C17 Lab

Founder & Chief Executive Officer

Clay

Certified Enterprise Partner

Smartlead

Instantly.ai

Square

Head | Channel & Product Partnerships

SIXT

Director

Booking.com

Head | Portfolio Acquisition

CEO at Morning Leads | We make it unreasonable for prospects to ignore you • Top Certified Clay & Smartlead Agency •

To make an ungodly amount of money, you’ve got to grow your business. 

You can only grow your business in two ways.

1. Get more customers

2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer

2. Give it away for free ➜ Your lead magnet

In short, you want to increase someone’s conviction that they will receive value in the future if they respond to the message you send.

All things being equal, when you double your leads, you double your business.

C17 Lab’s whole mission is to get prospects to show interest in what you sell and double your business.

Enzo Carasso 🧲

My accountant hates when I do this, but I let certain clients run campaigns a little bit longer so they can see the ROI before clearing invoices.


Why? When you know your system works, you can afford to prove it first.

Outbound is the hardest acquisition channel - and that's precisely why it's valuable. When done right, it gives you the ability to turn your top of funnel on and off at will.

Here's the reality: prospects exist on a spectrum of awareness and trust.

𝟏 = Most Informed | 𝟓 = Least Informed

𝟏. Brand/Content: They know you. They booked a call knowing what you sell and what problem you solve.
𝟐. Warm Intro: Someone vouched for you. They booked a call because they trust the referral.
𝟑. Warm Outreach: You know them, they know you. Familiarity exists.
𝟒. Paid Media - They discovered you through enough ads exposure. They booked a call because of your offer/lead magnet caught their attention.
𝟓. Cold Outbound - They've never heard of you before receiving your 75-word message in their inbox. They booked a call because of the offer you made.

Cold outbound sits at #5. The furthest point from a sale. The longest cycle. The most friction.

But in their first 57 days, we booked 84 meetings and our client closed 2 deals. 82%+ qualification rate. 77.38% show rate. 4.5 leads per day.

The difference? An offer designed specifically for cold audiences.

Most companies try to sell the same way to cold prospects as they do to warm. It doesn't work like that.

When you design for uninformed buyers with outbound in mind, you accept that sales cycles will be longer. Prospects need more proof, more hand-holding, more work.

But if that's the price for controllable pipeline? It's worth it every time.

Founder @ C17 Lab | We Engineer Unstoppable Pipelines | c17.ai

SalesPlaybook

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.
All the expert sales help you need to fast forward your B2B SaaS Startup.
👉: Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉: Get proven hands-on sales resources: https://thesalesplaybook.com/resources

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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Partner & Sales Consultant - Generate Qualified Pipeline

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs. It's the esports of GTM.

The concept fascinates me and I highly encourage participation in this next-level learning experience. 

Reach out if you have any questions or would like to compete!

Brand Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

FOWOOP Consulting GmbH

Sales is broken - let's fix it!

Core Offering:
❖ 1:1 Coaching for Founders, CEOs, VP Sales, SDRs, etc.
❖ Development of Sales Scripts 
❖ Pitch Design, Review and Training
❖ Consulting and Support in Sales Recruitment -> Hunting for Unicorns
❖ Tech Powered Sales, e.g. Evaluation of CRM, SEP, Sales AI, Conversational Intelligence, etc.
❖ Sequence Writing, Review and Training
❖ For selected Clients: SaaS - "Sales as a Service"
❖ Process evaluation and improvement
❖ Other Services on Request

Founder & Lead Consultant

GosuRabbit Ltd

The consumer attention deficit syndrome is real. We all know the story with the goldfish, which has a longer attention span than the average consumer these days. The marketing and advertising world is changing, what used to work no longer works. 

Imagine a world, where you can put your brand and your products in front of a target audience that appreciates you. 

That world exists. By using Gaming and Esports as a marketing tool, brands use a unique and authentic platform to not only market to their target audience but actually engage with them bi-directional. 

As GosuRabbit, we enable brands in this new world with a wealth of expertise in the areas of Consultancy, Influencer Marketing, Creative, Campaign Management, Event Management, Community Management, and PR.

Let's talk about your goals and see how you can become the Super Mario of your marketing team, slaying Bowser and saving the princess.

Global Director - Gaming and Esports

Private 

Bought a campervan, travelled through Europe, had amazing Pizza and hiked beautiful mountains.

Sabbatical

TransPerfect

My role included consulting with global brands to drive international revenue and conversion while streamlining the content and localisation processes. This involved a mixture of SaaS and business services, such as transcreation, digital marketing, and eCommerce/CMS/PIM workflow implementations. 

Partnering with 40+ eCommerce and CMS platforms to automate workflows (including Adobe Experience Manager, SAP hybris, Salesforce Commerce Cloud, Sitecore, Magento, Drupal, and many others). 

Consulting on omni-channel customer experience strategy, ensuring the brand experience is consistent whether the consumer is on a desktop/mobile site or in store.

Created and rolled out a global sales training initiative consisting of video modules and group coachings.

Regional Director, Sales and Business Development

Senior Director, Business Development

Director, Business Development

Strategic Account Executive

Business Development Associate

Swiss Army

Mandatory Military Service. Special unit, focused on implementing SAP within the Logistics department, titled Project Log@V.

Soldier

Telepizza

Management of a small local business in the Food & Beverage industry with up to 15 employees

Assistant to the General Manager

MS Direct AG

Customer Relationship Management, Client Services, Consulting and Sales

Sales Agent

⛔️ Why do most B2B SaaS startups fail to scale to 10 Mio. ARR.?

❌ Do it all by yourself: Trial & error with typically 7-figure costs of inaction - if you even make it that far.
❌ Hire too much, too early: Sales leaders + reps are like a plane crew: They fly planes, they don’t build them.
❌ Delegate or outsource sales: This rarely works, upon full product-market-fit - typically beyond 10M ARR.
❌ Run a generic Sales Playbook: Your business is unique, and there needs a bespoke SalesPlaybook to scale.
❌ Rely on “one-size-fits-all" offers: Information products, group trainings & co. that don't help you specifically.

But we believe there is a faster, more efficient way to scale sales.

We are the #1 Sales Journey Partner in DACH

World-class companies like Skribble, Beekeeper, FTAPI, Unique and 250+ b2b startups have successfully implemented the SalesPlaybook methodology to scale sales quickly.

Track Record:
❖ 0-2M booked ARR in <15 months (boostbar)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow) 
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 5x increase in SQLs in 6 months through utilizing SalesPlaybook’s team expertise (Morphotonix)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 18% booking rate on 2nd ever cold email campaign, accelerating market validation by months (iCEEP)

If you want to learn more about us: 

💌 Send me a LinkedIn message to connect!
🪩 Visit us at www.thesalesplaybook.io

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The Battle

Enzo Carasso 🧲

Moritz Aemisegger

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The Battle

Enzo Carasso 🧲

Moritz Aemisegger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Enzo Carasso 🧲's LinkedIn Performance

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