Cole Zucker

ZuVi Investments 

Joint family office focused on lower mid market private equity.

Managing Partner

Member - Santa Monica Chapter

Hey Hero Labs

Acquired by Sanctuary Ventures January 2022

Co-Founder

GREEN CREATIVE

Provides LED lighting products to North America.

Co-CEO & Co-Founder

Everbright Engineering

VP of Sales

I'm Cole, an entrepreneur with a running addiction. 

I am a Co-Managing Partner at Zuvi Investments, a joint family office dedicated to helping small businesses transition into established middle-market companies. 

Previously, I was the Co-Founder and Co-CEO of GREEN CREATIVE, a commercial-grade LED lighting company. My partner and I bootstrapped the business to over $60m in annual sales, successfully exiting to a PE fund. Our journey is chronicled in our book, “Flipping The Switch” (available now).

I was also a co-founder of Hey Hero Labs, a platform for personalized video content creation. The company was acquired by Sanctuary Ventures in 2022.

Outside of business, I'm driven by my passion for running. Having recently turned 40, I've achieved personal bests that surpass my times from 20 years ago. I'm always experimenting with new techniques and training methods to optimize performance and longevity.

Joint family office focused on low mid market private equity, angel investing, and real estate.

Zeenat Patrawala is a seasoned professional with a focus on corporate development and business development/partnership roles. She has been a venture-backed startup founder, corporate development lead of a public company, business development of new product innovation, strategic sales, and equity research covering biopharma, diagnostics, healthcare services, and AI-driven healthcare applications.  

Zeenat’s expertise includes biotechnology and AI/Technology due diligence processes, market and product assessment, competitive analysis, model forecasting and landscape, patient flow maps, strategy for geographic assessment and launch, product positioning, messaging and branding, pricing strategy and corporate growth. 

Zeenat brings in a wealth of deal execution experience that ranges from large M&A transactions, leading Software Sales teams selling large systems in hospitals, payers, and life science companies, working with early stage companies to secure both seed and series A funding, and lastly carrying the bag and working door to door to drive transactional sales across multiple industries.  She has mastered the art of selling, positioning, driving an organized deal process, and most importantly understanding the underlying dynamics of human psychology to drive win-win deals for all parties involved.  

She holds a SM focused on biomedical enterprises and genetics from Massachusetts Institute of Technology & Harvard University, an MBA from Melbourne Business School and a BS in biological science with a focus in genetics from Cornell University.   During her training at MIT/Harvard, she completed her thesis in “FDA Regulation of Biologicals Manufacturing “at the prestigious program of the Health, Science and Technology Department under Fiona Murray (MIT Sloan) , Charles Clooney (MIT Chem Eng) , and Gary Pisano (Harvard Business School).  At Cornell University, she studied under Professor Jim Morin, Environmental and Ecological Department, and completed her thesis in “The relationship between the lunar cycle and reproductive patterns in female luminescent ostracod crustaceans”.

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Cole Zucker

Zeenat Patrawala

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