Senior Construction Project Manager @ VareCo

I am the Founder &amp; CEO of Investor Acquisitions. In short, I help real estate executives be known. What I've found is the best operators in real estate often neglect marketing. Marketing is important enough to wish you were better but not important enough to take it on on your own. Put another way: If operations fall apart? You don't have a business to market. If marketing falls apart? You've survived this long without it. However, there's a catch 22 to this approach to marketing. The modern real estate sponsor, broker &amp; lender needs marketing. They need to be known. Social media expedites 2 key aspects of deal making: 1. Building awareness of you. 2. Building trust in you. My business is taking the hard work of figuring social media out off your hands, &amp; replacing it with all the benefits. 1. Being trusted and known. 2. Generating quality leads. 3. Raising capital/Closing deals. The fun stuff that comes from being known. Whether you're the CEO, an executive team, or a broker, our team at Investor Acquisitions can level up your brand &amp; content on LinkedIn. Our business is telling your story.

Cole Baker

I spoke to an investor with $300,000,000 in AUM. 
His first deal he bought for $560,000 debt free. 
Here's the breakdown of how he did it: 

1) He started as a leasing agent for a family office. 
• The family office owned a few dozen deals. 
• He was there "Swiss army knife."
• Managing existing tenants. 
• Leasing units. 
• Even identifying new properties to acquire. 
• However, one thing stuck out to him: 
• He knew unless he owned real estate himself, 
• He'd never build true wealth. 

LESSON: 

• Build experience in the asset class you chose. 
• Only once you've built up a knowledge base, 
• Should you take the leap to ownership. 

2) He identified a property. 
• In his work with the family office, he identified a deal. 
• It was outside the buy box of the family office. 
• So he decided to take a shot at it. 
• He brought ~5 investors together, & acquired it. 

LESSON: 

• Be prepared. 
• Only once you've aligned your operations, 
• Should you begin identifying deals. 

P.S. Which lesson resonated with you the most?

Founder + CEO of Investor Acquisitions | I help real estate executives build their brand & attract investors | Trusted by 44 Firms | DM “Intro” to schedule a meeting with Investor Acquisitions

My wife & I started a "sugar cleanse" this week. 

No processed carbohydrates. 
No processed sugars. 
No rice...
Starting off the first 4 weeks of the year right.

However... 
We celebrated my brother-in-laws birthday last night. 

They served Korean beef, green beans, and rice. 
(& cake...)
I've never wanted rice more in my life. 

I held strong, but...

I didn't realize how strong my cravings for carbs & sugar were until this week. 

This week's been brutal. But grateful for the reset. 
(& grateful I'm not taking on the cleanse alone)
How's your new year's resolutions going?

I asked an investor who owns a $750,000 6-unit portfolio debt free in Indiana why he didn't sell his properties to get a higher ROE. 

Here's what he told me: 

• He & his wife collect ~ $2,000 a month net. 
• He & his wife are retired. He self-manages.
• It's busy enough to keep him occupied. 
• But not too busy he's overwhelmed. 
• They're content. 

They set out for a specific number to bring home each month, & they achieved it. 

They're debt-free. Living off their hard work over the years, & don't need more. 

They've made it. 

LESSON: 

• There is always more to chase if you want to. 
• But, if you're looking for financial freedom? 
• Pick the number you're looking for. 
• Then fight hard to achieve it. 
• & once you reach it? 
• Either revaluate, 
• or reap the benefits of your hard work. 

P.S. What would you do with a $750,000 debt-free portfolio? 

Sell it & buy a bigger property? Or hold it?

My client raised $250,000 from 4 posts. 
(And the deal still has 12 days to close)
Here's the exact strategy we used:  

My client has managed $300,000,000 in AUM. 
He posted on LinkedIn & Facebook for years.
But hadn't had any luck raising capital. 
So he hired me. 

• Day 1; We collected stories + track record.
↳ We identified his Ideal Investor Profile. 
↳ Then curated content to this profile. 
• Week 1: Began posting 3-Days a week. 
↳ Every week. 
• Week 16: Posted first promotional post. 
• Week 20: Collected $250K in capital.
↳ & counting. 

3 takeaways you can steal today

1. Before you ask for business, build up trust. 
• I learned this concept from Alex Hormozi. 
• & it works beautifully. 
• Post valuable content for your ICP everyday you can
• Then, wait to make an ask for as long as possible. 

2. Write content using these 6 content pillars. 
• I developed this working with 40 + CRE firms.
• Write about deals you've bought or underwritten.
• Write about your personal life (not work related).
• Write about the daily conversations you have.
• Write about the lessons you have learned.
• Write about problems your ICP faces.
• Write about the news.

3. Quality content is better than lots of content. 
• My client had posted content for years. 
• Only after we refined his message, 
• Did he raise capital. 

OPPORTUNITY for 2026: 

When you figure out how to tell your story?  

It can change your business forever. 

P.S. I help sponsors, brokers & lenders build their brands on LinkedIn, if this post resonated with you, DM "Story" to schedule an introduction call.

Here's the 9 steps I took to raise my first $90,000 for a real estate investment without raising capital from friends & family. 

1. Committed to posting on LinkedIn on May 15, 2023. 
2. Posted 484 times before getting my first lead. 
3. Had 25+ conversations with investors. 
4. Identified a trusted fund manager to work with. 
5. Identified a trusted sponsor & property to invest in. 
6. Flew to FL to tour and walk the 230-unit property. 
• I toured the different unit mixes available. 
• I took over 200 photos of the property. 
• I took extensive notes of the property. 
• Then returned home the same day. 
7. Sent out an email to investors. 
8. Booked 3 calls. 2 invested. 
9. Each lead from LinkedIn. 

Admittedly, my first capital raise wasn't much. 
& I could have done better with the raise.
Namely, 
1. More consistent follow-up with investors. 
• During the diligence of the deal. 
2. More consistent follow-up with investors.
• Prior to finding a deal.  

However, it taught me 2 meaningful lessons: 
1. LinkedIn is a powerful tool for business. 
2. I could build trust with investors. 

This deal led me to start Investor Acquisitions.
& now? 18 months later. 
My clients have raised $10,000,000+ of equity. 
My clients have generated $100K+ in revenue. 
My clients have generated 1,200+ ideal leads. 
All from LinkedIn. 

Are you looking to raise capital in 2026? 
We can help. 
DM "capital" to schedule an intro call. 
Or click my calendar link below: 
https://lnkd.in/g92Wj2WT

I asked a developer who's built $300,000,000 worth of real estate about what capital structure he's raising capital with in 2026. Here's what he told me: 

His "equity" investors invest as a 2nd position loan. 

• He secures a construction loan from a local bank.
• He provides the equity to close the development. 
• His investors come in to fund a subordinate loan.
• His investors receive a fixed 12% on their capital.
• (The 2nd-position loan is secured by the land).

Rather than participate in the upside of the deal. 
Many investors he spoke with wanted certainty. 
So he created a product to fulfill that desire. 

P.S. Do you like the capital structure? 
Or 
Would you have another in mind?

Greystar

Development Analyst

Howard Hughes Holdings Inc.

This experience provided me with the opportunity to learn about the master-planned community concept in development. The exposure and training relating to project financing, investor relations, business development, and strategic marketing provided insight into the completion of a project within a design-build framework.

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Intern

Smart City Apartment Locating

Apartment Locator

Con-Real, LP

Business Development Intern

Building Blocks Construction

Construction Project Assistant

Project Destined

Real Estate Development Intern

Division Manager

Eastdil Secured Dallas (National Champions) 
JLL Chicago ( National Runner - Up)

Program Manager

Student Ambassador

Commercial Real Estate Analyst

The Ritz-Carlton Hotel Company, L.L.C.

Membership Services Specialist

Eastdil Secured

I actively engaged in an organized virtual Financial Modeling Bootcamp, where I was exposed to capital market research strategies and techniques. Guided by industry professionals and organizational leaders, I deepened my understanding of financial modeling and honed my analytical skills. This immersive experience equipped me with the ability to analyze complex data and make informed decisions. Through collaborative projects and practical exercises, I gained valuable hands-on experience in applying these concepts to real-world scenarios.

Undergraduate Research Fellow

ACRE

I had the opportunity to learn loan strategies and techniques for property acquisition and development. Under the guidance of organizational leaders. By actively participating in this virtual program, I developed practical knowledge and vocabulary.

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As an undergraduate student studying Construction Management, I am interested in growing my skills Real Estate Development, Building Information Modeling, Project and Site Facilitation, and Primavera.  

In previous positions, I focused on real estate investing, actively participating in market research, financial analysis, and valuation methods. A notable achievement includes being selected to engage in the Greystar Real Estate Development bridge program, where I learned about the development process, including pre-development procedures, site and project analysis, securing financing and determining leasing projections for ground-up development projects.

In previous roles at the Four Seasons Resort and Ritz Carlton. I was exposed to the value of private equity and experienced the merger and acquisition of two global hotel companies and the leadership of management providing accommodations to employees and customers alike.

I look forward to growing in the construction industry with a focus on urban planning. I am always eager to learn more about these topics, discuss industry trends, collaborate on innovative projects, and contribute to growing organizations.

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Cole Baker

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The Battle

Cole Baker

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Engagements

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