Collin Cadmus

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Advisor

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

9 months in CEO tells VP Sales if they don't hit their number they're fired.

VP Sales immediately changes from long-term strategy to short-term.

VP Sales puts aggressive pressure on their team.

VP Sales micro-manages pipeline and gives best leads to top reps.

VP Sales pushes team to be overly aggressive with prospects.

AEs call and email prospects 3x more than usual with high-pressure tactics.

Prospects get turned off.

AEs get burned out.

This scaleup just became a startup again.

Congratulations on the failure, CEO.

VP Sales never stood a chance.

Short-term pressure on executive leaders rarely helps.

It's more beneficial to build their confidence than to shatter it.

Leadership VS Dictatorship 101.

Who would've thought this lesson needs to be taught in 2026.

But it does.

5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

John Lane

The Accelerate Network

I share leadership responsibility with Vinay and Kush. We designed the corporate structure that way on purpose. We teach alignment, we therefore live/work by the same ideals. 

My day-to-day focus is on builiding and engancing the community. 

Come and check out an info session. Register here 

https://us06web.zoom.us/meeting/register/WWrkbskwSJiUMTsg6InZWA

Co-Founder

DBAJTL, LLC

We help leaders and their team members identify – and optimize – their unique personality traits in order to reduce friction, improve alignment, and accelerate success.  

Everyone has specific traits that drive how they operate, both as an individual and within a team. These traits can be harnessed to bring out the best in the individual and the team.  

First, they must be identified. 

We use the assessment platform from Organizational Analysis and Design (OAD) as the starting point.  Our mission is to help leaders not only understand their own traits, but also those of their team members.  

We work with leaders and their teams from all walks of life, including general business, sales, NFP and other boards, and more.  Our services are evergreen in that they are relevant in any business condition. Moreover, we work across the full employee lifecycle.  Some of the more typical use cases and workshops we offer include: 

Leadership Traits Under Stress – Identify superpowers and kryptonite for every member of the team.  

New Senior Leader Quick Start – Fast track tracks discovery of vital insights, so leaders in new positions can get on the right path, right away. 

De-risk Critical New Hires – Deliver the insights that help companies guard against damaging new-hire misfires.  

Distributed and Hybrid Team Alignment – Provide empirical data that identifies alignment insights and retention/resignation risks.   

Post-Layoff Alignment – Identify levels of engagement for individuals and teams, so you can address critical issues quickly.  

Growth Company Alignment – Successfully grow the team through intentional hiring decisions that fuel growth, while significantly de-risking future outcomes.  

In the end, any team is a group of people working together for a common good.  Developing deep, meaningful, and actionable personality insights is a significant competitive advantage. We’re ready to help you navigate these and other business conditions successfully.

Founder!

The Connective

Connective is an exclusive community of driven connectors, experts, and entrepreneurs focused on leveraging social capital to unlock opportunities, create value, and support each other's success.

Our members are carefully selected professionals from the U.S., Canada, and the U.K., representing a wide range of industries. Each member is chosen based on their strong networks, integrity, and alignment with our high professional standards.

The goal of every member is to grow their business by building long-lasting, profitable relationships through trusted referrals. In addition, members have the opportunity to generate passive income by connecting others within the community.

We meet twice a month via Zoom, removing geographic barriers and fostering global collaboration. Our chapters, including the vibrant Raleigh, NC group, welcome members from around the world.

Want to learn more? Register for an info session with me here.
https://us06web.zoom.us/meeting/register/frhXUTpRTeOIptApthRdPg

Raleigh Chapter Leader

WIP with John Lane & Will Barfield

This (mostly) weekly podcast, hosted by John Lane and Will Barfield, features a new guest in each episode. We'll focus on pinpointing and capitalizing on our Superpowers, as well as understanding their potential downsides (our Kryptonite) when we're under stress.

Podcast Host

FXM (Finance x Media) is a fintech/adtech startup attacking the 20%+ hidden ‘ad financing tax’ that drives up costs and working capital needs across the media ecosystem. FXM (Finance x Media) is a fintech/adtech startup attacking the 20%+ hidden ‘ad financing tax’ that drives up costs and working capital needs across the media ecosystem.

Strategic Advisor

Baresquare

Baresquare increases the speed in which clients detect, collaborate, and act on business-critical insights, giving them a significant competitive advantage.

Industry and Go To Market Advisor

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family

Member

WorkReduce

Making media execution easier through people, process, and technology.

Investor | Advisor | Sales Strategy | Business Development

Chalice Custom Algorithms

Chalice Custom Algorithms. Go to market and general strategy work, focused on market-fit, sales process, and enterprise engagements.

Strategic Industry Advisor

Brooks Bell

Transforming businesses through experimentation and insights.  Helping companies create a culture of experimentation to drive business forward.

Leadership Consultant | Industry Advisor | Not For Profit Board & Advisor | Writes about Leadership, Optimizing Team Dynamics, and Superpowers.

I’d really rather talk about you. But, since you’re here, you probably want to know something about me. So here goes.
What I Do and Why
In my experience, most companies don’t practice good communication skills, even under the best of times. Under stress, pressure, or change, communication often breaks down, leading to unproductive conflict—lots of heat, but no light. Poor communication leads to poor "people decisions," dragging down future productivity.

My role is to help fix that. I work with leaders across industries to resolve conflicts, improve communication, and enable more effective decision-making.

➡️ Order of operation is critical: fix the communication first, and everything else can fall into place.

How I Help
Great leaders know they can’t understand every detail about each team member. Yet, those who succeed find ways to coach and motivate each individual based on their unique traits.

I help leaders do exactly that—provide data-driven insights to understand each person’s traits and translate those into communication style, preferences, and blind spots. I offer individual coaching guides that help ensure your team members reach their full potential.

Who I Work With
If you’re a high-performing leader committed to taking your team to the next level, we might be a fit. I work with leaders who:

💡 Are willing to invest time and resources into developing their team.
😓 Feel personally frustrated when team members aren’t reaching their potential.
🔄 Are open to feedback and coaching on leadership style and team dynamics.
📊 Understand the value of working with an outside expert to leverage powerful, individualized data.

What to Expect
I don’t believe in shortcuts or hacks. My programs are grounded in actionable insights tailored to your team’s needs. If you’re ready to make a lasting impact, I’ll help you:

✔️ Gain a foundational understanding of your own leadership traits.
🎯 Understand each team member’s specific needs and provide individualized coaching.
📞 Build a common framework that enhances communication, both internally and with clients.

If this sounds like a fit, let’s talk. Book a complimentary assessment call, and together, we’ll explore how to unlock your team’s full potential.

Founder

We built TAN so fractional execs run structured discovery conversations where deals gain forward momentum and don’t drift into “nice chat, no decision.”

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The Battle

Collin Cadmus

John Lane

Followers

Posts

Engagements

Likes

Performance ScoreCollin Cadmus's LinkedIn Performance

Performance ScoreJohn Lane's LinkedIn Performance

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taplio

The Battle

Collin Cadmus

John Lane

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Collin Cadmus's LinkedIn Performance

Performance ScoreJohn Lane's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCollin Cadmus's LinkedIn Performance