FinElevate

FinElevate is a Fractional CFO service for entrepreneurs.  We help clients achieve freedom and financial clarity in their business and execute a playbook to increase profitability, and improve cash flow.

Founder and CEO

Abacus Unlimited

Managing Partner

Unified Supply

Chairman of the Board

Chief Executive Officer

Vice President and CFO

B&W Cabinets

B&W has provided quality custom cabinets to the DFW Metroplex for over 45 years. The 3rd-Generation family business focuses on empowering our team, and providing excellent support to our builders and remodelers.

Partner and Board Member

AESI - Airport Equipment Specialists

Founder at FinElevate | Fractional CFO Service for Entrepreneurs | EOS Visionary | Strategic Coach 10x Member

Colin Sanburg

Cyberhawk

Founded in 2008, Cyberhawk™ was the first company in the world to use unmanned vehicles to inspect industrial assets. Cyberhawk’s world-class pilots and inspection engineers have completed over 200,000 UAS inspection missions, with 300+ customers, in over 40 countries.

Today, the Cyberhawk team continues to lead close visual inspections of critical assets including electrical grids, power generation sites, oil and gas structures and capital-intensive industrial construction projects – while always putting safety at the forefront of our operational excellence.

Using Cyberhawk’s intuitive, cloud-based, AI-powered visualization software platform, iHawk™, we consolidate diverse sources of inspection data to provide a single source of truth for assets at any scale and translate these findings into actions. We are experts at finding defects in critical energy infrastructure which can impact our environment and the communities our customers serve, and we deliver solutions which are critical to our customers’ ability to document capital intensive industrial sites.

Cyberhawk is changing the way our industry has operated for 75-years by empowering our customers to harness the full power of their data and visual assets, integrating both within workflows, and sharing this information across their enterprises. This leads to better decisions, faster, and saving our customers hundreds of millions of dollars in the process.

Vice President, Global Strategic Marketing

Nextworld

Nextworld is the only company that offers a modern ERP built on an enterprise, no-code platform. Nextworld delivers the agility, speed, and intelligence required to modernize business processes and gain value from your application investment – from the edge to the core of your operations. With Nextworld, businesses can focus resources on innovative opportunities that further their mission both now and into the future. Nextworld keeps its customers ahead of what’s next®.

Vice President, Global Marketing

Hitachi Energy

Global Growth Marketing Leader

Körber Supply Chain

Director, Global Demand Generation and Marketing Operations

P2 Energy Solutions

Lead global marketing including demand/revenue generation, comprehensive campaigns, PR and corporate marketing. 

Built a Marketing team of 8; collaborate with Product Management and Sales to design, execute and scale global marketing and sales campaigns with defined content deliverables by persona and performance parameters. 

Create innovative go to market strategic plans leveraging best in class products and campaign strategy to impact reach, market share and revenue. 

Manage P2/SAP HANA partnership.

Accelerate growth with demand/lead generation strategy; lead all content, SEO, PPC, email, social, video, public relations, analyst relations, field marketing and sales enablement campaigns.

Director, Global Marketing Strategy and Operations

SharpShooter Imaging

Strategic and tactical execution of direct digital marketing and advertising programs, and product design for major branded attractions and retail sites across North America supporting local and corporate initiatives in the hospitality/travel vertical. 

Design and execute annual corporate, national, regional and local marketing and retail sales plans.
 Build and implement direct digital retail marketing plans for introduction of strategic technology-based products.
 Create client (B2B) and guest (B2C) digital communication and growth CRM journey maps.
 Migrate traditional marketing to personalized digital experiences across mobile/text and email platforms.
 Scale creative development process increasing efficiency, output and design/content quality and relevance.
 Establish retail sales/revenue budgeting and analysis processes, and forecast to actual performance reporting.

Senior Director, Digital Marketing and Operations Strategy

Blockbuster

Build integrated strategic acquisition and CRM digital marketing initiatives to drive new subscriptions and grow engagement and revenue from existing Blockbuster By Mail and retail store customers. Maximize media spend/return on ad spend by improving acquisition quality and post-promotion retention through testing offers and messaging, optimizing creative, media buys and conversion path, and analyzing lifetime value/retention driving $250 million annual revenue.   

  Lead cross-digital channel marketing and support teams including creative, copywriting, email, database, business analyst, strategic partnerships, website content, social, search, affiliate and display advertising media experts. 
  Evolve all integrated consumer marketing, from creative and copy through execution, by enhancing brand and consumer focused promotional design look and feel to drive call to action, subscription conversion and revenue.
 Create marketing strategy and tactical plans focused on low cost/high yield acquisition, awareness and retention.
 Reduce return on ad spend to less than 180 days through decreasing digital media eCPA by 50% while increasing the long-term value and engagement of subscribers. 
 Manage email, search, social, affiliate, digital advertising and analytic agencies partner relationships, performance and long-term strategy based on emerging digital technologies and evolving needs of the Blockbuster business. 
.

Director, Demand Generation and Retention Strategy 

DigiCom Performance

Lead short and long-term strategic integrated marketing planning and execution on project/engagement basis. 

Specialize in data-driven marketing programs including e-retail/e-commerce, email, video, mobile, social/blogs/SMO, web-site content/SEO, PPC search/SEM and display/affiliate along with offline marketing including direct mail, PR/special events, retail collateral and sales promotion to optimize media spend, marketing program profit, brand engagement, and customer acquisition, retention and value for start-ups through large private and publicly traded corporations. 

Built strategy and analyzed process, data, customer insights, analytics, and results building behavior-driven, triggered, effective CRM/retention customer journey mapping strategies for new and expanded direct and digital channels. 

Analyzed technology and recommended solutions to support integrated marketing programs.

Detailed project management leadership resulting in on-target, on-budget and on-time delivery. 

Built marketing funnel strategies supported by CPC, CPM and CPA performance media placements and first-party cookies to capitalize on customer insight and maximize display media spend for acquisition, remarketing and retention objectives.

Grew national manufacturing/electronics client account from initial media test to $3+M annual display media budget while maintaining margin requirements and achieving month/month return on ad spend and increased AOV KPIs. 

Expanded remarketing email and media campaigns from pilot to a recurring and growing 10+ merchant program for online payment/tender type client partner

Vice President, Digital Marketing and Operations

Experian

Motivated and led cross-division teams supporting and positioning key strategic accounts for growth, profitability and referenceability. Ensured outcomes aligned with client’s strategic goals and ROI expectations while achieving internal corporate goals and P&L parameters.

 Built strategy and owned all aspects of satellite/entertainment client relationship and served as first-line point of contact for multi-faceted solutions across database system deployment, data processing, strategic consulting, predictive analytic models, on/off-line consumer segmentation, email strategy and deployment services, syndicated market research and business intelligence. Managed a matrixed, cross-functional team of 18, growing annual account margin performance to 50+% and revenue by 55%. 
 Assessed insight and predictive modeling outcomes for retail/e-commerce client portfolio including front-end, cross-channel program development, and analyzed back-end media performance and attribution providing insight and recommendations for cross-channel marketing strategies.

Client Partner, Business Consulting Principal

FICO (formerly Fair Isaac and Company)

Provided strategic business consulting and account management leadership to help clients build brands by acquiring and growing customer relationships through cross-channel marketing programs managed through database solutions, campaign management tools, and data-driven strategic insights and analytics solutions.

 Directed a client services team of 4 to manage CPG client's 30 million record North American database supporting 20+ brands. Migrated the client's worldwide database to regional providers.
 Oversaw all aspects of CPG/Pharmaceutical client relationship and served as client advocate for North American database operations, strategic business consulting, integrated marketing program development
and direct to consumer loyalty marketing. Up/cross sold programs that tripled account revenue while leading a team of 10 to a 50+% operating margin.
 Deployed sampling and coupon optimization programs delivering a 50% lift in overall results.
 Managed integrated web platform build resulting in 15% increase in loyalty program enrollments.
 Built client satisfaction process setting the foundation for renewal of 5-year, multi-million dollar contract.
 Directed enterprise-wide CRM strategies to improve customer loyalty and executed integrated multi-channel marketing plans. Clients included key retail/e-commerce, CPG/soft drinks, financial and pharmaceutical clients.
 Developed consulting and client services methodologies, and executed leadership training programs including CRM Strategy, Customer Experience Cycle, Customer Loyalty Plan, and Program Management.
 Drove business development including value-driven engagement design, proposals and contract development, and led solution-based sales presentations to secure new clients and incremental revenues from existing clients.
 Owned resource projections and utilization, cross-division monthly revenue forecasting, invoicing/billing, revenue audits, and P&Ls.

Client Partner, Business Consulting Director

Acquisition and CRM/retention marketing strategy leader with demonstrated success collaborating and guiding brands, clients, agencies, partner stakeholders and internal cross-functional teams, across industry verticals, to develop and execute profitable, technology-based, on/offline data-driven, results-focused direct and digital marketing solutions.

Specialties: 
Strategic Marketing Leadership
Digital Strategy
Acquisition and CRM Digital Marketing Programs
Team Leadership/High-Performance Teams
Database Marketing
CRM Email Marketing
Online Advertising 
Display Advertising
Engagement/Loyalty
Analytics/Trending
Google Analytics
Google Adwords
Content Management
Social Marketing/SMO
Search Engine Optimization/SEO
PPC/SEM 
Paid media 
e-Commerce/Merchandising
Offline Channels, Digital Channels
Customer Segmentation, Segmentation Strategies
CRM, Retention Marketing
New Customer Acquisition, Lead Generation
A/B Testing
Campaign Performance, Analytics and Attribution Reporting
Multi-channel Marketing (Database, Digital, Direct, Retail)
Business Management (Profitability, Resource Allocation/Utilization, Planning/Growth)
Project Management

Contact:
jillhunteratdigicomperformancedotcom
jilldodsonhunteratgmail.com 

taplio

The Battle

Colin Sanburg

Jill Dodson Hunter

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