Autonomy Agency

Scale your marketing agency to 7 figures in 30-hour workweeks

Founder

Agency Jet - Digital Marketing, SEO, Pay Per Click & Website Design veterans. 

Consultant

Agency Jet is one of the premier providers of all things digital marketing in the United States with a range of services to help companies improve their presence online locally, regionally or nationally. As the SEO Director I:
•Create and facilitate custom plans for each and every client in SEO, Web Development & Design, Social Media and more
•Continuously improve on internal process to provide superb service
•Offer transparency, education and results to each client no matter the scope of the project
•Put the client first, the employee second and the investor third in all business decisions
•Manage multiple projects at any time with flexibility
•Maintain structure with all team members in planning and strategy
•Regularly provide contact with clients via phone or in person meetings to achieve outlined goals
•Manage a team of some of the most talented SEO project managers on earth
•Lead our inbound marketing team and strategy testing

Partner + SEO Director

Colby Wegter Ventures

Owner

Exley Co.

Exley Co. is a boutique digital marketing agency in Milwaukee whose team boasts some of the strongest client retention numbers and results in the United States. As the owner of Exley Co. I:
•Build strategic partnerships with vendors and clients to deliver world-class digital marketing services
•Coordinate free and educational audits by Exley Co.’s talented staff for clients in the United States
•Ensure digital marketing campaigns provide all deliverables, communication expectations and results expected by our incredible clients
•Utilize and organize the talents of some of the most creative and talented professionals the digital marketing industry has to offer
•Offer fully transparent and results-oriented SEO, Digital Advertising and Web Design services
•Maintain some of the highest client retention rates in the United States

A Look Into

Writing the stories of the people behind the products we love is the core belief of A Look Into. Knowing their story takes it from simply a product into a worthwhile experience that needs to be shared. As Founder I:
•Craft relationships with business owners in the Twin Cities
•Develop featured items and posts on alookinto.com
•Expand visibility to local community initiatives and those who foster them
•Photograph, publish and edit all visible content on alookinto.com and corresponding social media

Nagios Enterprises, LLC

Nagios Enterprises is the industry standard in enterprise-grade IT infrastructure monitoring. Our products enable organizations to take their data and make successful business decisions. As a Marketing Specialist I:
•Worked with team members in strategic planning initiatives to increase visibility to the Nagios brand
•Contributed in internal process building to increase workplace efficiency and effectiveness
•Created high-quality digital content for web pages, blogs and video
•Managed the social media department exclusively and created content across all major social platforms

Marketing Specialist

InterActive Circle

InterActive Circle offers development, PPC services, and SEO services for businesses both locally and nationwide.  In the SEO Department I:
•Worked with team members and leaders to execute best practices for communicating and managing the scope of SEO Projects
•Contributed to ongoing improvement of internal processes
•Worked directly with all teams from sales to marketing to IT
•Developed, maintained and executed workable project plans
•Managed multiple projects across multiple clients with flexibility
•Proactively enhanced client relationships
•Coordinated internally and with the client to ensure effective exchange of project requirements, information and deliverables

SEO Project Manager

BrandYourself

BrandYourself provides opportunities for individuals to begin controlling their online presence using professional website design and personalized search engine optimization (SEO) tactics. As a HeadStart Specialist I:
•Educated clientele on SEO terminology and best practices for their personal online reputation
•Designed custom and professional websites to client's specifications
•Created social media properties to enhance client's online presence
•Offered outstanding customer service from introduction to final correspondance

HeadStart Specialist

BrandYourself provides online reputation management (ORM) for a number of clients by creating unique and relevant content on the web. As Concierge Search Representative I:
•Worked directly with the client to glean information and create truthful and unique content
•Built custom websites, web 2.0 profiles, and web applications
•Designed monthly strategies tailored to each client specifically
•Maintained activity across sites and web 2.0 profiles including blogging and social activity
•Worked with clients to achieve their goals

Concierge Search Representative

Bed-Stuy New Beginnings Charter School

Bedford Stuyvesant New Beginnings Charter School is an elementary and middle school proudly serving the students in our neighborhood, affectionately known worldwide as Bed Stuy. As an Instructional Associate I:
•Designed and conducted differentiated reading, writing, and social studies instruction
•Created Writer's Workshop for over 100 fifth and sixth grade students
•Collaborated with grade level learning coaches in grading, pacing, instruction, and field trip coordination
•Enacted "Whole Brain Teaching" to deliver instruction and manage behavior
•Contacted students' parents on a weekly basis for performance and behavior progress
•Designed visual aids, resources and materials used in the classroom to enhance learning

Instructional Associate

Hills Bank and Trust Company

Hills Bank and Trust Company has grown to become one of Iowa's largest independent banks. As a Bank Teller I:
•Handled between 80-100 transactions a day working directly with the customer
•Employed cash handling skills
•Offered services based on customer's needs
•Ensured drawer was properly balanced every closing time
•Ensured bank vault was properly balanced
•Offered superior customer service at all times

Bank Teller

Solopreneurs making over $10K/mo don't need to add. They need to eliminate. I help with that. • Bootstrapped $3M agency owner • Creating custom (and easy) systems is my love language. ☕

"This is how I die."

👆 Burnout #1 - April 2022

"Will I wake up tomorrow?"

👆 Burnout #2 - December 2022

Here's what the surface looked like:

→ Owner of a Global Top 1000 digital marketing agency
→ Managing over $1M in revenue
→ Inbound leads coming in
→ Hiring and managing

Here's what the inside looked like:

→ Growing workload I couldn't manage
→ Saying yes to "opportunities" that didn't align
→ Believing working more would yield more results

So, I changed everything. No one was coming to save me.

Here's what I did:

→ Eliminated 90% of meetings with one email (saved 75 hours/mo)
→ Stopped saying yes to poor-fits and raised prices
→ Doubled down on existing clients (upselling)
→ Increased client retention (predictability)

I got addicted to systems and removing myself. And got from 70 hours a week down to 8 hours a week...and we increased revenue by 150% in 12 months.

And I networked with 150+ marketing agency owners in 22 months.

→ 50%+ were actively burning out
→ 70%+ had big goals and dreams but were falling short
→ 90%+ were working over 40 hours a week and wanted less stress

I saw my past.

I asked them all, "Do you have someone who's been where you want to go helping you?"

Not one said yes.

So, despite having gotten my challenging agency into an amazing place, I left.

I was in a unique position to help people stuck in six-figures, working over 50 hours a week for their marketing agency, to help them scale revenue without scaling hours.

I created Autonomy Agency with the promise that you'll:

→ Increase revenue
→ Get to a 30-hour (or less) workweek
→ In 16 weeks with 1:1 help and unlimited async access to me with a money-back guarantee if I fail

It on January 1, 2025.

Here's what's happened so far:

→ Brady fired a poor-fit client and signed $16K in new business within a 2 week period
→ Bob added $51K from his existing clients in the first 30 days
→ Kevin added $50K/mo recurring to his agency in 16 weeks

So, if you're a six-figure marketing agency owner working over 50 hours a week

With a desire to get to 7 figures but have no idea how you're going to do that without working more

And want personalized 1:1 help from someone who's been there...

Drop me a DM

If I know I can help, we'll put a customized plan together for you, with a no-risk guarantee.

Not ready yet? Get as much free value from me that you can in these places:

→ https://www.youtube.com/@colby-wegter (I post twice a week)
→ https://colbywegter.com/ (Newsletter: Twice a week)
→ https://autonomyagency.com/ (Select spots available)

Colby Wegter

Your client just emailed they’re pausing.

Here are your next 3 moves [minute-by-minute]

I’ve received this message hundreds of times.

Tools of the trade when you’ve served over 1200 people and businesses.

It’s not sustainable to feel physically ill every time this happens.

So, here’s what you do when it does, so you don’t vomit on your keyboard:

MOVE ONE = Understand

Minute 1
→ Breathe (nose to mouth) 10 times

Minutes 2-5
→ Write a message to yourself going as deep as you can to the prompt: “Was 
this client aligned? Why or why not?”

MOVE TWO = Map

Minutes 6-15
→ Your run rate will change. Map it.
→ Discern: Do I need to adjust expenses? Team? Vendors? My time?

MOVE THREE = Tie the bow

Minutes 16-30
→ Acknowledgement email. You’ll send a full set of instructions within 24 hours.
→ If the pause is your fault, make moves to fix it.
→ If the pause isn’t your fault, acknowledge that’s business.
→ Look at your existing pipeline. Find one person. Send a ‘9-word email.’

Looks like this: “Hey [NAME], Still looking to [RESULT] this year? Looks like we have a spot opening up and I’d love to give you first dibs. Hit reply and we can grab coffee.”

LIKE DON DRAPER SAID:

“The day you start getting clients is the day you start losing them.”

It’s not a death sentence or a time for panic.

Acknowledge it. Tie it up. Create a positive in under an hour.

🍯

P.S. I’ve had dozens of clients who paused refer me to more clients. Want the story? I’m sending it to my email list this morning 👉 colbywegter[dot]com

Helping agency owners & coaches stuck between $20k-$50k/mo // 1200+ clients // $2.5M exit [autonomymodel.com]

Some of my best stuff is on YouTube.

And nobody sees it.

But it’s all good.

Because I subscribe to something the pros use:

The Rule of 100.

I’ve got 15 videos right now and I don’t complain about performance.

The day you take your training wheels off, you don’t go win the Tour de France.

I’m learning.
I’m improving.
I’m growing.

And I’ve got 85 videos to go before I’m even allowed to complain.

So, here’s why you’re reading this 👇

ONE

If you’ve done something fewer than 100 times and you’re frustrated, reframe.

Get to 100 as fast as possible.

TWO

I’ll never pretend to be larger than I am.

I’m a scrappy creator with a small YouTube channel and a lot of value to give.

I haven’t mastered “viral” but I have mastered:

→ Scaling an agency
→ Retaining clients for 5+ years
→ Building 7-figure offers
→ Designing customer journeys that delight
→ And finding flow and autonomy in daily life

I share it all, in detail, on the channel.

If you want to grow with me, follow along as I make (and learn from) every mistake in the book on my way to 100 videos.

https://lnkd.in/eNkVyYTA

- - -
And before the hustle bro thumbnail designers hit my DMs...

I’ve already got a legend helping me out: Matt Stokes

You’re still welcome to subscribe though. 😜

⨀ Lifestyle Scale for high-achieving founders. [autonomymodel.com]

POV: You have a tiny audience, algorithms hate you, and you still get clients.

Want the secret?

Let’s set the scene straightaway:

→ I’ve never gone viral
→ I have a combined audience of 10K
→ My average post gets 200 impressions or less

So, before the audience builders come knocking down my door, this post isn’t about that.

It’s to disprove that you need a massive audience to get clients.

High-paying clients. Dream clients. The “my life is easy” clients.

First, algos owe us nothing. So, complaining about it is a waste of time.

I haven’t become the algo’s best friend yet. Fine by me.

The secret?

Use social media to be social…as a human, not as a strategy.

I get clients from caring about the experience first.

Which means, I want to hear about them. What they’re working on. What they’re passionate about.

I ask questions. I don’t see them as opportunities or leads.

They’re people.

Then, as often happens, they’ll say something that I might be able to help with.

I ask permission to explain it.

They say yes, because sadly, I’m one of the few who treats them like a human versus a pipeline category.

Then I explain it in a way that’s specific to them.

Turns out, this gets clients pretty well.

Who do you want to follow?

Someone with 100,000 followers, 1000+ likes per post, and makes six-figures?

Or someone with 10,000 followers, 10+ likes per post, and makes six-figures?

Followers aren’t friends. And big audiences don’t mean big business.

Props to the audience creators.

But I’m here to get clients.

And if you keep it simple, the audience and the algorithm have no bearing on how successful you are.

Enjoy your weekend.

✌️

P.S. If you have a tiny audience and hate writing content into the void for a few likes and no clients…I’m running a 3 clients by Christmas offer and have a couple spots left.

It’s simple, I install client getting campaigns with you, so January becomes about momentum, not fixing.

Drop me an email if you want to learn more → colby@colbywegter.com

The biggest scale-move? Become someone who’s easy to root for.

Let’s keep it simple…

Would you rather walk into the room with the mentality of…

I’m the sh*t.

OR

I don’t deserve to be here.

Because whether you deserve to be there or not…SIDEBAR: there’s no such thing…

The person who walks in with confidence will perform.

The one who doesn’t won’t.

And all that negative thinking is doing is delaying progress.

The progress of hitting your potential.

So, here’s the hack:

Root 👏 For 👏 Yourself 👏 First 👏

The feeling will be addictive.

And then, you’ll make a lot more moves and fewer plans.

P.S. Use your power for good. No big ego amigo.

If scaling to $20K/mo was chaotic, I help make +$50K/mo calm. Coaching B2B Founders // 1200+ clients // $2.5M exit [autonomymodel.com]

Most founders aren’t stuck…they’re misaligned.

Here’s what the day-to-day of this person looks like:

→ Wake up, check emails, smash coffee
→ Check slack, answer an urgent email
→ Lower stress from 10 to 8 to start client work
→ Client work for 6 hours
→ Damn! I need to create content.
→ Uninspired creation, gets posted, no love (or business)
→ Do it again, day after day

…

We got the one life and we’re spending it like this.

How did we get here?

Quite simply, we put on everyone else’s mask before our own.

The people pleasers in us believe that we should take care of everyone before we take care of us.

And it’s harmful on all sides.

Giving from a cup that clearly isn’t full means what you give isn’t that helpful.

And because this is the default of 99% of founders, no one is getting what they want.

👇 The simple fix 👇

Reverse it.

Start with you. Get to them.

It’s what I teach all of my clients.

You fill your cup first.

Then, and only then, do you help others.

Because when you get this right, your cup overflows and you’ll have an abundance to give.

And, for the first time, it’ll actually help.

The person you were 2 years ago would commit a felony to be who you are right now.

We're all Chief Wanting Officers. And that's a good thing.

But let's make one thing clear.

Improving 1% everyday and getting 37X better a year from now doesn't actually look like a graph that only goes up and to the right.

It's peaks and valleys.

So, you're in a valley right now? Got it.

Let me be the first to say, "That sucks."

But can I help?

Because if you keep wishing you weren't in the valley, it's gonna last a long time.

Instead, welcome the valley, because they're always coming.

The way to make this fun, light, and worth it?

Focus on making the valley time as short as possible.

And the peak time as long as possible.

That's it.

That's the game.

Sending hugz 🤗

The crisis among high-achieving founders that no one’s talking about.

It’s the third coffee chat this week and it’s going the same way as the other two.

The founder…fidgeting, leaning forward, then back, then forward again.

Rubbing their head and touching their face.

Telling me about the stress. The fire.

And I say:

“I just want to say ‘I see you.’ You’re handling so much.”

And their shoulders relax. Their hands become calm.

Because they actually do feel seen.

I don’t want to sugarcoat it for you.

There is no secret.

No meditation, mindset, or breath work that’ll make this go away permanently.

It’ll always come back.

Because high-achievers don’t know how to slow down.

They have to be told.

And to believe it, they have to trust who’s telling it to them.

And to trust that person…they need to feel seen.

I am you. And you are me.

I see you.

You’re managing so much.

→ Breadwinner
→ Business leader
→ Potential chaser

It doesn’t go away. But it feels better when you’re not alone.

And I don’t care if I’m being repetitive.

This post isn’t for the algorithm.

It won’t get me clients.

F all that.

It’s only here to tell you…it’s not just you.

And that’s a good enough win to have today.

✊

I teach something that most mentors expect you to have.

COMMITMENT

Let’s take Margherita as an example.

Since I can’t teach talent, I find people to work with who already have it.

Marghi’s got it in spades.

And her work ethic is off the charts.

But like any founder, hell any human, commitment can feel seasonal.

It’s easy to feel committed when times are good.

When they’re rougher?

→ Shiny objects
→ A new business model
→ Escape, dopamine, hope

How do I teach it?

I use evidence and remind.

In Marghi’s case, she loves chatting with people and is a nerd about LinkedIn.

When someone challenged her commitment, all I did was remind her of the evidence she’d created.

She books coffee chats that turn into client in her sleep.

She provides value on default mode.

And now, she’s getting clients in the door on a $4K/mo offer.

Her January is looking really good.

And she made my job easy.

She provides the talent + value…I provide the reminders and the lessons.

And it’s gonna be dope when 90 days from now, her clients are raving about their results with her.

But she got all of this because when she was reminded of the evidence she created in her business…she re-committed and made it happen.

Maybe you’re one reminder away from unleashing your talent and value in a whole new way.

P.S. If you want the same sales script that Marghi’s using LMK

Plans. Goals. Targets.

What if your imagination is limiting you from what you're truly meant for?

Maybe your imagination is undershooting your true potential.

I wasn’t there for my son’s first 2 years.

Physically in the room. Mentally on another planet.

Stress + isolation destroy us.

I can’t regret what happened, because it was a crucial part of who I am now.

But I mourn the moments I missed.

It’s a black hole I have to own.

I let…

→ Performance outweigh presence
→ Being successful outweigh being affectionate
→ Founder anxiety call the shots instead of putting it in a drawer

I could have controlled it. I just felt alone.

And when you feel alone, you don’t make good choices.

But I know better now.

Crossing the street this week, holding his hand, I thought about this.

And I said:

“You know what? You’re getting so big now. And someday you won’t want to hold my hand to cross the street anymore. And I’m thrilled for you for that. But I’m going to enjoy it while I’ve got it today.”

His 5-year-old mind had no idea how deep those words run in me. What they mean.

I hope you can enjoy your kids.

I hope you don’t feel alone.

I hope you can escape the black hole.

It may feel like you can’t survive the next business fire.

But you can. I know you can.

And we both know, business will always provide a new challenge.

The challenges aren’t going anywhere.

So it’s OK to put them in the drawer now and then.

Because those moments we miss with our kids. We don’t get them back.

It’s not about feeling guilty for what we’ve lost.

It’s about deciding to do it differently from now on.

And I know you’ve got it in you.

-C

On April 2, 2025, I wrote a letter to money.

Want to know how money replied to my postcard in the sky?

It said: you don’t trust me.

🤕

And fair enough.

I grew up poor.

The soundtrack of my childhood was:

→ The government’s to blame
→ The economy’s to blame
→ Rich people are to blame

But on April 3, I made a decision.

Money would no longer sit on a pedestal.

It would become a partner…

Someone I could hold hands with to impact more lives.

A 35.5-year burden lifted with one choice.

In the seven months since that day, I’ve made more than in any other seven-month stretch of my life.

Even before the money showed up, I started saying things like:

→ Making money is easy
→ Getting clients is easy
→ My life is easy

And guess what?

They all came true.

When it all goes away, all that’s left are our choices and what we choose to believe.

Since the day I decided, everything’s felt lighter. Easier.

I’m not smarter than you.
Not more talented.
Not more advantaged.

I just chose differently and believed it.

Will you?
_ _ _

P.S. The image is from a private client lesson.

Comment “choice” and I’ll send you the video. It breaks down exactly how to rewire your relationship with money forever.

Hot damn I’m annoyed by this more than anything else.

The reason I was hesitant to become a coach or mentor…

There are a lot of people who care. But there are several who don’t.

And here’s the scene I keep hearing.

I call it the “SHOULD-splain.”

Mostly on calls and in DMs, we’ve got hustle bros making others feel like crap:

→ You SHOULD qualify people before even talking to them.
→ You SHOULD stop what you love and do it THIS way.
→ You SHOULD send 100 DMs a day.

Objectively, that advice will work.

They’re proof. It worked for them.

So I get it.

But here’s my problem with it.

They jump into this SHOULD-splain before they even know the person on the other side.

They think they’re helping. But they’re skipping the fundamentals.

Like asking…

→ Do you want a volume business or a relationship business?
→ Is it about the money or the purpose?
→ Is 20 calls a week hell or heaven?

SHOULD-splaining is advice without responsibility. And it’s harmful.

I only give advice after I truly know the problem and their goal.

If they’re a client, I’ll dive right in. If they’re not, even if I know how to help, I’ll ask: “Is it cool if I share my thoughts?”

Because here’s the truth.

The SHOULD-splainers I’m talking about only care about acquisition. Not retention.

We have fundamentally different values.

So yeah, it annoys me.

Because advice without understanding is a waste of both people’s time.

But I wish them luck.

Just stay away from my type of people haha.

Have you ever experienced a SHOULD-splainer?
Drop your story in the comments. Keep it civil please.

If I needed $10K and had to start from zero, here’s what I’d do (simple edition):

What’s money?

A thank you note for providing value.

You’ve already got value to give, right?

Sweet. That box is ✅.

But you’re starting from zero and need cash quick.

Here’s what I’d do (because I despise complexity):

→ Write a few quick posts that share value in under 30 minutes
→ Schedule them out, one per day
→ While they’re running, check my existing contacts
→ Choose a “Cash Campaign” (scroll to the end) and start sending
→ Don’t rush to the cash. Rush to connection.
→ When my content goes live, DM each person who engaged

My only goal: get a few conversations.

I do (because I ain't a pitch slappin' mofo)

I go Coffee Chat style and learn everything about them.

I just became the most interesting person in the world because I genuinely care what they have to say.

Law of reciprocity says they’ll ask what I do.

I tell them with 100% conviction in 90 seconds or less.

They say, “Tell me more.”

I do.

We both feel “hell yes” energy and move forward.

So, yeah...

That’s how I’d do it.

👇

If you want the Cash Campaign doc I give my clients, drop a ✅ in the comments and I’ll send it to you. Not gatekept.

I’m having a lot of ‘die with zero’ thoughts.

Sitting here, with my wife, trying a lavender cold brew (not bad but bougie as hell).

She’s up for a promotion. I’m here looking back on how successful of a year it’s been.

And I think…

I don’t need it.

As someone who was incredibly scarce for a long time, I’m now making more than ever.

And I have more to make.

Old me, what little money I did earn would get spent on escape:

→ The newest video game
→ Cheap thrills
→ Alcohol

Now, I don’t care about any of that.

But I’m spending plenty…

→ Upskilling
→ Mentorship
→ Hiring experts

The master plan…

→ Get paid to exist
→ Become debt free
→ Donate 60¢ of every dollar anonymously

And when FU money happens…

→ An Audi A7
→ Property in Scotland

No escape required.

Could care less about possessions.

Just want to nail this ‘living life’ thing the best I can.

But saving it all for the feeling of safety…it’s so far away from my mind.

Safety is retractive thinking for me.

Belief. Risk. Evidence. Improvement.

That’s my plan.

Happy Sunday.

P.S. If you’re on earth to treat money as a tool instead of worship its existence…

I’m kicking off a holiday offer in 24 hours to help you make a lot more and help a ton of people.

Big value. Low price. Sending it to my email list if you don’t want to miss it: colbywegter[dot]com

We’ve gone a bit batty inside Autonomy Club.

Building our own little Delulu Kingdoms.

[Check the image]

It reminds me of something somebody told me early in my entrepreneur journey:

“I care about scaling and growth. But I’m just happy to be surrounded by other crazy people eating glass just like me.”

👏 👏 👏

That statement changed my life.

Because before that, I believed I had to figure it all out on my own.

That if I asked for help, they’d somehow respect me less.

Nah, dog.

What were we even thinking?

Hindsight taught me the real cheat code:

Surround yourself with other delusional people willing to eat glass.

It’s a privilege to serve these delusional people every day.

My hope is you find your glass eating tribe soon.

- - -
P.S. I’m also shifting my thoughts on scaling a business as “eating glass.”

At worst, we’re eating foam inside AC. 😄

I don’t manage time. I curate it. Here’s how:

[my 3-year system]

Since 2023, I’ve run my calendar like a top 1% operator.

If you want to curate your time instead of react all the time…

It takes 3 minutes to implement.

STEAL AWAY

👉 The Calendar Curation System

Your current calendar is all one color, right?

How do you know where the leverage is when…

→ Lunch
→ Sales meetings
→ Internal meetings
→ Doctor’s appointments

all look the same?

You don’t.

You curate time after you know where the leverage is.

Here’s how you do that:

[1] Open an event in your calendar

[2] Click tags

[3] Add the following:

→ Blue = meetings
→ Red = tasks
→ Green = personal
→ Yellow = needle movers

[4] Go back the last two weeks and assign a new tag

[It’ll look like the image below 👇]

See what I mean?

You know where the leverage is.

Now you can start doing something about it.

100+ founders are using this every day.

If you want more time systems that give me 20+ hours of flow per week, comment “TIME” and I’ll send you my Quick Time Buys checklist.

Free. Not gatekept. Effective AF.

Doesn’t it suck to be a babysitter?

If you double check your team’s work…read this:

High-achieving founders are in my inbox a lot lately.

The transition from $20K/mo to $50K/mo plus means hiring more people.

It’s a very individual and personality-driven game.

This’ll help you if you’re about to hire or you’re a glorified babysitter with your current people.

The one line you need to actually get the best out of them…

Presume they could care less about your company.

The company’s goals aren’t their goals.

Elbow grease and “can do” attitude don’t come from a company mission statement.

They come from making it clear that the employee’s gets what they want.

The way I got the best out of my staff wasn’t shoving our ideology down their throats.

It was asking them what their personal goals were.

If you don’t know these, no wonder you’re double checking their work.

STEP 1: Know them

How? Ask.

Then, interweave them into your company’s plan.

So you can both win, and you’re not a babysitter to someone who doesn’t care.

People care about themselves, not the company.

Use that knowledge and everybody will hit their goals.

P.S. To solve this, I didn’t do anything fancy. Just a simple Canva template I called ‘The Employee Roadmap’ that kept me from being a babysitter.

👉 Comment ‘ER’ if you want it.

...
[This dude's goals? To wrestle ninja-style every night.]

They said it was delusional. Then it worked.

Flashback to January.

Three people in the same week said this:

“Be careful with coffee chats. They’re not scalable.”

Thanks for the advice, I said.

And then I politely ignored them.

You see, I do coffee chats for my business’s most important KPI:

FUN.

Scalable? Hmm.

Do I care if I’m having fun?

In fact, I had so much fun that I turned it into a funnel. 😜

And that funnel turned into six figures in seven months.

Wait. It’s easy? And fun? And it makes money?

Why do I care if it’s scalable again?

But lean in, fellow traveler, because here’s the cool part.

Now my clients are making money with it too. [IMAGE]

If you need a fancy automation or want to act like a 9-figure CEO while struggling to get anyone on the phone right now, feel free to ignore this.

But if you’d rather have fun, love coffee, and make good money, this one’s free.

Drop me a 😜 in the comments and I’ll send you the link to build your own Coffee Chat Funnel in a few minutes.

- - -
P.S. It’s not gatekept or anything. I’m just sending it to the real espresso heads.

You’ll be out of the day-to-day by Christmas if you do this.

And it’s the opposite of how you’ve been told to do it.

THE DREAM:

Only work “on” the business instead of “in” it.

Yet, how you’re supposed to do it is more complex than quantum mechanics.

Let’s keep it simple, and actually get you out of the day-to-day by next Christmas.

WHAT THEY TELL YOU: Hire
WHAT I’M SAYING: Reduce

→ Start with your offer. I guarantee there are unneeded deliverables.
→ Funnels. One high-performer outweighs five average ones. Go all in.
→ People. Several of my clients have cut their teams in half AND made more cash.

WHAT THEY TELL YOU: Create SOPs
WHAT I’M SAYING: Loom to staff

→ When you do a task, record it with Loom.
→ Send the recording to an employee.
→ They create the SOP, not you.

WHAT THEY TELL YOU: Delegate
WHAT I’M SAYING: Timers

→ Delegating isn’t a magic pill. It’s a skill. And it’s not the real problem.
→ The real problem? You take all day to do client work.
→ Humans conform to the constraints we give ourselves.
→ That all day work will take 2 hours if you set a timer. Trust me.

HOW I WENT FROM 70 HOURS/WK TO 8 HOURS/WK

These steps plus:

[1] Employee roadmaps
[2] Zone of Genius mapping

👆 These are the bonuses I’m offering anyone who grabs “3 clients by Christmas.”

If you want 3 clients by this Christmas and out of the day-to-day by next Christmas…

The offer closes in 24 hours.

Email me if you want to learn more 👉 colby@colbywegter.com

10x’ing doesn’t start with a funnel

Or an automation. Or AI.

It starts with one word:

OBSESSION

It’s an elusive thing but when you’ve got it, you move.

You 10X easily because there is no other way.

Chances are you haven’t found it yet.

Here’s what you do [one choice]:

When you don’t have it, you’re self-talk looks like this:

→ I’m behind.
→ Shouldn’t I have it figured out?
→ Why is this harder than I thought?

All that is is lamenting your current situation.

Instead, tell yourself…

“I’m right where I’m supposed to be.”

This one sentence is the mindset shift.

You’ll no longer worry about your current spot, because you’re supposed to be there.

Therefore, you don’t think about it at all.

All you’ll think about after this choice?

“Where am I headed?”

That’s positive. That’s a momentum creator.

It’s how I went from feeling behind all the time to on the path of getting everything I want in under a year.

I could think…If only I would have made this choice sooner.

But that throws us right back into the negative camp.

Nah, dog.

I’m right where I’m supposed to be and so are you.

Where are you headed?

P.S. Shoutout to AC clients who keep moving forward. Sealing $40K+ in cash this last week. [IMAGE]

Your brand has a voice. I make sure it’s heard (with content that builds trust, drives demand & influences decisions)

What if you didn’t have to chase clients, investors, or partners anymore? What if… they found you?

→ Because they saw you as the expert
→ Because your name meant something
→ Because your content made them feel something

That’s exactly what happened with Jason.

Jason runs a marketing agency in LA. 

When we started, he was stuck with multiple AI writing tools.

No real plan. 
Not much reach. 
Didn’t know what to post that will work.

He told me, “I know I have something valuable… I just don’t know how to show it.”

Maybe you’ve felt that too?

Fast forward 13 months:

✅ He doesn’t worry about what to post
✅ He’s built real trust with his audience
✅ People started reaching out to him
✅ He grew a strong network of the right people

That’s what we help with—

We help business owners and leaders turn their thoughts into powerful stories.

We create content that connects, builds trust, and opens doors.

Here’s how we do it:

1. We talk about your goals and what matters most to you

2. We create a content plan that fits your business goals

3. Then, we create content (write, design, videos) that shows your value and attracts the right people

4. Over time, your brand grows and so does your business

But I won’t lie to you...

If you’ve never posted before...

If your audience is still small...

It takes time.

Growth isn’t instant. But it’s worth it.

Because when you show up with heart and honesty, people notice.

And when people trust you, They Choose You.

If you’re ready to stop hiding and start being seen—

Send me a message.

Let’s build your voice. Let’s build your brand.

Sukanya Guha

You Don’t Need More Leads. You Need More Leverage. 
Most 7-figure founders don’t have a lead problem.
They have a leverage problem.

You’ve already built credibility.
You’ve got a network.
People know you deliver.

But… hardly anyone outside your circle sees it.

That’s where most established founders plateau..
..not because their business slowed down,
..but because their Founder-led brand stopped compounding.

They rely on word of mouth, referrals, and repeat business.
It works
until it doesn’t.

Because in today’s market, trust doesn’t scale privately.

It scales publicly.

You can’t be the best-kept secret and the market leader.

That’s where LinkedIn comes in.

When done right, it turns your existing reputation into an engine 
one that attracts talent, partners, clients, and even investors
without adding more hours to your calendar.

That’s what leverage really looks like.

So if your growth has hit a ceiling…
it’s not more cold messages you need.
It’s visibility that compounds on autopilot.

Most 7-figure founders are one LinkedIn strategy away from turning reputation into recurring revenue.

Want to see what that could look like for you?

Send me a direct message.

I use content & psychology to help- Established Founders & CEOs build influence that compounds and become the name in their industry

I like how most CEOs, Founders, MDs, quietly admit the same thing:  
“𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 𝗙𝗲𝗲𝗹𝘀... 𝘄𝗲𝗶𝗿𝗱.”

And I get it.  

Nobody wants to look desperate or loud.

But here’s the part people forget:

𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗲 𝘆𝗼𝘂, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝘆𝗼𝘂.

And if they don’t think of you… nothing new lands on your plate.

There’s a simple brain quirk behind this.  

It’s called 𝗧𝗵𝗲 𝗠𝗲𝗿𝗲 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗘𝗳𝗳𝗲𝗰𝘁 (coined by psychologist Robert Zajonc).

It basically says this:

𝗧𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝘄𝗲 𝘀𝗲𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 (𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲) 𝘁𝗵𝗲 𝗺𝗼𝗿𝗲 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗱𝗲𝗰𝗶𝗱𝗲𝘀,  
“𝗧𝗵𝗶𝘀 𝗶𝘀 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝗮𝗳𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗶𝗻𝗴.”

It’s not persuasion.  
It’s not manipulation.  
It’s literally how humans are wired.

This is why showing up online matters, especially when you’re running a serious business.

Because the truth is:

• The investor who sees you a few times suddenly remembers your name. 
 
• The buyer who’s been on the fence finally reaches out.  

• The partner who forgot you existed messages you again.  

• And sometimes… the right opportunity appears simply because you were visible at the right moment.

You’re not “spamming” anyone.  

You’re reminding the world you exist.

And like it or not, the world forgets fast.

You don’t need to post multiple times a day.  
  
You just need to be present enough that when someone thinks,  
“Who can help with this?”  
your name comes to mind without effort.

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.  
Staying invisible kills it.

So show up a little more.  
Not to impress anyone-  
just to make sure the right people can actually find you.

Too many people think Authority comes from more content. 
It doesn’t.

It comes from alignment.

Right now, your brand is running in five directions at once:

Your website says one thing.
Your LinkedIn says another.
Your videos talk about something else.
And your company page? Kinda just… exists
Your emails… let’s not even go there.

It’s not that your content is bad.
It’s Just not working together.

and when things aren’t aligned, here’s what happens:

- People don’t really “get” what you do
- They can’t tell what you actually stand for
- They Hesitate to Trust You
- Your content pushes hard, but in different directions

When your message is scattered, it’s hard to take you seriously.

But the fix is simple. You can even do it yourself.

Try this:

Step 1: Understand

Before posting anything, write down:

Who am I talking to? What do they care about? What problem am I solving?

(If you skip this, nothing else will make sense.)

Step 2: Clarify

What do you care about? What don’t you?

If a post doesn’t sound like you’d say it out loud → bin it.

Step 3: Position

Choose ONE idea you want to be known for.

Not five.
Not ten.
One.

This stops your content from drifting everywhere.

Step 4: Core concept

Turn that one idea into a simple message or theme.

A phrase, a point of view, a story.. just something you can build around.

This is the backbone of your brand.

Step 5: Content

Now Make everything match.

Your website, your LinkedIn, your visuals, your videos, your CTA.

  • Same message. 
  • Same tone. 
  • Same direction.

When everything lines up → your authority compounds.

You stop blending in.
You sound like someone who knows what they’re doing.

People remember you.

If you’ve tried to fix this on your own and it still feels messy, confusing, or overwhelming…
send me a direct message.

In every industry, at every scale, there’s one truth seasoned founders learn the hard way:

𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.  
𝗧𝗵𝗲𝘆 𝗿𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀.

The ones who control the story that gets told about them.  

The ones whose name signals trust before the first meeting even starts.  

The ones who walk into a room with pricing power already built in.

Here’s what most people miss:

Revenue grows linearly.  
𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘀 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆.

Every decision, every interaction, every public signal: 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀.  

Quietly.  
Silently.  
Powerfully.

That’s why the founders who win aren’t playing for attention.  
They’re playing for 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻.

They understand that:

• Deals move faster when your name carries weight  
• Talent says yes when they feel anchored to a story that matters  
• Partners commit when they trust your judgement before they trust your offer  
• Margin expands when the market believes you're worth paying more for

In a world full of noise, the real moat isn’t capital, headcount, or even product.

𝗜𝘁’𝘀 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.  

𝗧𝗵𝗲 𝗸𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝘀𝗹𝗲𝗲𝗽 𝗮𝗻𝗱 𝗽𝗮𝘆𝘀 𝗱𝗶𝘃𝗶𝗱𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗱𝗲𝗰𝗮𝗱𝗲𝘀.

If you build that, you don’t chase opportunities 
𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗰𝗵𝗮𝘀𝗲 𝘆𝗼𝘂.

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The Battle

Colby Wegter

Sukanya Guha

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Performance ScoreColby Wegter's LinkedIn Performance

Performance ScoreSukanya Guha's LinkedIn Performance

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taplio

The Battle

Colby Wegter

Sukanya Guha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colby Wegter's LinkedIn Performance

Performance ScoreSukanya Guha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreColby Wegter's LinkedIn Performance