Colin Gallagher

The AI Marketing Guy — Building a community & bootstrapping an AI writing SaaS to $1 million per year | Join 15,000+ AI marketing newsletter subscribers to future proof your career & build brands with AI.

If you sell b2b these days... landing premium clients consistently is as difficult as finding a needle in a haystack.

You've probably tried:

❌ Daily LinkedIn content — But got lost in the noise
❌ Generic outreach — Getting ignored or attracting tire-kickers
❌ Referral networking — Great when it works, but too unpredictable
❌ Being a "marketing generalist" — Only to compete on price with cheap freelancers

These approaches "work"...

But let's be honest - they're costing you more time and energy than they're worth... especially when you're trying to command $5K-$10K monthly retainers.

That's why we help b2b companies to unlock predictable client acquisition through Linkedin.

Within just 90 days, our team will help you:

✅ Position yourself as the premium choice in your niche (without becoming an "influencer")
✅ Build relationships with 1,000 dream clients (companies you'd be proud to feature on your website)
✅ Generate high-quality leads using a proven system that doesn't require daily posting
✅ Close retainer clients at 2-3x your current rates

Premium clients will be booking into your calendar each month…

All you'll have to do is close deals with prospects who already see your value.

We've helped 100+ businesses to book 2,000+ sales calls and earn millions in revenue through LinkedIn. Here's what our clients say:

"Within 22 days of implementing this system, I went from charging $1,000 to $3,000 per month and signed 4 new retainer clients." — John A., Marketing Consultant

"We added $160,000 in revenue within 6-months" — Ben, CEO @ Seneca Business Solutions

Ready to start attracting premium clients who value your expertise?

P.S. Our approach isn't about posting content every day or becoming another "LinkedIn expert". It's about building a systematic way to attract and close premium clients. Speak soon!

Head Growth Coach

Click the link below for 7 ChatGPT Prompts to help you write 7-days of Linkedin content in 10-minutes a day (...or less).

ONE Claude skill has been writing my LinkedIn content for 2 weeks straight.

Every post. Every lead magnet. Every carousel. Fully generated and deployed - on a schedule.

Here are the results so far:

-> One post: 20,000+ impressions. 435 comments.
-> A lead magnet post: 12,000+ impressions. 202 comments.
-> Another: 8,300+ impressions in 19 hours. 179 comments.

Comment "ENGINE" and I'll send you the full skill for free.

So here's how it works.

The skill fires every morning as a scheduled task. By the time I open my laptop, there's a complete content package waiting:

1 - Hook Research

Pulls the last 14 days of posts from 8 influencers in my niche. Finds hooks that outperformed by 2x+. Scores each one for adaptability - and picks the winner.

2 - Post Draft

Takes the winning hook, rewrites it in my voice (it learned my cadence from 9 recorded Zoom calls), drafts the post, and runs 8 automated checks before I see it.

3 - Lead Magnet Build

Writes a full HTML page with copy-paste prompts, interactive tools, and scroll animations. Deploys it to a live URL. Hands me the link.

4 - Carousel + Image

Generates an 8-slide PDF carousel and a photorealistic AI image prompt. Both themed to the post.

The thing is - I didn't build this in a weekend. This is 2 months of daily iteration. Every mistake became a permanent rule. Every edit I made became an automated check.

And I'm giving the whole thing away.

Comment "ENGINE" and I'll send you the skill file, the setup guide, and the scheduled task config. 

Drop it into Claude Code or Cowork, add your voice, and it runs.

I stopped using ChatGPT 3 months ago. The Claude system I built instead runs my entire LinkedIn lead generation engine on autopilot.

Comment "SYSTEM" and I'll send you the full breakdown.

Not because ChatGPT is bad at writing. It's great at writing.

But writing was never the bottleneck. 
Research was.

Finding which prospects are actually showing buying signals right now. 

Qualifying them against a specific ICP. Writing a message that references the exact reason they showed up on the list.

That's 3-4 hours of skilled SDR work per day. 
And ChatGPT can't do any of it — because it can't connect to your tools.

Claude can.

Here's what the system actually does:

1️⃣ Signal detection

Claude connects directly to Apollo through an MCP connector — no copy-pasting, no exporting CSVs, no middleware.

It runs a search I built for each client's buying signals:

→ Companies that just posted a VP of Sales role (scaling team, need pipeline) → Founders who recently raised a round (have budget, need growth) 
→ Businesses hiring SDRs (outbound is already a priority)

2️⃣ Qualification

Every prospect gets filtered against the client's ICP — industry, headcount, geography, tech stack.

The filter isn't a prompt. It's a saved Skill — a reusable workflow file that runs the same criteria every time without me re-explaining the rules.

3️⃣ Script generation

For every qualified prospect, Claude writes a message that references the specific signal. Not "I noticed your company is growing." More like "Saw you're hiring 3 SDRs in EMEA — curious how you're handling pipeline for the new reps."

The signal is the reason for reaching out. The message just states it.

4️⃣ Scheduling

The entire pipeline runs on a schedule. 

Every morning at 7am, Claude pulls fresh signals, qualifies them, writes the scripts, and saves everything to a folder I review over coffee.

I spend 15 minutes checking the output. That used to be a full-time person's entire morning.

The gap between ChatGPT and Claude for outreach isn't the writing quality. It's that Claude connects to your data, saves your workflows, and runs them while you sleep.

Comment "SYSTEM" below and I'll send you the step-by-step guide to build this yourself.

Claude turns you into a top 1% lead generation machine.

I built the system that replaced a $6,000/mo SDR - here's the exact workflow ↓

Comment "BUILD" and I'll send you the full breakdown with every prompt and every filter.

The system does 5 things:

-> Pulls buying signals from Apollo (job postings, funding rounds, executive hires) -> Scores and ranks leads by signal strength 
-> Writes personalized DMs based on each prospect's specific signals 
-> Runs on a schedule - every morning, fresh leads, fresh messages 
-> Tracks replies and adjusts targeting based on what's converting

The best part - once it's set up, the system runs silently in the background. You wake up to qualified leads sitting in your inbox. 

Comment "BUILD" for the full guide.

Replace your $6,000/month for $20

I built a Claude AI workflow that sends 800 personalised LinkedIn DMs to my ideal customers while I'm asleep -- want it?

By the time you open LinkedIn at 8am, you've got hundreds of deeply researched prospects with a specific script for each one.

Comment RESEARCH and I'll send you the 4 prompts + setup guide.

Here's what Claude pulls for each prospect overnight:

-> The hiring signal that flagged them in the first place
-> A 2-sentence company context (what they do, what's changing)
-> A specific observation you can open with
-> A signal strength score (1-10) so you know who to message first

The way this works is you configure your search criteria once in Apollo - job posting keywords, headcount range, geography. 

Claude runs overnight, scores each prospect by signal strength, writes a research brief, and drafts a personalised message for each one.

So instead of "I saw you're in the X space" - it's "Noticed the SDR Manager role has been open 6 weeks - how's pipeline holding up during the search?"

What we typically see across 100+ campaigns: founders using this send 40-50% fewer messages but book more meetings. 
Every message timed to an actual signal.

Comment RESEARCH below & I'll send you the system setup guide

Automate Your Lead Generation

ONE specific number explains why your Linkedin outreach isn't working.

It's not your message. 
It's not your offer. 
It's not your follow-up sequence.

3-7%.

That's the percentage of your target market that's in an active buying window at any given time.

You could have the perfect list. 
Perfect ICP. 
Perfect copy.

If you're blasting 100% of the market hoping to catch the 3-7%, you're selling to people who are "qualified" on sales navigator...

But have no interested in buying what' you're selling right now. 

I just recorded a full breakdown of:

→ What the 3-7% rule means for your pipeline
→ Real client results: from 3-4 replies per 100 (mostly negative) to 12 replies per 100 (mostly positive)
→ The two systems you need running simultaneously
→ How to spot buying signals hiding in plain sight on LinkedIn
I also put together the complete buying signal detection framework — every signal type, what it indicates, and how to build a system around it. The full playbook.

Watch the video. 

Then if you want the framework:

→ Comment "Clients" below
→ Follow + connect so I can DM you

How to put LinkedIn lead magnet creation on 100% autopilot (I built this system with Claude + scheduled tasks)

Every morning before I open Slack, a system I built produces a complete content package. Lead magnet. Two LinkedIn posts. Carousel. All from one topic.

Comment AUTOPILOT and I'll send you the full blueprint.

Here's the architecture:

→ A scheduled task fires every morning at 7am
→ Claude pulls trending topics from 8 LinkedIn creators I track
→ It cross-references what I've already posted so nothing repeats
→ It drafts a lead magnet HTML with scroll-reveal animations and interactive elements
→ It generates 2 post options in my voice with different formats
→ It builds an 8-slide carousel PDF
→ Everything lands in a folder, ready for me to review

The whole thing runs on Claude Pro ($20/month) and a scheduling layer. No custom code. No dev team. No content agency.

I still review everything before it ships. The system doesn't replace my judgment - it replaces the 3-4 hours I used to spend staring at a blank doc wondering what to write about.

The biggest unlock wasn't the AI. It was building the system around the AI.

Comment AUTOPILOT below and I'll send you the exact blueprint - prompt chains, file structure, scheduling config, all of it.

My $720/month AI stack generates more leads than a $500,000/year marketing department.

Here's what's in it:

Comment STACK and I'll send you the full breakdown with costs, prompts, and how everything connects.

→ Claude for writing outreach scripts, content, and lead research - $200/mo → Apollo for finding companies showing active buying intent - $60/mo 

→ Airtable for tracking every lead, signal, and conversation in one place - $100/mo 

→ Make(.)com for connecting everything so it runs while I sleep - $60/mo 

→ Data APIs for enriching leads with real-time company and contact intel - $300/mo

5 tools. 
$720/month combined.

The $500K marketing department has 6 people, a Salesforce license, and a 3-month ramp time for every new hire.

My stack was running campaigns within a week.

It doesn't take PTO. 
It doesn't need onboarding. 
And it gets smarter every time I use it.

Comment STACK and I'll send you the full AI stack guide - every tool, what it costs, what it replaced, and the exact workflows connecting them.

PS - For quick access, dm or InMail me with the word "Stack"

My $500,000 AI Marketing Department

I don't know who needs to hear this, if your AI outreach is sloppy, it's not AI, it's you. 

ChatGPT can write your outreach in seconds. So can everyone else's.

"Hey Jessica, I noticed we're both in the SaaS space. We help marketing teams like yours scale demand gen through performance marketing. Love to connect and see if there's a fit."

That message took ChatGPT four seconds to generate. It'll get you a sub-2% reply rate. 

You'd need 200-500 sends just to book a single meeting.

And every one of your competitors can produce the exact same message just as fast.

The problem isn't AI. The problem is what YOU are feeding it.

Generic prompt. Generic ICP data. Generic output. 

The AI has nothing to work with except your product description and a first name.

Ofcourse you're going to get sloppy outreach that uses the words "craft and crickets"

Now give it something real.

Jessica just commented on a competing agency's post saying "this is exactly what we're facing in Q1." 

Her company posted three new marketing roles this week. 

She's been engaging with growth content for the last seven days.

Feed that into the same AI and the output is unrecognisable. 

It references her actual situation. 

It speaks to a problem she publicly confirmed she has. 

It reads like someone spent 15 minutes researching her — because the system did.

Same tool. Radically different input. Completely different result.

AI didn't make outreach worse. 

It made lazy outreach easier to produce at scale. 

The people using AI to write messages without signal data are just automating mediocrity.

The ones feeding it real intelligence are getting 40%+ reply rates.

The gap isn't the technology. It's what you know about the person before you hit send.

✅

PS - If I could book you 2-3 meetings every week with your ideal customers through LinkedIn, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you'd like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Claude AI turns you into a 1-person LinkedIn outreach team that books more sales meetings than 20 human SDRs

I built a system that finds high-intent buyers & writes relevant DMs in one conversation.

Comment "SIGNAL" and I'll send you the full setup + 5 message templates.

Here's what it does:

Most AI outreach tools insert [First Name] and [Company] and call it "personalization."

That's not personalization. 
That's a mail merge with a better vocabulary.

My system does 3 things differently:

→ It searches Apollo for prospects showing specific buying signals - job postings open 45+ days, new VP hires, headcount spikes, recent funding - all inside the same Claude conversation

→ It writes DMs under 60 words that reference the signal, not the job title. "45 days into the SDR Manager search - how's the team holding up?" hits different than "I help companies improve their sales process"

→ It builds a follow-up sequence where every message adds a new angle instead of "just bumping this to the top of your inbox"

The difference comes down to one number.

Only 3-7% of any market is in an active buying window at any given time. If you message everyone with the right job title, 93% of them don't have a reason to care today.

Signals find the ones who do.

The playbook covers:

→ The 6 buying signals that actually matter for B2B outreach 
→ The research prompt that turns a profile + signal into a relevant DM 
→ 5 LinkedIn message templates - one for each signal type 
→ How to wire Apollo + Airtable + Claude into one workflow using MCP connectors 
→ The follow-up sequence that converts connections into calls

Comment "SIGNAL" and I'll DM you the link.

Your prospects don't want to hear about your process — they want to hear about their outcome.

Every cold message I see starts the same way:

"We help companies with our proven 3-step framework..."
"Our unique methodology delivers..."
"We use advanced techniques to..."

Completely backward.

Your prospect doesn't care about your process. They care about their problem.

Instead of explaining HOW you do it, lead with WHAT happens when you do.

"Your sales team books 12 qualified meetings per month."
"Your pipeline stays full without you personally prospecting."
"You close deals while your competitors wait for inbound leads."

The process comes later. The outcome comes first.

We've booked 2,000+ sales meetings by talking about client results, not our methodology.

Start with their finish line, not your starting blocks.

How to build a sales pipeline for your cybersecurity firm on LinkedIn with AI in 2026 (the system behind 112 winning B2B campaigns)

Comment PIPELINE and I'll send you the full playbook.

Cybersecurity founders have a targeting problem. Your buyers - CISOs, VPs of IT, security directors - get 30+ vendor pitches a week. Most of those pitches land on people who signed a contract 3 months ago.

The fix is signals. 

AI lets you find the 3-7% of your market that's actively looking right now - and reach them before your competitors do.

Here's the pipeline architecture we run for B2B service companies:

→ Signal detection layer - AI scans for buying triggers specific to cybersecurity: compliance deadlines, new security hires, breach disclosures, tool migration announcements, budget cycle timing  
→ Qualification layer - each prospect gets scored against fit criteria before a single message goes out  
→ Personalized outreach - every DM references the specific signal, not the job title  
→ Follow-up engine - the system re-engages warm prospects automatically when new signals appear

The whole thing runs in the background. 

You wake up to qualified conversations, not a list of names to cold-message.

Comment PIPELINE and I'll send you the full playbook - including the exact signals that work for cybersecurity buyers and the AI prompts behind each layer.

Build Cybersecurity Sales Pipeline

I've spent 3 years building LinkedIn pipelines for 100+ B2B companies. Here's what actually moves the needle.

It's not the copy. It's not the volume. It's not the tool stack.

After 100+ builds, the same 4 things separate companies booking calls from LinkedIn every week from those getting ignored:

→ They message people who are already buying - not just people who match a job title
→ Their first DM references something specific the prospect just did
→ They follow up based on signal changes, not arbitrary timers
→ They lead with the prospect's situation, not their own service description

Most B2B companies get 1 of these right. 

Maybe 2. 

The ones filling pipeline consistently nail all 4.

I built a free scorecard that lets you rate your LinkedIn pipeline across these 4 dimensions in under 5 minutes.

Comment PIPELINE and I'll send it over.

It'll show you exactly where your outreach is strong and where the gaps are costing you conversations.

Comment PIPELINE below.

Signal-based outreach costs $4-5K/month to run properly. Here's where the money goes.

I'm going to be transparent about something most agencies won't tell you.

If you wanted to build the signal-based outreach system we run for clients — yourself, from scratch — it would cost roughly $4,000 to $5,000 per month in tools alone. 

Before your time.  Before the developer who sets it up and maintains it.

Here's the breakdown:

- LinkedIn Sales Navigator and enrichment APIs: around $1,500/month. 

We're scraping large amounts of data because 99% of signals don't qualify. But you have to check them all.

- AI API subscriptions: anywhere from $200 to $1,000/month depending on volume. 

We spent $1,000 with Anthropic last month alone because of the amount of qualification and research the system processes.

- AI agent building tools: roughly $500/month. 

Plus developer maintenance ($500-$1000), because these systems break. Regularly.

- Outreach automation tools: variable, but factor in another few hundred at least- we spend arounf $500-$1000 in any given month.

And that's assuming everything works. 

It doesn't account for the weeks of setup, the debugging, the N8N workflows that need rebuilding, or the developer who doesn't always answer when you message them.

I'm not saying this to scare anyone off building it themselves. 

Some companies should. 

If you have the technical team and the patience, the ROI is there.

But most founders I talk to don't have 3-6 months to build infrastructure. 

They need pipeline now. That's the real trade-off — not money, but time to value.

Whether you build it or buy it, now you know what the actual investment looks like.

✅

PS - If I could book you 2-3 meetings every week with your ideal customers through LinkedIn, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you'd like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

I just replaced my morning CRM review with a 100% automated Claude system that runs while I sleep...

Every morning I used to spend 30-45 minutes doing the same thing:

→ Opening my CRM 
→ Scanning for overdue follow-ups 
→ Checking who had calls booked
→ Cross-referencing emails to see who went dark

Now I wake up to a complete pipeline briefing sitting in my Slack.

Here's what the system does before I'm awake:

→ Pulls every active lead and their current status
→ Flags anyone overdue for follow-up and tells me why
→ Cross-references recent calls and emails so nothing slips
→ Prioritizes who needs attention TODAY based on deal stage and signal strength
→ Drafts follow-up messages I can review and send in minutes

I expect this ONE system to add $100,000 to our revenue next year.

The whole thing runs on Claude with a scheduled task.

Comment BRIEFING and I'll send you the full breakdown of how this system works.

I just watched a founder spend $8K mapping their target market. I showed them how Claude does it in 15 minutes - and gives you the outreach list too.

So here's the thing - most founders think TAM mapping is some proprietary consultant project. 

They break out spreadsheets, hire someone to do research, wait weeks. What I showed them instead:

→ Paste your business into Claude, get 3-5 market segments back with total addressable market size
→ Run a second prompt to identify buying signals for each segment
→ Pull those profiles from Apollo (free tier works) with exact filter settings I'll give you
→ Generate personalized opening lines based on signals - not generic "hey I saw you work in X"

Look, the setup takes 30 minutes. 

You end up with 15+ actual prospects and a signal-based opening that gets a response rate we typically see around 30-40%.

Here's the thing about this whole system - it runs in the background. 

Once you build it, you do it weekly and your outreach compounds. 

Comment TAM if you want the exact prompts and Apollo filters. 

I'll send over the full step-by-step playbook and every founder who runs this weekly stops paying the $6K-8K SDR bill.

Comment TAM below.

AI TAM Mapping

The worst outreach I've ever seen was written by the best AI tools.

Flawless grammar. Professional tone. Clean formatting. Absolutely zero reason to reply.

That's what happens when you hand GPT-4 your website copy and say "write me a LinkedIn outreach sequence."

It'll give you something polished. Something that sounds like a sales email from 2019 wearing a better suit. 

And your prospect will archive it alongside the nine other messages they got today that read exactly the same way.

The AI did its job perfectly. It took what you gave it and made it sound good.

The problem is that sounding good and being relevant are completely different things.

I've reviewed hundreds of AI-generated outreach sequences at this point. 

The pattern is always the same. The sender knows nothing about the recipient except their name and job title. 

So the AI fills the gap with vague flattery and generic value props.

"I admire what you're building at [Company]."
"Teams like yours often struggle with [broad problem]."
"Would love to explore synergies."

It's technically competent. It's emotionally empty. The prospect feels nothing because the message says nothing specific to them.

Now compare that to a message where the AI knows the prospect commented about demand-gen challenges last week, their company just posted three marketing roles, and they've been engaging with a competitor's content.

Same AI. Same capability. 

But now it has something real to work with — and the output reads like a human who's done their homework.

Your prospects can't tell the difference between AI and human anymore. But they can absolutely tell the difference between someone who knows their situation and someone who doesn't.

The tool isn't the bottleneck. The intelligence you feed it is.

✅

PS - If I could book you 2-3 meetings every week with your ideal customers through LinkedIn, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you'd like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Content creators making $10K/month have fewer LinkedIn followers than B2B founders making $100K/month.

Why?

Content creators need followers to sell courses and coaching.

B2B founders need customers to sell services.

Completely different games.

The B2B founder with 2,000 followers books 15 sales calls per month through targeted outreach.

The content creator with 50,000 followers converts 0.1% into paying customers.

Guess which business model scales faster?

I've watched clients go from 0 to $300K in revenue with under 5,000 connections.

Meanwhile, LinkedIn "gurus" with massive followings struggle to fill $500 courses.

Content supports your outreach. It doesn't replace it.

When prospects research you after receiving your message, they need to see you know what you're talking about.

That's it.

I watched 47 B2B founders waste $200K+ on LinkedIn content while their sales teams missed quota.

They hired content creators, posted daily, got likes and comments.

Zero pipeline.

Here's what they believed: "If I build an audience, qualified leads will find me."

Here's reality: B2B buyers don't browse LinkedIn looking for vendors. They're heads down solving problems.

Your VP of Sales doesn't care if your post got 500 likes. She cares about hitting quota.

80% of our clients' meetings come from outreach, not content.

Content supports outreach by building trust when prospects check your profile after you reach out.

But content alone? It's expensive brand awareness disguised as lead generation.

One client spent 8 months building a following. Got featured in LinkedIn newsletters. Felt like a thought leader.

Generated 2 qualified meetings.

We switched him to outreach-first. 4 qualified meetings in the first 3 weeks.

Hot take: The people telling you to "learn AI or get left behind" are the same people selling you AI courses.

I've spent the last 2 years building AI sales systems for B2B service businesses.

Not one of my clients learned to code.
Not one learned prompt engineering.
Not one spent 6 months "figuring out the tools."

They focused on what they were already world-class at — understanding their buyer, reading signals, and closing deals — and let infrastructure handle the rest.

Watch this full video breaking this down:

→ The biggest lie in AI right now (and why it's costing you)
→ Who benefits from you believing it
→ What actually drives results (hint: it's not ChatGPT)
→ A framework for thinking about AI that puts your experience first

I also wrote up the complete system we install for clients — signal detection, outreach architecture, pipeline infrastructure. 

The whole blueprint.

Want the full system doc?

→ Comment "SYSTEM"
→ Connect with me & I'll DM it to you

P.S. Want me to setup a free pilot to help you grow your business on Linkedin? Book a call here: https://growlancer.ai/

LinkedIn punishes volume. It rewards relevance. We designed for that.

Everyone worries about LinkedIn restrictions. Send too many connection requests. Get flagged. Lose your account.

So people obsess over daily limits, warm-up schedules, and which automation tool is "safest."

They're solving the wrong problem.

LinkedIn's detection isn't just about volume. It's about behaviour patterns. When you send 100 identical messages a day and get a 2% reply rate, the platform can see that almost nobody is engaging with your outreach. 

That looks like spam — because it is.

Signal-based outreach flips this entirely.

You're sending fewer messages. 

Each one is highly personalized to the recipient's actual situation. 

And because you're reaching people who are actively dealing with the problem you solve, your reply rates are dramatically higher.

From LinkedIn's perspective, you look like someone having real conversations — because you are.

When you're getting 40%+ reply rates, you don't need to send 1000 messages a day from multiple profiles to fill a pipeline.

The math works in your favour on every level. 

Higher reply rates mean fewer messages needed. 

Fewer messages mean lower risk. 

Lower risk means your account stays healthy while your pipeline grows.

Most people try to game LinkedIn's limits- make the limits irrelevant.

✅

PS - If I could book you 2-3 meetings every week with your ideal customers through LinkedIn, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you'd like to move forward.
Interested? Apply here: https://lnkd.in/gXS4jJ45

Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

Ever hired someone brilliant… but “a little odd”?
🤔 Maybe they avoided small talk.
🤔 Could never sit completely still.
🤔 Had problems with eye contact.
🤔 Laser-focused on obscure details.
🤔 Struggled with time management.
🤔 Or asked questions no one else dared to ask.

You might have chalked it up to personality.
But what if it was neurodiversity?

Yesterday, I shared a personal post about my son and me, both navigating life with ADHD and autism in different ways. Today, I want to discuss what that looks like in your company.

Because here’s the truth:
You already have neurodivergent people on your team.
- Some have been diagnosed.
- Most haven’t.
- And many won't dare to tell you even if they have been diagnosed.

If you don’t know how to lead them, you’re leaving potential (and revenue) on the table.

CEOs ask me, “How do I support these folks without lowering the bar?”
That's the wrong question.

The right one is: "How do I design a culture that brings out the best in every kind of brain?"

Especially when one of those brains might be… your own. 💜 

Because many of the founders and execs I coach have ADHD or autism themselves, and they’ve spent decades compensating, masking, or white-knuckling through systems that were never built for them.

Tomorrow, I’ll share about how to leverage neurodiversity as a leader, without burning out or losing control.

𝗕𝘂𝘁 𝘁𝗼𝗱𝗮𝘆, 𝘀𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲 - look around your team.
- Who’s been labeled “difficult,” “intense,” or “disorganized”?
- What might change if you saw them through the lens of neurodiversity?
- And most importantly, do you know what it means to be neurodivergent?

This is personal for me. As a mom. As a founder. 
Because when we get this right, everyone wins.


👉 Anything you'd add?

PS. I'll add the link to yesterday's post in the comments.

I Coach CEOs to Build Winning Companies Where People Love to Work (SMEs) | +$30M Client Profit Generated in the Last 5 Years | #1 International Best-Selling Author | Serial Entrepreneur

How do you know if someone on your team might be neurodivergent?
Short answer: You often don’t.
Longer answer: You notice patterns. And you lead accordingly.

Because not everyone will tell you they have ADHD or autism.
Some don’t even know themselves.
But their behavior might whisper it.
If you’re listening.

As a mom to a son with ADHD and autism, and in my work with founders and teams, I’ve learned to watch for two kinds of signs:

𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀
- Asks unexpected questions that challenge assumptions
- Hyper-focused one moment, totally distracted the next
- Struggles with transitions or shifting between tasks
- Strategic brilliance, but forgetful with logistics
- Comes across as blunt, intense, or “too much”
- Thrives with structure… or resists it entirely
- Sensitive to noise, light, or smells

𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗖𝘂𝗲𝘀
- Avoids or resists eye contact
- Constantly fidgeting or can’t sit still
- Forgets next steps unless written or visual
- Looks disengaged, but later recalls everything
- Tunes out during long explanations or detailed talks
- Needs headphones, sunglasses, or quiet spaces to focus
- Paces while thinking or prefers movement to concentrate

These aren’t flaws.
They’re flags that someone might need something different to thrive.

Not lower expectations, but more transparent communication, better scaffolding, or more autonomy.

You don’t need a formal diagnosis to support someone’s best work.
You just need to notice how they work best, and meet them there.

That’s not therapy.
That’s leadership. 💜 


👉 Anything you'd add?


PS. This is my 4th and last post on neurodivergence, for now.
I'll add the links to my previous posts in the comments.

If your company can’t run 30 days without you, you don’t own a business.
You 𝙖𝙧𝙚 the business.

I was sitting with a CEO who was exhausted.
He told me, “𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘩𝘰𝘶𝘳𝘴 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬. 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘣𝘶𝘵 𝘐 𝘴𝘱𝘦𝘯𝘵 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘐𝘧 𝘐 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘧𝘰𝘳 𝘵𝘸𝘰 𝘸𝘦𝘦𝘬𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘤𝘦 𝘴𝘵𝘢𝘭𝘭𝘴.”

That’s the reality for many CEOs.
The business runs, but only because they’re pushing every lever.
It feels responsible. It feels necessary.
But it’s also the ceiling on growth.

Here’s what I see again and again:
❌ Culture depends on their mood that week.
❌ Decisions get stuck waiting for their approval.
❌ The CEO’s calendar is owned by everyone but them.
❌ They delegate activity, not ownership, so work bounces back.

And then the shift happens.

When the CEO reclaims their time, everything changes:
✅ They spend hours painting the bigger picture instead of chasing details.
✅ Their leadership team starts owning results, not just tasks.
✅ Culture becomes the engine, not the weight.
✅ The company scales beyond them. Finally.

That’s when leadership becomes lighter.
That’s when growth feels possible again.

If your company had to run for 30 days without you, what would break first?
If you don’t like your answer to that question, send me a DM.
We’ll discuss how to make the change. 💜 
 
 
👉 Anything you'd add?

From pitch black to a life worth living in 2,5 months.
How I helped my son turn his life around.

I’m a single mother of two sons, and one of them has autism and ADHD.

Little over 2,5 years ago, he had been home for 4 years, 24*7.
❌ Not going out at all
❌ Not attending school
❌ Not having any IRL friends
❌ Not doing ANYTHING with his life

So, about 30 months ago, I started transforming our relationship completely.

This led him to move to a specialized boarding school and ‘restarting’ his life!

From being 4 years behind in school when he started, he’s now on track to graduate from high school in 3 months' time (only 1 year behind).

If you are a parent of a child or children with autism and/or ADHD, and you’re:
😢 Feeling you’re failing your kid
😢 Feeling love and affinity is lost
😢 Feeling like everything is hopeless
😢 Feeling like there’s nothing more you can do

I GET YOU! 💜
This is how I felt for many years.

HOW COULD I MAKE THIS POSSIBLE?
I attended a course, and while I was participating, it hit me hard.

〰I want to FIX my son!
〰Because this is NOT the life I was supposed to have.
〰AND I’m the reason we’re stuck!

Even if we have a great relationship, something needs to change.

I need to shift the way I speak to him and the way I listen to him.

I also realize – I can love him for everything he is and also for everything he isn’t.

For me, my kids are the most important thing in my life.

Seeing one of them not ‘participating in life’ has been totally devastating.

But now, I see a future for him. 💜

This video shares one of the questions I got when I spoke at the LeadHERship Unveiled, a 3-day virtual summit, about my journey as a person, a CEO coach, and a mother.

PS. If you know a parent like this, please tag them in a comment.

PPS. The link to my whole speech is here: https://lnkd.in/eyNk_WeQ



👉 Anything you'd add?

In 5 words or less, what advice would you give a CEO who's always busy and never has time?

If you're a CEO with ADHD or autism, you're not wired for business-as-usual.
You're wired for vision, velocity, and out-of-the-box thinking.

You can’t lead the way everyone else does, and you don’t have to.

You’ve probably been told to be more organized, more consistent, more emotionally neutral, more… something.

As a mother to a son with ADHD and autism, and also in my coaching work with neurodivergent founders, I’ve seen:

💫 Pattern recognition that’s lightning-fast
💫 Brains that leap to insights no one else sees
💫 Creative thinking that breaks through walls others never question

You’re not “too much.” You’re exactly enough when you stop trying to lead like someone else.

The key isn’t to mask or muscle through.
It’s to design a business that matches your brain. 💜 

It’s about building systems around your strengths and delegating tasks around your struggles.
- Hire great people who love the details
- Set check-ins so nothing relies on memory
- Shape your role around what energizes you

This isn’t about doing less.
It’s about doing what only you can do.
And building the right team to do the rest.

Neurodivergent leadership isn’t a liability. It’s a competitive edge.
But only if you stop fighting yourself...
and start building systems that fit.


👉 Anything you'd add?

PS. This is my 3rd post on neurodivergence. I'll add the link to my previous posts in the comments.

PPS. This is how my son explains what his ADHD/autism brain sounds like:
https://lnkd.in/e3JxK3VP (video credit to connorcallec, it's not my son)

The Day I Earned My Place -- with a Kebab Pizza!!
When I was new at a management consulting firm, I was invited to join a colleague at a client site.

As soon as I arrived, the CEO told me:
“We have a special tradition for new consultants, haha, you’ll see.”

At lunchtime, he took me to a pizzeria and said,
“This is your challenge. No other consultant has ever finished this.”

He ordered me the "House Special” - a kebab pizza loaded with sauce, fries, and extra everything.

I thought, "This is my moment," so I ate the whole thing.

He looked at me and said, “Wow. Not even I have finished it. I always leave the crust!”

And then he said, “I’m in love. Shall we go home and share 2 kilos of tenderloin?”

That afternoon, as we walked around the office, he kept telling people:
“She ate the whole pizza. She ate the 𝙒𝙃𝙊𝙇𝙀 pizza.”

Looking back, it was more than just a funny memory; it was also a test of my resilience.

Here’s what I learned about leadership from that pizza challenge.

- 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝘁𝗰𝗵 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
It wasn’t about the pizza. It was about showing up, saying yes, and giving something your best shot - even when it’s uncomfortable, unusual, or hard. 

- 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗲𝘀𝗽𝗲𝗰𝘁
Had I refused or given up halfway, the outcome might have been different. Often, people respect the effort even more than the result, but in this case, finishing was what mattered.

- 𝗘𝘃𝗲𝗿𝘆 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 “𝘁𝗲𝘀𝘁𝘀”
Whether it’s the first big client meeting, a difficult decision, or (yes) a giant pizza, teams test how you show up under pressure. Leaders remember that and help others succeed in those moments.

- 𝗛𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁 𝗺𝗮𝘁𝘁𝗲𝗿
Yes, we laughed. But I also felt accepted. Leaders create moments that people remember. Those moments often mix challenge, kindness, and fun.

Sometimes leadership starts with a pizza. 💜 


👉 Anything you'd add?

Uncomfortable conversations - how do you deal with them?

Are you approaching them head-on, delaying them, or sticking your head in the sand and hoping they will solve themselves somehow?

This is what I'll be talking about in today's episode of 'Uncomfortable Conversations' on e360tv.

Hi all - time for a poll!
What do you say about this one? :)

If you could travel back in time and relive your life, would you choose the same career/life?

The author can see how you vote. Learn more

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