FinElevate

FinElevate is a Fractional CFO service for entrepreneurs.  We help clients achieve freedom and financial clarity in their business and execute a playbook to increase profitability, and improve cash flow.

Founder and CEO

Abacus Unlimited

Managing Partner

Unified Supply

Chairman of the Board

Chief Executive Officer

Vice President and CFO

B&W Cabinets

B&W has provided quality custom cabinets to the DFW Metroplex for over 45 years. The 3rd-Generation family business focuses on empowering our team, and providing excellent support to our builders and remodelers.

Partner and Board Member

AESI - Airport Equipment Specialists

Founder at FinElevate | Fractional CFO Service for Entrepreneurs | EOS Visionary | Strategic Coach 10x Member

Colin Sanburg

AltCMO

Welcome to alt.cmo, Your Strategic fractional cmo Marketing Partner for Small to Mid-Sized B2B businesses.

In the quest for business growth, CEOs often face the challenge of limited time and resources, making it impractical to hire a full-time Chief Marketing Officer (CMO). 

The process of recruiting a permanent executive not only consumes precious time, but is costly as well. (The average CMO salary in the U.S. is $275,000+)

When working with Alt.CMO, CEOs gain swift access to seasoned CMOs who enable them to construct and execute effective growth strategies, quicker and for a fraction of the cost.

Chief Marketing Officer

Providence Partners, LLC

As CMO of engineering and construction division, I am a seasoned professional with a strong track record of building and maintaining exceptional relationships with clients. My role is pivotal in ensuring the satisfaction, loyalty, and ongoing engagement of our valued clients. Here is a summary of my key responsibilities and qualifications:

Client Engagement: I excel in cultivating long-lasting relationships with clients. I am adept at understanding their unique needs, preferences, and pain points, thereby tailoring our services to meet and exceed their expectations.

Client Retention: Retaining clients is paramount to the success of any business. I have a proven ability to reduce churn rates by proactively addressing client concerns, providing solutions, and constantly assessing their evolving needs.

Communication: Effective communication is essential in client relations. I excel in clear and concise communication, both written and verbal, ensuring clients are informed, heard, and valued.

Data Analysis: Data-driven decisions are integral in client relations. I am proficient in collecting and analyzing client feedback and performance data to make informed decisions that enhance the client experience.

Sales Support: I collaborate closely with sales teams to identify opportunities for upselling and cross-selling, thereby increasing revenue while maintaining client satisfaction.

Technology Integration: I am comfortable with integrating technology solutions to streamline client relations processes, such as CRM systems, chatbots, and data analytics tools.

Client Education: I believe in empowering clients through education, offering training and resources to maximize the value they derive from our products or services.

Market Knowledge: Staying updated on market trends and competitors allows me to keep our services relevant and competitive.

CMO- Engineering and Construction Division

Key Responsibilities:

Strategic Marketing Planning: Develop and execute a comprehensive marketing strategy that aligns with Providence Partners' goals, ensuring brand consistency and clear messaging.

Market Analysis: Stay updated on industry trends, competitor activities, and customer feedback to inform marketing strategies. Conduct market research and analysis to identify opportunities and threats.

Digital Marketing: Oversee digital marketing efforts, including website optimization, SEO, SEM, email marketing, and social media strategies to enhance online presence and lead generation.

Content Strategy: Create and manage a content strategy, including blog posts, articles, whitepapers, and other relevant content to engage and educate our target audience.

Advertising and Promotion: Develop and manage advertising campaigns, including pay-per-click (PPC) and social media advertising. Monitor and optimize ad spend for maximum ROI.

Brand Management: Ensure brand consistency and identity across all marketing materials, including collateral, website, and social media profiles.

Team Collaboration: Work closely with our internal marketing team and other departments to execute marketing initiatives, provide guidance, and mentor team members as needed.

Performance Analytics: Monitor and analyze marketing campaign performance using key performance indicators (KPIs) and adjust strategies as necessary to maximize results.

Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective strategies.

Vendor and Agency Management: Oversee relationships with marketing agencies or vendors, if applicable, ensuring they deliver on their contracts and meet our objectives.

Chief Marketing Officer 

Bleuwave

Strategic Leadership: 

Develop and refine BleuWave's overall marketing strategy, aligning it with the company's goals and objectives. 

Collaborate with the executive team to ensure that marketing efforts are integrated into the overall business strategy.

Provide strategic insights and recommendations to enhance the company's competitive positioning in the market.

Brand Development:

Strengthen and manage the BleuWave brand, ensuring a consistent and compelling brand identity
across all touchpoints.

Define and communicate the company's unique value proposition to the target audience.

Digital Marketing:

Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.

Monitor and analyze key performance metrics to optimize digital marketing efforts for maximum ROI.

Content Strategy:

Develop and manage a content strategy that includes blog posts, whitepapers, case studies, and other content to engage and educate the target audience.

Lead Generation:

Create and implement lead generation strategies to drive qualified leads for the sales team.

Data Analysis and Market Research:

Conduct market research and competitor analysis to identify emerging trends and opportunities.

Utilize data and analytics to make informed decisions and adjust strategies as needed.

Team Management:

Oversee and lead the marketing team, ensuring that they are aligned with the company's marketing objectives and working efficiently to achieve them.

Communication and Reporting:

Keep the executive team and key stakeholders informed about marketing initiatives and results through
regular reporting and updates.

Communicate marketing's contribution to the company's overall success.

Customer Relationship Management:

Work with the sales and customer support teams to develop and implement strategies for retaining and nurturing customer relationships.

Ryan Kovach Consulting

Worked and consulted with numerous engineering and construction companies as an outsourced Director of Marketing and Fractional CMO.  Companies ranged from start-ups to multi-national $750M ARR organizations.

Fractional CMO Consultant

StaffingWise Engineering Staffing & Recruiting

Key Achievements:
Strategic Planning: Developed and executed innovative marketing strategies that contributed to a 25% increase in client acquisition and a 45% boost in candidate engagement within the first year.
Brand Enhancement: Led rebranding initiatives, resulting in a more modern and cohesive brand image. Successfully positioned the agency as a top-tier service provider, leading to increased market share.
Digital Marketing Excellence: Implemented data-driven digital marketing campaigns, leveraging SEO, SEM, and social media channels. Achieved a 30% growth in online visibility and a 25% increase in website conversion rates.
Content Leadership: Oversaw the creation of compelling and informative content, including blog posts, whitepapers, and case studies. Positioned the agency as a thought leader in the staffing industry, resulting in heightened credibility and industry recognition.
Cross-Functional Collaboration: Fostered collaboration between marketing, sales, and recruitment teams, ensuring alignment of messaging and goals. This collaborative approach led to a 25% improvement in the conversion rate of leads to clients.
Metrics-Driven Approach: Established KPIs and regularly analyzed performance metrics to optimize marketing strategies. Implemented marketing automation tools, resulting in a 25% increase in marketing efficiency.
Led the development and implementation of a comprehensive marketing strategy to increase brand visibility and drive client and candidate engagement.
Oversaw the creation of targeted campaigns across various channels, including digital, print, and events, resulting in a measurable increase in brand awareness.
Collaborated with the sales and recruitment teams to ensure marketing efforts aligned with business objectives and supported the overall growth strategy.
Conducted market research and competitor analysis to identify opportunities for differentiation and strategic positioning.

Director of Marketing 

ARK Professional Services Pvt. Ltd.

Ark Professional Services, LLC is a construction, engineering and manufacturing staffing agency. 

Spearheaded the development and implementation of marketing strategies that contributed to a 50% increase in brand awareness and a 75% growth in market share.

Led cross-functional teams in the planning and execution of integrated marketing campaigns, including print advertising, direct mail, and event marketing.

Established and maintained strong relationships with media partners, resulting in favorable coverage and increased visibility in target markets.

Oversaw the creation of marketing collateral, ensuring brand consistency and messaging alignment with overall business objectives.

Successfully launched new products, coordinating product positioning, messaging, and promotional activities.

Marketing Director

👔 Chief Marketing Officer | Sales Operations Executive | Growth Strategist 🚀

I'm passionate about driving growth through innovative marketing strategies and optimizing sales operations for businesses. With a proven track record in both the CMO and Sales Ops roles, I bring a unique blend of creative marketing prowess and data-driven sales optimization to the table.

🌟 **Who am I?**
I'm a seasoned professional with over 20 years of experience in the ever-evolving world of marketing and sales. I thrive on the challenges that come with these roles, and I'm dedicated to helping businesses achieve their full potential.

💡 **What I Do:**
As a Chief Marketing Officer, I craft compelling brand narratives, build customer-centric strategies, and harness the power of digital and traditional marketing channels to drive brand awareness, lead generation, and revenue growth. My approach combines creativity with data-driven decision-making, ensuring marketing efforts translate into tangible results.

📊 **Sales Operations Expertise:**
In my role as a Sales Operations Executive, I work closely with sales teams to streamline processes, enhance productivity, and maximize revenue. I love digging into the numbers, optimizing CRM systems, and creating efficient sales pipelines. My passion lies in uncovering insights that empower sales teams to perform at their best.

🚀 **Why Choose Me?**
What sets me apart is my ability to bridge the gap between marketing and sales. I understand the intricacies of both worlds, allowing me to align these departments seamlessly and achieve remarkable results. Whether it's revenue growth, market expansion, or operational efficiency, I'm driven to exceed expectations.

🌎 **My Mission:**
I'm on a mission to help businesses flourish in today's dynamic market by connecting marketing efforts with sales strategies. My commitment to collaboration, innovation, and a relentless pursuit of excellence ensures that the organizations I work with are well-equipped for success.

🤝 **Let's Connect:**
I'm always open to networking and collaborating with like-minded professionals, so feel free to connect with me. Whether you have questions, want to discuss marketing and sales strategies, or explore potential opportunities, I'd love to hear from you.

Thank you for visiting my profile, and I look forward to engaging with you on LinkedIn!

taplio

The Battle

Colin Sanburg

C.R. Kovach

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