Collin Cadmus

Collin Cadmus, LLC

Sales Consulting, Advising, Training, Coaching, and Fractional / Interim CRO for B2B SaaS, AI, and technology companies. Visit collincadmus.com to learn more and get started.

Customers include: AiSDR, Artos, Ascend, Avoma, Bookt, Cascade, Chatdesk, Checkr, Cloudtalk, Cometly, Countly, Dasha, Datasaur, DevStats, Dutchie, FullEnrich, Fyxer, Gemography, Hifive, Hint Health, Inex One, Insycle, Ixon, Lari, Lessonly, Liftoff, Lightbeans, LuminUltra, Mighty, Momentum, Neologic Vision, Nettly, Nom Nom Data, Ordant, Pathlock, Payara, PayFit, PilotHouse, Pipedrive, Polymer, Pragmatic, Prehired, ProcureSpark, Qobra, Rampd, RepVue, Resquared, Sales Virtual, SalesDock, Sendlane, SentiSum, SolarWinds, Spiff, StackShine, SunDevs, Swogo, Sybill, Truly, Veza Digital, VideoForm, Vimeo, Wavv, Winn, Zeni, and many more.

Consultant & Advisor

Collin Cadmus Podcast

If you're into sales, marketing, leadership, and technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts. Follow this page for podcast clips!

Creator

Qobra

Advisor

Momentum.io

AiSDR

Hifive

WINN.AI

Pipedrive

Fyxer AI

Veza Digital

Fractional CRO

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

Merck Group

Working Student - Global Communications & Strategic Planning 

Strategic Comms Deck

'Strategic Comms Deck', a practical toolkit developed in collaboration with Hochschule Darmstadt, Merck KGaA, and various industry professionals, designed to empower teams with goal-oriented, impactful communication strategies using media content formats. 

This brainstorming cards deck can help you in crafting engaging, memorable messages that strengthen organizational culture and foster collaboration. My approach integrates clear, effective communication techniques with innovative media to enhance team dynamics and drive corporate objectives. 

Let's connect and explore how strategic communication can elevate your organization.

Creator - Strategic Comms Deck 

Merck KGaA, Darmstadt, Germany

Amplifying Internal Communications through Expanded Media at Merck.

Masters Thesis 

TEDxTUDarmstadt e.V.

Executive Board

Creative Marketing & Event Strategist 

StudySmarter

- Enhanced SEO ranking through potential keyword research, landing page audits, content improvement, editorial planning, and generating new content ideas.
- Earned the title "Speedy Gonzales" in the SEO keyword research team, by contributing to millions of website visits and app downloads.
- Performed thousands of in depth-keyword analyses and researches to optimize content marketing, social media platforms and blogs.
- Contributed to StudySmarter's recognition as "IndexWatch 2022 - The SEO winners of the year" by SISTRIX GmbH.
- Collaborated with senior management and content team to execute SEO growth strategy for www.studysmarter.de , enhancing website structure, titles, keywords, and content copy that drove customer acquisition and increase traffic.
- Developing roadmap for technical on-page SEO (indexing, page speed, crawlability, mobile friendliness, site architecture), in collaboration with IT department.
- Tools: SEMrush, Sistrix, Ahrefs, Screaming Frog, Asana, Google Search Console, Hootsuite, GatherContent and Google Analytics.

Working Student - SEO & Digital Marketing 

AIESEC in Germany

Marketing Team Lead

Data BI

- Led the marketing department's strategic direction and vision, including branding, content marketing, design, newsletters, videos, SEO, positioning, business growth, and digital media communications activities focused on the B2B Tech Industry. 
- Designed and created www.databi.me , by focusing on improving customer journey and UX, as well as targeting keywords to increase organic traffic.
- Managed a team of 2 interns, collaborated directly with the CEO on marketing. 
- Launched the digital email marketing campaign rounds every month.
- Increased sales by 25% in 9 months through lead generation and successful pitches. 
- Grew social media engagement, presence and impressions with targeted content. 
- Ensured the success of products and services through digital media, marketing strategies, consistent social media calendar, content creation, emails and utilizing organic traffic on LinkedIn.
- Accepted at Pakistan's top startup incubator, National Science & Technology Park.
- Drives business through strong market differentiation, audience acquisition and new product promotion.
- Innovative ideas generation to promote startup, products and services.
- Managed to build a new corporate brand identity and image for Data BI.
- Managing overall strategic operations of research, startup growth planning, talent acquisition, employee branding and culture and environment.

Co-Founder - Marketing & Brand Communications Expert 

Thought For Food

- Advisement on TFF strategic plan and initiatives.
- Representation of TFF at various events in South Asia region. 
- Recruitment of social entrepreneurs to participate in the Thought for Food Challenge. 
- Engagement with social media and public relations about the program's objectives and requirements.
- Build and managed TFF volunteers team in Pakistan.
- Host meetups, events and other impactful activities focused on raising awareness about food and agriculture and the opportunities to innovate in this space.

Global Brand Ambassador 

Students For Liberty

- Building up local communities and establishing monthly group meetings.
- Design of graphics and creation of posts for social media.
- Raising brand awareness.

Digital Coordinator

CarFirst

Inducted into Management Trainee Program where I helped CarFirst in marketing and reach out to digital audience by building brand videos, marketing strategies and collateral. I was responsible for branding of North Region Sales Center of CarFirst. Out of 30 MTO's hired nationwide, My name was in special mentions in final report released by HR.

- Planned and executed successful marketing communications & digital branding campaigns.
- Responsible for branding of CarFirst Sales Center in Region North.
- Conducted insightful data analysis on sales and purchase activities.
- Developed interactive dashboards on business activities.
- Conducted successful recruitment bench marking.
- Responsible for employee branding and achieved excellent results for the KPI.
- Presented and provided recommendations to all departments for improving the
workflow.
- Graduated from CarFirst Management Trainee Program with recognition.
- C2B & B2B purchasing and worked in Purchasing, HR, Operations, Marketing, BI and Product Development Departments.

Management Trainee Officer (Marketing)

Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Masters in Expanded Media @ Hochschule Darmstadt.

A keen learner and would want to keep my learning curve steep throughout my life. A creative ambitious individual with determination to achieve recognition in marketing communications, brand strategy, social media and content marketing. With a demonstrated history in conceptualizing and delivering marketing strategies and proven records of building relationships, managing projects and events from concept to completion. Exceptional team player and a team leader with ability to lead the strategic direction of team as I worked in both roles.

Key Competencies:
-Marketing Communications
-Growth Marketing
-Content Marketing
-Digital Marketing
-Search Engine Optimization - SEO
-Social Media Strategy and Management 
-Brand Management
-Product Marketing 
-Community Building and Engagement
-Entrepreneurship and Startup Marketing Management
-Business Growth and Digital Transformation
-LinkedIn Marketing and Optimization 
-UI & UX Design
-Strategy Planning and Implementation
-Video Editing 
-Project Management
-Event Management
-Media Communications 
-Public Relations
-Branding and Design Thinking
-Operations Management
-Email Marketing
-Graphics Designing 
-Human Resource Marketing
-Employee Branding 
-Personal Branding
-Talent Acquisition

Technologies:
Digital Marketing Tools, Microsoft Power BI, SEMrush, Sistrix, Ahrefs, Google Search Console,  Figma, Hootsuit, Hubspot, Jira, Asana, Just in Mind, Adobe Creative, GatherContent. MailChimp, Sony Vegas, Microsoft Office Suite, Tableau, ClickUp, Slack, Google Analytics, Trello, Zoom, Canva.

Personal Email: arslanashrafrana@gmail.com

taplio

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Collin Cadmus

Arslan Ashraf

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