C17 Lab

Founder & Chief Executive Officer

Clay

Certified Enterprise Partner

Smartlead

Instantly.ai

Square

Head | Channel & Product Partnerships

SIXT

Director

Booking.com

Head | Portfolio Acquisition

CEO at Morning Leads | We make it unreasonable for prospects to ignore you • Top Certified Clay & Smartlead Agency •

To make an ungodly amount of money, you’ve got to grow your business. 

You can only grow your business in two ways.

1. Get more customers

2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer

2. Give it away for free ➜ Your lead magnet

In short, you want to increase someone’s conviction that they will receive value in the future if they respond to the message you send.

All things being equal, when you double your leads, you double your business.

C17 Lab’s whole mission is to get prospects to show interest in what you sell and double your business.

Enzo Carasso 🧲

My accountant hates when I do this, but I let certain clients run campaigns a little bit longer so they can see the ROI before clearing invoices.


Why? When you know your system works, you can afford to prove it first.

Outbound is the hardest acquisition channel - and that's precisely why it's valuable. When done right, it gives you the ability to turn your top of funnel on and off at will.

Here's the reality: prospects exist on a spectrum of awareness and trust.

𝟏 = Most Informed | 𝟓 = Least Informed

𝟏. Brand/Content: They know you. They booked a call knowing what you sell and what problem you solve.
𝟐. Warm Intro: Someone vouched for you. They booked a call because they trust the referral.
𝟑. Warm Outreach: You know them, they know you. Familiarity exists.
𝟒. Paid Media - They discovered you through enough ads exposure. They booked a call because of your offer/lead magnet caught their attention.
𝟓. Cold Outbound - They've never heard of you before receiving your 75-word message in their inbox. They booked a call because of the offer you made.

Cold outbound sits at #5. The furthest point from a sale. The longest cycle. The most friction.

But in their first 57 days, we booked 84 meetings and our client closed 2 deals. 82%+ qualification rate. 77.38% show rate. 4.5 leads per day.

The difference? An offer designed specifically for cold audiences.

Most companies try to sell the same way to cold prospects as they do to warm. It doesn't work like that.

When you design for uninformed buyers with outbound in mind, you accept that sales cycles will be longer. Prospects need more proof, more hand-holding, more work.

But if that's the price for controllable pipeline? It's worth it every time.

Founder @ C17 Lab | We Engineer Unstoppable Pipelines | c17.ai

SDR Labs

SDR as a Service | Go-To-Market Strategy & Automation | Agency Leader

Guardz

I support the outbound SDR team operations by delivering qualified lead lists and managing multi-channel outreach infrastructure across LinkedIn, email, and phone channels.

Key Responsibilities & Achievements
>Lead Generation & Qualification
>Map and analyze Total Addressable Market (TAM) across the United States
>Qualify and enrich prospect data to ensure high-quality lead handoffs to SDR team
>Process and enhance inbound leads for improved conversion rates

Technology & Automation
>Build and maintain custom automation workflows using Clay platform
>Manage email deliverability across 450+ inboxes spanning 15 domains
>Orchestrate LinkedIn outreach sequences and SDR campaign management
>Leverage AI tools (ChatGPT, Claude, Gemini) for copy optimization and dashboard creation

Multi-Platform Operations

Execute campaigns across 10+ sales and marketing platforms including Clay, Trigify, LinkedIn Sales Navigator, Instantly, Dripify, HeyReach, Explorium, Apollo.io, Zoominfo, Hypertide, HubSpot, and Salesloft

Outbound Specialist | GTM | Clay 

Using Clay Mostly for 
Intent-based Lead Scraping
Find the right prospects by capturing those who show genuine interest in what you offer.

Waterfall Email Enrichment + Verification
Build richer prospect profiles and ensure your emails actually reach their inbox.

Tracking/Watching Triggers in Lead List
Stay alert to key changes in your lead database - know exactly when to make your move.

Lead Scoring and AI Qualification
Let AI help you focus on the leads most likely to convert, saving you precious time.

AI/Datapoint Personalization
Make every interaction count by tailoring your message to each prospect's specific context.

Outbound Campaign Automation
Scale your outreach without losing that personal touch - work smarter, not harder.

Clay  Practitioner

SOUL - LinkedIn Outreach & Ads Agency 

You need sales results now. And you can get them while saving on costs.

❌ No recruiting, training, or employee management.

With SOUL Marketing, you get higher productivity much sooner 📈! 

And we're not just filling your pipeline with hundreds of leads that have no value. 

We help you boost your close rate by manual prospecting and generating highly qualified leads🎯.

Having an extensive experience with multiple tech companies, we know how to address specific pain points that your prospects are looking to fix.

We provide a fast, effective, cost-efficient, and low-risk solution to grow your business today🚀.

Go to https://calendly.com/soulm/linkedin and book a strategy call that will change your game.

Founder, Head of Sales and Marketing

Founder at SDR Labs | Father of 2

I don’t usually work Fridays. The reason being is AI. 

My mission is simple. 

I want to coach as many digital marketing agencies as possible on how to ditch the soul-crushing repetitive tasks (that no one likes).

So everyone can spend more Fridays with their families.

But why AI Automation?

Because the world is speeding up. 

Wasting hours on spreadsheets doesn't work anymore.
Wasting hours on manual follow ups doesn't work anymore.
Wasting hours on customer support doesn't work anymore.

What matters is your ROI, your team, and your ability to scale.

And the best way to do it?
Have someone like us build and test a custom AI workflow.

AI automation works. I’m the living proof.
My clients are the living proof. 

The choice is clear. You can either refuse AI, call it delusional, or master it before it masters you.

Ariel Levin

I hire about a freelancer a week usually.
Most of them think I base my hiring decision on experience, skills or price.
Yes, these are important. 
But only in "low-touch" jobs where I hardly communicate with the freelancer. 

The question I care about most in high touch jobs is...
🥁 🥁 🥁 
Will I enjoy working with this person? 

If the answer is yes they enter the short list.

Enjoyment isn’t a “nice to have.”
It’s the multiplier.

Go to market for Tech Companies, B2B startups and SMBs

Fun fact one: LinkedIn terms and conditions state that you can only use your real name and not your business name.
Fun fact two: LinkedIn allows its paid influencer Caleb Kruse - Mr. Paid Social to add whatever he wants to his name.

When I added "SDR as a Service" to my name I got slapped by LinkedIn and forced to remove it.

But apparently there are different rules for different users.

I hired two Clay operators last month. 
One costs $X per hour. 
He's decent.

The other costs $1.7X per hour.
He's a superstar.
Takes ownership.
Works hard.
Comes up with novel solutions I never thought of. 

Turns out the bargain was hiding in the bigger invoice.

Downloaded 449 cybersecurity leads for a client. Apollo gave me emails but when I ran them through the verification? A mess. 
Risky, undeliverable, or straight up missing.

So I'm sitting there with106 leads I can't touch. Normally I'd just throw them away. That's money down the drain but whatever, right?
Wrong.

Decided to test BetterContact. Installed the Google Sheets add-on, copied my API key, and hit submit.

10 minutes later?
35% recovery rate. Got back around 30+ emails I can actually use. These are people that Apollo completely missed or gave me garbage emails for.

Here's why this matters:
If I'm pitching and I have BetterContact, and someone else just has Apollo - they're missing a quarter of their leads. I'm reaching people they literally cannot reach.

The waterfall through multiple providers just works. Yeah it costs credits but who cares if you're actually getting the contact info.

Anyway - if you're doing outbound and Apollo is leaving you with dead ends, might want to check this out.
That's it. Back to work.

taplio

The Battle

Enzo Carasso 🧲

Ariel Levin

Followers

Posts

Engagements

Likes

Performance ScoreEnzo Carasso 🧲's LinkedIn Performance

Performance ScoreAriel Levin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Enzo Carasso 🧲

Ariel Levin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Enzo Carasso 🧲's LinkedIn Performance

Performance ScoreAriel Levin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEnzo Carasso 🧲's LinkedIn Performance