per month, and scaled to $1.4M ARR purely through SEO. That’s where I learned the difference between content that ranks and systems that convert.

Today, I’m building TrioSEO alongside Connor Gillivan and Nathan Hirsch, operators who’ve scaled and exited multiple 7- and 8-figure companies using SEO. We approach client strategies the same way we’d approach our own business.

If you’re trying to figure out why SEO isn’t pulling its weight or what it would take to turn search into qualified leads, feel free to DM me. Happy to compare notes and see if it makes sense to talk.

Steven Schneider

Avoid SEO If You Hate… 👇

1. Organic Traffic
2. Brand Authority
3. Sustainable Growth
4. Better Website For Customers
5. Connecting w/ Customers

So, is SEO worth all the work?

I might be biased, but…

yes :)

____

Want me to build an SEO lead magnet funnel system for your company? 

Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

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I build SEO lead magnet funnel systems • CEO @ TrioSEO

Avoid SEO If You Hate This

Stop Using "Book a Demo" CTAs (here's why) 👇

Most SEO traffic isn’t sales-ready. They want clarity (not a demo). “Book a demo” skips value, trust, and qualification.

That’s why traffic ≠ leads. So, what works instead?

Search-driven lead magnets: calculators, quizzes, estimators, and other simple tools.

They rank in Google, AISEO loves them, people use them, add their info, and you get leads. 

We have a proprietary framework, and I'm giving away this process for free in my eBook, From Search to Sales. 

Look for the 📌 below and grab your copy :)

Want me to design an SEO lead magnet funnel system for your company? Look for the second 📌 below and let's see if partnering makes sense.

♻️ p.s - please repost this for others ♻️

The Hidden Cost of “Book a Demo” CTAs

11 SEO maintenance strategies:

(for sustainable growth)

1) Ensure Your Site’s Mobile-friendly
2) Update Content Regularly
3) Set a Check-in Schedule
4) Review Keywords Often
5) Review Analytics Often
6) Speed Up Your Website
7) Fix Technical Errors
8) Watch Competitors
9) Monitor Backlinks
10) Fix Broken Links
11) Build Backlinks

What did I miss?

____

Want me to build an SEO lead magnet funnel system for your company? Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

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Steal My 11 SEO Maintenance Strategies

I read the State of AEO/GEO report so you don't have to

Conductor just release a massive study that was pretty impressive. TL;DR: If your brand isn’t showing up in AI answers, you’re invisible before the click

Fun fact: 94% of CMOs already know this and that’s why AEO/GEO budgets are increasing... a lot.

Check out the full report in the 📌 below 

Special thanks to Conductor for sponsoring this post :)  

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p.s. - Want me to build an SEO lead magnet funnel system for your company? Send me a message and let's explore your first funnel.

State of AEO/GEO Report in 2026

The SEO funnel CMOs inherit is sad :( Here's why:

Most don’t sit down and design an SEO funnel. 

9 times out of 10, they inherit one that evolved over time. On paper, it looks fine, but in reality, it sucks.

Search visitors land because they’re trying to understand a problem or get a sense of what something might cost. 

They read the content, maybe click around, then hit a wall where the only option is to talk to sales. 

Most aren’t ready for that, so they leave.

Traffic grows, but leads don’t (and SEO gets blamed).

The issue isn’t content quality or keyword selection. It’s that there’s no system between “I found you” and “I’m ready to talk.”

That missing middle is exactly what we build at TrioSEO → lead magnet funnel systems.

Build a tool that attracts, engages, and qualifies visitor information for your sales team.

I broke the full system down step by step in my ebook, from search to lead capture to nurture. I’ll link it in the comments if you want to grab it for free :)

Want me to build an SEO lead magnet funnel system for your company? Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

♻️ repost this for others also ♻️

How I Create SEO Keyword Clusters in 8 Steps:

(explained at a 7th-grade level)

Most SEO strategies fail because people chase one keyword at a time.

That’s not how search works anymore.

Keyword clusters help you:

→ Cover a topic in depth
→ Rank for both short-tail + long-tail queries
→ Build real topical authority

If you care about sustainable organic growth, this one’s for you

____

Want me to design an SEO lead magnet funnel system for your company?

Get a free strategy session and let's see if partnering makes sense.

♻️ p.s - please repost this ♻️

How I Create Keyword Clusters

What high-intent SEO actually looks like

(with proof)

High intent isn’t a keyword.

It’s behavior.

Most teams stop at content and hope

“Book a demo” magically converts.

____

Want me to build an SEO lead magnet funnel system for your company? Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

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What High-Intent SEO Actually Looks Like

My most underrated blog strategy

(explained like a 7th grade level)

So what makes a great blog article?

→ Prioritizing reader psychology

Okay, what does this mean?

Well, aside from the usual: 

— High-volume keywords
— Optimized headings
— Blah, blah, blah

Article flow matters

(more than you think)

____

Want me to build an SEO lead magnet funnel system for your company? 

Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

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1 Critical Component of Any Successful Blog

BIG Update: What I’ve Been Building (it's free)

I’ve been a bit quiet on LinkedIn - here’s why:

I’ve been building a new system centered around tool-centric SEO: designing, developing, and implementing lead magnet funnel systems for clients. 

Our tools attract, engage, and automatically funnel visitor qualification data to your sales team. 

Imagine someone searches for a “XYZ Calculator,” finds your interactive tool, collects their data, and enters them into a nurture funnel after sending an automated report.

We already have two case studies live and clients are getting 100+ leads/mo. 

So I bottled up the process into a 50-page eBook, which is yours for free :) 

We are looking to partner with LAW FIRMS and give away FREE SERVICES in exchange for case studies. 

If you know any personal injury attorneys or family law attorneys, please tag them below or introduce us. 

♻️ p.s - please repost this for others too♻️

p.p.s - all content from here on out is about this strategy. I hope you enjoy it!

Free eBook Launch - Grab Your Copy!

11 FREE Google Chrome Extensions (For SEO + More) 

What would you add to my list?

____

Want me to grow your business w/SEO?

Get a free strategy session and let's see if partnering makes sense.

♻️ p.s - please repost this ♻️

11 Google Chrome Extensions I Use Daily

Here's something to consider 👇

The fastest way to waste organic traffic is to treat it passively rather than actively.

When someone finds you through search, they’re trying to answer a specific question or make sense of a decision, but most CMOs overlook that. 

The visitor reads, nods along, and then hits a dead end. 

→ Maybe they click a menu item
→ Maybe they scroll a bit
→ Maybe they leave

Either way, the demand you worked to earn never turns into anything concrete.

From the outside, everything looks healthy: Rankings are up, sessions are climbing, and the content did what it was supposed to do.

What’s missing is a clear path forward that matches why the person searched in the first place.

That's why we've started making lead magnet funnel systems to attract, engage, and qualify leads.

That process of going from search to sales is what I map out in my ebook, step by step, using real examples of how we do it at TrioSEO. 

I’ll link it in the comments if you want to grab it for free.

Want me to build an SEO lead magnet funnel system for your company? 

Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

♻️ repost this for others also ♻️

It's crazy to me that more SEOs don't talk about this:

Most companies don't have funnels built for search. 

Search visitors don’t arrive ready to talk. They arrive trying to answer a specific question or size something up. 

When the funnel jumps straight to a demo or Calendly, intent drops immediately.

This is where SEO lead magnets actually matter. 

Tools, calculators, generators, quizzes, and estimators built around high-intent searches let people get clarity in the moment, without forcing a conversation too early.

SEO lead magnet funnels attract, engage, and convert (frictionlessly).

I broke this down step by step in my ebook, including how we leverage tool-centric SEO at our agency. 

I’ll link it in the comments if you want to grab it for free :)

Want me to build an SEO lead magnet funnel system for your company? 

Some of our clients are getting 120-175+ leads per month. 

Send me a message and let's explore your first funnel.

♻️ repost this for others also ♻️

Lol, who's heard this? Let's be real tho:

Competitor research is a data point, not a blueprint.

Build your own strategy (that’s where the real ROI is)

____

Want me to grow your business w/SEO?

Get a free strategy session and let's see if partnering makes sense.

♻️ p.s - please repost this ♻️

You often hear (which I also agree with):

“Good things come to those who wait.”
But in reality, I think many will agree:
Our ability to delay gratification
Is a true sign of our ability
Separate greed
And prioritize 
Process 
But
We all know
That’s much easier
Said Than Done – Right?
Because delayed gratification
Also sucks. It’s hard. It’s really hard. 
Especially when our time is correlated
To money, happiness, and everything else

TL;DR - Patience & Perseverance Always Pays 

P.S. This pic was last summer in London (take me back)

____

Want me to build an SEO lead magnet funnel system for your company? Some of our clients are getting 120-175+ leads per month. Send me a message and let's explore your first funnel.

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taplio

The Battle

Colby Wegter

Steven Schneider

Followers

Posts

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Performance ScoreColby Wegter's LinkedIn Performance

Performance ScoreSteven Schneider's LinkedIn Performance

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taplio

The Battle

Colby Wegter

Steven Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colby Wegter's LinkedIn Performance

Performance ScoreSteven Schneider's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreColby Wegter's LinkedIn Performance